60 http://www.prwebpodcast.com A Top 30 Stream of ad tech Press Releases (in MP3 format) via PRWeb podEditor@emediawire.com (PRWeb) podMaster@emediawire.com Wed, 15 Oct 2008 20:14:18 -0700 ad tech http://www.prweb.com/prwebrss.gif 130 49 http://prwebpodcast.com Copyright PRWeb International, Inc. en-us http://blogs.law.harvard.edu/tech/rss A Top 30 Stream of ad tech Press Releases (in MP3 format) via PRWeb A Top 30 Stream of ad tech Press Releases (in MP3 format) via PRWeb podEditor@emediawire.com PR Web PRWeb no http://www.prweb.com/releases/adtech/newyork/prweb446138.htm http://www.prweb.com/releases/adtech/newyork/prweb446138.htm World’s leading Interactive Marketing industry event looks to the future of Brand Marketing November 6 - 8, 2006 at New York Hilton. [PRWeb Oct 5, 2006] http://www.prweb.com/releases/adtech/newyork/prweb446138.htm Thu, 12 Oct 2006 14:47:17 -0700 podcrew@extrahoop.com www.ad-tech.com)[_ad:tech_, the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, announces its 10th annual ad:tech New York show, themed “From the Alley to the Avenue,” November 6-8, 2006 at the New York Hilton. True to ad:tech heritage, the New York event examines all that is happening now – and what’s next – in the explosive and ever-evolving interactive marketing industry. Interactive has quickly emerged as a central component to leading campaigns around the world, and the show’s content – from keynotes to seminars to workshops – explores topics and themes that keep executives from household brands to emerging companies on the leading edge of innovation in the space. “As a world center of capital and creativity, New York is the perfect venue to examine how the intersection of marketing and technology is shaping the future of brand,” said Don Knox, VP, ad:tech Expositions. “We expect record attendance this year as we toast ad:tech’s long standing leadership in the interactive marketing industry, which has evolved from what was once a niche in advertising and marketing, to playing a central role in how brands deliver messages today.” ad:tech’s new Chair of Programming, Drew Ianni, brings a unique perspective, and has combined his personal industry experience within agencies, on Wall Street and as an analyst to program an event that takes a critical look at the creative, technical and economic factors that are shaping interactive marketing. ad:tech New York features more than 200 speakers, including CEOs, VPs and marketing executives from top companies, including Google, McDonald’s, MTV, Avenue A | Razorfish, ING, The New York Times and many others. "I’ve programmed this show to maintain ad;tech’s role as the premier gathering that focuses on the intersection of marketing and technology; to keep it a conference where marketing strategies, budgets, technologies and relationships are all significantly impacted by what goes on during the 3 days of ad:tech,” said Drew Ianni. ad:tech attendees are able look at issues from a variety of informed perspectives, gain the real-world knowledge to address them and personally meet the other people who are actively shaping the industry.” Sessions begin Monday, November 6 with a keynote conversation, “From the Alley to the Avenue: One on One with David Lubars,” where Drew Ianni sits down with David Lubars, chairman and chief creative officer of BBDO North America, to discuss the new media landscape, the continued life of the TV ad spot and the new threats and opportunities brought on by digital media. The keynote is followed by “Consumer-Generated Media’s Role in the Engagement Equation,” moderated by Pete Blackshaw, chief marketing and client satisfaction officer for Nielsen BuzzMetrics. With the rise of the Internet, social media technologies and powerful search engines, Consumer-Generated Media (CGM), or online word-of-mouth, is quickly becoming a central theme in the engagement discussion – and ad:tech brings concrete case studies and advice, strategies and tactics from proven leaders to attending marketers and researchers. Tuesday begins with a session on “The Anywhere Consumer,” with keynote Yankee Group Research CEO Emily Green examining the new consumer – one who expects all activities, preferences and... To read the press release in full goto http://www.prweb.com/releases/adtech/newyork/prweb446138.htm]]> Martha Shaughnessy ad:tech New York Celebrates 10 Years in Interactive Marketing: From the Alley to the Avenue www.ad-tech.com)[_ad:tech_, the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, announces its 10th annual ad:tech New York show, themed “From the Alley to the Avenue,” November 6-8, 2006 at the New York Hilton. True to ad:tech heritage, the New York event examines all that is happening now – and what’s next – in the explosive and ever-evolving interactive marketing industry. Interactive has quickly emerged as a central component to leading campaigns around the world, and the show’s content – from keynotes to seminars to workshops – explores topics and themes that keep executives from household brands to emerging companies on the leading edge of innovation in the space. “As a world center of capital and creativity, New York is the perfect venue to examine how the intersection of marketing and technology is shaping the future of brand,” said Don Knox, VP, ad:tech Expositions. “We expect record attendance this year as we toast ad:tech’s long standing leadership in the interactive marketing industry, which has evolved from what was once a niche in advertising and marketing, to playing a central role in how brands deliver messages today.” ad:tech’s new Chair of Programming, Drew Ianni, brings a unique perspective, and has combined his personal industry experience within agencies, on Wall Street and as an analyst to program an event that takes a critical look at the creative, technical and economic factors that are shaping interactive marketing. ad:tech New York features more than 200 speakers, including CEOs, VPs and marketing executives from top companies, including Google, McDonald’s, MTV, Avenue A | Razorfish, ING, The New York Times and many others. "I’ve programmed this show to maintain ad;tech’s role as the premier gathering that focuses on the intersection of marketing and technology; to keep it a conference where marketing strategies, budgets, technologies and relationships are all significantly impacted by what goes on during the 3 days of ad:tech,” said Drew Ianni. ad:tech attendees are able look at issues from a variety of informed perspectives, gain the real-world knowledge to address them and personally meet the other people who are actively shaping the industry.” Sessions begin Monday, November 6 with a keynote conversation, “From the Alley to the Avenue: One on One with David Lubars,” where Drew Ianni sits down with David Lubars, chairman and chief creative officer of BBDO North America, to discuss the new media landscape, the continued life of the TV ad spot and the new threats and opportunities brought on by digital media. The keynote is followed by “Consumer-Generated Media’s Role in the Engagement Equation,” moderated by Pete Blackshaw, chief marketing and client satisfaction officer for Nielsen BuzzMetrics. With the rise of the Internet, social media technologies and powerful search engines, Consumer-Generated Media (CGM), or online word-of-mouth, is quickly becoming a central theme in the engagement discussion – and ad:tech brings concrete case studies and advice, strategies and tactics from proven leaders to attending marketers and researchers. Tuesday begins with a session on “The Anywhere Consumer,” with keynote Yankee Group Research CEO Emily Green examining the new consumer – one who expects all activities, preferences and... To read the press release in full goto http://www.prweb.com/releases/adtech/newyork/prweb446138.htm]]> 00:15:00 no http://www.prweb.com/releases/2006/6/prweb404519.htm http://www.prweb.com/releases/2006/6/prweb404519.htm Event focuses on “The Intersection of Technology and Creativity.” ad:tech expositions, LLC (www.ad-tech.com), the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, builds on ad:tech San Francisco’s record-breaking success with its second 2006 show at Sheraton Chicago, July 24-25. ad:tech Chicago explores the groundswell of activity around the intersection of technical innovation and creative process – showing how the lines between these worlds are blurring and exploring what it means for modern marketers. In addition to its keynote speakers, hands-on workshops and state-of-the-art technology presentations, ad:tech's interactive panel sessions represent the show's core value. [PRWeb Jun 28, 2006] http://www.prweb.com/releases/2006/6/prweb404519.htm Fri, 30 Jun 2006 12:30:51 -0700 podcrew@extrahoop.com www.ad-tech.com), the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, builds on ad:tech San Francisco’s record-breaking success with its second 2006 show at Sheraton Chicago, July 24-25. ad:tech Chicago explores the groundswell of activity around the intersection of technical innovation and creative process -- showing how the lines between these worlds are blurring and exploring what it means for modern marketers. In addition to its keynote speakers, hands-on workshops and state-of-the-art technology presentations, ad:tech's interactive panel sessions represent the show's core value. “A survey of 400 members of the Chicago Interactive Marketing Association shows rich media and search are expected to grow 40% and interactive media budgets are expected to increase by 15-25%. This vibrant growth was evident at ad:tech San Francisco, where record-setting attendance showed the renewed energy and interest in this industry,” said Don Knox, VP, ad:tech expositions. “ad:tech lies at the center of it and strives to expand and improve offerings to build the knowledge base, grow the vision and widen the circles of influence for attending marketers. We anticipate that Chicago’s success will reflect this exciting upward trend.” The idea of direct, rich contact permeates the show with the theme “The Intersection of Technology and Creativity.” Hotseat: Small Talk with Big People returns, to delve beneath the surface of scripted interaction and drive impactful, LIVE! connections. The Hotseat merges a game show feel with a focus group format, bringing industry veterans and audience members together for quick questions and answers ranging from industry anecdotes and career tips, to the free-flow feel of truth-or-dare. Industry luminaries present keynotes each day. Fay Ferguson, co-CEO of Burrell, leads “Multicultural Clicks In” to help marketers deploy rich-media driven creative strategies and targeted media strategies to deliver interaction rates that exceed today’s norms. In “The Creativity Continuum,” Lauralee Alben, president of Alben Design, LLC, guides attendees through ways to design strategic flows of ideas and innovations and how to apply the new creative to profound and meaningful work. Finally, Hunter Hastings, CEO of EMM Group, presents “How Marketing Will Save Itself,” outlining the tools and engagement components behind a new intellectual paradigm designed to help ad:tech’s audience reach their customers. In addition to proven presentations and industry leaders, ad:tech Chicago launches two new programs: “Getting Creative: How To Think Creatively,” led by Robert X. Cringely, founder of TaguchiNow, Inc.; and “Midwestern Magic – Creative Showcase,” where leading Midwestern creative directors present a cross-section of recent work for multiple clients from agencies such as Click Here/The Richards Group, Designkitchen, Arc Worldwide, and Avenue A | Razorfish. “ad:tech thrives by continuing to deliver thought-leaders who share their digital marketing experiences to keep our audience ahead of the curve,” said Susan Bratton, CEO of Cendara, Inc. and ad:tech Executive Chair. “In addition to our exhibit hall and conferences, ad:tech Connect!, our online networking community, continues to foster relationships among attendees, presenters and exhibitors alike, creating global... To read the press release in full goto http://www.prweb.com/releases/2006/6/prweb404519.htm]]> Martha Shaughnessy ad:tech Continues to Build on Year's Momentum at Sheraton Chicago, July 24 – 25, 2006 www.ad-tech.com), the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, builds on ad:tech San Francisco’s record-breaking success with its second 2006 show at Sheraton Chicago, July 24-25. ad:tech Chicago explores the groundswell of activity around the intersection of technical innovation and creative process -- showing how the lines between these worlds are blurring and exploring what it means for modern marketers. In addition to its keynote speakers, hands-on workshops and state-of-the-art technology presentations, ad:tech's interactive panel sessions represent the show's core value. “A survey of 400 members of the Chicago Interactive Marketing Association shows rich media and search are expected to grow 40% and interactive media budgets are expected to increase by 15-25%. This vibrant growth was evident at ad:tech San Francisco, where record-setting attendance showed the renewed energy and interest in this industry,” said Don Knox, VP, ad:tech expositions. “ad:tech lies at the center of it and strives to expand and improve offerings to build the knowledge base, grow the vision and widen the circles of influence for attending marketers. We anticipate that Chicago’s success will reflect this exciting upward trend.” The idea of direct, rich contact permeates the show with the theme “The Intersection of Technology and Creativity.” Hotseat: Small Talk with Big People returns, to delve beneath the surface of scripted interaction and drive impactful, LIVE! connections. The Hotseat merges a game show feel with a focus group format, bringing industry veterans and audience members together for quick questions and answers ranging from industry anecdotes and career tips, to the free-flow feel of truth-or-dare. Industry luminaries present keynotes each day. Fay Ferguson, co-CEO of Burrell, leads “Multicultural Clicks In” to help marketers deploy rich-media driven creative strategies and targeted media strategies to deliver interaction rates that exceed today’s norms. In “The Creativity Continuum,” Lauralee Alben, president of Alben Design, LLC, guides attendees through ways to design strategic flows of ideas and innovations and how to apply the new creative to profound and meaningful work. Finally, Hunter Hastings, CEO of EMM Group, presents “How Marketing Will Save Itself,” outlining the tools and engagement components behind a new intellectual paradigm designed to help ad:tech’s audience reach their customers. In addition to proven presentations and industry leaders, ad:tech Chicago launches two new programs: “Getting Creative: How To Think Creatively,” led by Robert X. Cringely, founder of TaguchiNow, Inc.; and “Midwestern Magic – Creative Showcase,” where leading Midwestern creative directors present a cross-section of recent work for multiple clients from agencies such as Click Here/The Richards Group, Designkitchen, Arc Worldwide, and Avenue A | Razorfish. “ad:tech thrives by continuing to deliver thought-leaders who share their digital marketing experiences to keep our audience ahead of the curve,” said Susan Bratton, CEO of Cendara, Inc. and ad:tech Executive Chair. “In addition to our exhibit hall and conferences, ad:tech Connect!, our online networking community, continues to foster relationships among attendees, presenters and exhibitors alike, creating global... To read the press release in full goto http://www.prweb.com/releases/2006/6/prweb404519.htm]]> 00:15:00 no