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        <title>A Top 30 Stream of BLAST! PR Press Releases (in MP3 format) via PRWeb</title>
        <link>http://www.prwebpodcast.com</link>
        <description>A Top 30 Stream of BLAST! PR Press Releases (in MP3 format) via PRWeb</description>
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        <pubDate>Wed, 07 Jan 2009 03:39:35 -0800</pubDate>
        <category>BLAST! PR</category>
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        <itunes:subtitle>A Top 30 Stream of BLAST! PR Press Releases (in MP3 format) via PRWeb</itunes:subtitle>
        <itunes:summary>A Top 30 Stream of BLAST! PR Press Releases (in MP3 format) via PRWeb</itunes:summary>
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          <itunes:email>podEditor@emediawire.com</itunes:email>
          <itunes:name>PR Web</itunes:name>
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                        <title>Web Analytics Experts Announce &#8220;Five Top Lessons Web Analysts Can Teach the CEO&#8221; Webcast </title>
                        <link>http://www.prweb.com/releases/FiveTopLessons/Webcast/prweb428938.htm</link>
                        <comments>http://www.prweb.com/releases/FiveTopLessons/Webcast/prweb428938.htm</comments>
                        <description>Jim Sterne, President of the Web Analytics Association, and Akin Arikan of Unica Corporation Will Offer Business-Driving Tips and Techniques. [PRWeb Sep 6, 2006]</description>
                        <guid>http://www.prweb.com/releases/FiveTopLessons/Webcast/prweb428938.htm</guid>
                        <pubDate>Tue, 29 Aug 2006 10:43:56 -0700</pubDate>
                        <author>podcrew@extrahoop.com</author>
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                        <content:encoded><![CDATA[SANTA BARBARA, CA (PRWEB) September 6, 2006 -- On September 14, 2006, at 2:00 p.m. ET, JupiterWeb will host a webcast entitled, &#8220;Five Top Lessons Web Analysts Can Teach the CEO.&#8221;  Jim Sterne, president of the Web Analytics Association and conference director of the Emetrics Summit, and Akin Arikan, director of segment management for Unica Corporation, will discuss the ways web analytics can influence the entire enterprise and deliver business-driving insight that web analysts can offer their CEOs.  

Web analytics today extend far beyond click-throughs and page views.  With many different metrics across marketing channels, web analysts must measure trends and use them to optimize discrete business processes.  With these trends, they have a unique view into the hearts and minds of the marketplace.  It is vital for web analysts to communicate directly with the CEOs who are responsible for applying this knowledge to overall marketing strategies and business objectives.  

During the webcast, Jim Sterne and Akin Arikan will cover the top lessons web analysts can teach the CEO, including the value of web analytics for:

&#8226; Turning marketing into a more accountable process,
&#8226; Optimizing internal, web-enabled processes,
&#8226; Testing strategy messages,
&#8226; Testing new products and services, and
&#8226; Gaining insight into the entire marketplace.

&#8220;Five Top Lessons Web Analysts Can Teach the CEO&#8221; is sponsored by Unica, a leading global provider of Enterprise Marketing Management software.  Unica will also sponsor the Emetrics Summit this October 16-18 in Washington, D.C.  

The Emetrics Summit brings together web analysts, marketing professionals and business intelligence experts for unsurpassed networking and top-level sessions on marketing optimization, business implementation, web performance monitoring, voice of the customer and more.  Based on the theme, &#8220;The Big Picture,&#8221; the Emetrics Summit will map web analytics to overall business values and delve into the ways companies can use metrics to optimize their marketing objectives.  

To find out more about the free, one-hour webcast on September 14, please visit:  <a href="http://cp.jupiterweb.com/index.php/2986_reg2" onclick="linkClick( this.href );"  target="_blank">http://cp.jupiterweb.com/index.php/2986_reg2</a>.

For more information on the Emetrics Summit, or to register, please visit: <a href="http://www.emetrics.org" onclick="linkClick( this.href );"  target="_blank">www.emetrics.org</a>.

# # #]]></content:encoded>
                        <itunes:author>Kathleen Formidoni</itunes:author>
                        <itunes:subtitle>Web Analytics Experts Announce &#8220;Five Top Lessons Web Analysts Can Teach the CEO&#8221; Webcast </itunes:subtitle>
                        <itunes:summary><![CDATA[SANTA BARBARA, CA (PRWEB) September 6, 2006 -- On September 14, 2006, at 2:00 p.m. ET, JupiterWeb will host a webcast entitled, &#8220;Five Top Lessons Web Analysts Can Teach the CEO.&#8221;  Jim Sterne, president of the Web Analytics Association and conference director of the Emetrics Summit, and Akin Arikan, director of segment management for Unica Corporation, will discuss the ways web analytics can influence the entire enterprise and deliver business-driving insight that web analysts can offer their CEOs.  

Web analytics today extend far beyond click-throughs and page views.  With many different metrics across marketing channels, web analysts must measure trends and use them to optimize discrete business processes.  With these trends, they have a unique view into the hearts and minds of the marketplace.  It is vital for web analysts to communicate directly with the CEOs who are responsible for applying this knowledge to overall marketing strategies and business objectives.  

During the webcast, Jim Sterne and Akin Arikan will cover the top lessons web analysts can teach the CEO, including the value of web analytics for:

&#8226; Turning marketing into a more accountable process,
&#8226; Optimizing internal, web-enabled processes,
&#8226; Testing strategy messages,
&#8226; Testing new products and services, and
&#8226; Gaining insight into the entire marketplace.

&#8220;Five Top Lessons Web Analysts Can Teach the CEO&#8221; is sponsored by Unica, a leading global provider of Enterprise Marketing Management software.  Unica will also sponsor the Emetrics Summit this October 16-18 in Washington, D.C.  

The Emetrics Summit brings together web analysts, marketing professionals and business intelligence experts for unsurpassed networking and top-level sessions on marketing optimization, business implementation, web performance monitoring, voice of the customer and more.  Based on the theme, &#8220;The Big Picture,&#8221; the Emetrics Summit will map web analytics to overall business values and delve into the ways companies can use metrics to optimize their marketing objectives.  

To find out more about the free, one-hour webcast on September 14, please visit:  <a href="http://cp.jupiterweb.com/index.php/2986_reg2" onclick="linkClick( this.href );"  target="_blank">http://cp.jupiterweb.com/index.php/2986_reg2</a>.

For more information on the Emetrics Summit, or to register, please visit: <a href="http://www.emetrics.org" onclick="linkClick( this.href );"  target="_blank">www.emetrics.org</a>.

# # #]]></itunes:summary>

                        <itunes:category text="Business" />

                        <itunes:duration>00:15:00</itunes:duration>
                        <itunes:explicit>no</itunes:explicit>
                        <itunes:keywords></itunes:keywords>
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                        <title>Internet Marketing Executives from Coca-Cola and Xerox to Deliver Keynotes at Emetrics Summit, Washington D.C. October 2006 </title>
                        <link>http://www.prweb.com/releases/emetricssummit/keynotes/prweb424949.htm</link>
                        <comments>http://www.prweb.com/releases/emetricssummit/keynotes/prweb424949.htm</comments>
                        <description>Emetrics Summit: The Big Picture to Focus on Optimizing Online Marketing Value [PRWeb Aug 16, 2006]</description>
                        <guid>http://www.prweb.com/releases/emetricssummit/keynotes/prweb424949.htm</guid>
                        <pubDate>Mon, 21 Aug 2006 09:28:25 -0700</pubDate>
                        <author>podcrew@extrahoop.com</author>
                        <enclosure url="http://prwebpodcast.com/pod/424949/Internet_Marketing_Executives_from_Coca_Cola_and_Xerox_to_Deliver_Keynotes_at_Emetrics_Summit_Washington_D_C_October_.mp3"
                                length="4405433" type="audio/mpeg" />
                        <content:encoded><![CDATA[Washington, DC (PRWEB) August 16, 2006 -- The Emetrics Summit, the conference that brings together the technologies and techniques that make up the art, science and business of optimizing online marketing value, has announced that Xerox Corporation&#8217;s VP of Corporate Internet Marketing Duane Schulz and the Coca-Cola Company&#8217;s Group Manager of Internet Marketing Tim Goudie will deliver the keynote presentations at this year&#8217;s event in Washington D.C. from October 16-18, 2006.  

The two keynotes were selected to represent the theme of the first East Coast Emetrics Summit: The Big Picture.  These speeches, as well as many other sessions at this event, will map web analytics to overall business values and how companies can use metrics to optimize their marketing objectives.  

&#8220;There are so many separate technologies and techniques that make up a successful website,&#8221; said conference organizer Jim Sterne.  &#8220;The goal of the Emetrics Summit is to bring together the marketers, web analysts and business leaders so they can look at their website holistically and gain insight into how to optimize their company&#8217;s online presence.&#8221; 

That&#8217;s the strategy that Schulz has pursued for Xerox&#8217;s corporate site at <a href="http://www.xerox.com" onclick="linkClick( this.href );"  target="_blank">www.xerox.com</a>, which must effectively span several different lines of business ranging from Xerox color printers and digital presses to Xerox outsourcing and document management services &#8211; for over 160 countries. During his keynote on Oct. 17, Schulz will describe how Xerox measures and monitors web activity, uses data to adapt and create strong marketing approaches, and manages web and e-commerce applications across a global technology enterprise. With a background in business intelligence, marketing innovation and new ventures, Schulz aims to help attendees apply similar strategies within their own companies. 

Tim Goudie&#8217;s expertise lies in strategic Internet Marketing implementation and activation on a global scale.  At Coca-Cola, he is tasked with helping the company implement Internet marketing strategies into the larger media mix.  Through a combination of strategic thinking and knowledge of technological developments, Tim&#8217;s techniques are steeped in metrics and measurement to prove the value associated with interactive marketing.  Tim&#8217;s presentation will reveal his key learning&#8217;s as his company entered into the new media landscape.  Attendees will learn how to apply Internet marketing to their overall marketing efforts, how to work with IT, plot out key performance indicators and more.

With over 50 speakers covering seven tracks over a period of three days, the Emetrics Summit: The Big Picture is a comprehensive event that gives business strategists, marketing professionals and web analysts actionable insight into marketing performance management techniques to improve ROI on their web activities. Register now for a special &#8220;early bird&#8221; discount.  For more information, please visit: <a href="http://www.emetrics.org" onclick="linkClick( this.href );"  target="_blank">www.emetrics.org</a>.

###]]></content:encoded>
                        <itunes:author>Kathleen Formidoni</itunes:author>
                        <itunes:subtitle>Internet Marketing Executives from Coca-Cola and Xerox to Deliver Keynotes at Emetrics Summit, Washington D.C. October 2006 </itunes:subtitle>
                        <itunes:summary><![CDATA[Washington, DC (PRWEB) August 16, 2006 -- The Emetrics Summit, the conference that brings together the technologies and techniques that make up the art, science and business of optimizing online marketing value, has announced that Xerox Corporation&#8217;s VP of Corporate Internet Marketing Duane Schulz and the Coca-Cola Company&#8217;s Group Manager of Internet Marketing Tim Goudie will deliver the keynote presentations at this year&#8217;s event in Washington D.C. from October 16-18, 2006.  

The two keynotes were selected to represent the theme of the first East Coast Emetrics Summit: The Big Picture.  These speeches, as well as many other sessions at this event, will map web analytics to overall business values and how companies can use metrics to optimize their marketing objectives.  

&#8220;There are so many separate technologies and techniques that make up a successful website,&#8221; said conference organizer Jim Sterne.  &#8220;The goal of the Emetrics Summit is to bring together the marketers, web analysts and business leaders so they can look at their website holistically and gain insight into how to optimize their company&#8217;s online presence.&#8221; 

That&#8217;s the strategy that Schulz has pursued for Xerox&#8217;s corporate site at <a href="http://www.xerox.com" onclick="linkClick( this.href );"  target="_blank">www.xerox.com</a>, which must effectively span several different lines of business ranging from Xerox color printers and digital presses to Xerox outsourcing and document management services &#8211; for over 160 countries. During his keynote on Oct. 17, Schulz will describe how Xerox measures and monitors web activity, uses data to adapt and create strong marketing approaches, and manages web and e-commerce applications across a global technology enterprise. With a background in business intelligence, marketing innovation and new ventures, Schulz aims to help attendees apply similar strategies within their own companies. 

Tim Goudie&#8217;s expertise lies in strategic Internet Marketing implementation and activation on a global scale.  At Coca-Cola, he is tasked with helping the company implement Internet marketing strategies into the larger media mix.  Through a combination of strategic thinking and knowledge of technological developments, Tim&#8217;s techniques are steeped in metrics and measurement to prove the value associated with interactive marketing.  Tim&#8217;s presentation will reveal his key learning&#8217;s as his company entered into the new media landscape.  Attendees will learn how to apply Internet marketing to their overall marketing efforts, how to work with IT, plot out key performance indicators and more.

With over 50 speakers covering seven tracks over a period of three days, the Emetrics Summit: The Big Picture is a comprehensive event that gives business strategists, marketing professionals and web analysts actionable insight into marketing performance management techniques to improve ROI on their web activities. Register now for a special &#8220;early bird&#8221; discount.  For more information, please visit: <a href="http://www.emetrics.org" onclick="linkClick( this.href );"  target="_blank">www.emetrics.org</a>.

###]]></itunes:summary>

                        <itunes:category text="Technology" />

                        <itunes:duration>00:15:00</itunes:duration>
                        <itunes:explicit>no</itunes:explicit>
                        <itunes:keywords></itunes:keywords>
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<item>
                        <title>Ad Agency Drives Revenues for Retailers with Strategic Integration of Behavioral Targeting Campaigns into Marketing Mix</title>
                        <link>http://www.prweb.com/releases/2006/8/prweb420423.htm</link>
                        <comments>http://www.prweb.com/releases/2006/8/prweb420423.htm</comments>
                        <description>Women&#8217;s apparel retailer Lane Bryant sees 3000% increase in online sales working with NetPlus Marketing. [PRWeb Aug 8, 2006]</description>
                        <guid>http://www.prweb.com/releases/2006/8/prweb420423.htm</guid>
                        <pubDate>Fri,  4 Aug 2006 17:29:17 -0700</pubDate>
                        <author>podcrew@extrahoop.com</author>
                        <enclosure url="http://prwebpodcast.com/pod/420423/Ad_Agency_Drives_Revenues_for_Retailers_with_Strategic_Integration_of_Behavioral_Targeting_Campaigns_into_Marketing_Mix.mp3"
                                length="6845343" type="audio/mpeg" />
                        <content:encoded><![CDATA[Philadelphia, PA (PRWEB) August 8, 2006 -- Today at eTail 2006, NetPlus Marketing publicly announced results from a case study showing that Internet retail clients are seeing strong results using behavioral targeting (BT) as a strategic part of an integrated online marketing strategy.  

Charming Shoppes, the nation&#039;s third largest specialty apparel retailer, has partnered with NetPlus for more than three years to build an unparalleled sales-driven online marketing and advertising program for a number of brands including the Lane Bryant women&#8217;s apparel division.  

Almost two years ago, NetPlus began to strategically implement behavioral targeting elements to take Lane Bryant campaigns to the next level of growth, revenue and sales. After an initial increase of 3000 percent in online sales, the program has since evolved and continues to drive extraordinary success.  Since the program was launched, overall online revenue for Lane Bryant has increased by over 4000 percent and conversions have increased almost 200 percent.

&#8220;Internet shoppers are a vast and diverse group of individuals, and it&#8217;s amazing how much advertising reaches people who would never purchase that particular product,&#8221; said Robin Neifield, CEO of NetPlus Marketing.  &#8220;With behavioral targeting integrated into an overall campaign, retailers are able to reach the group of people most likely to purchase their products, which significantly boosts their conversions and revenue.  The strategic introduction of BT into an already successful program contributed significantly to surpassing Lane Bryant&#8217;s existing aggressive revenue goals.&#8221;

Forrester Research believes that online sales in 2006 will increase 20 percent from last year, to more than $211 billion.  According to a recent article in Fast Company, online retail may be the only kind that&#8217;s left in ten years.  Behavioral targeting gives retailers the ability to better understand and build relationships with their customers, not to mention a cost-efficient way to reach their audiences on mid-tier and niche sites where the environment is less cluttered with competitors&#8217; messages.  These features and many more make behavioral targeting a must for retailers hoping to stay ahead of the curve in the market&#8217;s shift to online.

&#8220;Retail, ecommerce and catalog businesses have unique challenges, including competitive forces, internal infrastructure and dynamic, changing consumer behavior that make it necessary for them to take a renewed approach to marketing,&#8221; said Denise Zimmerman, president and chief strategy officer of NetPlus Marketing. &#8220;Today&#8217;s marketer can gain a competitive advantage with an integrated approach using behavioral targeting, search, email, media and others in concert to meet business goals. Until now, we have kept Lane Bryant&#8217;s successes and our proven methodology relatively under wraps for our clients to enjoy a significant market lead.&#8221;

Editor&#8217;s Note: Denise Zimmerman has been invited to chair the Marketing, Merchandising, and Visualization track at eTail today from 11:15 am until 4:45 p.m. As chairperson, Denise will deliver opening remarks at the beginning of the conference and moderate each section in the track, setting the tone and providing expert insight. For a complete list of panel discussions visit: <a href="http://www.wbresearch.com/etail/agenda.asp" onclick="linkClick( this.href );"  target="_blank">http://www.wbresearch.com/etail/agenda.asp</a>

# # #]]></content:encoded>
                        <itunes:author>Morgan McDowell</itunes:author>
                        <itunes:subtitle>Ad Agency Drives Revenues for Retailers with Strategic Integration of Behavioral Targeting Campaigns into Marketing Mix</itunes:subtitle>
                        <itunes:summary><![CDATA[Philadelphia, PA (PRWEB) August 8, 2006 -- Today at eTail 2006, NetPlus Marketing publicly announced results from a case study showing that Internet retail clients are seeing strong results using behavioral targeting (BT) as a strategic part of an integrated online marketing strategy.  

Charming Shoppes, the nation&#039;s third largest specialty apparel retailer, has partnered with NetPlus for more than three years to build an unparalleled sales-driven online marketing and advertising program for a number of brands including the Lane Bryant women&#8217;s apparel division.  

Almost two years ago, NetPlus began to strategically implement behavioral targeting elements to take Lane Bryant campaigns to the next level of growth, revenue and sales. After an initial increase of 3000 percent in online sales, the program has since evolved and continues to drive extraordinary success.  Since the program was launched, overall online revenue for Lane Bryant has increased by over 4000 percent and conversions have increased almost 200 percent.

&#8220;Internet shoppers are a vast and diverse group of individuals, and it&#8217;s amazing how much advertising reaches people who would never purchase that particular product,&#8221; said Robin Neifield, CEO of NetPlus Marketing.  &#8220;With behavioral targeting integrated into an overall campaign, retailers are able to reach the group of people most likely to purchase their products, which significantly boosts their conversions and revenue.  The strategic introduction of BT into an already successful program contributed significantly to surpassing Lane Bryant&#8217;s existing aggressive revenue goals.&#8221;

Forrester Research believes that online sales in 2006 will increase 20 percent from last year, to more than $211 billion.  According to a recent article in Fast Company, online retail may be the only kind that&#8217;s left in ten years.  Behavioral targeting gives retailers the ability to better understand and build relationships with their customers, not to mention a cost-efficient way to reach their audiences on mid-tier and niche sites where the environment is less cluttered with competitors&#8217; messages.  These features and many more make behavioral targeting a must for retailers hoping to stay ahead of the curve in the market&#8217;s shift to online.

&#8220;Retail, ecommerce and catalog businesses have unique challenges, including competitive forces, internal infrastructure and dynamic, changing consumer behavior that make it necessary for them to take a renewed approach to marketing,&#8221; said Denise Zimmerman, president and chief strategy officer of NetPlus Marketing. &#8220;Today&#8217;s marketer can gain a competitive advantage with an integrated approach using behavioral targeting, search, email, media and others in concert to meet business goals. Until now, we have kept Lane Bryant&#8217;s successes and our proven methodology relatively under wraps for our clients to enjoy a significant market lead.&#8221;

Editor&#8217;s Note: Denise Zimmerman has been invited to chair the Marketing, Merchandising, and Visualization track at eTail today from 11:15 am until 4:45 p.m. As chairperson, Denise will deliver opening remarks at the beginning of the conference and moderate each section in the track, setting the tone and providing expert insight. For a complete list of panel discussions visit: <a href="http://www.wbresearch.com/etail/agenda.asp" onclick="linkClick( this.href );"  target="_blank">http://www.wbresearch.com/etail/agenda.asp</a>

# # #]]></itunes:summary>

                        <itunes:category text="Business">
        <itunes:category text=" Management &amp; Marketing" />
          </itunes:category>

                        <itunes:duration>00:15:00</itunes:duration>
                        <itunes:explicit>no</itunes:explicit>
                        <itunes:keywords></itunes:keywords>
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                        <title>CEO of Award-Winning Ad Network BlueLithium Featured in AlwaysOn &#38; MIT/Stanford Venture Lab CEO Showcase</title>
                        <link>http://www.prweb.com/releases/bluelithium/alwaysoninnovator/prweb414905.htm</link>
                        <comments>http://www.prweb.com/releases/bluelithium/alwaysoninnovator/prweb414905.htm</comments>
                        <description>Gurbaksh Chahal to present innovative business model to panel of venture capitalists and influential members of the media. [PRWeb Jul 24, 2006]</description>
                        <guid>http://www.prweb.com/releases/bluelithium/alwaysoninnovator/prweb414905.htm</guid>
                        <pubDate>Tue, 25 Jul 2006 14:57:40 -0700</pubDate>
                        <author>podcrew@extrahoop.com</author>
                        <enclosure url="http://prwebpodcast.com/pod/414905/CEO_of_Award_Winning_Ad_Network_BlueLithium_Featured_in_AlwaysOn_MIT_Stanford_Venture_Lab_CEO_Showcase.mp3"
                                length="6038070" type="audio/mpeg" />
                        <content:encoded><![CDATA[San Jose, CA (PRWEB) July 24, 2006 -- BlueLithium Inc. announced that CEO Gurbaksh Chahal has been invited to participate in an exclusive CEO pitch event at the AlwaysOn 2006 Innovation Summit. Co-hosted by the Stanford Technology Ventures Program, the CEO Showcase allows 50 CEOs from the top innovating companies in Silicon Valley to pitch their business models to a panel of venture capitalists and industry insiders. 

The showcase is a series of interactive sessions whereby CEOs receive feedback from several top VC experts on their overall business models. Sessions are open to all throughout the event, giving attendees the opportunity to learn from the cream of the technology crop. After each sector, there will be a review by an AlwaysOn panel of industry experts.  After each presentation, the audience will have an opportunity to meet the CEO and ask further questions in a breakout area. The top three companies will be given the opportunity to present to the audience on the main stage at the end of the event.  

Mr. Chahal will be presenting on July 26 at 9:00 a.m. PT in the Fisher Conference Center. He will be outlining the model that has made BlueLithium an award-winning ad network, focusing on innovation, market potential, customer adoption and stakeholder value creation.

&#8220;The CEO Showcase program is an open forum where companies can unveil their go-to-market strategies,&#8221; said Tony Perkins, founder of AlwaysOn. &#8220;Following in the tradition of AlwaysOn, companies are able to obtain unique insights from leading industry insiders, meet their peers and partners, and gain the attention of the venture community.&#8221;

BlueLithium also won the Top Innovator award from AlwaysOn, an award whose past winners include industry giants Google, Salesforce.com and Skype. To learn more about this prestigious honor, read the full press release at <a href="http://www.bluelithium.com/press/2006071201.html" onclick="linkClick( this.href );"  target="_blank">http://www.bluelithium.com/press/2006071201.html</a>

The AO2006 Innovation Summit will be held July 25-27, 2006 in Palo Alto, California on the Stanford University campus. To register, please visit <a href="http://alwayson.goingon.com/permalink/post/866" onclick="linkClick( this.href );"  target="_blank">http://alwayson.goingon.com/permalink/post/866</a>. If you will be attending the Summit and would like to set up a meeting with Gurbaksh Chahal or another BlueLithium executive, please contact Morgan McDowell of blast! PR at (919) 833-9975 ext. 12.

About BlueLithium
Based in San Jose, CA, BlueLithium challenges the legacy ways of doing business to help online marketers achieve extraordinary results. Combining a powerful one-two punch of one of the largest ad networks with superior targeting and optimization-on-the-fly technology, BlueLithium creates a unique site network for each advertiser that is customized to their marketing objectives. Reaching 100M unique users or 51 percent of the Web, BlueLithium delivers 6 billion impressions per month across more than 1,000 sites. For more information, please visit <a href="http://www.bluelithium.com/" onclick="linkClick( this.href );"  target="_blank">www.bluelithium.com/</a> 

About the Stanford Technology Ventures Program 
The Stanford Technology Ventures Program is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. STVP (<a href="http://stvp.stanford.edu" onclick="linkClick( this.href );"  target="_blank">http://stvp.stanford.edu</a>) believes that engineers and scientists need entrepreneurial skills to be successful at all levels within an... To read the press release in full goto http://www.prweb.com/releases/bluelithium/alwaysoninnovator/prweb414905.htm]]></content:encoded>
                        <itunes:author>Morgan McDowell</itunes:author>
                        <itunes:subtitle>CEO of Award-Winning Ad Network BlueLithium Featured in AlwaysOn &#38; MIT/Stanford Venture Lab CEO Showcase</itunes:subtitle>
                        <itunes:summary><![CDATA[San Jose, CA (PRWEB) July 24, 2006 -- BlueLithium Inc. announced that CEO Gurbaksh Chahal has been invited to participate in an exclusive CEO pitch event at the AlwaysOn 2006 Innovation Summit. Co-hosted by the Stanford Technology Ventures Program, the CEO Showcase allows 50 CEOs from the top innovating companies in Silicon Valley to pitch their business models to a panel of venture capitalists and industry insiders. 

The showcase is a series of interactive sessions whereby CEOs receive feedback from several top VC experts on their overall business models. Sessions are open to all throughout the event, giving attendees the opportunity to learn from the cream of the technology crop. After each sector, there will be a review by an AlwaysOn panel of industry experts.  After each presentation, the audience will have an opportunity to meet the CEO and ask further questions in a breakout area. The top three companies will be given the opportunity to present to the audience on the main stage at the end of the event.  

Mr. Chahal will be presenting on July 26 at 9:00 a.m. PT in the Fisher Conference Center. He will be outlining the model that has made BlueLithium an award-winning ad network, focusing on innovation, market potential, customer adoption and stakeholder value creation.

&#8220;The CEO Showcase program is an open forum where companies can unveil their go-to-market strategies,&#8221; said Tony Perkins, founder of AlwaysOn. &#8220;Following in the tradition of AlwaysOn, companies are able to obtain unique insights from leading industry insiders, meet their peers and partners, and gain the attention of the venture community.&#8221;

BlueLithium also won the Top Innovator award from AlwaysOn, an award whose past winners include industry giants Google, Salesforce.com and Skype. To learn more about this prestigious honor, read the full press release at <a href="http://www.bluelithium.com/press/2006071201.html" onclick="linkClick( this.href );"  target="_blank">http://www.bluelithium.com/press/2006071201.html</a>

The AO2006 Innovation Summit will be held July 25-27, 2006 in Palo Alto, California on the Stanford University campus. To register, please visit <a href="http://alwayson.goingon.com/permalink/post/866" onclick="linkClick( this.href );"  target="_blank">http://alwayson.goingon.com/permalink/post/866</a>. If you will be attending the Summit and would like to set up a meeting with Gurbaksh Chahal or another BlueLithium executive, please contact Morgan McDowell of blast! PR at (919) 833-9975 ext. 12.

About BlueLithium
Based in San Jose, CA, BlueLithium challenges the legacy ways of doing business to help online marketers achieve extraordinary results. Combining a powerful one-two punch of one of the largest ad networks with superior targeting and optimization-on-the-fly technology, BlueLithium creates a unique site network for each advertiser that is customized to their marketing objectives. Reaching 100M unique users or 51 percent of the Web, BlueLithium delivers 6 billion impressions per month across more than 1,000 sites. For more information, please visit <a href="http://www.bluelithium.com/" onclick="linkClick( this.href );"  target="_blank">www.bluelithium.com/</a> 

About the Stanford Technology Ventures Program 
The Stanford Technology Ventures Program is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. STVP (<a href="http://stvp.stanford.edu" onclick="linkClick( this.href );"  target="_blank">http://stvp.stanford.edu</a>) believes that engineers and scientists need entrepreneurial skills to be successful at all levels within an... To read the press release in full goto http://www.prweb.com/releases/bluelithium/alwaysoninnovator/prweb414905.htm]]></itunes:summary>

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