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        <title>A Top 30 Stream of Lee National Denim Day Press Releases (in MP3 format) via PRWeb</title>
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        <description>A Top 30 Stream of Lee National Denim Day Press Releases (in MP3 format) via PRWeb</description>
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        <pubDate>Sat, 04 Jul 2009 02:54:33 -0700</pubDate>
        <category>Lee National Denim Day</category>
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        <itunes:subtitle>A Top 30 Stream of Lee National Denim Day Press Releases (in MP3 format) via PRWeb</itunes:subtitle>
        <itunes:summary>A Top 30 Stream of Lee National Denim Day Press Releases (in MP3 format) via PRWeb</itunes:summary>
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          <itunes:email>podEditor@emediawire.com</itunes:email>
          <itunes:name>PR Web</itunes:name>
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                        <title>Billy Ray Cyrus Signs On For Denim Day -- Pledges to Help in the Fight Against Breast Cancer and Asks Fans To Join His Team </title>
                        <link>http://www.prweb.com/releases/Denim_Day/breast_cancer/prweb546831.htm</link>
                        <comments>http://www.prweb.com/releases/Denim_Day/breast_cancer/prweb546831.htm</comments>
                        <description>Television and country music star Billy Ray Cyrus joins other celebrities in wearing jeans Oct. 5th on behalf of the Women&#039;s Cancer Programs of the Entertainment Industry Foundation (EIF) [PRWeb Aug 27, 2007]</description>
                        <guid>http://www.prweb.com/releases/Denim_Day/breast_cancer/prweb546831.htm</guid>
                        <pubDate>Tue, 21 Aug 2007 14:07:55 -0700</pubDate>
                        <author>podcrew@extrahoop.com</author>
                        <enclosure url="http://prwebpodcast.com/pod/546831/Billy_Ray_Cyrus_Signs_On_For_Denim_Day_Pledges_to_Help_in_the_Fight_Against_Breast_Cancer_and_Asks_Fans_To_Join_His_Team_.mp3"
                                length="5500269" type="audio/mpeg" />
                        <content:encoded><![CDATA[Merriam, KS (PRWEB) August 27, 2007 -- <a href="https://register.denimday.com//TeamWebPage.cfm?tid=17046" onclick="linkClick( this.href );"  target="_blank" title="Billy Ray Cyrus">Billy Ray Cyrus</a> is the latest name to be added to the roster of celebrities putting on their jeans on October 5 for <a href="http://www.denimday.com" onclick="linkClick( this.href );"  target="_blank" title="Lee National Denim Day">Lee National Denim Day</a>, one of the nation&#039;s largest single-day fundraisers for breast cancer.



Cyrus, who has a family history of breast cancer, has volunteered his time to the campaign which raises funds for the <a href="http://www.eifoundation.org" onclick="linkClick( this.href );"  target="_blank" title="Women&#039;s Cancer Programs of EIF">Women&#039;s Cancer Programs of EIF</a>. He is asking people nationwide to wear their jeans on October 5 in exchange for a $5 donation for the fight against breast cancer. 

A multi-platinum singer/songwriter and star of the hit Disney Channel series &quot;Hannah Montana,&quot; Cyrus recently released his debut album for Walt Disney Records, &quot;Home at Last.&quot; The CD is currently in the Top 15 on Billboard&#039;s Country Album chart.

To encourage people to participate, Cyrus has recorded both radio and television public service announcements and will do television interviews with stations across the country. Additionally, Cyrus has created an <a href="https://register.denimday.com//TeamWebPage.cfm?tid=17046" onclick="linkClick( this.href );"  target="_blank" title="online team page">online team page</a>, a new feature of the campaign, dedicated to &quot;his girls&quot;--his mom, wife, and three daughters. Fans that join his team on <a href="http://www.denimday.com" onclick="linkClick( this.href );"  target="_blank" title="denimday.com">denimday.com</a> have a chance to win an autographed copy of &quot;Home At Last&quot; or a pink Les Paul Vixen guitar from Gibson Guitars. 

&quot;It&#039;s an honor for me to be able to represent the Entertainment Industry Foundation for this incredible cause through Lee National Denim Day,&quot; said Cyrus. &quot;I can tell the women in my life how to handle a lot of things, but I can&#039;t protect them from breast cancer. I want to raise so much money that people stand back and say &#039;wow, that was fun and it did a lot of good.&#039;&quot; 

With this commitment, Cyrus joins a list of honorary celebrity ambassadors who have built team pages on denimday.com, including 2007 lead ambassador <a href="https://register.denimday.com//TeamWebPage.cfm?tid=17043" onclick="linkClick( this.href );"  target="_blank" title="Mariska Hargitay">Mariska Hargitay</a> and celebrated actresses <a href="https://register.denimday.com/TeamWebPage.cfm?pID=17044" onclick="linkClick( this.href );"  target="_blank" title="Gabrielle Union">Gabrielle Union</a> and <a href="https://register.denimday.com//TeamWebPage.cfm?tid=17045" onclick="linkClick( this.href );"  target="_blank" title="Kerry Washington">Kerry Washington</a>.

Also supporting Denim Day for the second year in a row is the cast of NBC&#039;s &quot;The Office&quot; - Steve Carell, John Krasinski, Reinn Wilson, Jenna Fischer, and B.J. Novak - who appear in a television <a href="http://www.youtube.com/watch?v=XaFTicBO-y0" onclick="linkClick( this.href );"  target="_blank" title="public service announcement">public service announcement</a> which uses the show&#039;s signature quirky humor to ask viewers to get involved. The PSA will air on NBC stations throughout August and September and can also be viewed on denimday.com.

&quot;We are so excited to have such a wonderful team of celebrities... To read the press release in full goto http://www.prweb.com/releases/Denim_Day/breast_cancer/prweb546831.htm]]></content:encoded>
                        <itunes:author>Annie Arnold</itunes:author>
                        <itunes:subtitle>Billy Ray Cyrus Signs On For Denim Day -- Pledges to Help in the Fight Against Breast Cancer and Asks Fans To Join His Team </itunes:subtitle>
                        <itunes:summary><![CDATA[Merriam, KS (PRWEB) August 27, 2007 -- <a href="https://register.denimday.com//TeamWebPage.cfm?tid=17046" onclick="linkClick( this.href );"  target="_blank" title="Billy Ray Cyrus">Billy Ray Cyrus</a> is the latest name to be added to the roster of celebrities putting on their jeans on October 5 for <a href="http://www.denimday.com" onclick="linkClick( this.href );"  target="_blank" title="Lee National Denim Day">Lee National Denim Day</a>, one of the nation&#039;s largest single-day fundraisers for breast cancer.



Cyrus, who has a family history of breast cancer, has volunteered his time to the campaign which raises funds for the <a href="http://www.eifoundation.org" onclick="linkClick( this.href );"  target="_blank" title="Women&#039;s Cancer Programs of EIF">Women&#039;s Cancer Programs of EIF</a>. He is asking people nationwide to wear their jeans on October 5 in exchange for a $5 donation for the fight against breast cancer. 

A multi-platinum singer/songwriter and star of the hit Disney Channel series &quot;Hannah Montana,&quot; Cyrus recently released his debut album for Walt Disney Records, &quot;Home at Last.&quot; The CD is currently in the Top 15 on Billboard&#039;s Country Album chart.

To encourage people to participate, Cyrus has recorded both radio and television public service announcements and will do television interviews with stations across the country. Additionally, Cyrus has created an <a href="https://register.denimday.com//TeamWebPage.cfm?tid=17046" onclick="linkClick( this.href );"  target="_blank" title="online team page">online team page</a>, a new feature of the campaign, dedicated to &quot;his girls&quot;--his mom, wife, and three daughters. Fans that join his team on <a href="http://www.denimday.com" onclick="linkClick( this.href );"  target="_blank" title="denimday.com">denimday.com</a> have a chance to win an autographed copy of &quot;Home At Last&quot; or a pink Les Paul Vixen guitar from Gibson Guitars. 

&quot;It&#039;s an honor for me to be able to represent the Entertainment Industry Foundation for this incredible cause through Lee National Denim Day,&quot; said Cyrus. &quot;I can tell the women in my life how to handle a lot of things, but I can&#039;t protect them from breast cancer. I want to raise so much money that people stand back and say &#039;wow, that was fun and it did a lot of good.&#039;&quot; 

With this commitment, Cyrus joins a list of honorary celebrity ambassadors who have built team pages on denimday.com, including 2007 lead ambassador <a href="https://register.denimday.com//TeamWebPage.cfm?tid=17043" onclick="linkClick( this.href );"  target="_blank" title="Mariska Hargitay">Mariska Hargitay</a> and celebrated actresses <a href="https://register.denimday.com/TeamWebPage.cfm?pID=17044" onclick="linkClick( this.href );"  target="_blank" title="Gabrielle Union">Gabrielle Union</a> and <a href="https://register.denimday.com//TeamWebPage.cfm?tid=17045" onclick="linkClick( this.href );"  target="_blank" title="Kerry Washington">Kerry Washington</a>.

Also supporting Denim Day for the second year in a row is the cast of NBC&#039;s &quot;The Office&quot; - Steve Carell, John Krasinski, Reinn Wilson, Jenna Fischer, and B.J. Novak - who appear in a television <a href="http://www.youtube.com/watch?v=XaFTicBO-y0" onclick="linkClick( this.href );"  target="_blank" title="public service announcement">public service announcement</a> which uses the show&#039;s signature quirky humor to ask viewers to get involved. The PSA will air on NBC stations throughout August and September and can also be viewed on denimday.com.

&quot;We are so excited to have such a wonderful team of celebrities... To read the press release in full goto http://www.prweb.com/releases/Denim_Day/breast_cancer/prweb546831.htm]]></itunes:summary>

                        <itunes:category text="Society &amp; Culture" /><itunes:category text="Music" /><itunes:category text="Health" /><itunes:category text="Government &amp; Organizations">
        <itunes:category text=" Non-Profit" />
          </itunes:category><itunes:category text="Government &amp; Organizations" /><itunes:category text="Business" /><itunes:category text="TV &amp; Film" />

                        <itunes:duration>00:15:00</itunes:duration>
                        <itunes:explicit>no</itunes:explicit>
                        <itunes:keywords></itunes:keywords>
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                        <title>Mariska Hargitay Joins Lee National Denim Day as the 2007 Ambassador on Behalf of the Entertainment Industry Foundation </title>
                        <link>http://www.prweb.com/releases/national_denim/day_cancer/prweb525055.htm</link>
                        <comments>http://www.prweb.com/releases/national_denim/day_cancer/prweb525055.htm</comments>
                        <description>Hargitay invites men and women to don denim on October 5. [PRWeb May 10, 2007]</description>
                        <guid>http://www.prweb.com/releases/national_denim/day_cancer/prweb525055.htm</guid>
                        <pubDate>Tue,  8 May 2007 15:48:12 -0700</pubDate>
                        <author>podcrew@extrahoop.com</author>
                        <enclosure url="http://prwebpodcast.com/pod/525055/Mariska_Hargitay_Joins_Lee_National_Denim_Day_as_the_Ambassador_on_Behalf_of_the_Entertainment_Industry_Foundation_.mp3"
                                length="2330939" type="audio/mpeg" />
                        <content:encoded><![CDATA[Merriam, KS (PRWEB) May 10, 2007 -- Emmy Award-winning actress Mariska Hargitay has been named the 2007 Ambassador for <a href="http://www.denimday.com" onclick="linkClick( this.href );"  target="_blank" title="Lee National Denim Day">Lee National Denim Day</a> -- one of the country&#039;s largest single-day fundraisers for breast cancer--which benefits the Women&#039;s Cancer Programs of the <a href="http://www.eifoundation.org" onclick="linkClick( this.href );"  target="_blank" title="Entertainment Industry Foundation">Entertainment Industry Foundation</a> (EIF). As this year&#039;s ambassador, Hargitay brings a strong personal commitment to help in the fight against the disease.



In her role as ambassador, Hargitay will appear in a public service campaign encouraging people to wear denim on Friday, October 5th in exchange for a $5 donation to the Women&#039;s Cancer Programs of EIF. Funds will go to groundbreaking early detection and treatment research for breast cancer, as well as support grassroots advocacy services for the disease. Since the creation of Denim Day eleven years ago, more than $65 million has been raised for the cause. 
	 
&quot;I&#039;m honored to join <a href="http://www.lee.com" onclick="linkClick( this.href );"  target="_blank" title="Lee Jeans">Lee Jeans</a> and the Entertainment Industry Foundation as an ambassador of this worthwhile campaign,&quot; said Hargitay, who is supporting the program in honor of the many friends and family who are breast cancer survivors. &quot;Lee National Denim Day is an easy way for friends, family, and co-workers to support pioneering breast-cancer research and unite in offering hope to all women who must fight this battle.&quot;

Net proceeds from Lee National Denim Day will help advance some of the most promising breast cancer treatment and early detection research in the country. Specifically, Lee Denim Day funds will be used by the Women&#039;s Cancer Programs for:

Treatment - Establishing the Lee Jeans Translational Laboratories to accelerate promising treatment research to treat cancer patients more safely and increase patient access to some of the most significant clinical trials in the nation. (See attached map for medical institution locations.)

Early Detection - Supporting the EIF&#039;s Breast Cancer Biomarker Discovery Project, a multi-year effort led by world-class scientists to develop a blood test for early detection of breast cancer. (See attached map for medical institution locations.)

Grassroots Support - Assisting the <a href="http://www.natlbcc.org" onclick="linkClick( this.href );"  target="_blank" title="National Breast Cancer Coalition Fund">National Breast Cancer Coalition Fund</a> in creating science-based breast cancer resources, both web and print, to help individuals with breast cancer make more informed decisions.
 
&quot;As Lee National Denim Day enters year 12, we&#039;re very excited to be able to focus on medical research. EIF&#039;s Breast Cancer Biomarker Discovery Project and the creation of the Lee Jeans Translational Laboratories are two projects we are proud to bring to Lee National Denim Day participants who have been giving for so many years,&quot; said Liz Cahill, VP of Marketing/Communications for Lee Jeans.  &quot;Lee is looking forward to putting this money to work to help make a difference in the millions of lives affected by breast cancer.&quot;

Renowned photographer <a href="http://www.jimwrightphotography.com" onclick="linkClick( this.href );"  target="_blank" title="Jim Wright">Jim Wright</a> generously donated his time to photograph Ms. Hargitay for the campaign. Wright has worked with some of the most distinguished... To read the press release in full goto http://www.prweb.com/releases/national_denim/day_cancer/prweb525055.htm]]></content:encoded>
                        <itunes:author>Annie Arnold</itunes:author>
                        <itunes:subtitle>Mariska Hargitay Joins Lee National Denim Day as the 2007 Ambassador on Behalf of the Entertainment Industry Foundation </itunes:subtitle>
                        <itunes:summary><![CDATA[Merriam, KS (PRWEB) May 10, 2007 -- Emmy Award-winning actress Mariska Hargitay has been named the 2007 Ambassador for <a href="http://www.denimday.com" onclick="linkClick( this.href );"  target="_blank" title="Lee National Denim Day">Lee National Denim Day</a> -- one of the country&#039;s largest single-day fundraisers for breast cancer--which benefits the Women&#039;s Cancer Programs of the <a href="http://www.eifoundation.org" onclick="linkClick( this.href );"  target="_blank" title="Entertainment Industry Foundation">Entertainment Industry Foundation</a> (EIF). As this year&#039;s ambassador, Hargitay brings a strong personal commitment to help in the fight against the disease.



In her role as ambassador, Hargitay will appear in a public service campaign encouraging people to wear denim on Friday, October 5th in exchange for a $5 donation to the Women&#039;s Cancer Programs of EIF. Funds will go to groundbreaking early detection and treatment research for breast cancer, as well as support grassroots advocacy services for the disease. Since the creation of Denim Day eleven years ago, more than $65 million has been raised for the cause. 
	 
&quot;I&#039;m honored to join <a href="http://www.lee.com" onclick="linkClick( this.href );"  target="_blank" title="Lee Jeans">Lee Jeans</a> and the Entertainment Industry Foundation as an ambassador of this worthwhile campaign,&quot; said Hargitay, who is supporting the program in honor of the many friends and family who are breast cancer survivors. &quot;Lee National Denim Day is an easy way for friends, family, and co-workers to support pioneering breast-cancer research and unite in offering hope to all women who must fight this battle.&quot;

Net proceeds from Lee National Denim Day will help advance some of the most promising breast cancer treatment and early detection research in the country. Specifically, Lee Denim Day funds will be used by the Women&#039;s Cancer Programs for:

Treatment - Establishing the Lee Jeans Translational Laboratories to accelerate promising treatment research to treat cancer patients more safely and increase patient access to some of the most significant clinical trials in the nation. (See attached map for medical institution locations.)

Early Detection - Supporting the EIF&#039;s Breast Cancer Biomarker Discovery Project, a multi-year effort led by world-class scientists to develop a blood test for early detection of breast cancer. (See attached map for medical institution locations.)

Grassroots Support - Assisting the <a href="http://www.natlbcc.org" onclick="linkClick( this.href );"  target="_blank" title="National Breast Cancer Coalition Fund">National Breast Cancer Coalition Fund</a> in creating science-based breast cancer resources, both web and print, to help individuals with breast cancer make more informed decisions.
 
&quot;As Lee National Denim Day enters year 12, we&#039;re very excited to be able to focus on medical research. EIF&#039;s Breast Cancer Biomarker Discovery Project and the creation of the Lee Jeans Translational Laboratories are two projects we are proud to bring to Lee National Denim Day participants who have been giving for so many years,&quot; said Liz Cahill, VP of Marketing/Communications for Lee Jeans.  &quot;Lee is looking forward to putting this money to work to help make a difference in the millions of lives affected by breast cancer.&quot;

Renowned photographer <a href="http://www.jimwrightphotography.com" onclick="linkClick( this.href );"  target="_blank" title="Jim Wright">Jim Wright</a> generously donated his time to photograph Ms. Hargitay for the campaign. Wright has worked with some of the most distinguished... To read the press release in full goto http://www.prweb.com/releases/national_denim/day_cancer/prweb525055.htm]]></itunes:summary>

                        <itunes:category text="Arts" /><itunes:category text="Arts">
        <itunes:category text=" Fashion &amp; Beauty" />
          </itunes:category><itunes:category text="Business" /><itunes:category text="Government &amp; Organizations" /><itunes:category text="Government &amp; Organizations">
        <itunes:category text=" Non-Profit" />
          </itunes:category><itunes:category text="Health" /><itunes:category text="News &amp; Politics" /><itunes:category text="TV &amp; Film" />

                        <itunes:duration>00:15:00</itunes:duration>
                        <itunes:explicit>no</itunes:explicit>
                        <itunes:keywords></itunes:keywords>
                        </item>
<item>
                        <title>Wear Denim to Work on Lee National Denim Day October 6 and Help Breast Cancer Fundraising</title>
                        <link>http://www.prweb.com/releases/2006/9/prweb441146.htm</link>
                        <comments>http://www.prweb.com/releases/2006/9/prweb441146.htm</comments>
                        <description>Thousands of companies already registered to participate in <a href="http://www.denimday.com" onclick="linkClick( this.href );"  target="_blank" title="Lee National Denim Day&#8482;">Lee National Denim Day&#8482;</a>, the nation&#8217;s largest single-day breast cancer fundraiser. Companies or individuals can register by visiting <a href="http://www.denimday.com" onclick="linkClick( this.href );"  target="_blank">www.denimday.com</a> or by calling 1-800-521-5533. Denim Day dollars will be used to help accelerate treatment research and increase patient access to some of the most significant clinical trials in the nation, as well as continue to support grassroots programs across the country [PRWeb Sep 25, 2006]</description>
                        <guid>http://www.prweb.com/releases/2006/9/prweb441146.htm</guid>
                        <pubDate>Thu, 21 Sep 2006 15:18:59 -0700</pubDate>
                        <author>podcrew@extrahoop.com</author>
                        <enclosure url="http://prwebpodcast.com/pod/441146/Wear_Denim_to_Work_on_Lee_National_Denim_Day_October_and_Help_Breast_Cancer_Fundraising.mp3"
                                length="4638772" type="audio/mpeg" />
                        <content:encoded><![CDATA[MERRIAM, KS (PRWEB) September 25, 2006 -- <a href="http://www.denimday.com" onclick="linkClick( this.href );"  target="_blank" title="Lee National Denim Day">Lee National Denim Day</a> is the nation&#039;s largest single-day breast cancer fundraiser. On October 6, individuals and organizations are encouraged to wear denim in exchange for a $5 donation which will go to the <a href="http://www.eifoundation.org/national/wcp/" onclick="linkClick( this.href );"  target="_blank" title="Women&#039;s Cancer Programs of the Entertainment Industry Foundation">Women&#039;s Cancer Programs of the Entertainment Industry Foundation</a> (EIF). Last year, more than 29,000 companies across the nation participated in the single day fundraiser and more than $8.6 million was raised for the fight against breast cancer. 

News Facts:
- In 10 years, Lee National Denim Day has raised more than $61 million. 
- On behalf of the Entertainment Industry Foundation, several celebrity ambassadors are lending their support this year including Pierce Brosnan, Gabrielle Union and the Emmy-award winning cast of NBC&#039;s The Office, Steve Carell, Rainn Wilson, John Krasinski, Jenna Fischer and B.J. Novak. 
- Participation is simple - companies or individuals register by visiting <a href="http://www.denimday.com" onclick="linkClick( this.href );"  target="_blank">www.denimday.com</a> or by calling 1-800-521-5533. 
- Companies, schools, organizations or individuals that register will receive a comprehensive participation kit, which includes an idea book, posters and other materials to make the program easy to implement. In addition, pink ribbon lapel pins and educational materials about breast and reproductive cancers are included for the registrant&#039;s fellow participants.

Celebrities including Heidi Klum, Ben Stiller, Kate Bosworth and many more have autographed and decorated denim pockets that will be auctioned off to help raise money and awareness for Lee National Denim Day and breast cancer fundraising. The custom-designed denim pockets will be auctioned on <a href="http://www.charityfolks.com" onclick="linkClick( this.href );"  target="_blank">www.charityfolks.com</a>.

Denim Day dollars will be used to help accelerate treatment research and increase patient access to some of the most significant clinical trials in the nation, as well as continue to support grassroots programs across the country including:

- Early Detection -- The establishment of the Lee Jeans Translational Laboratories and Fellowships for Breast Cancer Research at seven leading research institutions across the U.S. including Johns Hopkins University; Harvard Medical School, Dana Farber Cancer Institute; M.D. Anderson Cancer Center; University of California of Los Angeles; University of Chicago; University of Washington and Vanderbilt University.
- Support of the EIF Breast Biomarker Discovery Project, a multi-year effort by world-class scientists to develop a blood test for early detection of breast cancer. The following research facilities are involved in this important research: Institute for Systems Biology; Broad Institute of MIT &#38; Harvard; Harvard Medical School, Dana Farber Cancer Institute; Fred Hutchinson Cancer Research Center; University of Southern California, Norris Comprehensive Cancer Center and Battelle/Pacific Northwest Laboratory.
- Funding for the National Breast Cancer Coalition Fund to create web-based and print resources that will offer individuals with breast cancer, those at risk, and their families unbiased, evidence-based information about diagnosis and treatment options

For information about companies participating in your area contact Rachel McKenney at... To read the press release in full goto http://www.prweb.com/releases/2006/9/prweb441146.htm]]></content:encoded>
                        <itunes:author>Lindsey Dewitte</itunes:author>
                        <itunes:subtitle>Wear Denim to Work on Lee National Denim Day October 6 and Help Breast Cancer Fundraising</itunes:subtitle>
                        <itunes:summary><![CDATA[MERRIAM, KS (PRWEB) September 25, 2006 -- <a href="http://www.denimday.com" onclick="linkClick( this.href );"  target="_blank" title="Lee National Denim Day">Lee National Denim Day</a> is the nation&#039;s largest single-day breast cancer fundraiser. On October 6, individuals and organizations are encouraged to wear denim in exchange for a $5 donation which will go to the <a href="http://www.eifoundation.org/national/wcp/" onclick="linkClick( this.href );"  target="_blank" title="Women&#039;s Cancer Programs of the Entertainment Industry Foundation">Women&#039;s Cancer Programs of the Entertainment Industry Foundation</a> (EIF). Last year, more than 29,000 companies across the nation participated in the single day fundraiser and more than $8.6 million was raised for the fight against breast cancer. 

News Facts:
- In 10 years, Lee National Denim Day has raised more than $61 million. 
- On behalf of the Entertainment Industry Foundation, several celebrity ambassadors are lending their support this year including Pierce Brosnan, Gabrielle Union and the Emmy-award winning cast of NBC&#039;s The Office, Steve Carell, Rainn Wilson, John Krasinski, Jenna Fischer and B.J. Novak. 
- Participation is simple - companies or individuals register by visiting <a href="http://www.denimday.com" onclick="linkClick( this.href );"  target="_blank">www.denimday.com</a> or by calling 1-800-521-5533. 
- Companies, schools, organizations or individuals that register will receive a comprehensive participation kit, which includes an idea book, posters and other materials to make the program easy to implement. In addition, pink ribbon lapel pins and educational materials about breast and reproductive cancers are included for the registrant&#039;s fellow participants.

Celebrities including Heidi Klum, Ben Stiller, Kate Bosworth and many more have autographed and decorated denim pockets that will be auctioned off to help raise money and awareness for Lee National Denim Day and breast cancer fundraising. The custom-designed denim pockets will be auctioned on <a href="http://www.charityfolks.com" onclick="linkClick( this.href );"  target="_blank">www.charityfolks.com</a>.

Denim Day dollars will be used to help accelerate treatment research and increase patient access to some of the most significant clinical trials in the nation, as well as continue to support grassroots programs across the country including:

- Early Detection -- The establishment of the Lee Jeans Translational Laboratories and Fellowships for Breast Cancer Research at seven leading research institutions across the U.S. including Johns Hopkins University; Harvard Medical School, Dana Farber Cancer Institute; M.D. Anderson Cancer Center; University of California of Los Angeles; University of Chicago; University of Washington and Vanderbilt University.
- Support of the EIF Breast Biomarker Discovery Project, a multi-year effort by world-class scientists to develop a blood test for early detection of breast cancer. The following research facilities are involved in this important research: Institute for Systems Biology; Broad Institute of MIT &#38; Harvard; Harvard Medical School, Dana Farber Cancer Institute; Fred Hutchinson Cancer Research Center; University of Southern California, Norris Comprehensive Cancer Center and Battelle/Pacific Northwest Laboratory.
- Funding for the National Breast Cancer Coalition Fund to create web-based and print resources that will offer individuals with breast cancer, those at risk, and their families unbiased, evidence-based information about diagnosis and treatment options

For information about companies participating in your area contact Rachel McKenney at... To read the press release in full goto http://www.prweb.com/releases/2006/9/prweb441146.htm]]></itunes:summary>

                        <itunes:category text="Business" />

                        <itunes:duration>00:15:00</itunes:duration>
                        <itunes:explicit>no</itunes:explicit>
                        <itunes:keywords></itunes:keywords>
                        </item>
<item>
                        <title>NBC&#039;s &#039;The Office&#039; Cast Goes Casual to Help in the Fight Against Breast Cancer</title>
                        <link>http://www.prweb.com/releases/theofficejoins/leenationaldenimday/prweb434749.htm</link>
                        <comments>http://www.prweb.com/releases/theofficejoins/leenationaldenimday/prweb434749.htm</comments>
                        <description>Cast Members Steve Carell, Rainn Wilson, John Krasinski, Jenna Fischer and B.J. Novak participate in Lee National Denim Day&#174; in support of the Entertainment Industry Foundation&#8217;s Women&#8217;s Cancer Programs. [PRWeb Sep 8, 2006]</description>
                        <guid>http://www.prweb.com/releases/theofficejoins/leenationaldenimday/prweb434749.htm</guid>
                        <pubDate>Wed, 13 Sep 2006 08:07:32 -0700</pubDate>
                        <author>podcrew@extrahoop.com</author>
                        <enclosure url="http://prwebpodcast.com/pod/434749/NBC_s_The_Office_Cast_Goes_Casual_to_Help_in_the_Fight_Against_Breast_Cancer.mp3"
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                        <content:encoded><![CDATA[Merriam, KS (PRWEB) September 8, 2006 -- The Emmy Award-winning comedians of NBC&#8217;s &#8220;The Office&#8221; are lending their talents to a more serious cause -- the fight against breast cancer. Steve Carell, Rainn Wilson, John Krasinski, Jenna Fischer and B.J. Novak appear in a public service announcement encouraging people to participate in, <a href="http://www.denimday.com" onclick="linkClick( this.href );"  target="_blank" title="Lee National Denim Day">Lee National Denim Day</a>, which benefits the <a href="http://www.eifoundation.org/national/wcp/" onclick="linkClick( this.href );"  target="_blank" title="Women&#8217;s Cancer Programs of the Entertainment Industry Foundation (EIF)">Women&#8217;s Cancer Programs of the Entertainment Industry Foundation (EIF)</a>.



The cast members, using their signature sophisticated, quirky humor, ask people to wear denim to work on Friday, October 6, and make a $5 dollar donation to support Lee National Denim Day&#8212;the nation&#8217;s largest single-day fundraiser for breast cancer. The PSA will air on NBC nationwide throughout the month of September.  

&#8220;We want people to understand how easy it is to support this meaningful campaign in the workplace, and the cast of NBC&#8217;s hit comedy &#8216;The Office&#8217; is the perfect group to deliver this message,&#8221; says Lisa Paulsen, EIF&#8217;s president and CEO. &#8220;The Entertainment Industry Foundation is truly blessed to have such widespread volunteer support from individuals working in every part of our industry. That backing, combined with Lee Jean&#8217;s steadfast commitment to the cause, is helping advance promising breast cancer research.&#8221;

Money raised will benefit the Women&#8217;s Cancer Programs of EIF. Funds will be used to support a groundbreaking scientific project to detect breast cancer in its earliest stage. They will also help accelerate research on treatment and increase patient access to some of the most significant clinical trials, as well as continue to support grassroots programs across the country.

&#8220;Lee National Denim Day unites people across the country in one common goal&#8212;the fight against breast cancer,&#8221; said Liz Cahill, director of advertising and public relations for Lee Jeans. &#8220;We&#8217;re thrilled that the cast of &#8216;The Office&#8217; chose to help with our cause. They will inspire people nationwide to be a part of the program.&#8221; 

Companies, schools or organizations can register by visiting <a href="http://www.denimday.com" onclick="linkClick( this.href );"  target="_blank">www.denimday.com</a> or calling 1.800.521.5533 to receive a comprehensive participation kit, which includes educational materials about breast cancer in addition to supplies that make coordination easy.  

Last year, more than 29,000 companies across the nation participated in the single-day fundraiser, and more than $8.6 million was raised for the fight against breast cancer.   

<a href="http://www.leejeans.com" onclick="linkClick( this.href );"  target="_blank" title="Lee Jeans">Lee Jeans</a> is a division of VF Corporation (NYSE: VFC). Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel. A brand committed to the community, Lee Jeans founded Lee National Denim Day, the largest single-day fundraiser for breast cancer. VF Corporation is a leader in branded apparel including jeanswear, outdoor products, intimate apparel, image apparel and sportswear. Its principal brands include Lee, Wrangler, Riders, Rustler, Vanity Fair, Vassarette, Bestform, Lily of France, Nautica, John Varvatos, JanSport, Eastpak, The North... To read the press release in full goto http://www.prweb.com/releases/theofficejoins/leenationaldenimday/prweb434749.htm]]></content:encoded>
                        <itunes:author>Lindsey DeWitte</itunes:author>
                        <itunes:subtitle>NBC&#039;s &#039;The Office&#039; Cast Goes Casual to Help in the Fight Against Breast Cancer</itunes:subtitle>
                        <itunes:summary><![CDATA[Merriam, KS (PRWEB) September 8, 2006 -- The Emmy Award-winning comedians of NBC&#8217;s &#8220;The Office&#8221; are lending their talents to a more serious cause -- the fight against breast cancer. Steve Carell, Rainn Wilson, John Krasinski, Jenna Fischer and B.J. Novak appear in a public service announcement encouraging people to participate in, <a href="http://www.denimday.com" onclick="linkClick( this.href );"  target="_blank" title="Lee National Denim Day">Lee National Denim Day</a>, which benefits the <a href="http://www.eifoundation.org/national/wcp/" onclick="linkClick( this.href );"  target="_blank" title="Women&#8217;s Cancer Programs of the Entertainment Industry Foundation (EIF)">Women&#8217;s Cancer Programs of the Entertainment Industry Foundation (EIF)</a>.



The cast members, using their signature sophisticated, quirky humor, ask people to wear denim to work on Friday, October 6, and make a $5 dollar donation to support Lee National Denim Day&#8212;the nation&#8217;s largest single-day fundraiser for breast cancer. The PSA will air on NBC nationwide throughout the month of September.  

&#8220;We want people to understand how easy it is to support this meaningful campaign in the workplace, and the cast of NBC&#8217;s hit comedy &#8216;The Office&#8217; is the perfect group to deliver this message,&#8221; says Lisa Paulsen, EIF&#8217;s president and CEO. &#8220;The Entertainment Industry Foundation is truly blessed to have such widespread volunteer support from individuals working in every part of our industry. That backing, combined with Lee Jean&#8217;s steadfast commitment to the cause, is helping advance promising breast cancer research.&#8221;

Money raised will benefit the Women&#8217;s Cancer Programs of EIF. Funds will be used to support a groundbreaking scientific project to detect breast cancer in its earliest stage. They will also help accelerate research on treatment and increase patient access to some of the most significant clinical trials, as well as continue to support grassroots programs across the country.

&#8220;Lee National Denim Day unites people across the country in one common goal&#8212;the fight against breast cancer,&#8221; said Liz Cahill, director of advertising and public relations for Lee Jeans. &#8220;We&#8217;re thrilled that the cast of &#8216;The Office&#8217; chose to help with our cause. They will inspire people nationwide to be a part of the program.&#8221; 

Companies, schools or organizations can register by visiting <a href="http://www.denimday.com" onclick="linkClick( this.href );"  target="_blank">www.denimday.com</a> or calling 1.800.521.5533 to receive a comprehensive participation kit, which includes educational materials about breast cancer in addition to supplies that make coordination easy.  

Last year, more than 29,000 companies across the nation participated in the single-day fundraiser, and more than $8.6 million was raised for the fight against breast cancer.   

<a href="http://www.leejeans.com" onclick="linkClick( this.href );"  target="_blank" title="Lee Jeans">Lee Jeans</a> is a division of VF Corporation (NYSE: VFC). Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel. A brand committed to the community, Lee Jeans founded Lee National Denim Day, the largest single-day fundraiser for breast cancer. VF Corporation is a leader in branded apparel including jeanswear, outdoor products, intimate apparel, image apparel and sportswear. Its principal brands include Lee, Wrangler, Riders, Rustler, Vanity Fair, Vassarette, Bestform, Lily of France, Nautica, John Varvatos, JanSport, Eastpak, The North... To read the press release in full goto http://www.prweb.com/releases/theofficejoins/leenationaldenimday/prweb434749.htm]]></itunes:summary>

                        <itunes:category text="TV &amp; Film" />

                        <itunes:duration>00:15:00</itunes:duration>
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