60 http://www.prwebpodcast.com A Top 30 Stream of Vocus Press Releases (in MP3 format) via PRWeb podEditor@emediawire.com (PRWeb) podMaster@emediawire.com Sat, 04 Jul 2009 01:53:39 -0700 Vocus http://www.prweb.com/prwebrss.gif 130 49 http://prwebpodcast.com Copyright PRWeb International, Inc. en-us http://blogs.law.harvard.edu/tech/rss A Top 30 Stream of Vocus Press Releases (in MP3 format) via PRWeb A Top 30 Stream of Vocus Press Releases (in MP3 format) via PRWeb podEditor@emediawire.com PR Web PRWeb no http://www.prweb.com/releases/vocus/antiques/prweb1729134.htm http://www.prweb.com/releases/vocus/antiques/prweb1729134.htm Vocus' On-Demand Press Release Distribution System Enables Company to Attract New Customers, Drive Website Traffic and Increase its Online Visibility. [PRWeb Dec 10, 2008] http://www.prweb.com/releases/vocus/antiques/prweb1729134.htm Tue, 09 Dec 2008 18:04:48 -0800 podcrew@extrahoop.com small business public relations software has enabled us to grab the media's attention in ways we simply couldn't in the past. It's put us on the path to creating a solid PR foundation for our brand." Armacost Antiques Shows provide distinctive and profitable venues for dealers, plus opportunities for antiques lovers to buy with an assurance of quality and authenticity. Its nonprofit sponsors help generate enthusiasm for antiques, while delivering much-needed financial support for their communities. In recent years, antique collecting has waned and the downturn has noticeably affected antiques shows. "If our shows are to remain strong sales events in coming years, we need to attract new generations of buyers to the world of antiques, requiring a sustained, national public relations effort that precision-targets the media with regular frequency. Without a tool like Vocus SBE, we couldn't begin to run an effective national campaign," said Bob James of Armacost Antiques Shows. For more information or for a free demonstration of Vocus Small Business Edition, please visit www.vocus.com. About Armacost Antiques Shows: For nearly 40 years, Armacost Antiques Shows has provided distinctive and profitable venues for dealers and opportunities for antiques lovers to buy with an assurance of authenticity. All our shows benefit nonprofits, including museums, churches, social service agencies and preservation groups. The nonprofit sponsors help generate enthusiasm for antiques while delivering much-needed financial support for their institutions and communities. More information about our shows is available at www.armacostantiquesshows.com. About Vocus, Inc.: Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to... To read the press release in full goto http://www.prweb.com/releases/vocus/antiques/prweb1729134.htm]]> Robin Lane Armacost Antiques Shows Selects Vocus Small Business Edition for Public Relations and Online Marketing small business public relations software has enabled us to grab the media's attention in ways we simply couldn't in the past. It's put us on the path to creating a solid PR foundation for our brand." Armacost Antiques Shows provide distinctive and profitable venues for dealers, plus opportunities for antiques lovers to buy with an assurance of quality and authenticity. Its nonprofit sponsors help generate enthusiasm for antiques, while delivering much-needed financial support for their communities. In recent years, antique collecting has waned and the downturn has noticeably affected antiques shows. "If our shows are to remain strong sales events in coming years, we need to attract new generations of buyers to the world of antiques, requiring a sustained, national public relations effort that precision-targets the media with regular frequency. Without a tool like Vocus SBE, we couldn't begin to run an effective national campaign," said Bob James of Armacost Antiques Shows. For more information or for a free demonstration of Vocus Small Business Edition, please visit www.vocus.com. About Armacost Antiques Shows: For nearly 40 years, Armacost Antiques Shows has provided distinctive and profitable venues for dealers and opportunities for antiques lovers to buy with an assurance of authenticity. All our shows benefit nonprofits, including museums, churches, social service agencies and preservation groups. The nonprofit sponsors help generate enthusiasm for antiques while delivering much-needed financial support for their institutions and communities. More information about our shows is available at www.armacostantiquesshows.com. About Vocus, Inc.: Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to... To read the press release in full goto http://www.prweb.com/releases/vocus/antiques/prweb1729134.htm]]> 00:15:00 no http://www.prweb.com/releases/vocussbe/dahlia/prweb1418794.htm http://www.prweb.com/releases/vocussbe/dahlia/prweb1418794.htm Vocus' On-Demand Press Release Distribution System Enables Company to Raise Online Visibility, Drive Website Traffic and Increase Sales for its Great Kids Corner Website [PRWeb Oct 3, 2008] http://www.prweb.com/releases/vocussbe/dahlia/prweb1418794.htm Fri, 03 Oct 2008 17:36:00 -0700 podcrew@extrahoop.com Vocus' Small Business Edition (SBE) to promote its business. Using Vocus SBE, Dahlia Web Designs LLC will be able to drive traffic and sales for its Great Kids Corner website. "We have traditionally relied on more costly and time-consuming marketing methods to enhance our visibility, but with Vocus' SBE, we now have a strategy that will help make our store stand out in the crowd and be a place where customers feel confident to purchase, while taking the opportunity to recognize and reward their kids," said Dahlia Benaroya, President, Dahlia Web Designs LLC. Dahlia continued, "From a systems point of view, the press release layout is brilliant, right down to the small details that other systems miss." The Great Kids Corner's product line includes beautifully crafted kids furniture and decor, kids play furniture, and educational entertainment for the enjoyment of children. To help promote the website, Dahlia Web Designs LLC needed an efficient and easy to use management system and the ability to reach today's media and consumers through social media and networks. "Creating links and attention to our news throughout the social networks helps save us time in promoting our store, increase sales for the Great Kids Corner and get more people to take advantage of our related 'Kids Love To™' website series. With Vocus SBE, our marketing and public relations efforts are minimized so we can spend more time on updating new product lines and services," said Dahlia. "I expect to see a great return on investment and with such success, be able to take advantage of the other valuable services Vocus offers," said Dahlia. For more information or for a free demonstration of Vocus Small Business Edition, please visit www.vocus.com. About Dahlia Web Designs LLC: Dahlia Web Designs LLC provides website strategies and design and Internet marketing services. Our special interest is in Recognizing and Rewarding Kids. With that in mind, we offer our Kids Love To™ website series as a place to showcase children's achievements and motivate them to achieve more. The series showcases writers, artists, crafters, photographers, sports players, performers (actors, dancers, musicians, singers), and entrepreneurial kids. Parents can prepare their children's portfolios for professional and scholastic auditions and interviews and save their memories for families to treasure. To expand this service, we established the Great Kids Corner, offering beautifully crafted kids furniture and decor, kids play furniture, and educational entertainment (musical instruments, chess sets and more). Our products are from trusted and imaginative manufacturers such as Levels of Discovery, Wood Creations Inc, Teamson Design Corp, E.M. Winston, PebbleArt Inc. and others. Such products bring joy and give children the opportunity to develop their creativity and skills. Great Kids Corner, together with its partnering Kids Love To™ website... To read the press release in full goto http://www.prweb.com/releases/vocussbe/dahlia/prweb1418794.htm]]> Robin Lane Dahlia Web Designs LLC Selects Vocus Small Business Edition for Public Relations and Online Marketing Vocus' Small Business Edition (SBE) to promote its business. Using Vocus SBE, Dahlia Web Designs LLC will be able to drive traffic and sales for its Great Kids Corner website. "We have traditionally relied on more costly and time-consuming marketing methods to enhance our visibility, but with Vocus' SBE, we now have a strategy that will help make our store stand out in the crowd and be a place where customers feel confident to purchase, while taking the opportunity to recognize and reward their kids," said Dahlia Benaroya, President, Dahlia Web Designs LLC. Dahlia continued, "From a systems point of view, the press release layout is brilliant, right down to the small details that other systems miss." The Great Kids Corner's product line includes beautifully crafted kids furniture and decor, kids play furniture, and educational entertainment for the enjoyment of children. To help promote the website, Dahlia Web Designs LLC needed an efficient and easy to use management system and the ability to reach today's media and consumers through social media and networks. "Creating links and attention to our news throughout the social networks helps save us time in promoting our store, increase sales for the Great Kids Corner and get more people to take advantage of our related 'Kids Love To™' website series. With Vocus SBE, our marketing and public relations efforts are minimized so we can spend more time on updating new product lines and services," said Dahlia. "I expect to see a great return on investment and with such success, be able to take advantage of the other valuable services Vocus offers," said Dahlia. For more information or for a free demonstration of Vocus Small Business Edition, please visit www.vocus.com. About Dahlia Web Designs LLC: Dahlia Web Designs LLC provides website strategies and design and Internet marketing services. Our special interest is in Recognizing and Rewarding Kids. With that in mind, we offer our Kids Love To™ website series as a place to showcase children's achievements and motivate them to achieve more. The series showcases writers, artists, crafters, photographers, sports players, performers (actors, dancers, musicians, singers), and entrepreneurial kids. Parents can prepare their children's portfolios for professional and scholastic auditions and interviews and save their memories for families to treasure. To expand this service, we established the Great Kids Corner, offering beautifully crafted kids furniture and decor, kids play furniture, and educational entertainment (musical instruments, chess sets and more). Our products are from trusted and imaginative manufacturers such as Levels of Discovery, Wood Creations Inc, Teamson Design Corp, E.M. Winston, PebbleArt Inc. and others. Such products bring joy and give children the opportunity to develop their creativity and skills. Great Kids Corner, together with its partnering Kids Love To™ website... To read the press release in full goto http://www.prweb.com/releases/vocussbe/dahlia/prweb1418794.htm]]> 00:15:00 no http://www.prweb.com/releases/vocus/malibuboats/prweb627911.htm http://www.prweb.com/releases/vocus/malibuboats/prweb627911.htm Vocus' Fully-Integrated On-Demand PR Management Software Helped Malibu Improve Media Relations, Increase Mainstream Media Coverage and Establish its Brand [PRWeb Jan 18, 2008] http://www.prweb.com/releases/vocus/malibuboats/prweb627911.htm Wed, 16 Jan 2008 17:01:37 -0800 podcrew@extrahoop.com Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that Malibu Boats, a manufacturer of quality boats and the team responsible for the new Corvette Limited Edition Sport-V, has selected Vocus' PR software to manage its public relations activities. Using Vocus, Malibu Boats has been able to not only increase its exposure in both traditional and online media but to automatically track and monitor its coverage to assess its public relations impact. "The Malibu marketing department is a skeleton crew and needs to be as efficient as possible. When we realized the PR processes were taking too long and not giving us the opportunity to quantify results, we began looking for a new solution," said Amy Mauzy, public relations manager at Malibu Boats. "We thought there was no way to solve the problem until we discovered Vocus and found exactly what we were looking for in a PR solution." Mauzy continued, "Before Vocus, we were unaware of half of what was being printed about Malibu Boats. Now, Vocus' news monitoring automatically sends regular alerts as stories appear on the company, including articles in blogs and online publications. Without Vocus, not only would we probably not be getting as much attention in the media, even if were, we definitely would not know about it!" Malibu Boats is a manufacturer of quality boats. Since its inception in 1982, the company has been dedicated to building the best boats possible and having fun doing it. The company recently launched a campaign surrounding its brand new Corvette Limited Edition Sport-V. With Vocus' PR management software and its PRWeb online press release distribution platform, the company received an amazing media response. "Through Vocus' PRWeb, we released a social media press release about the new Corvette Limited Edition Sport-V from Malibu. As a result of our campaign, we have been featured on just about every automotive related blog as well as classic and performance car sites. We also generated coverage in some of the biggest industry magazines including Popular Mechanics and Hot Rod and created consumer buzz about the Corvette boat that is still going on.We are seeing the Vocus benefit directly in our sales, plain and simple," said Mauzy. Mauzy continued, "Vocus is the conduit to our electricity. We have an awesome company and an even more impressive product, but if no one ever hears about us we become the tree falling in the forest. Thanks to Vocus we are creating a loud thundering roar in the media and the Malibu Boats brand is getting the kind of amazing attention it deserves." About Malibu Boats Since Malibu's inception in 1982 President/CEO Robert Alkema's mission has been very simple even if the evolution of design and engineering has become increasingly complex. "Build the best boat possible. Enjoy your workplace. Give Malibu owners the best... To read the press release in full goto http://www.prweb.com/releases/vocus/malibuboats/prweb627911.htm]]> Robin Lane Malibu Boats Sails Ahead with Vocus On-Demand Public Relations Software Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that Malibu Boats, a manufacturer of quality boats and the team responsible for the new Corvette Limited Edition Sport-V, has selected Vocus' PR software to manage its public relations activities. Using Vocus, Malibu Boats has been able to not only increase its exposure in both traditional and online media but to automatically track and monitor its coverage to assess its public relations impact. "The Malibu marketing department is a skeleton crew and needs to be as efficient as possible. When we realized the PR processes were taking too long and not giving us the opportunity to quantify results, we began looking for a new solution," said Amy Mauzy, public relations manager at Malibu Boats. "We thought there was no way to solve the problem until we discovered Vocus and found exactly what we were looking for in a PR solution." Mauzy continued, "Before Vocus, we were unaware of half of what was being printed about Malibu Boats. Now, Vocus' news monitoring automatically sends regular alerts as stories appear on the company, including articles in blogs and online publications. Without Vocus, not only would we probably not be getting as much attention in the media, even if were, we definitely would not know about it!" Malibu Boats is a manufacturer of quality boats. Since its inception in 1982, the company has been dedicated to building the best boats possible and having fun doing it. The company recently launched a campaign surrounding its brand new Corvette Limited Edition Sport-V. With Vocus' PR management software and its PRWeb online press release distribution platform, the company received an amazing media response. "Through Vocus' PRWeb, we released a social media press release about the new Corvette Limited Edition Sport-V from Malibu. As a result of our campaign, we have been featured on just about every automotive related blog as well as classic and performance car sites. We also generated coverage in some of the biggest industry magazines including Popular Mechanics and Hot Rod and created consumer buzz about the Corvette boat that is still going on.We are seeing the Vocus benefit directly in our sales, plain and simple," said Mauzy. Mauzy continued, "Vocus is the conduit to our electricity. We have an awesome company and an even more impressive product, but if no one ever hears about us we become the tree falling in the forest. Thanks to Vocus we are creating a loud thundering roar in the media and the Malibu Boats brand is getting the kind of amazing attention it deserves." About Malibu Boats Since Malibu's inception in 1982 President/CEO Robert Alkema's mission has been very simple even if the evolution of design and engineering has become increasingly complex. "Build the best boat possible. Enjoy your workplace. Give Malibu owners the best... To read the press release in full goto http://www.prweb.com/releases/vocus/malibuboats/prweb627911.htm]]> 00:15:00 no http://www.prweb.com/releases/vocus/webinar/prweb520416.htm http://www.prweb.com/releases/vocus/webinar/prweb520416.htm Zing Public Relations to Discuss Techniques for Maneuvering in the New Media Landscape [PRWeb Apr 20, 2007] http://www.prweb.com/releases/vocus/webinar/prweb520416.htm Fri, 20 Apr 2007 14:52:49 -0700 podcrew@extrahoop.com Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, announced today that it will sponsor a free webinar offering marketing and public relations professionals tips on incorporating social media into their PR strategy. Entitled "Maneuvering the New Media Landscape," the webinar will be held on Tuesday, April 24, 2007 at 3:00pm ET. To register for the webinar and download Vocus' accompanying whitepaper, "Optimizing Your Public Relations with Social Media," please visit www.vocus.com/socialmediawhitepaper. The emergence of social media has significantly altered today's media landscape and presents public relations professionals with new opportunities to promote their organization as well as a wide array of risks. "Maneuvering the New Media Landscape," will feature Tim Cox of Zing Public Relations sharing his experience adding social media into the PR strategy. Cox will provide tips for working within the new media landscape using Vocus and PRWeb, including: •Targeting and engaging with social media in an informed and appropriate manner •Search Engine Optimizing (SEO) your news to maximize its online visibility •Tailoring your pitch for the new media •Monitoring the success and impact of your new, integrated PR This webinar is part of the monthly Vocus PR Best Practices Webinar Series designed to provide an educational and informational resource for organizations to gain insight into the best practices for public relations and practical techniques that can be applied to their everyday communications campaigns. Each session follows real-life customer case studies focused on the challenges and issues PR professionals face every day. A replay of the webinar will be available free of charge following the event on the Vocus web site at http://onlinepressroom.net/vocus/, under Events. About Vocus, Inc. Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by over 1,700 organizations worldwide and is available in five languages. Vocus is based in... To read the press release in full goto http://www.prweb.com/releases/vocus/webinar/prweb520416.htm]]> Robin Lane Vocus Webinar Discusses How to Incorporate Social Media Into Public Relations Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, announced today that it will sponsor a free webinar offering marketing and public relations professionals tips on incorporating social media into their PR strategy. Entitled "Maneuvering the New Media Landscape," the webinar will be held on Tuesday, April 24, 2007 at 3:00pm ET. To register for the webinar and download Vocus' accompanying whitepaper, "Optimizing Your Public Relations with Social Media," please visit www.vocus.com/socialmediawhitepaper. The emergence of social media has significantly altered today's media landscape and presents public relations professionals with new opportunities to promote their organization as well as a wide array of risks. "Maneuvering the New Media Landscape," will feature Tim Cox of Zing Public Relations sharing his experience adding social media into the PR strategy. Cox will provide tips for working within the new media landscape using Vocus and PRWeb, including: •Targeting and engaging with social media in an informed and appropriate manner •Search Engine Optimizing (SEO) your news to maximize its online visibility •Tailoring your pitch for the new media •Monitoring the success and impact of your new, integrated PR This webinar is part of the monthly Vocus PR Best Practices Webinar Series designed to provide an educational and informational resource for organizations to gain insight into the best practices for public relations and practical techniques that can be applied to their everyday communications campaigns. Each session follows real-life customer case studies focused on the challenges and issues PR professionals face every day. A replay of the webinar will be available free of charge following the event on the Vocus web site at http://onlinepressroom.net/vocus/, under Events. About Vocus, Inc. Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by over 1,700 organizations worldwide and is available in five languages. Vocus is based in... To read the press release in full goto http://www.prweb.com/releases/vocus/webinar/prweb520416.htm]]> 00:15:00 no http://www.prweb.com/releases/vocus/spring_07/prweb518122.htm http://www.prweb.com/releases/vocus/spring_07/prweb518122.htm Vocus Spring '07 is the industry's most advanced PR platform with over 100 new features and enhancements. [PRWeb Apr 11, 2007] http://www.prweb.com/releases/vocus/spring_07/prweb518122.htm Tue, 17 Apr 2007 08:58:31 -0700 podcrew@extrahoop.com Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced the launch of Vocus Spring '07, the latest version of its award-winning public relations management software. Vocus Spring '07 marks the 10th generation of Vocus' PR management software that is fundamentally changing the way organizations of all sizes communicate with both the media and the public. "Rapid and continuous innovation has helped make Vocus the fastest growing public software company serving the PR marketplace," said Rick Rudman, CEO and Chairman of Vocus. "Spring '07 confirms our leadership by using the latest technology to simplify virtually every aspect of PR management and address the unique and changing needs of the public relations marketplace," The result of countless hours of research and collaboration with customers, Spring '07 is the most feature-rich and easy-to-use version of Vocus yet and promises to help PR professionals save time, reach new audiences, stay on top of their news and better demonstrate the impact PR is having on their organization. Highlights include: Extreme ease-of-use and personalization deliver information more quickly -- Built using AJAX, Spring '07 delivers a new look and feel and incorporates simple search technology that together allow users to get to information they want with fewer clicks. Spring '07 also provides unprecedented opportunities to customize Vocus -- even down to the individual user level. This advanced ease-of-use and personalization translates to greater productivity for Vocus users. More powerful analytics measure and analyze results in real-time -- More than 40 new charts and graphs allow users to quickly gain real insight into their news, their competition and the industry. Users of Spring '07 can analyze the growing impact of blogs on their organization's reputation and easily compare it with more traditional media sources such as print, broadcast and online. Spring '07 also enables users to link financial indicators, such as stock price, with company news to monitor the relationship between their public relations and key financial indicators. Centralized distribution helps organizations increase news coverage -- Vocus Spring '07 allows users to centrally manage and monitor all their communications from a single location, including emails, faxes, PRWeb online distribution and traditional wire services. The new distribution capabilities enable customers to get their press release and other information out more quickly to key audiences, journalists, customers, bloggers, etc. while making it easy to track who is reading their news and who is requesting more information. Enhanced media database helps build better relationships with journalists and bloggers -- Spring '07 gives Robin Lane Vocus Launches Next Generation of On-Demand Software for Public Relations Management Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced the launch of Vocus Spring '07, the latest version of its award-winning public relations management software. Vocus Spring '07 marks the 10th generation of Vocus' PR management software that is fundamentally changing the way organizations of all sizes communicate with both the media and the public. "Rapid and continuous innovation has helped make Vocus the fastest growing public software company serving the PR marketplace," said Rick Rudman, CEO and Chairman of Vocus. "Spring '07 confirms our leadership by using the latest technology to simplify virtually every aspect of PR management and address the unique and changing needs of the public relations marketplace," The result of countless hours of research and collaboration with customers, Spring '07 is the most feature-rich and easy-to-use version of Vocus yet and promises to help PR professionals save time, reach new audiences, stay on top of their news and better demonstrate the impact PR is having on their organization. Highlights include: Extreme ease-of-use and personalization deliver information more quickly -- Built using AJAX, Spring '07 delivers a new look and feel and incorporates simple search technology that together allow users to get to information they want with fewer clicks. Spring '07 also provides unprecedented opportunities to customize Vocus -- even down to the individual user level. This advanced ease-of-use and personalization translates to greater productivity for Vocus users. More powerful analytics measure and analyze results in real-time -- More than 40 new charts and graphs allow users to quickly gain real insight into their news, their competition and the industry. Users of Spring '07 can analyze the growing impact of blogs on their organization's reputation and easily compare it with more traditional media sources such as print, broadcast and online. Spring '07 also enables users to link financial indicators, such as stock price, with company news to monitor the relationship between their public relations and key financial indicators. Centralized distribution helps organizations increase news coverage -- Vocus Spring '07 allows users to centrally manage and monitor all their communications from a single location, including emails, faxes, PRWeb online distribution and traditional wire services. The new distribution capabilities enable customers to get their press release and other information out more quickly to key audiences, journalists, customers, bloggers, etc. while making it easy to track who is reading their news and who is requesting more information. Enhanced media database helps build better relationships with journalists and bloggers -- Spring '07 gives 00:15:00 no