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        <title>A Top 30 Stream of KALVIN PUBLIC RELATIONS, INC. Press Releases (in MP3 format) via PRWeb</title>
        <link>http://www.prwebpodcast.com</link>
        <description>A Top 30 Stream of KALVIN PUBLIC RELATIONS, INC. Press Releases (in MP3 format) via PRWeb</description>
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        <pubDate>Wed, 15 Oct 2008 20:05:27 -0700</pubDate>
        <category>KALVIN PUBLIC RELATIONS, INC.</category>
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        <itunes:subtitle>A Top 30 Stream of KALVIN PUBLIC RELATIONS, INC. Press Releases (in MP3 format) via PRWeb</itunes:subtitle>
        <itunes:summary>A Top 30 Stream of KALVIN PUBLIC RELATIONS, INC. Press Releases (in MP3 format) via PRWeb</itunes:summary>
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          <itunes:email>podEditor@emediawire.com</itunes:email>
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                        <title>The Most Respected Companies in the United States - Reputation Institute Releases Results of its Global Pulse U.S. 2008 Study</title>
                        <link>http://www.prweb.com/releases/2008/6/prweb958934.htm</link>
                        <comments>http://www.prweb.com/releases/2008/6/prweb958934.htm</comments>
                        <description>Google claimed the top spot in Reputation Institute&#039;s annual Global Pulse U.S. 2008 Study. The study measures the overall respect, trust, esteem, and admiration consumers hold towards the largest 600 companies in the world, including the largest 150 U.S. companies. Governance and citizenship combined account for more than 30% of a company&#039;s reputation. [PRWeb Jun 4, 2008]</description>
                        <guid>http://www.prweb.com/releases/2008/6/prweb958934.htm</guid>
                        <pubDate>Tue, 03 Jun 2008 11:53:41 -0700</pubDate>
                        <author>podcrew@extrahoop.com</author>
                        <enclosure url="http://prwebpodcast.com/pod/958934/The_Most_Respected_Companies_in_the_United_States_Reputation_Institute_Releases_Results_of_its_Global_Pulse_U_S_Study.mp3"
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                        <content:encoded><![CDATA[New York, NY (PRWEB) June 4, 2008 -- Google, the information/media company, has earned the highest reputation ranking in Reputation Institute&#039;s Global Pulse US 2008, its third annual survey measuring consumer perception of the countries&#039; largest corporations.  &quot;Google edged out the largest consumer product companies in the U.S., indicating that consumers have a high level of trust, respect, and good feelings for the company,&quot; said Kasper Nielsen, Managing Partner of Reputation Institute (RI) a global, private advisory firm specializing in corporate reputation management.  

The Global Pulse 2008 study measures the overall respect, trust, esteem, admiration, and good feelings consumers hold towards the largest 600 companies in the world, including the largest 150 U.S. companies.

Other highlights from Global Pulse US 2008 include:
&#8226; Six companies posted excellent reputations in the U.S. After Google, Johnson &#38; Johnson and Kraft Foods ranked 2nd and 3rd, followed by General Mills, Walt Disney and United States Parcel Service. 
&#8226; Consumer product companies have the best reputations, followed by Industrial Products companies led by 3M, Xerox, Deere &#38; Co, and Caterpillar.
&#8226; Retailers&#039; got mixed reviews.  Publix Super Market and Costco Wholesale earned high rankings while Safeway, Target, Rite Aid, and Wal-Mart were the weakest in their sector.
&#8226; The high-tech sector (computer and electronics companies) has a strong reputation led by Texas Instruments and followed closely by Apple, Hewlett-Packard, Intel, and Dell.
&#8226; Ten companies improved their reputation scores from last year, while 13 lost significant reputation equity from 2007 to 2008.

Reputation Drivers:
Reputation Institute&#039;s research model indicates that reputation is built on 7 pillars from which a company can create a strategic platform for communicating with its stakeholders on the most relevant key performance indicators.  These dimensions are: Products/Services, Innovation, Workplace, Citizenship, Governance, Leadership, and Performance. 

The Global Pulse 2008 indicates that consumers are most influenced by a company&#039;s delivery of high quality products and services, accounting for 18.2% of a company&#039;s reputation. But, Governance and Citizenship combined account for more than 30% of a company&#039;s reputation. &quot;This makes it critical for companies to communicate how they support good causes, protect the environment, behave ethically and act openly and transparently about the way they do business,&quot; says Anthony Johndrow, Managing Director, RI.

Google, the most highly respected company in the U.S., landed in the top spot for Workplace, Citizenship, Governance, Innovation, and Performance. Johnson &#38; Johnson took the top spot in Products/Services and Leadership.

Why Reputation Matters:
The Global Pulse 2008 offers insight on how reputation impacts and influence&#039;s a company&#039;s stakeholders - and its bottom line.  &quot;When people trust, admire and have a good feeling about a company, they are willing to support and recommend the company to others,&quot; explains Johndrow of the significant value of reputation.  &quot;We see a strong pattern between reputation and support, demonstrating that building a favorable reputation platform should be a part of a company&#039;s overall strategy,&quot; he says. 
 
2008 Best Corporate Reputations in the US-Top 25 Companies
Rank	US Companies	Global Pulse Score
1	Google	85.23
2	Johnson &#38; Johnson	83.48
3	Kraft Foods Inc.	82.79
4	General Mills	81.34
5	Walt Disney	81.22
6	United Parcel... To read the press release in full goto http://www.prweb.com/releases/2008/6/prweb958934.htm]]></content:encoded>
                        <itunes:author>JUDY KALVIN</itunes:author>
                        <itunes:subtitle>The Most Respected Companies in the United States - Reputation Institute Releases Results of its Global Pulse U.S. 2008 Study</itunes:subtitle>
                        <itunes:summary><![CDATA[New York, NY (PRWEB) June 4, 2008 -- Google, the information/media company, has earned the highest reputation ranking in Reputation Institute&#039;s Global Pulse US 2008, its third annual survey measuring consumer perception of the countries&#039; largest corporations.  &quot;Google edged out the largest consumer product companies in the U.S., indicating that consumers have a high level of trust, respect, and good feelings for the company,&quot; said Kasper Nielsen, Managing Partner of Reputation Institute (RI) a global, private advisory firm specializing in corporate reputation management.  

The Global Pulse 2008 study measures the overall respect, trust, esteem, admiration, and good feelings consumers hold towards the largest 600 companies in the world, including the largest 150 U.S. companies.

Other highlights from Global Pulse US 2008 include:
&#8226; Six companies posted excellent reputations in the U.S. After Google, Johnson &#38; Johnson and Kraft Foods ranked 2nd and 3rd, followed by General Mills, Walt Disney and United States Parcel Service. 
&#8226; Consumer product companies have the best reputations, followed by Industrial Products companies led by 3M, Xerox, Deere &#38; Co, and Caterpillar.
&#8226; Retailers&#039; got mixed reviews.  Publix Super Market and Costco Wholesale earned high rankings while Safeway, Target, Rite Aid, and Wal-Mart were the weakest in their sector.
&#8226; The high-tech sector (computer and electronics companies) has a strong reputation led by Texas Instruments and followed closely by Apple, Hewlett-Packard, Intel, and Dell.
&#8226; Ten companies improved their reputation scores from last year, while 13 lost significant reputation equity from 2007 to 2008.

Reputation Drivers:
Reputation Institute&#039;s research model indicates that reputation is built on 7 pillars from which a company can create a strategic platform for communicating with its stakeholders on the most relevant key performance indicators.  These dimensions are: Products/Services, Innovation, Workplace, Citizenship, Governance, Leadership, and Performance. 

The Global Pulse 2008 indicates that consumers are most influenced by a company&#039;s delivery of high quality products and services, accounting for 18.2% of a company&#039;s reputation. But, Governance and Citizenship combined account for more than 30% of a company&#039;s reputation. &quot;This makes it critical for companies to communicate how they support good causes, protect the environment, behave ethically and act openly and transparently about the way they do business,&quot; says Anthony Johndrow, Managing Director, RI.

Google, the most highly respected company in the U.S., landed in the top spot for Workplace, Citizenship, Governance, Innovation, and Performance. Johnson &#38; Johnson took the top spot in Products/Services and Leadership.

Why Reputation Matters:
The Global Pulse 2008 offers insight on how reputation impacts and influence&#039;s a company&#039;s stakeholders - and its bottom line.  &quot;When people trust, admire and have a good feeling about a company, they are willing to support and recommend the company to others,&quot; explains Johndrow of the significant value of reputation.  &quot;We see a strong pattern between reputation and support, demonstrating that building a favorable reputation platform should be a part of a company&#039;s overall strategy,&quot; he says. 
 
2008 Best Corporate Reputations in the US-Top 25 Companies
Rank	US Companies	Global Pulse Score
1	Google	85.23
2	Johnson &#38; Johnson	83.48
3	Kraft Foods Inc.	82.79
4	General Mills	81.34
5	Walt Disney	81.22
6	United Parcel... To read the press release in full goto http://www.prweb.com/releases/2008/6/prweb958934.htm]]></itunes:summary>

                        <itunes:category text="Technology">
        <itunes:category text=" Tech News" />
          </itunes:category><itunes:category text="Technology" /><itunes:category text="Business">
        <itunes:category text=" Management &amp; Marketing" />
          </itunes:category><itunes:category text="Business" />

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                        <title>TippingSprung Fields Fourth Annual Brand-Extension Survey</title>
                        <link>http://www.prweb.com/releases/2008/1/prweb602771.htm</link>
                        <comments>http://www.prweb.com/releases/2008/1/prweb602771.htm</comments>
                        <description>Survey, produced in collaboration with Brandweek magazine, names best and worst brand extensions in 10 popular categories. [PRWeb Jan 7, 2008]</description>
                        <guid>http://www.prweb.com/releases/2008/1/prweb602771.htm</guid>
                        <pubDate>Wed, 09 Jan 2008 10:36:22 -0800</pubDate>
                        <author>podcrew@extrahoop.com</author>
                        <enclosure url="http://prwebpodcast.com/pod/602771/TippingSprung_Fields_Fourth_Annual_Brand_Extension_Survey.mp3"
                                length="5402736" type="audio/mpeg" />
                        <content:encoded><![CDATA[New York, NY (PRWEB) January 7, 2008 -- Results from TippingSprung&#039;s fourth annual survey of brand extensions, produced in collaboration with marketing newsweekly Brandweek, revealed which extensions are most compelling and logical, and which are weakest and have the greatest potential to dilute the brand. Major trends in brand extensions were also identified.

&quot;This year we&#039;ve seen many brand owners looking to extend their brands in more ways than ever,&quot; says Martyn Tipping, president of TippingSprung and one of the survey&#039;s authors. &quot;This survey was developed to help identify which are most likely to strengthen a brand and which might end up on the ever-growing roster of failed extensions.&quot; Some of the more questionable extensions identified in this year&#039;s survey include Precious Moments funerary urns and caskets, Hooters Energy Drink and the Humane Society Dog Lovers Wine Club.
	
The Top Brand Extensions. The 785 respondents to the survey chose the following top brand extensions:
&#8226;	PetSmart PetsHotel was named best overall brand extension with 34.3 percent of the vote. Huggies Sunscreen came in a close second with 29.0 percent, followed by Disney Wedding Gowns.
&#8226;	The ASPCA Collection of pet travel and safety products was named best nonprofit extension, edging out the Smithsonian Home Collection. In third place was PBS Blend (made in association with Green Mountain Coffee).
&#8226;	Curves cereal was voted best food extension with 34.3 percent of the vote. Coming in a distant second was Entenmann&#039;s coffee, followed by Russell Stover cookie dough. 
&#8226;	The best retail exclusive was won handily by Food Network kitchenware (at Kohl&#039;s) (42.4 percent). Second place was taken by Sharper Image Office (at OfficeMax). 
&#8226;	La-Z-Boy Outdoor furniture dominated the &quot;best extension in the home&quot; category (63.9 percent), followed by the Better Homes and Gardens Real Estate Network at 28.8 percent.
&#8226;	&quot;Best extension on the road&quot; was won convincingly by PetSmart PetsHotel (54.5 percent), with Frommer&#039;s luggage a distant second at 26.6 percent. 
&#8226;	Huggies Little Swimmers sunscreen came in first in the &quot;best extension for the kids&quot; category (45.5 percent), followed by Idol Camp (American-Idol based summer camp) at 18.7 percent and Blue Man Creativity Center (Blue Man Group-based preschool) at 18.3 percent.
&#8226;	In the &quot;Tastes Funny&quot; category, respondents voted for the most questionable food extension. Hooters Energy Drink was the resounding winner with 32.5 percent of the vote, followed by Bumble Bee Chicken at 21.9 percent and Trump Steaks at 21.1 percent. (Hooters has the dubious distinction of having twice won &quot;worst extension&quot; in its category in the TippingSprung survey, the prior time being for Hooters Air airlines in the 2004 survey.)

Worst brand extension, for the extension that seems least to fit with the brand&#039;s core values, was won by Precious Moments urns and caskets (33.9 percent of respondents). The Humane Society Dog Lovers Wine Club came in a close second with 28.4 percent of the votes. Respondents also felt there was something inappropriate about Girls Gone Wild apparel (14.9 percent) and the Ferrari Segway (11.6 percent). (Past &quot;winners&quot; in this category include last year&#039;s Cheetoh&#039;s lip balm, 2005&#039;s Harley-Davidson cake-decorating kit and 2004&#039;s Hooters Air airlines, which has since suspended regular service.) 

Celebrity wine and spirits extensions. The survey also looked at the popular but crowded field of celebrity-branded wine and spirits: which... To read the press release in full goto http://www.prweb.com/releases/2008/1/prweb602771.htm]]></content:encoded>
                        <itunes:author>JUDY KALVIN</itunes:author>
                        <itunes:subtitle>TippingSprung Fields Fourth Annual Brand-Extension Survey</itunes:subtitle>
                        <itunes:summary><![CDATA[New York, NY (PRWEB) January 7, 2008 -- Results from TippingSprung&#039;s fourth annual survey of brand extensions, produced in collaboration with marketing newsweekly Brandweek, revealed which extensions are most compelling and logical, and which are weakest and have the greatest potential to dilute the brand. Major trends in brand extensions were also identified.

&quot;This year we&#039;ve seen many brand owners looking to extend their brands in more ways than ever,&quot; says Martyn Tipping, president of TippingSprung and one of the survey&#039;s authors. &quot;This survey was developed to help identify which are most likely to strengthen a brand and which might end up on the ever-growing roster of failed extensions.&quot; Some of the more questionable extensions identified in this year&#039;s survey include Precious Moments funerary urns and caskets, Hooters Energy Drink and the Humane Society Dog Lovers Wine Club.
	
The Top Brand Extensions. The 785 respondents to the survey chose the following top brand extensions:
&#8226;	PetSmart PetsHotel was named best overall brand extension with 34.3 percent of the vote. Huggies Sunscreen came in a close second with 29.0 percent, followed by Disney Wedding Gowns.
&#8226;	The ASPCA Collection of pet travel and safety products was named best nonprofit extension, edging out the Smithsonian Home Collection. In third place was PBS Blend (made in association with Green Mountain Coffee).
&#8226;	Curves cereal was voted best food extension with 34.3 percent of the vote. Coming in a distant second was Entenmann&#039;s coffee, followed by Russell Stover cookie dough. 
&#8226;	The best retail exclusive was won handily by Food Network kitchenware (at Kohl&#039;s) (42.4 percent). Second place was taken by Sharper Image Office (at OfficeMax). 
&#8226;	La-Z-Boy Outdoor furniture dominated the &quot;best extension in the home&quot; category (63.9 percent), followed by the Better Homes and Gardens Real Estate Network at 28.8 percent.
&#8226;	&quot;Best extension on the road&quot; was won convincingly by PetSmart PetsHotel (54.5 percent), with Frommer&#039;s luggage a distant second at 26.6 percent. 
&#8226;	Huggies Little Swimmers sunscreen came in first in the &quot;best extension for the kids&quot; category (45.5 percent), followed by Idol Camp (American-Idol based summer camp) at 18.7 percent and Blue Man Creativity Center (Blue Man Group-based preschool) at 18.3 percent.
&#8226;	In the &quot;Tastes Funny&quot; category, respondents voted for the most questionable food extension. Hooters Energy Drink was the resounding winner with 32.5 percent of the vote, followed by Bumble Bee Chicken at 21.9 percent and Trump Steaks at 21.1 percent. (Hooters has the dubious distinction of having twice won &quot;worst extension&quot; in its category in the TippingSprung survey, the prior time being for Hooters Air airlines in the 2004 survey.)

Worst brand extension, for the extension that seems least to fit with the brand&#039;s core values, was won by Precious Moments urns and caskets (33.9 percent of respondents). The Humane Society Dog Lovers Wine Club came in a close second with 28.4 percent of the votes. Respondents also felt there was something inappropriate about Girls Gone Wild apparel (14.9 percent) and the Ferrari Segway (11.6 percent). (Past &quot;winners&quot; in this category include last year&#039;s Cheetoh&#039;s lip balm, 2005&#039;s Harley-Davidson cake-decorating kit and 2004&#039;s Hooters Air airlines, which has since suspended regular service.) 

Celebrity wine and spirits extensions. The survey also looked at the popular but crowded field of celebrity-branded wine and spirits: which... To read the press release in full goto http://www.prweb.com/releases/2008/1/prweb602771.htm]]></itunes:summary>

                        <itunes:category text="Business" /><itunes:category text="Business">
        <itunes:category text=" Business News" />
          </itunes:category><itunes:category text="Business">
        <itunes:category text=" Management &amp; Marketing" />
          </itunes:category>

                        <itunes:duration>00:15:00</itunes:duration>
                        <itunes:explicit>no</itunes:explicit>
                        <itunes:keywords></itunes:keywords>
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                        <title>Macro Societal Trends Impacting Innovation in 2008 Revealed: Analyzing Macro Societal Trends Allow Marketers to Stay Ahead of the Competition</title>
                        <link>http://www.prweb.com/releases/2007/12/prweb574180.htm</link>
                        <comments>http://www.prweb.com/releases/2007/12/prweb574180.htm</comments>
                        <description>Seven macro societal trends that will shape product and service innovation in 2008 have been released by Dragon Rouge, the international brand and design consultancy. [PRWeb Dec 5, 2007]</description>
                        <guid>http://www.prweb.com/releases/2007/12/prweb574180.htm</guid>
                        <pubDate>Wed,  5 Dec 2007 16:16:08 -0800</pubDate>
                        <author>podcrew@extrahoop.com</author>
                        <enclosure url="http://prwebpodcast.com/pod/574180/Macro_Societal_Trends_Impacting_Innovation_in_Revealed_Analyzing_Macro_Societal_Trends_Allow_Marketers_to_Stay_Ahead_of_the_Competition.mp3"
                                length="12163230" type="audio/mpeg" />
                        <content:encoded><![CDATA[New York, NY (PRWEB) December 5, 2007 -- Dragon Rouge, the international brand and design consultancy, unveiled the seven macro societal trends that will shape product and service innovation in 2008. 

&quot;While an increasing number of self-appointed gurus track micro trends that are short sighted fads that engender me-too strategies, we believe that the art of innovation requires an ability to take a look at the bigger picture by tracking how macro societal trends shape society, and identifying how they translate into the trends that will shape innovation in a given market or for a given target,&quot; says Eric Zeitoun, president, Dragon Rouge USA. 

&quot;The trend watchers in each of our offices track the early signs of these macro trends by analyzing the world of fashion, design, cosmetics and entertainment, because these early adopting industries have shorter life cycles and can therefore rapidly adapt to societal shifts,&quot; says Zeitoun. &quot;We compare and contrast macro trends across geographies and then select those that impact each geography.&quot;

Our US based trend watchers have identified the following macro trends and the brands that are embracing them:

1.	Conscience - Necessity to shape our own individual belief standards built around self-respect, respect for others, consumer citizenship and respect for the environment (i.e. Newman&#039;s Own, CARE by Stella McCarthy, Clif Nectar).

2.	Enough - Rejection of mass consumerism responsible for societal problems and desire to return to a pre-marketing era valuing human craft (i.e. Tito&#039;s Handmade Vodka, Bee Raw Honey, Le Labo).

3.	Silicone - Increasing value given to playfulness since innovation is better embraced if it comes with comfort and humor (i.e. Freeze 24/7 &#38; Go, Candeloo Lamps, Method Omop).

4.	Gattaca - The virtual world is no longer a means to an end, but an end in itself (i.e. iPhone, Citi Smartmoney, One Touch can opener).

5.	Aesthete - The aesthetics cult is gaining ground in an ever more judgmental society (i.e. Sonia Kashuk eye shadow palette, Rembrandt, Wild Bunch &#38; Co Beet Juice).

6.	Precious - Desire to create a personal space full of lavish and indulgent rituals in an ever more uncertain environment (Marie Belle Aztec Hot Chocolate, La Prairie Pure Gold, Estee Lauder Private Collection).

7.	All Together - Universality has become the norm, which calls for a re-definition of exoticism (i.e. Kombucha Wonder Drink, Tabasco Soy Sauce, Hamadi Ginger Soymilk Hair wash).

&quot;Six of these macro trends are a mirror of each other, which reminds us of the contradictions and ambiguities of consumers that innovators constantly need to keep in mind,&quot; says Zeitoun. &quot;Conscience, Aesthete and Enough are talking about rationally grounded emotions that keep us within our comfort zone; while Gattaca, Precious and All Together are inviting us to engage in an exploration of emotions that project us beyond this comfort zone. Innovators need to identify where the center of gravity of their current target or industry fits on that continuum, and incorporate the opposite macro trends in their innovation process to shift the paradigm and develop truthfully breakthrough innovations.&quot; 

Because these trends evolve over time, the team of trend watchers at Dragon Rouge is already analyzing how they are changing. They will annually report on the evolution of these macro trends and release bi-monthly bulletins on product innovations embracing them.

Dragon Rouge, LLC, (<a href="http://www.dragonrouge-usa.com" onclick="linkClick( this.href );"  target="_blank">www.dragonrouge-usa.com</a>) is the largest independent brand and design... To read the press release in full goto http://www.prweb.com/releases/2007/12/prweb574180.htm]]></content:encoded>
                        <itunes:author>JUDY KALVIN</itunes:author>
                        <itunes:subtitle>Macro Societal Trends Impacting Innovation in 2008 Revealed: Analyzing Macro Societal Trends Allow Marketers to Stay Ahead of the Competition</itunes:subtitle>
                        <itunes:summary><![CDATA[New York, NY (PRWEB) December 5, 2007 -- Dragon Rouge, the international brand and design consultancy, unveiled the seven macro societal trends that will shape product and service innovation in 2008. 

&quot;While an increasing number of self-appointed gurus track micro trends that are short sighted fads that engender me-too strategies, we believe that the art of innovation requires an ability to take a look at the bigger picture by tracking how macro societal trends shape society, and identifying how they translate into the trends that will shape innovation in a given market or for a given target,&quot; says Eric Zeitoun, president, Dragon Rouge USA. 

&quot;The trend watchers in each of our offices track the early signs of these macro trends by analyzing the world of fashion, design, cosmetics and entertainment, because these early adopting industries have shorter life cycles and can therefore rapidly adapt to societal shifts,&quot; says Zeitoun. &quot;We compare and contrast macro trends across geographies and then select those that impact each geography.&quot;

Our US based trend watchers have identified the following macro trends and the brands that are embracing them:

1.	Conscience - Necessity to shape our own individual belief standards built around self-respect, respect for others, consumer citizenship and respect for the environment (i.e. Newman&#039;s Own, CARE by Stella McCarthy, Clif Nectar).

2.	Enough - Rejection of mass consumerism responsible for societal problems and desire to return to a pre-marketing era valuing human craft (i.e. Tito&#039;s Handmade Vodka, Bee Raw Honey, Le Labo).

3.	Silicone - Increasing value given to playfulness since innovation is better embraced if it comes with comfort and humor (i.e. Freeze 24/7 &#38; Go, Candeloo Lamps, Method Omop).

4.	Gattaca - The virtual world is no longer a means to an end, but an end in itself (i.e. iPhone, Citi Smartmoney, One Touch can opener).

5.	Aesthete - The aesthetics cult is gaining ground in an ever more judgmental society (i.e. Sonia Kashuk eye shadow palette, Rembrandt, Wild Bunch &#38; Co Beet Juice).

6.	Precious - Desire to create a personal space full of lavish and indulgent rituals in an ever more uncertain environment (Marie Belle Aztec Hot Chocolate, La Prairie Pure Gold, Estee Lauder Private Collection).

7.	All Together - Universality has become the norm, which calls for a re-definition of exoticism (i.e. Kombucha Wonder Drink, Tabasco Soy Sauce, Hamadi Ginger Soymilk Hair wash).

&quot;Six of these macro trends are a mirror of each other, which reminds us of the contradictions and ambiguities of consumers that innovators constantly need to keep in mind,&quot; says Zeitoun. &quot;Conscience, Aesthete and Enough are talking about rationally grounded emotions that keep us within our comfort zone; while Gattaca, Precious and All Together are inviting us to engage in an exploration of emotions that project us beyond this comfort zone. Innovators need to identify where the center of gravity of their current target or industry fits on that continuum, and incorporate the opposite macro trends in their innovation process to shift the paradigm and develop truthfully breakthrough innovations.&quot; 

Because these trends evolve over time, the team of trend watchers at Dragon Rouge is already analyzing how they are changing. They will annually report on the evolution of these macro trends and release bi-monthly bulletins on product innovations embracing them.

Dragon Rouge, LLC, (<a href="http://www.dragonrouge-usa.com" onclick="linkClick( this.href );"  target="_blank">www.dragonrouge-usa.com</a>) is the largest independent brand and design... To read the press release in full goto http://www.prweb.com/releases/2007/12/prweb574180.htm]]></itunes:summary>

                        <itunes:category text="Arts" /><itunes:category text="Arts">
        <itunes:category text=" Design" />
          </itunes:category><itunes:category text="Arts">
        <itunes:category text=" Fashion &amp; Beauty" />
          </itunes:category><itunes:category text="Arts">
        <itunes:category text=" Food" />
          </itunes:category><itunes:category text="Business" /><itunes:category text="Business">
        <itunes:category text=" Management &amp; Marketing" />
          </itunes:category>

                        <itunes:duration>00:15:00</itunes:duration>
                        <itunes:explicit>no</itunes:explicit>
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                        <title>TippingSprung Fields Second Brand-Naming Survey -- Survey, in Collaboration with Brandweek Magazine, Identifies Best and Worst Brand Names in 10 Popular Categories</title>
                        <link>http://www.prweb.com/releases/2007/6/prweb536347.htm</link>
                        <comments>http://www.prweb.com/releases/2007/6/prweb536347.htm</comments>
                        <description>Results from brand consultancy, TippingSprung&#039;s Second Annual Brand-Naming Survey of the best and worst brand names reveals key trends in corporate and product naming. The survey was conducted in collaboration with marketing news weekly, Brandweek magazine. [PRWeb Jun 28, 2007]</description>
                        <guid>http://www.prweb.com/releases/2007/6/prweb536347.htm</guid>
                        <pubDate>Mon,  2 Jul 2007 10:19:37 -0700</pubDate>
                        <author>podcrew@extrahoop.com</author>
                        <enclosure url="http://prwebpodcast.com/pod/536347/TippingSprung_Fields_Second_Brand_Naming_Survey_Survey_in_Collaboration_with_Brandweek_Magazine_Identifies_Best_and_Worst_Brand_Names_in_Popular_Categories.mp3"
                                length="9501217" type="audio/mpeg" />
                        <content:encoded><![CDATA[New York, NY (PRWEB) June 28, 2007 -- Results from TippingSprung&#039;s second survey of brand names, produced in collaboration with marketing newsweekly Brandweek, revealed the top brand names in 10 key categories. Major trends in brand naming were also uncovered. The survey focused on names and products released within the prior 18 months.

&quot;Selecting a strong name is one of the first steps marketers take when building a brand,&quot; says Martyn Tipping, president of branding consultancy TippingSprung, LLC. &quot;And it&#039;s also one of the most challenging, given the difficulty of finding a name that is legally available as a trademark.&quot;

THE TOP BRAND NAMES
A total of 1,331 senior marketing and branding professionals responded to the survey. They chose the following as the top brand names:

&#8226;	Best new name for a low-cost airline. Over half the respondents (51.9%) liked go!, a discount Hawaiian airline. Its brevity, simplicity, and direct call to action seem to be the most likely reasons for the name&#039;s popularity in the survey. Clickair was a distant second with 18%. 

&#8226;	Best new spirits or cocktail-mix name. Spykes came in first with 33% of survey respondents, followed by vanilla liquor, Kajmir (24.9%). (The Spykes name may in fact have been too clever for its own good in the marketplace, the survey sponsors observe: Anheuser-Busch withdrew the product from the market shortly after its announcement, after critics complained that it was too appealing to under-age drinkers.)

&#8226;	Best name for a spin-off or startup. Nike&#039;s Tailwind was the clear favorite with 71% of the vote. Tesco&#039;s Fresh &#38; Easy Neighborhood Market came in a distant second with 12%.

&#8226;	Which evolutionary name change is most overdue? Almost 30% of respondents felt that the name change from 1800Mattress to 1800Mattress.com was most overdue. Masterfoods&#039; rebranding of itself as Mars came in second with 23.4%.

&#8226;	Most consumer-friendly new drug name. The menopause drug Enjuvia took first place (25% of votes), with Reconcile, an anti-anxiety treatment for dogs a close second (21.9%). Exubera, a brand of inhaled insulin, came in third (18%). 

&#8226;	Best cell phone/PDA name that fits product form. In this category, focusing on the trend of cell phones to be named after the product&#039;s shape or other design features, BlackBerry Pearl was the clear winner with 37% of the vote, followed by Motorola&#039;s PEBL with 16.3%.

&#8226;	Cleverest ice-cream flavor. In a category dominated by puns and others plays on words, this year&#039;s winner was Ben &#38; Jerry&#039;s Bohemian Raspberry (28%), trailed by another flavor from the same firm, Karamel Sutra (26%).

&#8226;	Which new reality show would you check out based solely on its title? Nearly 38% of respondents gave their vote to &quot;Are You Smarter Than a Fifth Grader.&quot; Second place was won by &quot;So You Think You Can Dance&quot; with 14% of the vote.

&#8226;	Best new hotel brand. Aloft, a new hotel brand from Starwood, was the clear favorite with 49% of the vote. Element, another Starwood brand, came in second with 27%.

&#8226;	Best new fragrance name. CK IN2U from Calvin Klein was selected as the best new fragrance name by 34% of respondents, perhaps reflecting its text-message-like allure. The category included a number of other strong finalists, including Jilt, Zestini, Flowerbomb, and Fleur du M&#226;le. 

&#8226;	Worst new fragrance name. Ultraviolet Man Summer Pop from Paco Rabanne had the dubious distinction of coming in first in this category (35% of votes) followed by Intimately Beckham for Him (31.4%) and Perfect Man Alternative... To read the press release in full goto http://www.prweb.com/releases/2007/6/prweb536347.htm]]></content:encoded>
                        <itunes:author>JUDY KALVIN</itunes:author>
                        <itunes:subtitle>TippingSprung Fields Second Brand-Naming Survey -- Survey, in Collaboration with Brandweek Magazine, Identifies Best and Worst Brand Names in 10 Popular Categories</itunes:subtitle>
                        <itunes:summary><![CDATA[New York, NY (PRWEB) June 28, 2007 -- Results from TippingSprung&#039;s second survey of brand names, produced in collaboration with marketing newsweekly Brandweek, revealed the top brand names in 10 key categories. Major trends in brand naming were also uncovered. The survey focused on names and products released within the prior 18 months.

&quot;Selecting a strong name is one of the first steps marketers take when building a brand,&quot; says Martyn Tipping, president of branding consultancy TippingSprung, LLC. &quot;And it&#039;s also one of the most challenging, given the difficulty of finding a name that is legally available as a trademark.&quot;

THE TOP BRAND NAMES
A total of 1,331 senior marketing and branding professionals responded to the survey. They chose the following as the top brand names:

&#8226;	Best new name for a low-cost airline. Over half the respondents (51.9%) liked go!, a discount Hawaiian airline. Its brevity, simplicity, and direct call to action seem to be the most likely reasons for the name&#039;s popularity in the survey. Clickair was a distant second with 18%. 

&#8226;	Best new spirits or cocktail-mix name. Spykes came in first with 33% of survey respondents, followed by vanilla liquor, Kajmir (24.9%). (The Spykes name may in fact have been too clever for its own good in the marketplace, the survey sponsors observe: Anheuser-Busch withdrew the product from the market shortly after its announcement, after critics complained that it was too appealing to under-age drinkers.)

&#8226;	Best name for a spin-off or startup. Nike&#039;s Tailwind was the clear favorite with 71% of the vote. Tesco&#039;s Fresh &#38; Easy Neighborhood Market came in a distant second with 12%.

&#8226;	Which evolutionary name change is most overdue? Almost 30% of respondents felt that the name change from 1800Mattress to 1800Mattress.com was most overdue. Masterfoods&#039; rebranding of itself as Mars came in second with 23.4%.

&#8226;	Most consumer-friendly new drug name. The menopause drug Enjuvia took first place (25% of votes), with Reconcile, an anti-anxiety treatment for dogs a close second (21.9%). Exubera, a brand of inhaled insulin, came in third (18%). 

&#8226;	Best cell phone/PDA name that fits product form. In this category, focusing on the trend of cell phones to be named after the product&#039;s shape or other design features, BlackBerry Pearl was the clear winner with 37% of the vote, followed by Motorola&#039;s PEBL with 16.3%.

&#8226;	Cleverest ice-cream flavor. In a category dominated by puns and others plays on words, this year&#039;s winner was Ben &#38; Jerry&#039;s Bohemian Raspberry (28%), trailed by another flavor from the same firm, Karamel Sutra (26%).

&#8226;	Which new reality show would you check out based solely on its title? Nearly 38% of respondents gave their vote to &quot;Are You Smarter Than a Fifth Grader.&quot; Second place was won by &quot;So You Think You Can Dance&quot; with 14% of the vote.

&#8226;	Best new hotel brand. Aloft, a new hotel brand from Starwood, was the clear favorite with 49% of the vote. Element, another Starwood brand, came in second with 27%.

&#8226;	Best new fragrance name. CK IN2U from Calvin Klein was selected as the best new fragrance name by 34% of respondents, perhaps reflecting its text-message-like allure. The category included a number of other strong finalists, including Jilt, Zestini, Flowerbomb, and Fleur du M&#226;le. 

&#8226;	Worst new fragrance name. Ultraviolet Man Summer Pop from Paco Rabanne had the dubious distinction of coming in first in this category (35% of votes) followed by Intimately Beckham for Him (31.4%) and Perfect Man Alternative... To read the press release in full goto http://www.prweb.com/releases/2007/6/prweb536347.htm]]></itunes:summary>

                        <itunes:category text="Arts">
        <itunes:category text=" Food" />
          </itunes:category><itunes:category text="Business" /><itunes:category text="Business">
        <itunes:category text=" Business News" />
          </itunes:category><itunes:category text="Business">
        <itunes:category text=" Management &amp; Marketing" />
          </itunes:category><itunes:category text="Games &amp; Hobbies" /><itunes:category text="Health" /><itunes:category text="Society &amp; Culture" />

                        <itunes:duration>00:15:00</itunes:duration>
                        <itunes:explicit>no</itunes:explicit>
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<item>
                        <title>TippingSprung Fields Third Annual Brand-Extension Survey</title>
                        <link>http://www.prweb.com/releases/2006/12/prweb493223.htm</link>
                        <comments>http://www.prweb.com/releases/2006/12/prweb493223.htm</comments>
                        <description>Survey, in collaboration with Brandweek magazine, names best and worst brand extensions in 10 popular categories [PRWeb Dec 20, 2006]</description>
                        <guid>http://www.prweb.com/releases/2006/12/prweb493223.htm</guid>
                        <pubDate>Thu, 28 Dec 2006 14:09:51 -0800</pubDate>
                        <author>podcrew@extrahoop.com</author>
                        <enclosure url="http://prwebpodcast.com/pod/493223/TippingSprung_Fields_Third_Annual_Brand_Extension_Survey.mp3"
                                length="7966923" type="audio/mpeg" />
                        <content:encoded><![CDATA[New York, NY (PRWeb) December 20, 2006 -- Results from TippingSprung&#039;s third annual survey of brand extensions, produced in collaboration with marketing newsweekly Brandweek, revealed which extensions are most effective, which have potential to dilute the brand, and what makes some brands more extendible than others. Major trends in brand extensions were also uncovered.

&quot;The survey was developed to help brand owners understand the value of their most important asset - their brand - and to intelligently find ways of unlocking that value through strategic extensions.&quot; says Martyn Tipping, president of TippingSprung, and one of the survey&#039;s authors.

Of course, extensions can go too far, raising the eyebrows of consumers or even weakening the core brand. The jury is still out, but this might end up being the fate of brand extensions like the Salvador Dal&#237; deodorant stick, Diesel Jeans wine, and Chicken Soup for the Soul pet food.

The Top Brand Extensions. A total of 860 respondents to the survey chose the following top brand extensions:
&#8226;	American Red Cross emergency radios were named best overall brand extension with 56.7% of the vote. Pantone Eurolux housepaints came in a distant second with just under 18%.
&#8226;	Snoop Dogg pet accessories were named best brand extension in the pet category, winning 22.7% of the vote, nosing out second-place Pedigree ice cream treats for dogs, a co-branding extension with Good Humor (22%). Nathan&#039;s Famous Hot Dog Treats for dogs came in third with 21% of the vote.
&#8226;	Budweiser barbecue sauce was voted best extension of a food brand with 30.6% of the vote. Trader Vic&#039;s menus on United Airlines came in second with 25.3%. Respondents seemed indifferent to Smackers Starburst Bath &#38; Body Collection, which received only 9.7%.
&#8226;	The best entry into the food category was won by Maxim Prime steakhouses (27.6%). Harley-Davidson beef jerky scored a strong second with 22.8%, with niche play New England Patriots hot dogs garnering 19.2%.
&#8226;	The Vera Wang Suite at the Halekulani Hotel won best extension into the hotel category (34.1%), with the Palazzo Versace hotel a close second at 27.9%.
&#8226;	Best extension of a reality-TV show was won handily by The Biggest Loser cookbook (51.2%), with Extreme Makeover: Home Edition women&#039;s tool kit a distant second at 20.3%. 
&#8226;	Hubba Bubba chewing gum was voted &quot;most welcome return of a dormant brand&quot; (44.2%), with the announced revival of the Bonwit Teller name coming in a distant second at 21.5%.
&#8226;	In the ever-popular fragrance category, respondents gave the &quot;smells funny&quot; award for most inappropriate extension to Play-Doh perfume (the overwhelming winner with 65.1% of the vote). Respondents felt that KISS and Daytona 500 fragrances were also ideas that went too far.

Worst brand extension, for the extension that seemed least to fit with the brand&#039;s core values, was won by Cheetos lip balm (41.4% of respondents). The Salvador Dal&#237; deodorant stick, part of a line of cosmetics and body-care products sold under the surrealist&#039;s name, came in second with 28.3% of the votes. Respondents also felt there was something inappropriate in Diesel Jeans wine and Chicken Soup for the Soul pet food. (Past &quot;winners&quot; in this category include last year&#039;s Harley-Davidson cake-decorating kit, and 2004&#039;s Hooter&#039;s Air airlines, which has since announced the suspension of regular commercial flights.) 

Celebrity brand extensions. The survey also looked at the popular but crowded field of celebrity brand extensions: which extensions are logical, and... To read the press release in full goto http://www.prweb.com/releases/2006/12/prweb493223.htm]]></content:encoded>
                        <itunes:author>JUDY KALVIN</itunes:author>
                        <itunes:subtitle>TippingSprung Fields Third Annual Brand-Extension Survey</itunes:subtitle>
                        <itunes:summary><![CDATA[New York, NY (PRWeb) December 20, 2006 -- Results from TippingSprung&#039;s third annual survey of brand extensions, produced in collaboration with marketing newsweekly Brandweek, revealed which extensions are most effective, which have potential to dilute the brand, and what makes some brands more extendible than others. Major trends in brand extensions were also uncovered.

&quot;The survey was developed to help brand owners understand the value of their most important asset - their brand - and to intelligently find ways of unlocking that value through strategic extensions.&quot; says Martyn Tipping, president of TippingSprung, and one of the survey&#039;s authors.

Of course, extensions can go too far, raising the eyebrows of consumers or even weakening the core brand. The jury is still out, but this might end up being the fate of brand extensions like the Salvador Dal&#237; deodorant stick, Diesel Jeans wine, and Chicken Soup for the Soul pet food.

The Top Brand Extensions. A total of 860 respondents to the survey chose the following top brand extensions:
&#8226;	American Red Cross emergency radios were named best overall brand extension with 56.7% of the vote. Pantone Eurolux housepaints came in a distant second with just under 18%.
&#8226;	Snoop Dogg pet accessories were named best brand extension in the pet category, winning 22.7% of the vote, nosing out second-place Pedigree ice cream treats for dogs, a co-branding extension with Good Humor (22%). Nathan&#039;s Famous Hot Dog Treats for dogs came in third with 21% of the vote.
&#8226;	Budweiser barbecue sauce was voted best extension of a food brand with 30.6% of the vote. Trader Vic&#039;s menus on United Airlines came in second with 25.3%. Respondents seemed indifferent to Smackers Starburst Bath &#38; Body Collection, which received only 9.7%.
&#8226;	The best entry into the food category was won by Maxim Prime steakhouses (27.6%). Harley-Davidson beef jerky scored a strong second with 22.8%, with niche play New England Patriots hot dogs garnering 19.2%.
&#8226;	The Vera Wang Suite at the Halekulani Hotel won best extension into the hotel category (34.1%), with the Palazzo Versace hotel a close second at 27.9%.
&#8226;	Best extension of a reality-TV show was won handily by The Biggest Loser cookbook (51.2%), with Extreme Makeover: Home Edition women&#039;s tool kit a distant second at 20.3%. 
&#8226;	Hubba Bubba chewing gum was voted &quot;most welcome return of a dormant brand&quot; (44.2%), with the announced revival of the Bonwit Teller name coming in a distant second at 21.5%.
&#8226;	In the ever-popular fragrance category, respondents gave the &quot;smells funny&quot; award for most inappropriate extension to Play-Doh perfume (the overwhelming winner with 65.1% of the vote). Respondents felt that KISS and Daytona 500 fragrances were also ideas that went too far.

Worst brand extension, for the extension that seemed least to fit with the brand&#039;s core values, was won by Cheetos lip balm (41.4% of respondents). The Salvador Dal&#237; deodorant stick, part of a line of cosmetics and body-care products sold under the surrealist&#039;s name, came in second with 28.3% of the votes. Respondents also felt there was something inappropriate in Diesel Jeans wine and Chicken Soup for the Soul pet food. (Past &quot;winners&quot; in this category include last year&#039;s Harley-Davidson cake-decorating kit, and 2004&#039;s Hooter&#039;s Air airlines, which has since announced the suspension of regular commercial flights.) 

Celebrity brand extensions. The survey also looked at the popular but crowded field of celebrity brand extensions: which extensions are logical, and... To read the press release in full goto http://www.prweb.com/releases/2006/12/prweb493223.htm]]></itunes:summary>

                        <itunes:category text="Arts" /><itunes:category text="Arts">
        <itunes:category text=" Fashion &amp; Beauty" />
          </itunes:category><itunes:category text="Arts">
        <itunes:category text=" Food" />
          </itunes:category><itunes:category text="Business" /><itunes:category text="Business">
        <itunes:category text=" Management &amp; Marketing" />
          </itunes:category><itunes:category text="Kids &amp; Family" /><itunes:category text="TV &amp; Film" />

                        <itunes:duration>00:15:00</itunes:duration>
                        <itunes:explicit>no</itunes:explicit>
                        <itunes:keywords></itunes:keywords>
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                        <title>Dragon Rouge Fields First Beverage Package Survey --  U.S. and European Consumers Polled on Preference for Aluminum, Glass or Plastic for Water, Spirits and Beer </title>
                        <link>http://www.prweb.com/releases/2006/7/prweb410740.htm</link>
                        <comments>http://www.prweb.com/releases/2006/7/prweb410740.htm</comments>
                        <description>A poll of U.S. and European consumers reveals package preferences for spirits, beer, water, and soda. Negative perceptions about plastic bottles for beer and spirits prevail. [PRWeb Jul 17, 2006]</description>
                        <guid>http://www.prweb.com/releases/2006/7/prweb410740.htm</guid>
                        <pubDate>Wed, 19 Jul 2006 11:08:34 -0700</pubDate>
                        <author>podcrew@extrahoop.com</author>
                        <enclosure url="http://prwebpodcast.com/pod/410740/Dragon_Rouge_Fields_First_Beverage_Package_Survey_U_S_and_European_Consumers_Polled_on_Preference_for_Aluminum_Glass_or_Plastic_for_Water_Spirits_and_Beer_.mp3"
                                length="5154596" type="audio/mpeg" />
                        <content:encoded><![CDATA[New York, NY (PRWEB) July 14, 2006 &#8211;- Results from Dragon Rouge&#8217;s Beverage Package Survey revealed that consumers in both the U.S. and Europe prefer glass bottles for spirits and beer, plastic bottles for (still) water, and are evenly divided between aluminum cans, plastic bottles and glass bottles for soda.

Here are the highlights from the survey. In the U.S:
&#8226; 98% prefer glass for liquor
&#8226; 96% prefer glass for beer
&#8226; 89% prefer plastic for water
&#8226; 42% prefer plastic for soda, 36% prefer aluminum and 22% prefer glass

While 46% of respondents said they have consumed beer in a plastic bottle (mostly at sporting events, 86% said that consuming it in plastic is less desirable than glass. Of these respondents, a full 40% believe that beer tastes better in glass bottles, while 37% perceive that it isn&#8217;t as cold.

Of those who said that plastic was better (10%), the main reasons cited were its shatterproof and lightweight qualities. 

According to Jonathan Asher, President, Dragon Rouge, USA, &#8220;Despite attempts to market spirits and beer in plastic bottles, it is yet to catch on. Even with advantages of being shatterproof and lightweight, plastic cannot overcome negative perceptions of taste and not staying cold.&#8221; In Europe, recycling concerns were also cited.

There was little difference noted by age or sex and the results were largely consistent between Americans and Europeans with few exceptions. Soda is consumed in plastic bottles more in the U.S. and glass more in Europe, while about equally in aluminum. And, while they are not keen to consume beer in plastic bottles in either locale, nearly half of the U.S. respondents have done so, while only about one in ten Europeans have.

Background and Methodology of the Survey
Dragon Rouge (<a href="http://www.dragonrouge-usa.com" onclick="linkClick( this.href );"  target="_blank">http://www.dragonrouge-usa.com</a>), the world&#8217;s leading independent global brand design firm, surveyed 100 consumers in the U.S. and Europe. The survey was conducted electronically during the month of May 2006. 

Graphs for the U.S., Europe, and overall as well as a  full survey report are available.

Dragon Rouge, LLC, is a privately owned brand design firm with offices in New York, Paris, London, Warsaw and Hamburg.

###]]></content:encoded>
                        <itunes:author>Judy Kalvin</itunes:author>
                        <itunes:subtitle>Dragon Rouge Fields First Beverage Package Survey --  U.S. and European Consumers Polled on Preference for Aluminum, Glass or Plastic for Water, Spirits and Beer </itunes:subtitle>
                        <itunes:summary><![CDATA[New York, NY (PRWEB) July 14, 2006 &#8211;- Results from Dragon Rouge&#8217;s Beverage Package Survey revealed that consumers in both the U.S. and Europe prefer glass bottles for spirits and beer, plastic bottles for (still) water, and are evenly divided between aluminum cans, plastic bottles and glass bottles for soda.

Here are the highlights from the survey. In the U.S:
&#8226; 98% prefer glass for liquor
&#8226; 96% prefer glass for beer
&#8226; 89% prefer plastic for water
&#8226; 42% prefer plastic for soda, 36% prefer aluminum and 22% prefer glass

While 46% of respondents said they have consumed beer in a plastic bottle (mostly at sporting events, 86% said that consuming it in plastic is less desirable than glass. Of these respondents, a full 40% believe that beer tastes better in glass bottles, while 37% perceive that it isn&#8217;t as cold.

Of those who said that plastic was better (10%), the main reasons cited were its shatterproof and lightweight qualities. 

According to Jonathan Asher, President, Dragon Rouge, USA, &#8220;Despite attempts to market spirits and beer in plastic bottles, it is yet to catch on. Even with advantages of being shatterproof and lightweight, plastic cannot overcome negative perceptions of taste and not staying cold.&#8221; In Europe, recycling concerns were also cited.

There was little difference noted by age or sex and the results were largely consistent between Americans and Europeans with few exceptions. Soda is consumed in plastic bottles more in the U.S. and glass more in Europe, while about equally in aluminum. And, while they are not keen to consume beer in plastic bottles in either locale, nearly half of the U.S. respondents have done so, while only about one in ten Europeans have.

Background and Methodology of the Survey
Dragon Rouge (<a href="http://www.dragonrouge-usa.com" onclick="linkClick( this.href );"  target="_blank">http://www.dragonrouge-usa.com</a>), the world&#8217;s leading independent global brand design firm, surveyed 100 consumers in the U.S. and Europe. The survey was conducted electronically during the month of May 2006. 

Graphs for the U.S., Europe, and overall as well as a  full survey report are available.

Dragon Rouge, LLC, is a privately owned brand design firm with offices in New York, Paris, London, Warsaw and Hamburg.

###]]></itunes:summary>

                        <itunes:category text="Business" />

                        <itunes:duration>00:15:00</itunes:duration>
                        <itunes:explicit>no</itunes:explicit>
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