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        <title>A Top 30 Stream of Encore Management Press Releases (in MP3 format) via PRWeb</title>
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        <description>A Top 30 Stream of Encore Management Press Releases (in MP3 format) via PRWeb</description>
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        <pubDate>Wed, 19 Nov 2008 04:57:21 -0800</pubDate>
        <category>Encore Management</category>
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        <itunes:subtitle>A Top 30 Stream of Encore Management Press Releases (in MP3 format) via PRWeb</itunes:subtitle>
        <itunes:summary>A Top 30 Stream of Encore Management Press Releases (in MP3 format) via PRWeb</itunes:summary>
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          <itunes:email>podEditor@emediawire.com</itunes:email>
          <itunes:name>PR Web</itunes:name>
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                        <title>Elder Care Expert Provides the Solution to Selecting a Medicare Prescription Drug Plan</title>
                        <link>http://www.prweb.com/releases/medicareprescriptiondrug/annualelectionperiod/prweb1545504.htm</link>
                        <comments>http://www.prweb.com/releases/medicareprescriptiondrug/annualelectionperiod/prweb1545504.htm</comments>
                        <description>The Annual Election Period for the Medicare Prescription Drug Program begins on November 15.  To select the best plan, seniors need their web-savvy Boomer children to use the Drug Plan Finder at <a href="http://www.MEDICARE.gov" onclick="linkClick( this.href );"  target="_blank">www.MEDICARE.gov</a>. [PRWeb Oct 30, 2008]</description>
                        <guid>http://www.prweb.com/releases/medicareprescriptiondrug/annualelectionperiod/prweb1545504.htm</guid>
                        <pubDate>Wed, 12 Nov 2008 07:18:28 -0800</pubDate>
                        <author>podcrew@extrahoop.com</author>
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                        <content:encoded><![CDATA[San Mateo, CA (PRWEB) October 30, 2008 -- As the November 15th beginning of the Annual Election Period for the Medicare Prescription Drug Program nears, many seniors and their caregivers are still in the dark about how the program works and how to make the most of it. It&#039;s something Esther Koch, gerontologist and elder care expert, sees every year and she says that it&#039;s costing seniors and their families. &quot;Many seniors in the U.S. are spending more money on prescriptions drugs than they have to because they&#039;re confused about the basics of the Medicare Prescription Drug Program,&quot; she says. And in the current economic downturn this can really have an impact. 



When it comes to prescription drug coverage seniors fall into 4 groups: seniors with employee or retiree drug coverage; those in Medicare Advantage Plans with drug coverage; those in low income subsidy programs; and seniors who are in stand-alone Medicare Prescription Drug Plans or have no prescription drug coverage. 

It&#039;s that last group that needs to act, and Koch offers this essential guidance for them.

&#8226;  SENIORS MUST REVIEW THEIR DRUG PLANS EVERY YEAR
Why? Because even if their medications haven&#039;t changed it&#039;s almost certain that their plan&#039;s formulary of drugs covered and pricing have. Medicare contracts with a variety of insurance companies to cover drug costs. &quot;What few seniors or caregivers know is that these insurance companies submit new plans to Medicare each year,&quot; says Koch. Last year&#039;s plan is not this year&#039;s plan and that means that it&#039;s unlikely that the best plan for you last year is still the best plan for you this year. In fact, Koch says, &quot;I have yet to have a client whose optimum plan choice remained the same each year.&quot;

&#8226;  A HIGHER PREMIUM PLAN DOESN&#039;T MEAN MORE OR BETTER COVERAGE
It seems logical that choosing a drug plan with a higher premium is going to give you more benefits, but when it comes to Medicare Prescription Drug Plans this simply isn&#039;t true. &quot;What you need to focus on is total estimated annual cost,&quot; notes Koch.  This takes into consideration all the variables including the plan&#039;s formulary of drugs; individual drug classifications and pricing; monthly premiums; deductible amount; whether donut hole coverage is provided; and when catastrophic coverage is triggered. 

Koch likens the process of choosing a Medicare Prescription Drug Plan to comparison shopping for holiday gifts. &quot;If you can buy the same gifts at Store A for 50% cheaper than at Store B, the smart person would buy them at Store A. The same principle applies here.  &quot;You need to compare the total estimated annual cost of your parents&#039; specific drugs by plan and then choose from amongst the least expensive plans,&quot; she says. 

&#8226;  WEB-SAVVY BOOMER-AGE KIDS NEED TO BE INVOLVED
If choosing the right plan sounds like it requires sifting through a lot of information, it does. Luckily, the government offers a powerful online tool that makes this process easy to manage. &quot;Web-savvy Boomers can help their parents compare stand-alone drug plans by using the <a href="http://www.MEDICARE.gov/MPDPF" onclick="linkClick( this.href );"  target="_blank" title="Medicare Prescription Drug Care Plan Finder">Medicare Prescription Drug Care Plan Finder</a>. By entering their parents&#039; ZIP code, drug names, dosage information, and 30-day supply amounts, Boomers can obtain a prioritized list of drug plan options sorted from the least expensive to the most expensive plan based on total estimated annual cost. The 5 least expensive plans will show up... To read the press release in full goto http://www.prweb.com/releases/medicareprescriptiondrug/annualelectionperiod/prweb1545504.htm]]></content:encoded>
                        <itunes:author>Lorna Garano</itunes:author>
                        <itunes:subtitle>Elder Care Expert Provides the Solution to Selecting a Medicare Prescription Drug Plan</itunes:subtitle>
                        <itunes:summary><![CDATA[San Mateo, CA (PRWEB) October 30, 2008 -- As the November 15th beginning of the Annual Election Period for the Medicare Prescription Drug Program nears, many seniors and their caregivers are still in the dark about how the program works and how to make the most of it. It&#039;s something Esther Koch, gerontologist and elder care expert, sees every year and she says that it&#039;s costing seniors and their families. &quot;Many seniors in the U.S. are spending more money on prescriptions drugs than they have to because they&#039;re confused about the basics of the Medicare Prescription Drug Program,&quot; she says. And in the current economic downturn this can really have an impact. 



When it comes to prescription drug coverage seniors fall into 4 groups: seniors with employee or retiree drug coverage; those in Medicare Advantage Plans with drug coverage; those in low income subsidy programs; and seniors who are in stand-alone Medicare Prescription Drug Plans or have no prescription drug coverage. 

It&#039;s that last group that needs to act, and Koch offers this essential guidance for them.

&#8226;  SENIORS MUST REVIEW THEIR DRUG PLANS EVERY YEAR
Why? Because even if their medications haven&#039;t changed it&#039;s almost certain that their plan&#039;s formulary of drugs covered and pricing have. Medicare contracts with a variety of insurance companies to cover drug costs. &quot;What few seniors or caregivers know is that these insurance companies submit new plans to Medicare each year,&quot; says Koch. Last year&#039;s plan is not this year&#039;s plan and that means that it&#039;s unlikely that the best plan for you last year is still the best plan for you this year. In fact, Koch says, &quot;I have yet to have a client whose optimum plan choice remained the same each year.&quot;

&#8226;  A HIGHER PREMIUM PLAN DOESN&#039;T MEAN MORE OR BETTER COVERAGE
It seems logical that choosing a drug plan with a higher premium is going to give you more benefits, but when it comes to Medicare Prescription Drug Plans this simply isn&#039;t true. &quot;What you need to focus on is total estimated annual cost,&quot; notes Koch.  This takes into consideration all the variables including the plan&#039;s formulary of drugs; individual drug classifications and pricing; monthly premiums; deductible amount; whether donut hole coverage is provided; and when catastrophic coverage is triggered. 

Koch likens the process of choosing a Medicare Prescription Drug Plan to comparison shopping for holiday gifts. &quot;If you can buy the same gifts at Store A for 50% cheaper than at Store B, the smart person would buy them at Store A. The same principle applies here.  &quot;You need to compare the total estimated annual cost of your parents&#039; specific drugs by plan and then choose from amongst the least expensive plans,&quot; she says. 

&#8226;  WEB-SAVVY BOOMER-AGE KIDS NEED TO BE INVOLVED
If choosing the right plan sounds like it requires sifting through a lot of information, it does. Luckily, the government offers a powerful online tool that makes this process easy to manage. &quot;Web-savvy Boomers can help their parents compare stand-alone drug plans by using the <a href="http://www.MEDICARE.gov/MPDPF" onclick="linkClick( this.href );"  target="_blank" title="Medicare Prescription Drug Care Plan Finder">Medicare Prescription Drug Care Plan Finder</a>. By entering their parents&#039; ZIP code, drug names, dosage information, and 30-day supply amounts, Boomers can obtain a prioritized list of drug plan options sorted from the least expensive to the most expensive plan based on total estimated annual cost. The 5 least expensive plans will show up... To read the press release in full goto http://www.prweb.com/releases/medicareprescriptiondrug/annualelectionperiod/prweb1545504.htm]]></itunes:summary>

                        <itunes:category text="Business" /><itunes:category text="Government &amp; Organizations" /><itunes:category text="Government &amp; Organizations">
        <itunes:category text=" National" />
          </itunes:category><itunes:category text="Health" /><itunes:category text="Kids &amp; Family" /><itunes:category text="News &amp; Politics" /><itunes:category text="Society &amp; Culture" />

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                        <title>Elder Care Expert Shows Boomers How to Relieve Caregiver Stress: Use Valentine&#039;s Day to Say I Love You to Aging Parents </title>
                        <link>http://www.prweb.com/releases/2008/2/prweb669484.htm</link>
                        <comments>http://www.prweb.com/releases/2008/2/prweb669484.htm</comments>
                        <description>Elder care expert Esther Koch provides insight into how Boomers can use Valentine&#039;s Day to express sentiments of love to their aging parents.  It is the perfect stress reliever from the challenges of elder caregiving and in the process creates Moments of Joy, those memories that will last a lifetime.  [PRWeb Feb 5, 2008]</description>
                        <guid>http://www.prweb.com/releases/2008/2/prweb669484.htm</guid>
                        <pubDate>Mon, 04 Feb 2008 16:36:43 -0800</pubDate>
                        <author>podcrew@extrahoop.com</author>
                        <enclosure url="http://prwebpodcast.com/pod/669484/Elder_Care_Expert_Shows_Boomers_How_to_Relieve_Caregiver_Stress_Use_Valentine_s_Day_to_Say_I_Love_You_to_Aging_Parents_.mp3"
                                length="7434166" type="audio/mpeg" />
                        <content:encoded><![CDATA[(PRWEB) February 5, 2008 -- Valentine&#039;s Day is the perfect day for Boomers to express sentiments of love to their aging parents.  &quot;Change the focus of elder care responsibilities on Valentine&#039;s Day from all that needs to be done for your parent to all the ways to express your love to your parent.  It is the best caregiver stress reliever you will find&quot;, states elder care expert <a href="http://www.encoremgmt.com/estherkoch.html" onclick="linkClick( this.href );"  target="_blank" title="Esther Koch">Esther Koch</a>.  Whether from son or daughter to mother or father, Valentine&#039;s Day provides an opportunity to say &quot;I Love You&quot; in a variety of ways.  &quot;These are the memories, that I call <a href="http://www.encoremgmt.com/momentsofjoy.html" onclick="linkClick( this.href );"  target="_blank" title="Moments of Joy">Moments of Joy</a>, that will last a lifetime&quot;, says Koch.



Select a Valentine&#039;s Day card with a message that truly reflects you and your feelings.  Find an inspirational quote or poem or buy a blank card and personally write your message of love.  Have a second copy of whatever card you chose.  Read the message out loud to your parent not only on Valentine&#039;s Day, but other days as well.  &quot;Your parent will truly be touched by this,&quot; says Koch.

Think about why you are grateful they are your parent and how they bless your life - then tell them.  Koch recommends, &quot;When you say I Love You, say it slowly while looking directly into their eyes and holding their hand.  Then give them a kiss and a heartfelt hug.&quot;

Make time for a special one-on-one.  Go for a walk or a drive, or have a meal together - maybe a brunch, an afternoon tea or make them one of your favorite childhood dishes.  If you are a long-distance caregiver make sure your parent knows you will have that special Valentine&#039;s Day celebration on your next visit.

&quot;If you have concerns about your parent&#039;s health and well being that you have not yet voiced, Valentine&#039;s Day can be the perfect day to bring them up,&quot; says Koch.  When these conversations come from a place of love and compassion, your parents are likely to be more open to them.

&quot;The greatest gift you can give someone is your time.  As scarce a commodity for you, it is even more scarce for your parents,&quot; emphasizes Koch.  

You can read Esther Koch&#039;s article, &quot;Kiss the Joy as It Flies By,&quot; on Moments of Joy with her mother at <a href="http://www.encoremgmt.com/momentsofjoy/kissthejoy.html" onclick="linkClick( this.href );"  target="_blank">http://www.encoremgmt.com/momentsofjoy/kissthejoy.html</a>.

&quot;May your life be filled with no regrets; may you see the extraordinary in the ordinary; and may someone be there to brighten your world as you age.&quot; 
Esther Koch

About Esther Koch and Encore Management
Esther Koch is a gerontologist and elder care advisor.  Her firm, Encore Management, provides personal and corporate advisory services and seminars that assist Boomers with the range of issues associated with caring for aging parents and their own aging.  Her media interviews and articles have appeared on television, radio and in print.  For more information about Esther Koch and Encore Management visit <a href="http://www.encoremgmt.com" onclick="linkClick( this.href );"  target="_blank">www.encoremgmt.com</a>.

# # #]]></content:encoded>
                        <itunes:author>Terri Ghio</itunes:author>
                        <itunes:subtitle>Elder Care Expert Shows Boomers How to Relieve Caregiver Stress: Use Valentine&#039;s Day to Say I Love You to Aging Parents </itunes:subtitle>
                        <itunes:summary><![CDATA[(PRWEB) February 5, 2008 -- Valentine&#039;s Day is the perfect day for Boomers to express sentiments of love to their aging parents.  &quot;Change the focus of elder care responsibilities on Valentine&#039;s Day from all that needs to be done for your parent to all the ways to express your love to your parent.  It is the best caregiver stress reliever you will find&quot;, states elder care expert <a href="http://www.encoremgmt.com/estherkoch.html" onclick="linkClick( this.href );"  target="_blank" title="Esther Koch">Esther Koch</a>.  Whether from son or daughter to mother or father, Valentine&#039;s Day provides an opportunity to say &quot;I Love You&quot; in a variety of ways.  &quot;These are the memories, that I call <a href="http://www.encoremgmt.com/momentsofjoy.html" onclick="linkClick( this.href );"  target="_blank" title="Moments of Joy">Moments of Joy</a>, that will last a lifetime&quot;, says Koch.



Select a Valentine&#039;s Day card with a message that truly reflects you and your feelings.  Find an inspirational quote or poem or buy a blank card and personally write your message of love.  Have a second copy of whatever card you chose.  Read the message out loud to your parent not only on Valentine&#039;s Day, but other days as well.  &quot;Your parent will truly be touched by this,&quot; says Koch.

Think about why you are grateful they are your parent and how they bless your life - then tell them.  Koch recommends, &quot;When you say I Love You, say it slowly while looking directly into their eyes and holding their hand.  Then give them a kiss and a heartfelt hug.&quot;

Make time for a special one-on-one.  Go for a walk or a drive, or have a meal together - maybe a brunch, an afternoon tea or make them one of your favorite childhood dishes.  If you are a long-distance caregiver make sure your parent knows you will have that special Valentine&#039;s Day celebration on your next visit.

&quot;If you have concerns about your parent&#039;s health and well being that you have not yet voiced, Valentine&#039;s Day can be the perfect day to bring them up,&quot; says Koch.  When these conversations come from a place of love and compassion, your parents are likely to be more open to them.

&quot;The greatest gift you can give someone is your time.  As scarce a commodity for you, it is even more scarce for your parents,&quot; emphasizes Koch.  

You can read Esther Koch&#039;s article, &quot;Kiss the Joy as It Flies By,&quot; on Moments of Joy with her mother at <a href="http://www.encoremgmt.com/momentsofjoy/kissthejoy.html" onclick="linkClick( this.href );"  target="_blank">http://www.encoremgmt.com/momentsofjoy/kissthejoy.html</a>.

&quot;May your life be filled with no regrets; may you see the extraordinary in the ordinary; and may someone be there to brighten your world as you age.&quot; 
Esther Koch

About Esther Koch and Encore Management
Esther Koch is a gerontologist and elder care advisor.  Her firm, Encore Management, provides personal and corporate advisory services and seminars that assist Boomers with the range of issues associated with caring for aging parents and their own aging.  Her media interviews and articles have appeared on television, radio and in print.  For more information about Esther Koch and Encore Management visit <a href="http://www.encoremgmt.com" onclick="linkClick( this.href );"  target="_blank">www.encoremgmt.com</a>.

# # #]]></itunes:summary>

                        <itunes:category text="Business" /><itunes:category text="Health" /><itunes:category text="Health">
        <itunes:category text=" Self-Help" />
          </itunes:category><itunes:category text="Health">
        <itunes:category text=" Sexuality" />
          </itunes:category><itunes:category text="Kids &amp; Family" /><itunes:category text="Society &amp; Culture" />

                        <itunes:duration>00:15:00</itunes:duration>
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                        <title>Holiday Stress and Aging Parents: Elder Care Expert Has Prescription for Relief </title>
                        <link>http://www.prweb.com/releases/elder_care/holiday_stress/prweb572218.htm</link>
                        <comments>http://www.prweb.com/releases/elder_care/holiday_stress/prweb572218.htm</comments>
                        <description>Elder care expert Esther Koch provides insight into how Boomers can bring the joy of the Holiday season to their elder care experience. [PRWeb Nov 29, 2007]</description>
                        <guid>http://www.prweb.com/releases/elder_care/holiday_stress/prweb572218.htm</guid>
                        <pubDate>Wed, 28 Nov 2007 16:24:20 -0800</pubDate>
                        <author>podcrew@extrahoop.com</author>
                        <enclosure url="http://prwebpodcast.com/pod/572218/Holiday_Stress_and_Aging_Parents_Elder_Care_Expert_Has_Prescription_for_Relief_.mp3"
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                        <content:encoded><![CDATA[San Mateo, CA (PRWEB) November 29, 2007 -- Elder care expert <a href="http://www.EncoreMgmt.com/estherkoch.html" onclick="linkClick( this.href );"  target="_blank" title="Esther Koch">Esther Koch</a> has the prescription to relieve holiday stress with aging parents. &quot;Use the Holidays to change the focus from all that you have to do for your parents to the joyful experiences you can create for and share with your parents,&quot; states Koch who has also been the primary caregiver to her mother during the last ten years. &quot;Don&#039;t take for granted that your parent will always be as physically and mentally able as they are now.&quot;



Personalize the joy of the holiday season by creating your own Moments of Joy. Koch emphasizes, &quot;Become a facilitator of experiences and seek to make the ordinary extraordinary. The results can be memorable.&quot; 

Koch provides some suggestions on ways to rekindle or make new holiday traditions.  But with just a little thought, the possibilities are limitless.

Go to a holiday lighting event; take a drive to see neighborhood Christmas decorations; check out the holiday shopping windows; or buy and trim the tree together.

Go to the Nutcracker or a choir concert; participate in a sing-a-long Messiah; or attend a Christmas Eve service.  Rent a holiday movie or watch a holiday TV special.

Visit old family friends or visit the neighborhoods of holidays past.  Bring out the old photo albums; take lots of new pictures and print them up right away; or have a family photo with Santa.

Donate food or clothing to a food bank or homeless shelter.  Make some special holiday treats or buy some already made.

Teach your parents to shop online or do anything, or everything, with grandchildren.

&quot;Your Holidays will be joyful if you intend them to be,&quot; says Koch. &quot;You may have to start with forgiveness -- forgive your parents, forgive your siblings and forgive yourself. Then you&#039;re really on the road to celebration.&quot; Koch continues, &quot;Recognize your parent&#039;s limits and your own; adjust commitments whenever necessary; and don&#039;t forget to schedule time for yourself.&quot; 

Koch concludes, &quot;May your life be filled with no regrets; may you see the extraordinary in the ordinary; and may someone be there to brighten your world as you age.&quot;

You can read Esther Koch&#039;s article on Moments of Joy with her mother at <a href="http://www.encoremgmt.com/momentsofjoy/kissthejoy.html" onclick="linkClick( this.href );"  target="_blank" title="Kiss The Joy">Kiss The Joy</a>.

About Esther Koch and Encore Managment
Esther Koch is gerontologist and eldercare advisor. Her firm, Encore Management, provides personal and corporate advisory services and seminars that assist Boomers with the range of issues associated with caring for an aging parent and their own aging. Her media interviews and articles have appeared on television, radio and in print. 

For more tips on <a href="http://www.encoremgmt.com/momentsofjoy/holidaymomentsofjoy.html" onclick="linkClick( this.href );"  target="_blank" title="Holiday Moments of Joy">Holiday Moments of Joy</a> and information about Esther Koch and <a href="http://www.encoremgmt.com/encorelifemgmtseries/speakerseries.html" onclick="linkClick( this.href );"  target="_blank" title="Encore Management">Encore Management</a> visit <a href="http://www.EncoreMgmt.com" onclick="linkClick( this.href );"  target="_blank">www.EncoreMgmt.com</a>. 

Contact Information
PR @ EncoreMgmt.com
650-358-9025

###]]></content:encoded>
                        <itunes:author>Esther Koch</itunes:author>
                        <itunes:subtitle>Holiday Stress and Aging Parents: Elder Care Expert Has Prescription for Relief </itunes:subtitle>
                        <itunes:summary><![CDATA[San Mateo, CA (PRWEB) November 29, 2007 -- Elder care expert <a href="http://www.EncoreMgmt.com/estherkoch.html" onclick="linkClick( this.href );"  target="_blank" title="Esther Koch">Esther Koch</a> has the prescription to relieve holiday stress with aging parents. &quot;Use the Holidays to change the focus from all that you have to do for your parents to the joyful experiences you can create for and share with your parents,&quot; states Koch who has also been the primary caregiver to her mother during the last ten years. &quot;Don&#039;t take for granted that your parent will always be as physically and mentally able as they are now.&quot;



Personalize the joy of the holiday season by creating your own Moments of Joy. Koch emphasizes, &quot;Become a facilitator of experiences and seek to make the ordinary extraordinary. The results can be memorable.&quot; 

Koch provides some suggestions on ways to rekindle or make new holiday traditions.  But with just a little thought, the possibilities are limitless.

Go to a holiday lighting event; take a drive to see neighborhood Christmas decorations; check out the holiday shopping windows; or buy and trim the tree together.

Go to the Nutcracker or a choir concert; participate in a sing-a-long Messiah; or attend a Christmas Eve service.  Rent a holiday movie or watch a holiday TV special.

Visit old family friends or visit the neighborhoods of holidays past.  Bring out the old photo albums; take lots of new pictures and print them up right away; or have a family photo with Santa.

Donate food or clothing to a food bank or homeless shelter.  Make some special holiday treats or buy some already made.

Teach your parents to shop online or do anything, or everything, with grandchildren.

&quot;Your Holidays will be joyful if you intend them to be,&quot; says Koch. &quot;You may have to start with forgiveness -- forgive your parents, forgive your siblings and forgive yourself. Then you&#039;re really on the road to celebration.&quot; Koch continues, &quot;Recognize your parent&#039;s limits and your own; adjust commitments whenever necessary; and don&#039;t forget to schedule time for yourself.&quot; 

Koch concludes, &quot;May your life be filled with no regrets; may you see the extraordinary in the ordinary; and may someone be there to brighten your world as you age.&quot;

You can read Esther Koch&#039;s article on Moments of Joy with her mother at <a href="http://www.encoremgmt.com/momentsofjoy/kissthejoy.html" onclick="linkClick( this.href );"  target="_blank" title="Kiss The Joy">Kiss The Joy</a>.

About Esther Koch and Encore Managment
Esther Koch is gerontologist and eldercare advisor. Her firm, Encore Management, provides personal and corporate advisory services and seminars that assist Boomers with the range of issues associated with caring for an aging parent and their own aging. Her media interviews and articles have appeared on television, radio and in print. 

For more tips on <a href="http://www.encoremgmt.com/momentsofjoy/holidaymomentsofjoy.html" onclick="linkClick( this.href );"  target="_blank" title="Holiday Moments of Joy">Holiday Moments of Joy</a> and information about Esther Koch and <a href="http://www.encoremgmt.com/encorelifemgmtseries/speakerseries.html" onclick="linkClick( this.href );"  target="_blank" title="Encore Management">Encore Management</a> visit <a href="http://www.EncoreMgmt.com" onclick="linkClick( this.href );"  target="_blank">www.EncoreMgmt.com</a>. 

Contact Information
PR @ EncoreMgmt.com
650-358-9025

###]]></itunes:summary>

                        <itunes:category text="Business" /><itunes:category text="Health" /><itunes:category text="Health">
        <itunes:category text=" Self-Help" />
          </itunes:category><itunes:category text="Kids &amp; Family" /><itunes:category text="Society &amp; Culture" />

                        <itunes:duration>00:15:00</itunes:duration>
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