60 http://www.prwebpodcast.com A Top 30 Stream of WENDY MARX Press Releases (in MP3 format) via PRWeb podEditor@emediawire.com (PRWeb) podMaster@emediawire.com Tue, 14 Oct 2008 06:07:14 -0700 WENDY MARX http://www.prweb.com/prwebrss.gif 130 49 http://prwebpodcast.com Copyright PRWeb International, Inc. en-us http://blogs.law.harvard.edu/tech/rss A Top 30 Stream of WENDY MARX Press Releases (in MP3 format) via PRWeb A Top 30 Stream of WENDY MARX Press Releases (in MP3 format) via PRWeb podEditor@emediawire.com PR Web PRWeb no http://www.prweb.com/releases/Veronis_Suhler_Stevenson/VSS_Forecast/prweb545147.htm http://www.prweb.com/releases/Veronis_Suhler_Stevenson/VSS_Forecast/prweb545147.htm Research Findings: Total communications spending expanded at a CAGR of 5.9% in the 2001-2006 period to a record $885.2 billion, driven by strong gains in alternative advertising, marketing, and institutional spending; While consumer media usage dipped 0.5% in 2006, institutional time spent with media increased 3.2%, according to the first-ever analysis of business media usage patterns; Overall communications spending is projected to grow 6.4% in 2007, exceed $1 trillion in 2008, and post a CAGR of 6.7 percent from 2006 to 2011; Internet advertising is expected to become the largest ad segment in 2011, surpassing newspapers. [PRWeb Aug 7, 2007] http://www.prweb.com/releases/Veronis_Suhler_Stevenson/VSS_Forecast/prweb545147.htm Mon, 6 Aug 2007 16:29:19 -0700 podcrew@extrahoop.com Veronis Suhler Stevenson (VSS), a leading private equity firm dedicated to the media, communications, information and education industries. Total communications spending increased 6.8% to a record $885.2 billion in 2006 and expanded at a compound annual growth rate (CAGR) of 5.9% from 2001 to 2006, exceeding GDP growth in both periods, according to the VSS Communications Industry Forecast 2007-2011 (VSS Forecast), the 21st edition of the leading source for media spending, usage, and trends data. VSS tracking data for the first half of 2007 indicates that the communications industry is on pace to grow 6.4% this year and will post a CAGR of 6.7% in the 2006-2011 period, making it the third fastest growing sector of the U.S. economy. Strong gains in the alternative media and institutional end-user sectors are expected to drive growth, as communications spending tops $1 trillion for the first time in 2008. In what would be a watershed moment in communications history, VSS predicts that Internet advertising – including pure-play websites and digital extensions of traditional media – will replace newspapers as the largest ad medium in 2011. For the first time since 1997, consumers spent less time with media in 2006 than they did the previous year, as media usage per person declined 0.5% to 3,530 hours, due to changing consumer behaviors and digital media efficiencies, according to the VSS Forecast. The drop in consumer media usage was driven by the continued migration of consumers to digital alternatives for news, information and entertainment, which require less time investment than their traditional media counterparts. VSS expects consumer media usage to stabilize in 2007 and increase at a CAGR of 0.5% from 2006 to 2011, compared with 0.8% in the previous five-year period. The VSS Forecast is the only source to track, analyze and forecast spending, usage and trends in all 19 segments and more than 100 sub-segments of the U.S. media industry, including alternative advertising and marketing data licensed exclusively from PQ Media. The VSS Forecast also features the industry’s most accurate spending forecasts, producing a margin of error of +/- 2% for 9 of the last 10 years. The margin of error for the 2006 forecasts was + 0.4%. In addition to shifting their attention to alternative media, consumers are also migrating away from advertising-supported media, such as broadcast TV and newspapers, to consumer-supported platforms, such as cable TV and videogames. Time spent with consumer-supported media grew at a CAGR of 19.8 percent from 2001 to 2006, while time spent with ad-supported media declined 6.3 percent in the period. While consumers spent less time with media in 2006, media usage by institutional end-users grew 3.2 percent to 260 hours per employee, according to the first-ever analysis of business and government media usage included in this... To read the press release in full goto http://www.prweb.com/releases/Veronis_Suhler_Stevenson/VSS_Forecast/prweb545147.htm]]> Wendy Marx New Veronis Suhler Stevenson Forecast: Shift to Alternative Media Strategies Will Drive U.S. Communications Spending Growth in 2007-2011 Period; Consumer Media Usage Expected to Level Off Going Forward Veronis Suhler Stevenson (VSS), a leading private equity firm dedicated to the media, communications, information and education industries. Total communications spending increased 6.8% to a record $885.2 billion in 2006 and expanded at a compound annual growth rate (CAGR) of 5.9% from 2001 to 2006, exceeding GDP growth in both periods, according to the VSS Communications Industry Forecast 2007-2011 (VSS Forecast), the 21st edition of the leading source for media spending, usage, and trends data. VSS tracking data for the first half of 2007 indicates that the communications industry is on pace to grow 6.4% this year and will post a CAGR of 6.7% in the 2006-2011 period, making it the third fastest growing sector of the U.S. economy. Strong gains in the alternative media and institutional end-user sectors are expected to drive growth, as communications spending tops $1 trillion for the first time in 2008. In what would be a watershed moment in communications history, VSS predicts that Internet advertising – including pure-play websites and digital extensions of traditional media – will replace newspapers as the largest ad medium in 2011. For the first time since 1997, consumers spent less time with media in 2006 than they did the previous year, as media usage per person declined 0.5% to 3,530 hours, due to changing consumer behaviors and digital media efficiencies, according to the VSS Forecast. The drop in consumer media usage was driven by the continued migration of consumers to digital alternatives for news, information and entertainment, which require less time investment than their traditional media counterparts. VSS expects consumer media usage to stabilize in 2007 and increase at a CAGR of 0.5% from 2006 to 2011, compared with 0.8% in the previous five-year period. The VSS Forecast is the only source to track, analyze and forecast spending, usage and trends in all 19 segments and more than 100 sub-segments of the U.S. media industry, including alternative advertising and marketing data licensed exclusively from PQ Media. The VSS Forecast also features the industry’s most accurate spending forecasts, producing a margin of error of +/- 2% for 9 of the last 10 years. The margin of error for the 2006 forecasts was + 0.4%. In addition to shifting their attention to alternative media, consumers are also migrating away from advertising-supported media, such as broadcast TV and newspapers, to consumer-supported platforms, such as cable TV and videogames. Time spent with consumer-supported media grew at a CAGR of 19.8 percent from 2001 to 2006, while time spent with ad-supported media declined 6.3 percent in the period. While consumers spent less time with media in 2006, media usage by institutional end-users grew 3.2 percent to 260 hours per employee, according to the first-ever analysis of business and government media usage included in this... To read the press release in full goto http://www.prweb.com/releases/Veronis_Suhler_Stevenson/VSS_Forecast/prweb545147.htm]]> 00:15:00 no http://www.prweb.com/releases/market_analysis/product_placement/prweb511540.htm http://www.prweb.com/releases/market_analysis/product_placement/prweb511540.htm Global paid product placement grew 37.2% to $3.36 billion in 2006 and is forecast to grow 30.3% to $4.38 billion in 2007, driven by relaxed European regulations, emerging Asian markets and shifting American models, according to research released today by PQ Media, the world's leading provider of alternative media econometrics. [PRWeb Mar 14, 2007] http://www.prweb.com/releases/market_analysis/product_placement/prweb511540.htm Tue, 13 Mar 2007 15:10:38 -0700 podcrew@extrahoop.com www.pqmedia.com), the world's leading provider of alternative media econometrics. While the United States remains the largest global market for product placement, accounting for two-thirds of spending, growth will decelerate over the next four years, although remaining in the double-digits. Meanwhile, growth in the European and Asian placement markets will accelerate going forward, as legal restraints are loosened and global brand marketers move to capitalize on emerging opportunities in these regions, according to the PQ Media Global Product Placement Forecast Series 2006-2010: Country-by-Country Analysis. This new research series features individual reports on the 15 leading markets in Europe, Asia and the Americas, including data and analysis covering the period from 2000 to 2010. Key drivers of global product placement growth in 2007 and beyond include the relaxation of rules governing paid television placements in European countries through the "Television without Frontiers" directive, particularly in the United Kingdom, Spain and Italy; the evolution and growth of product placement markets in Asia, especially in China, India and Australia; and the continuing transition from non-paid to paid placement models in the Americas, primarily in the United States, Mexico and Brazil. "As a new media order has emerged in recent years, our research indicates that we are entering an era of alternative advertising and marketing strategies," said Patrick Quinn, President/CEO, PQ Media. "Brand marketers are seeking to better engage consumers with emotional connections and media companies are searching for new revenue streams as traditional advertising methods suffer from negative perceptions. As a result, product placement has emerged from a novel marketing tactic just a few years ago to a key marketing strategy worldwide." TV placements remain the dominant choice of brand marketers, accounting for 71.4% of global spending in 2006 at $2.40 billion, with projected growth of 33.9% in 2007. Film placements comprised 26.4%, or $885.1 million, of global spending in 2006 with forecasted growth of 20.5% this year, driven by more cross-promotional packages linking movie placements to ad spots, websites and point-of-purchase displays, as well as virtual embedding for local targeting. While placements in other media account for only 2% of total spending, growth will exceed 30% over the next several years due to increased demand for videogame and online placements aimed at the elusive 18- to 34-year-old demographic. The Americas will remain the largest and fastest-growing region for paid product placement in 2007, with projected spending of $3.79 billion and growth of 31.2%, followed by Asia and Europe. The United States will remain the world's largest market for product placement in 2007 with spending of $2.90 billion, followed by Brazil, Mexico, Australia, and Japan. China will be the world's fastest-growing product placement market in 2007 with spending growth of 34.5%, trailed by the U.S., Italy, India and Canada. Although the share of non-paid placements, including barter and added-value arrangements, is declining, these types of placements are still used often throughout the world. To determine the value... To read the press release in full goto http://www.prweb.com/releases/market_analysis/product_placement/prweb511540.htm]]> Wendy Marx PQ Media Market Analysis Finds Global Product Placement Spending Grew 37% in 2006; Forecast to Grow 30% in 2007, Driven by Relaxed European Rules, Emerging Asian Markets; Double-Digit Growth in U.S. Decelerates www.pqmedia.com), the world's leading provider of alternative media econometrics. While the United States remains the largest global market for product placement, accounting for two-thirds of spending, growth will decelerate over the next four years, although remaining in the double-digits. Meanwhile, growth in the European and Asian placement markets will accelerate going forward, as legal restraints are loosened and global brand marketers move to capitalize on emerging opportunities in these regions, according to the PQ Media Global Product Placement Forecast Series 2006-2010: Country-by-Country Analysis. This new research series features individual reports on the 15 leading markets in Europe, Asia and the Americas, including data and analysis covering the period from 2000 to 2010. Key drivers of global product placement growth in 2007 and beyond include the relaxation of rules governing paid television placements in European countries through the "Television without Frontiers" directive, particularly in the United Kingdom, Spain and Italy; the evolution and growth of product placement markets in Asia, especially in China, India and Australia; and the continuing transition from non-paid to paid placement models in the Americas, primarily in the United States, Mexico and Brazil. "As a new media order has emerged in recent years, our research indicates that we are entering an era of alternative advertising and marketing strategies," said Patrick Quinn, President/CEO, PQ Media. "Brand marketers are seeking to better engage consumers with emotional connections and media companies are searching for new revenue streams as traditional advertising methods suffer from negative perceptions. As a result, product placement has emerged from a novel marketing tactic just a few years ago to a key marketing strategy worldwide." TV placements remain the dominant choice of brand marketers, accounting for 71.4% of global spending in 2006 at $2.40 billion, with projected growth of 33.9% in 2007. Film placements comprised 26.4%, or $885.1 million, of global spending in 2006 with forecasted growth of 20.5% this year, driven by more cross-promotional packages linking movie placements to ad spots, websites and point-of-purchase displays, as well as virtual embedding for local targeting. While placements in other media account for only 2% of total spending, growth will exceed 30% over the next several years due to increased demand for videogame and online placements aimed at the elusive 18- to 34-year-old demographic. The Americas will remain the largest and fastest-growing region for paid product placement in 2007, with projected spending of $3.79 billion and growth of 31.2%, followed by Asia and Europe. The United States will remain the world's largest market for product placement in 2007 with spending of $2.90 billion, followed by Brazil, Mexico, Australia, and Japan. China will be the world's fastest-growing product placement market in 2007 with spending growth of 34.5%, trailed by the U.S., Italy, India and Canada. Although the share of non-paid placements, including barter and added-value arrangements, is declining, these types of placements are still used often throughout the world. To determine the value... To read the press release in full goto http://www.prweb.com/releases/market_analysis/product_placement/prweb511540.htm]]> 00:15:00 no http://www.prweb.com/releases/2006/6/prweb404202.htm http://www.prweb.com/releases/2006/6/prweb404202.htm Futurist to help musicians become brands at first US Conference on Music Entrepreneurship. [PRWeb Jun 28, 2006] http://www.prweb.com/releases/2006/6/prweb404202.htm Wed, 28 Jun 2006 10:45:58 -0700 podcrew@extrahoop.com WWW.MEDIAFUTURIST.Com) plans to send a wake up call to "couch potato" musicians to release them from their passivity and help them become brands at the first US conference on music entrepreneurship. The Brevard Conference on Music Entrepreneurship (BCOME) will be held July 14-16, 2006, at the Brevard Music Center in Western North Carolina, one of the nation's leading music training programs. "The biggest problem for musicians today is not that people are downloading their music for free. But that no one wants to download their music," says Leonhard, author of The Future of Music (Berklee Pree, 2005) and an advisor music companies and organizations worldwide, www. www.mediafuturist.com. "Clive Davis (the music producer) is not going to find the next Aretha Franklin today," says Leonhard. "The music business is becoming more do-it-yourself than ever since the big record companies no longer have the money they once had for promotion. Consequently, it's more imperative than ever for musicians to become self-promoters and build their own online audience." Leonhard will share his insights, along with some of the country's major musicians, teachers, and entrepreneurs at the three-day conference established to help musicians explore career tracks beyond the traditional job pathways. Thought provoking and innovative, BCOME offers workshops, lectures and instruction on how to envision and establish one's own career as a music entrepreneur, with unique tracks specifically tailored for performers, college faculty and industry professionals. "The conference will help performers learn how to earn a living doing what they love," says Michael Drapkin, BCOME Executive Director. According to Leonhard, the Internet has leveled the playing field for artists and performers, providing musicians with access to all the tools they need to promote their own music with sites like: • SONICBIDS.com one of many online concert management systems • SONIFIC.com, a free service that provides music 'soundtracks' for blogs and personal webpages • Live365.com, for musicians to get their music played on online radio stations • CDBaby.com, virtual distribution of CDs into online stores • Pandora.com, an online radio station for musicians to have their music aired Beyond getting their music played, Leonhard says musicians need to turn themselves into brands by doing more than just selling records. Some ways musicians can market themselves, says Leonhard, include: selling concert recordings and getting their music into ring tones, videogames and motion pictures. "Musicians don't make money today selling CDs," says Leonhard. "They need to think about how to get their music onto cell phones and other ways to distribute their music and brand themselves. "It's truly a new generation of the music business," he adds. ABOUT BCOME BCOME is open to anyone interested in learning how to forge their own career path in music, bring entrepreneurship to their organization, or to teach music entrepreneurship. Guest speakers include some of the country's finest musicians, teachers and entrepreneurs. Conference members will learn how to market themselves, and the conference... To read the press release in full goto http://www.prweb.com/releases/2006/6/prweb404202.htm]]> Wendy Marx Say Goodbye to Starving Artists: Musicians Must Learn to Toot Their Own Horns WWW.MEDIAFUTURIST.Com) plans to send a wake up call to "couch potato" musicians to release them from their passivity and help them become brands at the first US conference on music entrepreneurship. The Brevard Conference on Music Entrepreneurship (BCOME) will be held July 14-16, 2006, at the Brevard Music Center in Western North Carolina, one of the nation's leading music training programs. "The biggest problem for musicians today is not that people are downloading their music for free. But that no one wants to download their music," says Leonhard, author of The Future of Music (Berklee Pree, 2005) and an advisor music companies and organizations worldwide, www. www.mediafuturist.com. "Clive Davis (the music producer) is not going to find the next Aretha Franklin today," says Leonhard. "The music business is becoming more do-it-yourself than ever since the big record companies no longer have the money they once had for promotion. Consequently, it's more imperative than ever for musicians to become self-promoters and build their own online audience." Leonhard will share his insights, along with some of the country's major musicians, teachers, and entrepreneurs at the three-day conference established to help musicians explore career tracks beyond the traditional job pathways. Thought provoking and innovative, BCOME offers workshops, lectures and instruction on how to envision and establish one's own career as a music entrepreneur, with unique tracks specifically tailored for performers, college faculty and industry professionals. "The conference will help performers learn how to earn a living doing what they love," says Michael Drapkin, BCOME Executive Director. According to Leonhard, the Internet has leveled the playing field for artists and performers, providing musicians with access to all the tools they need to promote their own music with sites like: • SONICBIDS.com one of many online concert management systems • SONIFIC.com, a free service that provides music 'soundtracks' for blogs and personal webpages • Live365.com, for musicians to get their music played on online radio stations • CDBaby.com, virtual distribution of CDs into online stores • Pandora.com, an online radio station for musicians to have their music aired Beyond getting their music played, Leonhard says musicians need to turn themselves into brands by doing more than just selling records. Some ways musicians can market themselves, says Leonhard, include: selling concert recordings and getting their music into ring tones, videogames and motion pictures. "Musicians don't make money today selling CDs," says Leonhard. "They need to think about how to get their music onto cell phones and other ways to distribute their music and brand themselves. "It's truly a new generation of the music business," he adds. ABOUT BCOME BCOME is open to anyone interested in learning how to forge their own career path in music, bring entrepreneurship to their organization, or to teach music entrepreneurship. Guest speakers include some of the country's finest musicians, teachers and entrepreneurs. Conference members will learn how to market themselves, and the conference... To read the press release in full goto http://www.prweb.com/releases/2006/6/prweb404202.htm]]> 00:15:00 no http://www.prweb.com/releases/2006/4/prweb364829.htm http://www.prweb.com/releases/2006/4/prweb364829.htm Combined U.S. spending on blog, podcast and RSS advertising bolted 198.4% to $20.4 million in 2005, and is expected to grow another 144.9% to $49.8 million in 2006, according to exclusive research released today by PQ Media, a custom media research firm. [PRWeb Apr 11, 2006] http://www.prweb.com/releases/2006/4/prweb364829.htm Wed, 5 Apr 2006 14:21:46 -0700 podcrew@extrahoop.com blog, podcast and RSS advertising bolted 198.4% to $20.4 million in 2005, and is expected to grow another 144.9% to $49.8 million in 2006, according to exclusive research released today by PQ Media, a custom media research firm. But podcast advertising, nonexistent until 2004, is expected to be a larger market than blog advertising by 2010, according to Blog, Podcast and RSS Advertising Outlook, the first of five installments in PQ Media’s Alternative Media Research series. This groundbreaking series, the culmination of more than six months of primary research, is the first source to define, size and structure the burgeoning alternative media sector. Blog advertising accounted for 81.4%, or $16.6 million, of total 2005 spending on blog, podcast and RSS advertising, collectively known as user-generated online media. But the blog segment will comprise only 39.7%, or $300.4 million, of overall expenditures in 2010. Podcast advertising, meanwhile, reached $3.1 million in 2005, and is projected to grow at a compound annual rate of 154.4% to $327.0 million in 2010, when it will be a larger market than blog advertising. RSS advertising, non-existent until mid-2005, generated $650,000 in 2005. “Blog, podcast and RSS advertising are being driven by some of the same factors boosting the growth of the overall alternative media sector: continued audience fragmentation, the perceived ineffectiveness of traditional advertising, and the elusive but coveted 18-to-34-year-old demographic,” said Patrick Quinn, president of PQ Media. “Blog, podcast and RSS advertising have demonstrated an ability to reach younger demographics as well as influentials, and the media tend to be highly engaging. These are attractive trends to brand marketers that are focused on return on investment.” The relatively small size of these markets is an indication of the newness of the media, the lack of standard metrics and various technology issues, Quinn added. “As advertising networks become more effective, user engagement escalates, and the industry works through its technology and measurement challenges, we expect user-generated media to grow at triple-digit rates over the next five years,” said Quinn. Technology, auto and media brands are the most active in user-generated media advertising, accounting for more than half of total advertising spending in 2005, with the food & beverage and apparel categories rounding out the top five. The technology, auto and media categories will continue to generate more than half of all advertising in 2010. Total spending on user-generated online media is forecast to grow at a compound annual rate of 106.1% from 2005 to 2010, reaching $757.0 million in 2010, according to Blog, Podcast and RSS Advertising... To read the press release in full goto http://www.prweb.com/releases/2006/4/prweb364829.htm]]> Wendy Marx New PQ Media Research: Blog, Podcast, RSS Advertising Grow Fastest Among Alternative Media, Surging 198% in 2005, and Forecast to Grow 145% in 2006 Study Finds Podcast Advertising Will Be Larger Than Blog Market by 2010 blog, podcast and RSS advertising bolted 198.4% to $20.4 million in 2005, and is expected to grow another 144.9% to $49.8 million in 2006, according to exclusive research released today by PQ Media, a custom media research firm. But podcast advertising, nonexistent until 2004, is expected to be a larger market than blog advertising by 2010, according to Blog, Podcast and RSS Advertising Outlook, the first of five installments in PQ Media’s Alternative Media Research series. This groundbreaking series, the culmination of more than six months of primary research, is the first source to define, size and structure the burgeoning alternative media sector. Blog advertising accounted for 81.4%, or $16.6 million, of total 2005 spending on blog, podcast and RSS advertising, collectively known as user-generated online media. But the blog segment will comprise only 39.7%, or $300.4 million, of overall expenditures in 2010. Podcast advertising, meanwhile, reached $3.1 million in 2005, and is projected to grow at a compound annual rate of 154.4% to $327.0 million in 2010, when it will be a larger market than blog advertising. RSS advertising, non-existent until mid-2005, generated $650,000 in 2005. “Blog, podcast and RSS advertising are being driven by some of the same factors boosting the growth of the overall alternative media sector: continued audience fragmentation, the perceived ineffectiveness of traditional advertising, and the elusive but coveted 18-to-34-year-old demographic,” said Patrick Quinn, president of PQ Media. “Blog, podcast and RSS advertising have demonstrated an ability to reach younger demographics as well as influentials, and the media tend to be highly engaging. These are attractive trends to brand marketers that are focused on return on investment.” The relatively small size of these markets is an indication of the newness of the media, the lack of standard metrics and various technology issues, Quinn added. “As advertising networks become more effective, user engagement escalates, and the industry works through its technology and measurement challenges, we expect user-generated media to grow at triple-digit rates over the next five years,” said Quinn. Technology, auto and media brands are the most active in user-generated media advertising, accounting for more than half of total advertising spending in 2005, with the food & beverage and apparel categories rounding out the top five. The technology, auto and media categories will continue to generate more than half of all advertising in 2010. Total spending on user-generated online media is forecast to grow at a compound annual rate of 106.1% from 2005 to 2010, reaching $757.0 million in 2010, according to Blog, Podcast and RSS Advertising... To read the press release in full goto http://www.prweb.com/releases/2006/4/prweb364829.htm]]> 00:15:00 no