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        <title>A Top 30 Stream of Rebecca Scanlan Press Releases (in MP3 format) via PRWeb</title>
        <link>http://www.prwebpodcast.com</link>
        <description>A Top 30 Stream of Rebecca Scanlan Press Releases (in MP3 format) via PRWeb</description>
        <managingEditor>podEditor@emediawire.com (PRWeb)</managingEditor>
        <webMaster>podMaster@emediawire.com</webMaster>
        <pubDate>Sat, 06 Sep 2008 23:44:43 -0700</pubDate>
        <category>Rebecca Scanlan</category>
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        <itunes:subtitle>A Top 30 Stream of Rebecca Scanlan Press Releases (in MP3 format) via PRWeb</itunes:subtitle>
        <itunes:summary>A Top 30 Stream of Rebecca Scanlan Press Releases (in MP3 format) via PRWeb</itunes:summary>
        <itunes:owner>
          <itunes:email>podEditor@emediawire.com</itunes:email>
          <itunes:name>PR Web</itunes:name>
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        <itunes:author>PRWeb</itunes:author>
        <itunes:category text="Rebecca Scanlan" />
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                        <title>BootB Launches Advertising Campaign and Reveals $100,000 Winner </title>
                        <link>http://www.prweb.com/releases/2008/5/prweb858984.htm</link>
                        <comments>http://www.prweb.com/releases/2008/5/prweb858984.htm</comments>
                        <description>Telecom professional in India submits winning ad concept [PRWeb May 20, 2008]</description>
                        <guid>http://www.prweb.com/releases/2008/5/prweb858984.htm</guid>
                        <pubDate>Thu, 17 Apr 2008 15:03:47 -0700</pubDate>
                        <author>podcrew@extrahoop.com</author>
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                        <content:encoded><![CDATA[Denver (PRWEB) May 20, 2008 -- BootB, an online marketplace dedicated to revolutionizing the advertising industry, today launched its print and online ad campaign in the United States based on the creative concept submitted by Naveen Iyengar of Bangalor, India. After reviewing 322 submissions from 67 countries, BootB awarded $100,000 to Iyengar for his imaginative concept, which depicts ideas being juiced from a creative brain. Visit <a href="http://www.BootB.com" onclick="linkClick( this.href );"  target="_blank">www.BootB.com</a> to view a sample ad.

BootB posted its own brief with the goal of developing an ad campaign to attract companies with creative needs and individuals with imaginative flair. The winner, Iyengar, found BootB an ideal medium to channel his creative ideas. He is the founder of Unicel Technologies, a telecommunications and mobile phone operator, and has a master&#039;s degree in business.  He describes creativity as an inherent part of his nature.

&quot;I toiled on this idea during breaks at the office and at home in my off-hours and the entire creative process was really fun and a stress buster compared with my corporate life,&quot; said Iyengar. &quot;This project gave me space, identity, freedom and gratification, and the best part was that I could be my best or worst and there was no one to judge the process. The money is a fantastic bonus and I&#039;m already thinking about ways to spend it.&quot;

BootB works as an online marketplace that allows anyone anywhere to respond to the creative briefs posted by major companies and to be paid professional fees for their ideas. Since the company launched in January 2008, more than 7,500 people in 112 countries have registered on <a href="http://www.BootB.com" onclick="linkClick( this.href );"  target="_blank">www.BootB.com</a> to view ad briefs and submit their ideas. To service the global marketplace, BootB operates in 12 languages.

CEO Pier Ludovico Bancale, an international marketing and advertising veteran, founded BootB based on a vision to revolutionize the advertising community by eliminating geographic barriers and giving those with creative talent an outlet to express themselves. 

&quot;This is a great example of how BootB is intended to work -- completely absent of geographical boundaries,&quot; said Bancale. &quot;BootB serves as a worldwide melting pot of originality. We allow any organization to solicit creative ideas and choose the best concepts submitted by people of all ages and all cultures from around the globe.&quot;

In less than five months since BootB was established, several well-known companies have utilized the power of BootB spanning the United Kingdom (Reckitt-Benckiser), Denmark (Lego), France (Peugeot, Auchan), Russia (Abrau-Durso), India (PVM), Italy (Ferrero, Mondadori, Gancia), Switzerland (Unicef) and the United States (Disney, PMI). Winning submissions have been posted by creative brains located in Belgium, Brazil, France, Italy, Russia, Ukraine and the United States. 

PRESS CONTACT: For more information about BootB or to schedule an interview with BootB CEO Pier Ludovico Bancale or with the BootB brief winner, Naveen Iyengar, please contact Michelle Chase at +1.303.284.8440/ michelle @ chasecomm.net, or Rebecca Scanlan at +1.303.733.0328/ rebecca @ chasecomm.net.

# # #]]></content:encoded>
                        <itunes:author>Michelle Chase</itunes:author>
                        <itunes:subtitle>BootB Launches Advertising Campaign and Reveals $100,000 Winner </itunes:subtitle>
                        <itunes:summary><![CDATA[Denver (PRWEB) May 20, 2008 -- BootB, an online marketplace dedicated to revolutionizing the advertising industry, today launched its print and online ad campaign in the United States based on the creative concept submitted by Naveen Iyengar of Bangalor, India. After reviewing 322 submissions from 67 countries, BootB awarded $100,000 to Iyengar for his imaginative concept, which depicts ideas being juiced from a creative brain. Visit <a href="http://www.BootB.com" onclick="linkClick( this.href );"  target="_blank">www.BootB.com</a> to view a sample ad.

BootB posted its own brief with the goal of developing an ad campaign to attract companies with creative needs and individuals with imaginative flair. The winner, Iyengar, found BootB an ideal medium to channel his creative ideas. He is the founder of Unicel Technologies, a telecommunications and mobile phone operator, and has a master&#039;s degree in business.  He describes creativity as an inherent part of his nature.

&quot;I toiled on this idea during breaks at the office and at home in my off-hours and the entire creative process was really fun and a stress buster compared with my corporate life,&quot; said Iyengar. &quot;This project gave me space, identity, freedom and gratification, and the best part was that I could be my best or worst and there was no one to judge the process. The money is a fantastic bonus and I&#039;m already thinking about ways to spend it.&quot;

BootB works as an online marketplace that allows anyone anywhere to respond to the creative briefs posted by major companies and to be paid professional fees for their ideas. Since the company launched in January 2008, more than 7,500 people in 112 countries have registered on <a href="http://www.BootB.com" onclick="linkClick( this.href );"  target="_blank">www.BootB.com</a> to view ad briefs and submit their ideas. To service the global marketplace, BootB operates in 12 languages.

CEO Pier Ludovico Bancale, an international marketing and advertising veteran, founded BootB based on a vision to revolutionize the advertising community by eliminating geographic barriers and giving those with creative talent an outlet to express themselves. 

&quot;This is a great example of how BootB is intended to work -- completely absent of geographical boundaries,&quot; said Bancale. &quot;BootB serves as a worldwide melting pot of originality. We allow any organization to solicit creative ideas and choose the best concepts submitted by people of all ages and all cultures from around the globe.&quot;

In less than five months since BootB was established, several well-known companies have utilized the power of BootB spanning the United Kingdom (Reckitt-Benckiser), Denmark (Lego), France (Peugeot, Auchan), Russia (Abrau-Durso), India (PVM), Italy (Ferrero, Mondadori, Gancia), Switzerland (Unicef) and the United States (Disney, PMI). Winning submissions have been posted by creative brains located in Belgium, Brazil, France, Italy, Russia, Ukraine and the United States. 

PRESS CONTACT: For more information about BootB or to schedule an interview with BootB CEO Pier Ludovico Bancale or with the BootB brief winner, Naveen Iyengar, please contact Michelle Chase at +1.303.284.8440/ michelle @ chasecomm.net, or Rebecca Scanlan at +1.303.733.0328/ rebecca @ chasecomm.net.

# # #]]></itunes:summary>

                        <itunes:category text="Technology">
        <itunes:category text=" Tech News" />
          </itunes:category><itunes:category text="Technology" /><itunes:category text="Business">
        <itunes:category text=" Management &amp; Marketing" />
          </itunes:category><itunes:category text="Business" />

                        <itunes:duration>00:15:00</itunes:duration>
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                        <title>IdentityMine&#039;s News Reader Application Empowers Publishers to Redefine the Reading Experience</title>
                        <link>http://www.prweb.com/releases/2007/2/prweb506903.htm</link>
                        <comments>http://www.prweb.com/releases/2007/2/prweb506903.htm</comments>
                        <description>Readers of the Seattle Post-Intelligencer (P-I) now have a more intuitive and reader-friendly way to read the publication&#039;s content, thanks to customized digital &quot;news reader&quot; application created by IdentityMine, an interactive design and development firm. The new P-I Reader is a PC-based application that allows consumers to view published material in a digital format that emulates the look and feel of its print edition. Users can connect to the Internet and synchronize the latest news from the publication to their desktops, and since the content resides locally, it can then be viewed whether or not a computer is connected to the Internet. [PRWeb Feb 22, 2007]</description>
                        <guid>http://www.prweb.com/releases/2007/2/prweb506903.htm</guid>
                        <pubDate>Fri, 23 Feb 2007 16:42:05 -0800</pubDate>
                        <author>podcrew@extrahoop.com</author>
                        <enclosure url="http://prwebpodcast.com/pod/506903/IdentityMine_s_News_Reader_Application_Empowers_Publishers_to_Redefine_the_Reading_Experience.mp3"
                                length="7519813" type="audio/mpeg" />
                        <content:encoded><![CDATA[Tacoma, Wash. (PRWeb) February 22, 2007 -- Readers of the Seattle Post-Intelligencer (P-I) now have a more intuitive and reader-friendly way to read the publication&#039;s content, thanks to customized digital &quot;news reader&quot; application created by IdentityMine, an interactive design and development firm. 

The new P-I Reader is a PC-based application that allows consumers to view published material in a digital format that emulates the look and feel of its print edition. Users running Microsoft Windows XP or Windows Vista can connect to the Internet and synchronize the latest news from the publication to their desktops, and since the content resides locally, it can then be viewed whether or not a computer is connected to the Internet. 

For newspaper and magazine publishers, this technology bridges the gap between the personal reading experience of print and the ubiquitous and interactive nature of the Web. What&#039;s more, IdentityMine can rapidly develop a customer reader application like this for nearly any publication hoping to respond quickly to changing reader preferences. The P-I Reader was developed in about one month.

For advertisers, news readers provide an advanced ad delivery method that far surpasses current Web-based advertising technologies. Through the readers, advertisers can gain multiple new opportunities to provide rich, interactive and immersive advertisements during the reading experience. These advertisements can provide proper and effective advertising placement, no matter the size of the window, so advertisers can be confident that their ads are visible and optimally presented.

&quot;Publishers are searching for innovative tools to help them stand out in the growing universe of news and information outlets,&quot; said Chad Brown, senior vice president of product and services for IdentityMine. &quot;The news reader experience opens the door to a medium that entices readers with its familiar interface and encourages them to explore the publication&#039;s interactive content and advertisements.&quot;
 
IdentityMine developed a news reader application using the Microsoft Windows Presentation Foundation programming platform, a component of the Microsoft .NET Framework 3.0 for Windows XP and Windows Vista. IdentityMine then applied its strong creative design and interactive development expertise to customize the application to represent the distinct Seattle Post-Intelligencer brand. More information can be found at <a href="http://www.identitymine.com/readers" onclick="linkClick( this.href );"  target="_blank">www.identitymine.com/readers</a>.

The P-I Reader delivers a sampling of the content available in the Seattle Post-Intelligencer and on seattlepi.com. With the news reader application, users can download an entire day&#039;s edition worth of content in approximately two minutes using a broadband connection. Users of Windows Vista can stay even more current on the Seattle Post-Intelligencer&#039;s headlines by downloading the Windows Vista Sidebar application - known as a gadget - which feeds top news to the P-I Reader every 10 minutes. 

&quot;This reader delivers a P-I reading experience for on-the-go readers interested in accessing content anywhere, anytime and on their terms,&quot; said Roger Oglesby, editor and publisher of the Seattle Post-Intelligencer. &quot;IdentityMine was a key player in the development of this application. IdentityMine&#039;s software development skills and quick response made it possible to create this product in a very short timeframe.&quot;

Some of the numerous reader-focused features of the P-I Reader include:

&#183;	Content on the go: Users can connect to the... To read the press release in full goto http://www.prweb.com/releases/2007/2/prweb506903.htm]]></content:encoded>
                        <itunes:author>Jennifer Jansky</itunes:author>
                        <itunes:subtitle>IdentityMine&#039;s News Reader Application Empowers Publishers to Redefine the Reading Experience</itunes:subtitle>
                        <itunes:summary><![CDATA[Tacoma, Wash. (PRWeb) February 22, 2007 -- Readers of the Seattle Post-Intelligencer (P-I) now have a more intuitive and reader-friendly way to read the publication&#039;s content, thanks to customized digital &quot;news reader&quot; application created by IdentityMine, an interactive design and development firm. 

The new P-I Reader is a PC-based application that allows consumers to view published material in a digital format that emulates the look and feel of its print edition. Users running Microsoft Windows XP or Windows Vista can connect to the Internet and synchronize the latest news from the publication to their desktops, and since the content resides locally, it can then be viewed whether or not a computer is connected to the Internet. 

For newspaper and magazine publishers, this technology bridges the gap between the personal reading experience of print and the ubiquitous and interactive nature of the Web. What&#039;s more, IdentityMine can rapidly develop a customer reader application like this for nearly any publication hoping to respond quickly to changing reader preferences. The P-I Reader was developed in about one month.

For advertisers, news readers provide an advanced ad delivery method that far surpasses current Web-based advertising technologies. Through the readers, advertisers can gain multiple new opportunities to provide rich, interactive and immersive advertisements during the reading experience. These advertisements can provide proper and effective advertising placement, no matter the size of the window, so advertisers can be confident that their ads are visible and optimally presented.

&quot;Publishers are searching for innovative tools to help them stand out in the growing universe of news and information outlets,&quot; said Chad Brown, senior vice president of product and services for IdentityMine. &quot;The news reader experience opens the door to a medium that entices readers with its familiar interface and encourages them to explore the publication&#039;s interactive content and advertisements.&quot;
 
IdentityMine developed a news reader application using the Microsoft Windows Presentation Foundation programming platform, a component of the Microsoft .NET Framework 3.0 for Windows XP and Windows Vista. IdentityMine then applied its strong creative design and interactive development expertise to customize the application to represent the distinct Seattle Post-Intelligencer brand. More information can be found at <a href="http://www.identitymine.com/readers" onclick="linkClick( this.href );"  target="_blank">www.identitymine.com/readers</a>.

The P-I Reader delivers a sampling of the content available in the Seattle Post-Intelligencer and on seattlepi.com. With the news reader application, users can download an entire day&#039;s edition worth of content in approximately two minutes using a broadband connection. Users of Windows Vista can stay even more current on the Seattle Post-Intelligencer&#039;s headlines by downloading the Windows Vista Sidebar application - known as a gadget - which feeds top news to the P-I Reader every 10 minutes. 

&quot;This reader delivers a P-I reading experience for on-the-go readers interested in accessing content anywhere, anytime and on their terms,&quot; said Roger Oglesby, editor and publisher of the Seattle Post-Intelligencer. &quot;IdentityMine was a key player in the development of this application. IdentityMine&#039;s software development skills and quick response made it possible to create this product in a very short timeframe.&quot;

Some of the numerous reader-focused features of the P-I Reader include:

&#183;	Content on the go: Users can connect to the... To read the press release in full goto http://www.prweb.com/releases/2007/2/prweb506903.htm]]></itunes:summary>

                        <itunes:category text="Arts" /><itunes:category text="Arts">
        <itunes:category text=" Design" />
          </itunes:category><itunes:category text="Business" /><itunes:category text="Business">
        <itunes:category text=" Business News" />
          </itunes:category><itunes:category text="Business">
        <itunes:category text=" Management &amp; Marketing" />
          </itunes:category><itunes:category text="Technology" /><itunes:category text="Technology">
        <itunes:category text=" Tech News" />
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