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        <title>A Top 30 Stream of MAVERICK MARKETING Press Releases (in OGG format) via PRWeb</title>
        <link>http://www.prwebpodcast.com</link>
        <description>A Top 30 Stream of MAVERICK MARKETING Press Releases (in OGG format) via PRWeb</description>
        <managingEditor>podEditor@emediawire.com (PRWeb)</managingEditor>
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        <pubDate>Sat, 05 Jul 2008 05:15:32 -0700</pubDate>
        <category>MAVERICK MARKETING</category>
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        <itunes:subtitle>A Top 30 Stream of MAVERICK MARKETING Press Releases (in OGG format) via PRWeb</itunes:subtitle>
        <itunes:summary>A Top 30 Stream of MAVERICK MARKETING Press Releases (in OGG format) via PRWeb</itunes:summary>
        <itunes:owner>
          <itunes:email>podEditor@emediawire.com</itunes:email>
          <itunes:name>PR Web</itunes:name>
        </itunes:owner>
        <itunes:author>PRWeb</itunes:author>
        <itunes:category text="MAVERICK MARKETING" />
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                        <title>BASF Study Shows Building with SIPs Reduces Framing Construction Labor by 55 Percent</title>
                        <link>http://www.prweb.com/releases/2008/4/prweb884114.htm</link>
                        <comments>http://www.prweb.com/releases/2008/4/prweb884114.htm</comments>
                        <description>A new BASF study conducted by the RS Means unit of Reed Construction Data shows that residential builders can reduce their framing labor needs by as much as 55 percent by using structural insulated panels (SIPs) instead of conventional &quot;stick-building&quot; methods. [PRWeb Apr 24, 2008]</description>
                        <guid>http://www.prweb.com/releases/2008/4/prweb884114.htm</guid>
                        <pubDate>Wed, 30 Apr 2008 07:45:03 -0700</pubDate>
                        <author>podcrew@extrahoop.com</author>
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                        <content:encoded><![CDATA[Florham Park, NJ (PRWEB) April 24, 2008 -- A new BASF study conducted by the RS Means unit of Reed Construction Data shows that residential builders can reduce their framing labor needs by as much as 55 percent by using structural insulated panels (SIPs) instead of conventional &quot;stick-building&quot; methods. 

The study was conducted on a two-story, three bedroom, Cape style home in Tilton, New Hampshire.  Engineers from RS Means observed the construction of the home and compared the workers&#039; productivity with a benchmark home built using 2x6 construction and fiberglass batt insulation. The SIP installation crew spent 130 fewer hours framing the exterior walls and roof of the home by eliminating many time-consuming steps from the construction
process. 

Used for walls, roofs, floors, and foundations, a structural insulated panel sandwiches a rigid foam insulating core between two structural skins usually made of wood.  The seamless, closed-cell rigid foam core reduces air leakage and thermal bridging through the panels by providing a continuous span of insulation.  In a large, single component, SIPs perform structural, insulating, and air sealing functions, and install quickly saving builders time and money. 

The Tilton home used energy-efficient SIPs for all exterior walls, the roof, and two window dormers.  Complex and hard to insulate dormers are easily pre-assembled using SIPs and hoisted into place with a crane.  Installation of the SIPs dormers was found to be 25 percent faster than the benchmark home.

By using precut channels, or &quot;chases&quot; in the foam core of the panels, electricians were able to wire the Tilton home with 11 percent fewer hours than its 2x6-framed counterpart, according to the study. 

Building with SIPs also reduces waste since they arrive at the jobsite prefabricated and require less measuring, cutting and framing.  The study noted a 93 percent material utilization rate that sharply reduces the cost of jobsite debris disposal. 

SIPs create a well-insulated and airtight building envelope, and SIP-built homes repeatedly demonstrate annual energy savings of 50-60 percent when combined with other energy saving techniques. For example, SIP test homes monitored by the Department of Energy&#039;s Oak Ridge National Laboratory (ORNL) show heating and cooling costs as low as 32 cents per day.  Airtight construction also provides better indoor air quality for occupants.

Due to the airtight qualities of SIP construction, the EPA waived its blower door test requirements for any SIP homes qualifying for the Energy Star program, thereby reducing the cost of an Energy Star home inspection.  Coupled with federal and state tax incentives available for energy-efficient home construction, SIPs offer builders another money saving option.

&quot;It is impossible to ignore the cost effectiveness of structural insulated panels in light of the Time and Motion study,&quot; said Bill Wachtler, SIPA executive director.  &quot;The time, material and labor savings during construction and long term energy savings during operation are outstanding benefits available to anyone building with SIPs.&quot;

BASF, who commissioned the study, supplies polyurethane and expandable polystyrene insulation, formaldehyde-free binders for oriented strand board skins and low-VOC adhesives and sealants and adhesives used in the manufacture of SIPs. 

&quot;By demonstrating the time and labor savings possible using SIPs, we hope to encourage the construction of more durable, energy-efficient housing,&quot; said Jack Armstrong, leader BASF Construction Initiative. &quot;We believe that this type of building will create less of an... To read the press release in full goto http://www.prweb.com/releases/2008/4/prweb884114.htm]]></content:encoded>
                        <itunes:author>MARY MACLEOD</itunes:author>
                        <itunes:subtitle>BASF Study Shows Building with SIPs Reduces Framing Construction Labor by 55 Percent</itunes:subtitle>
                        <itunes:summary><![CDATA[Florham Park, NJ (PRWEB) April 24, 2008 -- A new BASF study conducted by the RS Means unit of Reed Construction Data shows that residential builders can reduce their framing labor needs by as much as 55 percent by using structural insulated panels (SIPs) instead of conventional &quot;stick-building&quot; methods. 

The study was conducted on a two-story, three bedroom, Cape style home in Tilton, New Hampshire.  Engineers from RS Means observed the construction of the home and compared the workers&#039; productivity with a benchmark home built using 2x6 construction and fiberglass batt insulation. The SIP installation crew spent 130 fewer hours framing the exterior walls and roof of the home by eliminating many time-consuming steps from the construction
process. 

Used for walls, roofs, floors, and foundations, a structural insulated panel sandwiches a rigid foam insulating core between two structural skins usually made of wood.  The seamless, closed-cell rigid foam core reduces air leakage and thermal bridging through the panels by providing a continuous span of insulation.  In a large, single component, SIPs perform structural, insulating, and air sealing functions, and install quickly saving builders time and money. 

The Tilton home used energy-efficient SIPs for all exterior walls, the roof, and two window dormers.  Complex and hard to insulate dormers are easily pre-assembled using SIPs and hoisted into place with a crane.  Installation of the SIPs dormers was found to be 25 percent faster than the benchmark home.

By using precut channels, or &quot;chases&quot; in the foam core of the panels, electricians were able to wire the Tilton home with 11 percent fewer hours than its 2x6-framed counterpart, according to the study. 

Building with SIPs also reduces waste since they arrive at the jobsite prefabricated and require less measuring, cutting and framing.  The study noted a 93 percent material utilization rate that sharply reduces the cost of jobsite debris disposal. 

SIPs create a well-insulated and airtight building envelope, and SIP-built homes repeatedly demonstrate annual energy savings of 50-60 percent when combined with other energy saving techniques. For example, SIP test homes monitored by the Department of Energy&#039;s Oak Ridge National Laboratory (ORNL) show heating and cooling costs as low as 32 cents per day.  Airtight construction also provides better indoor air quality for occupants.

Due to the airtight qualities of SIP construction, the EPA waived its blower door test requirements for any SIP homes qualifying for the Energy Star program, thereby reducing the cost of an Energy Star home inspection.  Coupled with federal and state tax incentives available for energy-efficient home construction, SIPs offer builders another money saving option.

&quot;It is impossible to ignore the cost effectiveness of structural insulated panels in light of the Time and Motion study,&quot; said Bill Wachtler, SIPA executive director.  &quot;The time, material and labor savings during construction and long term energy savings during operation are outstanding benefits available to anyone building with SIPs.&quot;

BASF, who commissioned the study, supplies polyurethane and expandable polystyrene insulation, formaldehyde-free binders for oriented strand board skins and low-VOC adhesives and sealants and adhesives used in the manufacture of SIPs. 

&quot;By demonstrating the time and labor savings possible using SIPs, we hope to encourage the construction of more durable, energy-efficient housing,&quot; said Jack Armstrong, leader BASF Construction Initiative. &quot;We believe that this type of building will create less of an... To read the press release in full goto http://www.prweb.com/releases/2008/4/prweb884114.htm]]></itunes:summary>

                        <itunes:category text="News &amp; Politics" />

                        <itunes:duration>00:15:00</itunes:duration>
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<item>
                        <title>BASF Chemistry Optimizes Performance of Mainstream GreenHome&#8482; </title>
                        <link>http://www.prweb.com/releases/2008/1/prweb614021.htm</link>
                        <comments>http://www.prweb.com/releases/2008/1/prweb614021.htm</comments>
                        <description>BASF demonstrates once more that innovative chemistry is the underpinning of sustainable homebuilding, providing materials and technical support for the National Homebuilder Mainstream GreenHome&#8482; -- a demonstration home created to provide a lesson plan for mainstream sustainable building. The project is being led by Cherokee, the leading investor in the sustainable redevelopment of brownfields. [PRWeb Jan 10, 2008]</description>
                        <guid>http://www.prweb.com/releases/2008/1/prweb614021.htm</guid>
                        <pubDate>Thu, 10 Jan 2008 12:09:17 -0800</pubDate>
                        <author>podcrew@extrahoop.com</author>
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                        <content:encoded><![CDATA[Florham Park, NJ (PRWEB) January 10, 2008 -- <a href="http://www.basf.com/corporate/index.html" onclick="linkClick( this.href );"  target="_blank" title="BASF">BASF</a> demonstrates once more that innovative chemistry is the underpinning of sustainable homebuilding, providing materials and technical support for the National Homebuilder <a href="http://www.mainstreamgreenhome.com/" onclick="linkClick( this.href );"  target="_blank" title="Mainstream GreenHome&#8482;">Mainstream GreenHome&#8482;</a> -- a demonstration home created to provide a lesson plan for mainstream sustainable building. The project is being led by Cherokee, the leading investor in the sustainable redevelopment of brownfields. 

&quot;We invited BASF to participate in this project because we were looking for a partner who understood sustainability from an inner core, corporate culture perspective and participated in the manufacturing of products that are key elements of  the building science needed to establish a methodology for mainstream green homebuilding,&quot; said Jonathan Phillips, Senior Director of Cherokee. &quot;We believe that the scientists at BASF are clearly ahead of the curve in this area.&quot;

For this project, BASF chemistry enhanced products, including <a href="http://www.sprayfoam.com/" onclick="linkClick( this.href );"  target="_blank" title="BASF COMFORT FOAM">BASF COMFORT FOAM</a> spray-applied insulation and air barrier; <a href="http://www.scofield.com/" onclick="linkClick( this.href );"  target="_blank" title="CHROMIX">CHROMIX</a> Admixtures for Color-Conditioned Concrete; <a href="http://sherwin-williams.com/" onclick="linkClick( this.href );"  target="_blank" title="Sherwin Williams">Sherwin Williams</a> Duron Low VOC paints; and Styropor expandable polystyrene insulating foam. 

The National Homebuilder Mainstream GreenHome will serve as an idea laboratory for thousands of homes on remediated Cherokee properties, as well as for the building industry and public at large. It will produce more energy than it demands for operational use; be made from building materials that limit air pollution during material transportation; maintain healthy indoor air quality; reuse and reduce the need for water; and will have minimal impact on the environment. 

&quot;We believe that environmentally-conscious building practices go hand-in-hand with durability, energy efficiency, speed of construction and affordability,&quot; said Jack Armstrong, manager of Building and 
Construction Markets for BASF. &quot;Our participation in the Mainstream GreenHome is one more component of the BASF Better Home, Better Planet&#8482; effort designed to educate builders and home owners about the advantages of high-performance construction technologies used to build both high-end custom homes, as well as affordable homes like the ones currently under construction in devastated areas, such as post-Katrina U.S. Gulf Coast and post-tsunami Sri Lanka.&quot;

Other <a href="http://www.betterhomebetterplanet.com/" onclick="linkClick( this.href );"  target="_blank" title="BASF Better Home, Better Planet">BASF Better Home, Better Planet</a> projects include the BASF Near-Zero Energy Home; BASF High-Performance Philadelphia; BASF Rensselaer Wildlife Refuge; and projects in China and India, to name a few. For more information, please visit betterhomebetterplanet.com and highperformancecommunity.com.

BASF - The Chemical Company. We don&#039;t make a lot of the products you buy. We make a lot of the products you buy better.

BASF Corporation, headquartered in New Jersey, is the North American affiliate of BASF AG, Ludwigshafen, Germany. BASF employs more than 15,500 in North... To read the press release in full goto http://www.prweb.com/releases/2008/1/prweb614021.htm]]></content:encoded>
                        <itunes:author>Mary Macleod</itunes:author>
                        <itunes:subtitle>BASF Chemistry Optimizes Performance of Mainstream GreenHome&#8482; </itunes:subtitle>
                        <itunes:summary><![CDATA[Florham Park, NJ (PRWEB) January 10, 2008 -- <a href="http://www.basf.com/corporate/index.html" onclick="linkClick( this.href );"  target="_blank" title="BASF">BASF</a> demonstrates once more that innovative chemistry is the underpinning of sustainable homebuilding, providing materials and technical support for the National Homebuilder <a href="http://www.mainstreamgreenhome.com/" onclick="linkClick( this.href );"  target="_blank" title="Mainstream GreenHome&#8482;">Mainstream GreenHome&#8482;</a> -- a demonstration home created to provide a lesson plan for mainstream sustainable building. The project is being led by Cherokee, the leading investor in the sustainable redevelopment of brownfields. 

&quot;We invited BASF to participate in this project because we were looking for a partner who understood sustainability from an inner core, corporate culture perspective and participated in the manufacturing of products that are key elements of  the building science needed to establish a methodology for mainstream green homebuilding,&quot; said Jonathan Phillips, Senior Director of Cherokee. &quot;We believe that the scientists at BASF are clearly ahead of the curve in this area.&quot;

For this project, BASF chemistry enhanced products, including <a href="http://www.sprayfoam.com/" onclick="linkClick( this.href );"  target="_blank" title="BASF COMFORT FOAM">BASF COMFORT FOAM</a> spray-applied insulation and air barrier; <a href="http://www.scofield.com/" onclick="linkClick( this.href );"  target="_blank" title="CHROMIX">CHROMIX</a> Admixtures for Color-Conditioned Concrete; <a href="http://sherwin-williams.com/" onclick="linkClick( this.href );"  target="_blank" title="Sherwin Williams">Sherwin Williams</a> Duron Low VOC paints; and Styropor expandable polystyrene insulating foam. 

The National Homebuilder Mainstream GreenHome will serve as an idea laboratory for thousands of homes on remediated Cherokee properties, as well as for the building industry and public at large. It will produce more energy than it demands for operational use; be made from building materials that limit air pollution during material transportation; maintain healthy indoor air quality; reuse and reduce the need for water; and will have minimal impact on the environment. 

&quot;We believe that environmentally-conscious building practices go hand-in-hand with durability, energy efficiency, speed of construction and affordability,&quot; said Jack Armstrong, manager of Building and 
Construction Markets for BASF. &quot;Our participation in the Mainstream GreenHome is one more component of the BASF Better Home, Better Planet&#8482; effort designed to educate builders and home owners about the advantages of high-performance construction technologies used to build both high-end custom homes, as well as affordable homes like the ones currently under construction in devastated areas, such as post-Katrina U.S. Gulf Coast and post-tsunami Sri Lanka.&quot;

Other <a href="http://www.betterhomebetterplanet.com/" onclick="linkClick( this.href );"  target="_blank" title="BASF Better Home, Better Planet">BASF Better Home, Better Planet</a> projects include the BASF Near-Zero Energy Home; BASF High-Performance Philadelphia; BASF Rensselaer Wildlife Refuge; and projects in China and India, to name a few. For more information, please visit betterhomebetterplanet.com and highperformancecommunity.com.

BASF - The Chemical Company. We don&#039;t make a lot of the products you buy. We make a lot of the products you buy better.

BASF Corporation, headquartered in New Jersey, is the North American affiliate of BASF AG, Ludwigshafen, Germany. BASF employs more than 15,500 in North... To read the press release in full goto http://www.prweb.com/releases/2008/1/prweb614021.htm]]></itunes:summary>

                        <itunes:category text="Arts" /><itunes:category text="Arts">
        <itunes:category text=" Design" />
          </itunes:category><itunes:category text="Business" /><itunes:category text="Science &amp; Medicine" />

                        <itunes:duration>00:15:00</itunes:duration>
                        <itunes:explicit>no</itunes:explicit>
                        <itunes:keywords></itunes:keywords>
                        </item>
<item>
                        <title>BASF Provides Live Demonstrations of Sustainable Construction at Green Build 2007 </title>
                        <link>http://www.prweb.com/releases/2007/11/prweb564994.htm</link>
                        <comments>http://www.prweb.com/releases/2007/11/prweb564994.htm</comments>
                        <description>Lower impact of building on the environment, higher energy efficiency of buildings and more durable construction. [PRWeb Nov 1, 2007]</description>
                        <guid>http://www.prweb.com/releases/2007/11/prweb564994.htm</guid>
                        <pubDate>Mon,  5 Nov 2007 10:47:29 -0800</pubDate>
                        <author>podcrew@extrahoop.com</author>
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                        <content:encoded><![CDATA[Florham Park, NJ (PRWEB) November 1, 2007 -- BASF will show and explain the use of technologies and analytic tools that can make building projects more sustainable at Green Build 2007, November 6-9, at McCormick Place West, Chicago, Illinois. 

BASF technologies will be demonstrated at Booth 1010 at the top of each hour on November 7 and 8, giving conference attendees a better understanding of how smart chemistry can help make buildings durable and energy-efficient with less impact on the environment. 

Each interactive booth demonstration will be 15 minutes long and focus on how specific BASF-enhanced products can help a design professional maximize a project&#8217;s LEED rating and improve overall performance. 

Programming includes:
&#8226; Master Builders brand products from BASF&#8217;s Admixture Systems business line are combined in a unique system for the production of pervious concrete, allowing builders to reduce a project&#8217;s land requirements by eliminating pavement runoff and storm water storage needs.
&#8226; Radiance&#174; e-0.25 Attic Barrier Coating that creates an effective radiant barrier which stops 75% of the potential radiant energy transfer into an attic and reduces HVAC loads.
&#8226; BASF Polyurethane Foam Enterprises closed-cell spray-applied polyurethane foam insulating air barriers for increased structural integrity, air leakage control, maximum R-values and improved air quality. 
&#8226; Elastopor&#174; polyurethane foam systems used in insulated building panels for superior insulation performance, increased R-values, comfort, air tightness and durability.
&#8226; ULTRA-Cool&#174; coatings for metal substrates that increase the reflectivity of medium to dark colored roofs, reducing interior heat loads and air conditioning needs and VARI-Cool&#174; coatings which enhance architectural design flexibility.
&#8226; Styropor&#174; insulting concrete forms and structural insulated panels for tighter structures, better R-values, less heat gain or loss, and improved indoor air quality.
&#8226; OPPANOL&#174; Polyisobutylene Thermal Plastic Spacer technology that enables manufacturers to produce aluminum widows, which maintain window insulating gas seal integrity and initial R-values for many years.

Also, on November 8, 2007 at 10 a.m., BASF&#8217;s Christopher Bradley will present Defining Durability: 2006 BASF Eco- Efficiency Construction Materials Analysis in the back right hand corner of the exhibit hall.  Bradley&#8217;s 40 minute presentation will illustrate how BASF Eco-Efficiency Analysis delineates the lifecycle of a product &#8220;from cradle to grave&#8221;, starting from the extraction of the raw material from the earth through to recycling after use. 

An examination of four case studies will reveal how economics and ecology can be reconciled in corporate decision-making. Areas that will be covered include how strategic management of environmental aftercare, otherwise known as &#8220;end-of-pipe technology,&#8221; and process-integration measures create quantifiable successes that benefit the environment at all stages of the lifecycle.

BASF - The Chemical Company. We don&#039;t make a lot of the products you buy. We make a lot of the products you buy better.&#174; 

BASF Corporation, headquartered in New Jersey, is the North American affiliate of BASF AG, Ludwigshafen, Germany. BASF employs more than 15,500 in North America and had sales of approximately $14.3 billion in 2006. For more information about BASF&#8217;s North American operations, or to sign up to receive news releases by e-mail, visit <a href="http://www.basf.com/usa" onclick="linkClick( this.href );" ... To read the press release in full goto http://www.prweb.com/releases/2007/11/prweb564994.htm]]></content:encoded>
                        <itunes:author>William Pagano</itunes:author>
                        <itunes:subtitle>BASF Provides Live Demonstrations of Sustainable Construction at Green Build 2007 </itunes:subtitle>
                        <itunes:summary><![CDATA[Florham Park, NJ (PRWEB) November 1, 2007 -- BASF will show and explain the use of technologies and analytic tools that can make building projects more sustainable at Green Build 2007, November 6-9, at McCormick Place West, Chicago, Illinois. 

BASF technologies will be demonstrated at Booth 1010 at the top of each hour on November 7 and 8, giving conference attendees a better understanding of how smart chemistry can help make buildings durable and energy-efficient with less impact on the environment. 

Each interactive booth demonstration will be 15 minutes long and focus on how specific BASF-enhanced products can help a design professional maximize a project&#8217;s LEED rating and improve overall performance. 

Programming includes:
&#8226; Master Builders brand products from BASF&#8217;s Admixture Systems business line are combined in a unique system for the production of pervious concrete, allowing builders to reduce a project&#8217;s land requirements by eliminating pavement runoff and storm water storage needs.
&#8226; Radiance&#174; e-0.25 Attic Barrier Coating that creates an effective radiant barrier which stops 75% of the potential radiant energy transfer into an attic and reduces HVAC loads.
&#8226; BASF Polyurethane Foam Enterprises closed-cell spray-applied polyurethane foam insulating air barriers for increased structural integrity, air leakage control, maximum R-values and improved air quality. 
&#8226; Elastopor&#174; polyurethane foam systems used in insulated building panels for superior insulation performance, increased R-values, comfort, air tightness and durability.
&#8226; ULTRA-Cool&#174; coatings for metal substrates that increase the reflectivity of medium to dark colored roofs, reducing interior heat loads and air conditioning needs and VARI-Cool&#174; coatings which enhance architectural design flexibility.
&#8226; Styropor&#174; insulting concrete forms and structural insulated panels for tighter structures, better R-values, less heat gain or loss, and improved indoor air quality.
&#8226; OPPANOL&#174; Polyisobutylene Thermal Plastic Spacer technology that enables manufacturers to produce aluminum widows, which maintain window insulating gas seal integrity and initial R-values for many years.

Also, on November 8, 2007 at 10 a.m., BASF&#8217;s Christopher Bradley will present Defining Durability: 2006 BASF Eco- Efficiency Construction Materials Analysis in the back right hand corner of the exhibit hall.  Bradley&#8217;s 40 minute presentation will illustrate how BASF Eco-Efficiency Analysis delineates the lifecycle of a product &#8220;from cradle to grave&#8221;, starting from the extraction of the raw material from the earth through to recycling after use. 

An examination of four case studies will reveal how economics and ecology can be reconciled in corporate decision-making. Areas that will be covered include how strategic management of environmental aftercare, otherwise known as &#8220;end-of-pipe technology,&#8221; and process-integration measures create quantifiable successes that benefit the environment at all stages of the lifecycle.

BASF - The Chemical Company. We don&#039;t make a lot of the products you buy. We make a lot of the products you buy better.&#174; 

BASF Corporation, headquartered in New Jersey, is the North American affiliate of BASF AG, Ludwigshafen, Germany. BASF employs more than 15,500 in North America and had sales of approximately $14.3 billion in 2006. For more information about BASF&#8217;s North American operations, or to sign up to receive news releases by e-mail, visit <a href="http://www.basf.com/usa" onclick="linkClick( this.href );" ... To read the press release in full goto http://www.prweb.com/releases/2007/11/prweb564994.htm]]></itunes:summary>

                        <itunes:category text="Arts" /><itunes:category text="Arts">
        <itunes:category text=" Design" />
          </itunes:category><itunes:category text="Business" /><itunes:category text="Science &amp; Medicine" />

                        <itunes:duration>00:15:00</itunes:duration>
                        <itunes:explicit>no</itunes:explicit>
                        <itunes:keywords></itunes:keywords>
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                        <title>BASF Defines High-Performance Communities in Interactive, Animated Website</title>
                        <link>http://www.prweb.com/releases/basf/website/prweb532145.htm</link>
                        <comments>http://www.prweb.com/releases/basf/website/prweb532145.htm</comments>
                        <description>BASF announces the launch of <a href="http://www.highperformancecommunity.com" onclick="linkClick( this.href );"  target="_blank">www.highperformancecommunity.com</a>, a website designed to define and present a BASF High-Performance Community by chronicling the lives of the Jones family -- proud new owners of a high-performance home in a sustainable neighborhood. [PRWeb Jun 11, 2007]</description>
                        <guid>http://www.prweb.com/releases/basf/website/prweb532145.htm</guid>
                        <pubDate>Thu, 14 Jun 2007 11:36:37 -0700</pubDate>
                        <author>podcrew@extrahoop.com</author>
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                        <content:encoded><![CDATA[Florham Park, N.J. (PRWEB) June 11, 2007 --   BASF announces the launch of <a href="http://www.highperformancecommunity.com" onclick="linkClick( this.href );"  target="_blank">www.highperformancecommunity.com</a>, a website designed to define and present a BASF High-Performance Community by chronicling the lives of the Jones family -- proud new owners of a high-performance home in a sustainable neighborhood. 

Through interactive animated vignettes, visitors learn about the benefits of living and working in a community that is optimized by BASF chemistry. These benefits include affordability, energy efficiency, resistance to natural disasters, environmental responsibility, healthier indoor environments and design freedom. 

&#8220;Because BASF has such a wide portfolio of products that serve all sectors of both residential and commercial building and construction, we are uniquely qualified to provide tangible solutions backed by science to improve the performance of structures such as homes, office buildings, tunnels, and bridges and highways,&#8221; says Jack Armstrong, Manager of Building and Construction Markets for BASF. He continues, &#8220;Used in concert, these improved materials produce entire communities that out-perform the traditional neighborhood.&#8221;

Visitors to the site can also choose to learn more about improvements to applications including the building envelope, heating ventilation and air conditioning systems, concrete and infrastructure technologies, coatings that provide weather resistance and aesthetics, renewable energy systems, pest resistance and landscaping materials, as well as advancements in low voc (VOC?) construction materials that increase indoor-air quality. A selection of success stories, white papers, relevant news and current events are available as well.

Information and links about the specific businesses within BASF that contribute to the high-performance community are provided. These divisions include BASF Canada, Chemical Intermediates, Construction Chemicals, Engineering Plastics, Functional Polymers, Industrial Coatings, Performance Chemicals, Professional Pest Control, Polyurethanes and Styrenics.
BASF - The Chemical Company. We don&#039;t make a lot of the products you buy. We make a lot of the products you buy better.

BASF Corporation, headquartered in New Jersey, is the North American affiliate of BASF AG, Ludwigshafen, Germany. BASF employs more than 15,500 in North America and had sales of approximately $14.3 billion in 2006. For more information about BASF&#8217;s North American operations, or to sign up to receive news releases by e-mail, visit <a href="http://www.basf.com/usa" onclick="linkClick( this.href );"  target="_blank">www.basf.com/usa</a>.

BASF is the world&#8217;s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF&#8217;s high-value products and intelligent system solutions help its customers to be more successful. BASF develops new technologies and uses them to meet the challenges of the future and open up additional market opportunities. It combines economic success with environmental protection and social responsibility, thus contributing to a better future. BASF has approximately 95,000 employees and posted sales of &#8364;52.6 billion (approximately $66.1 billion) in 2006. Further information on BASF is available on the Internet at <a href="http://www.basf.com" onclick="linkClick( this.href );"  target="_blank">www.basf.com</a>.

For more information, contact:

Mary MacLeod
Maverick Marketing on behalf of BASF
Tel: (207) 929-4568

### ]]></content:encoded>
                        <itunes:author>Mary Macleod</itunes:author>
                        <itunes:subtitle>BASF Defines High-Performance Communities in Interactive, Animated Website</itunes:subtitle>
                        <itunes:summary><![CDATA[Florham Park, N.J. (PRWEB) June 11, 2007 --   BASF announces the launch of <a href="http://www.highperformancecommunity.com" onclick="linkClick( this.href );"  target="_blank">www.highperformancecommunity.com</a>, a website designed to define and present a BASF High-Performance Community by chronicling the lives of the Jones family -- proud new owners of a high-performance home in a sustainable neighborhood. 

Through interactive animated vignettes, visitors learn about the benefits of living and working in a community that is optimized by BASF chemistry. These benefits include affordability, energy efficiency, resistance to natural disasters, environmental responsibility, healthier indoor environments and design freedom. 

&#8220;Because BASF has such a wide portfolio of products that serve all sectors of both residential and commercial building and construction, we are uniquely qualified to provide tangible solutions backed by science to improve the performance of structures such as homes, office buildings, tunnels, and bridges and highways,&#8221; says Jack Armstrong, Manager of Building and Construction Markets for BASF. He continues, &#8220;Used in concert, these improved materials produce entire communities that out-perform the traditional neighborhood.&#8221;

Visitors to the site can also choose to learn more about improvements to applications including the building envelope, heating ventilation and air conditioning systems, concrete and infrastructure technologies, coatings that provide weather resistance and aesthetics, renewable energy systems, pest resistance and landscaping materials, as well as advancements in low voc (VOC?) construction materials that increase indoor-air quality. A selection of success stories, white papers, relevant news and current events are available as well.

Information and links about the specific businesses within BASF that contribute to the high-performance community are provided. These divisions include BASF Canada, Chemical Intermediates, Construction Chemicals, Engineering Plastics, Functional Polymers, Industrial Coatings, Performance Chemicals, Professional Pest Control, Polyurethanes and Styrenics.
BASF - The Chemical Company. We don&#039;t make a lot of the products you buy. We make a lot of the products you buy better.

BASF Corporation, headquartered in New Jersey, is the North American affiliate of BASF AG, Ludwigshafen, Germany. BASF employs more than 15,500 in North America and had sales of approximately $14.3 billion in 2006. For more information about BASF&#8217;s North American operations, or to sign up to receive news releases by e-mail, visit <a href="http://www.basf.com/usa" onclick="linkClick( this.href );"  target="_blank">www.basf.com/usa</a>.

BASF is the world&#8217;s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF&#8217;s high-value products and intelligent system solutions help its customers to be more successful. BASF develops new technologies and uses them to meet the challenges of the future and open up additional market opportunities. It combines economic success with environmental protection and social responsibility, thus contributing to a better future. BASF has approximately 95,000 employees and posted sales of &#8364;52.6 billion (approximately $66.1 billion) in 2006. Further information on BASF is available on the Internet at <a href="http://www.basf.com" onclick="linkClick( this.href );"  target="_blank">www.basf.com</a>.

For more information, contact:

Mary MacLeod
Maverick Marketing on behalf of BASF
Tel: (207) 929-4568

### ]]></itunes:summary>

                        <itunes:category text="Arts">
        <itunes:category text=" Design" />
          </itunes:category><itunes:category text="Business" /><itunes:category text="Business">
        <itunes:category text=" Business News" />
          </itunes:category><itunes:category text="Health" /><itunes:category text="Kids &amp; Family" /><itunes:category text="Science &amp; Medicine" /><itunes:category text="Technology" />

                        <itunes:duration>00:15:00</itunes:duration>
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                        <title>BASF Goes Platinum With Near-Zero Energy Home LEED&#174; Rating from U.S Green Building Council</title>
                        <link>http://www.prweb.com/releases/2007/1/prweb499752.htm</link>
                        <comments>http://www.prweb.com/releases/2007/1/prweb499752.htm</comments>
                        <description>The BASF Near-Zero Energy Home in Paterson, New Jersey has earned the definitive credential in the green building industry -- a Platinum score from the U.S. Green Building Council&#039;s LEED&#174;-H rating system, making it the first single family residence on the east coast of the U.S. and second in the country to earn this prestigious certification. The model home demonstrates to a national audience  how we can collectively help  build a carbon neutral future. [PRWeb Jan 24, 2007]</description>
                        <guid>http://www.prweb.com/releases/2007/1/prweb499752.htm</guid>
                        <pubDate>Wed, 24 Jan 2007 16:55:44 -0800</pubDate>
                        <author>podcrew@extrahoop.com</author>
                        <enclosure url="http://prwebpodcast.com/pod/499752/BASF_Goes_Platinum_With_Near_Zero_Energy_Home_LEED_Rating_from_U_S_Green_Building_Council.ogg"
                                length="14907138" type="application/ogg" />
                        <content:encoded><![CDATA[Florham Park, NJ (PRWeb) January 24, 2007 -- The BASF Near-Zero Energy Home in Paterson, New Jersey has earned the definitive credential in the green building industry -- a Platinum score from the U.S. Green Building Council&#039;s LEED-H rating system, making it the first single family residence on the east coast of the U.S. and second in the country to earn this prestigious certification. 

In late 2005, the BASF Near-Zero Energy Home was selected to participate in a stringent peer review as part of the US Green Building Council&#039;s Leadership in Environmental Design for Homes (USGBC LEED-H) pilot program launched that same year to promote the design and construction of high-performance, green homes.  
 
&quot;Transforming the residential market to green building is critical to our efforts to halt global climate change,&quot; said Rick Fedrizzi, President, CEO and Founding Chairman, USGBC. &quot;By earning LEED Platinum certification for the Near-Zero Energy Home, BASF is having an immediate, measurable impact on energy use and CO2 emissions--not to mention providing a family with a healthy, comfortable home. BASF&#039;s Leadership in achieving LEED Platinum certification sends a powerful message to the marketplace, and will help accelerate the adoption of green homebuilding nationwide.&quot;
 
Jack Armstrong, Manager of Construction Industry Sector for BASF, explained, &quot;We participated in the LEED-H pilot to shed light on BASF chemistry as the enabling technology for zero-energy and high-performance homes.&quot; He cited BASF&#039;s expandable polystyrene, polyurethane foam sealants, and cool metal roof coatings as the BASF ingredients that optimize the home&#039;s performance. Independent analysis conducted over the second half of 2006 provided measurement of the home&#039;s performance in several areas including indoor-environmental quality, energy efficiency and overall environmental impact.  
 
The key finding: The BASF Near-Zero Energy Home is 80% more energy efficient than the average home. Another central feature of the home is that not only does it save energy, with the integration of solar energy, it  produces energy, as well. &quot;There are many days that the electrical meter moves in reverse allowing the homeowner to sell the excess energy back to the utility company,&quot;  Armstrong stated. &quot;In this way the project represents a carbon-neutral model for residential housing nationwide.&quot;
 
Touting other benefits, Armstrong added, &quot;The BASF Near-Zero Energy Home also delivers increased durability, affordability, ease of construction and improvements in indoor environmental health and comfort.&quot; 
 
In the first quarter of 2007, the home will be donated to St. Michael&#039;s Housing Authority and then turned over to a family with a teenage boy who is living with quadriplegic paralysis. As such, the home was designed to incorporate elements of universal design, demonstrating BASF&#039;s commitment to providing real-life solutions for people with diverse needs.
 
Other awards for the Near Zero Energy Home include The New Jersey Clean Energy Award, the (New Jersey) Governor&#039;s Award for Environmental Excellence, and the 2006 Leadership in Responsible Land Use award from the Urban Land Institute.  In addition, the home was certified by the Institute for Business and Home Safety as the first home in New Jersey to receive the Fortified &#8230; for Safer Living certification. 
 
Better Home, Better Planet

The BASF Near-Zero Energy Home is part of the BASF Better Home, Better Planet Initiative aimed at educating the building community and general public about sustainable design and environmental... To read the press release in full goto http://www.prweb.com/releases/2007/1/prweb499752.htm]]></content:encoded>
                        <itunes:author>MARY MACLEOD</itunes:author>
                        <itunes:subtitle>BASF Goes Platinum With Near-Zero Energy Home LEED&#174; Rating from U.S Green Building Council</itunes:subtitle>
                        <itunes:summary><![CDATA[Florham Park, NJ (PRWeb) January 24, 2007 -- The BASF Near-Zero Energy Home in Paterson, New Jersey has earned the definitive credential in the green building industry -- a Platinum score from the U.S. Green Building Council&#039;s LEED-H rating system, making it the first single family residence on the east coast of the U.S. and second in the country to earn this prestigious certification. 

In late 2005, the BASF Near-Zero Energy Home was selected to participate in a stringent peer review as part of the US Green Building Council&#039;s Leadership in Environmental Design for Homes (USGBC LEED-H) pilot program launched that same year to promote the design and construction of high-performance, green homes.  
 
&quot;Transforming the residential market to green building is critical to our efforts to halt global climate change,&quot; said Rick Fedrizzi, President, CEO and Founding Chairman, USGBC. &quot;By earning LEED Platinum certification for the Near-Zero Energy Home, BASF is having an immediate, measurable impact on energy use and CO2 emissions--not to mention providing a family with a healthy, comfortable home. BASF&#039;s Leadership in achieving LEED Platinum certification sends a powerful message to the marketplace, and will help accelerate the adoption of green homebuilding nationwide.&quot;
 
Jack Armstrong, Manager of Construction Industry Sector for BASF, explained, &quot;We participated in the LEED-H pilot to shed light on BASF chemistry as the enabling technology for zero-energy and high-performance homes.&quot; He cited BASF&#039;s expandable polystyrene, polyurethane foam sealants, and cool metal roof coatings as the BASF ingredients that optimize the home&#039;s performance. Independent analysis conducted over the second half of 2006 provided measurement of the home&#039;s performance in several areas including indoor-environmental quality, energy efficiency and overall environmental impact.  
 
The key finding: The BASF Near-Zero Energy Home is 80% more energy efficient than the average home. Another central feature of the home is that not only does it save energy, with the integration of solar energy, it  produces energy, as well. &quot;There are many days that the electrical meter moves in reverse allowing the homeowner to sell the excess energy back to the utility company,&quot;  Armstrong stated. &quot;In this way the project represents a carbon-neutral model for residential housing nationwide.&quot;
 
Touting other benefits, Armstrong added, &quot;The BASF Near-Zero Energy Home also delivers increased durability, affordability, ease of construction and improvements in indoor environmental health and comfort.&quot; 
 
In the first quarter of 2007, the home will be donated to St. Michael&#039;s Housing Authority and then turned over to a family with a teenage boy who is living with quadriplegic paralysis. As such, the home was designed to incorporate elements of universal design, demonstrating BASF&#039;s commitment to providing real-life solutions for people with diverse needs.
 
Other awards for the Near Zero Energy Home include The New Jersey Clean Energy Award, the (New Jersey) Governor&#039;s Award for Environmental Excellence, and the 2006 Leadership in Responsible Land Use award from the Urban Land Institute.  In addition, the home was certified by the Institute for Business and Home Safety as the first home in New Jersey to receive the Fortified &#8230; for Safer Living certification. 
 
Better Home, Better Planet

The BASF Near-Zero Energy Home is part of the BASF Better Home, Better Planet Initiative aimed at educating the building community and general public about sustainable design and environmental... To read the press release in full goto http://www.prweb.com/releases/2007/1/prweb499752.htm]]></itunes:summary>

                        <itunes:category text="Arts" /><itunes:category text="Arts">
        <itunes:category text=" Design" />
          </itunes:category><itunes:category text="Business" /><itunes:category text="Business">
        <itunes:category text=" Investing" />
          </itunes:category><itunes:category text="Health" /><itunes:category text="Kids &amp; Family" /><itunes:category text="Science &amp; Medicine" />

                        <itunes:duration>00:15:00</itunes:duration>
                        <itunes:explicit>no</itunes:explicit>
                        <itunes:keywords></itunes:keywords>
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<item>
                        <title>Homeland Security Begins at Home -- BASF Offers Example to Nation for Near Zero Energy, Disaster Resistant Homes</title>
                        <link>http://www.prweb.com/releases/2006/5/prweb386208.htm</link>
                        <comments>http://www.prweb.com/releases/2006/5/prweb386208.htm</comments>
                        <description>BASF offers example to nation for Near-Zero Energy, disaster resistant homes. [PRWeb May 17, 2006]</description>
                        <guid>http://www.prweb.com/releases/2006/5/prweb386208.htm</guid>
                        <pubDate>Wed, 17 May 2006 13:59:36 -0700</pubDate>
                        <author>podcrew@extrahoop.com</author>
                        <enclosure url="http://prwebpodcast.com/pod/386208/Homeland_Security_Begins_at_Home_BASF_Offers_Example_to_Nation_for_Near_Zero_Energy_Disaster_Resistant_Homes.ogg"
                                length="7417500" type="application/ogg" />
                        <content:encoded><![CDATA[Paterson, NJ(PRWEB) May 17, 2006 -- BASF is currently presenting a demonstration home -- the Better Home, Better Planet: Near-Zero Energy Home in Paterson, N.J. to demonstrate how chemistry can help create a home that is 80 percent more energy efficient, more durable and faster to construct than conventionally built homes. The home will be open for tours during the Summer of 2006 for all to learn more about better building.

BASF, along with more than 150 of its customers and strategic allies, built the Near-Zero Energy Home-Paterson, N.J., to exemplify how BASF chemistry helps further energy-saving, durable, sustainable and affordable building practices. The project is designed to achieve a 95.5 HERS ENERGY STAR score, an unprecedented accomplishment in New Jersey ENERGY STAR history, and is a prototype for the U.S. Green Building Council&#8217;s newly launched rating system for the energy efficiency and environmental impact of homes.  

The Near-Zero Energy Home-Paterson, N.J., will be the site for a number of seminars and tours to architects, builders, government officials, homeowners, realtors, financial institutions and other interested parties throughout the summer of 2006. 

Once the demonstration phases are completed, the home will be donated to St. Michael&#8217;s Housing Corporation. This organization will then turn over the home to a local family with a quadriplegic boy to occupy. As such, the project is also designed to showcase elements of accessible design.

Key participants at the dedication ceremony were Klaus Peter L&#246;bbe, Chairman and Chief Executive Officer of BASF Corporation; Jeanne M. Fox, President of the New Jersey Board of Public Utilities; Jos&#233; &quot;Joey&quot; Torres, Mayor of Paterson, N.J.; David Rodgers, U.S. Department of Energy (DOE); and Diane Johnson, U.S. Department of Housing and Urban Development (HUD).

&#8220;We have constructed this home in order to inspire homeowners, builders and architects locally, as well as nationally,&#8221; said L&#246;bbe. &#8220;We want them to know that sustainable, energy-efficient and disaster-resistant homes are not a concept of the future, but a reality today. Homes based on the technologies demonstrated here are accessible to real people at affordable prices.&#8221; 

L&#246;bbe explained that this project is part of BASF&#8217;s international Better Home, Better Planet Initiative aimed at creating similar models of excellence in building and construction worldwide.  &#8220;Today, from here in Paterson, N.J., we are extending the reach of BASF&#8217;s Better Home, Better Planet Initiative. We have partnered with the United Nations to provide similar technologies for tsunami relief projects in Sri Lanka and India, and are working in the U.S. Gulf Coast region to provide energy-saving, disaster-resistant buildings to replace those lost in hurricane-ravaged areas.&#8221; 

Environmental futurist and architect, William McDonough has specified BASF chemistry to help him with his biggest project yet: China. 

Contracted by the China Housing Industry Association, McDonough has been charged with overseeing the design of seven brand-new cradle-to-cradle cities with enough housing for 400 million people. In the next 12 years, many of these homes will be built using the basic BASF technologies featured in the Near-Zero Energy Home to help China achieve a reduction of energy use by 65 percent by the year 2020. 

Strategic allies of the BASF Better Home, Better Planet Initiative: Near-Zero Energy Home -Paterson, N.J., include: Chrisner Group; City of Paterson; Environmental Design + Construction; GRAD Associates; Green Ideas&#8482;; Insulspan; KBI Contractors;... To read the press release in full goto http://www.prweb.com/releases/2006/5/prweb386208.htm]]></content:encoded>
                        <itunes:author>Mary Macleod</itunes:author>
                        <itunes:subtitle>Homeland Security Begins at Home -- BASF Offers Example to Nation for Near Zero Energy, Disaster Resistant Homes</itunes:subtitle>
                        <itunes:summary><![CDATA[Paterson, NJ(PRWEB) May 17, 2006 -- BASF is currently presenting a demonstration home -- the Better Home, Better Planet: Near-Zero Energy Home in Paterson, N.J. to demonstrate how chemistry can help create a home that is 80 percent more energy efficient, more durable and faster to construct than conventionally built homes. The home will be open for tours during the Summer of 2006 for all to learn more about better building.

BASF, along with more than 150 of its customers and strategic allies, built the Near-Zero Energy Home-Paterson, N.J., to exemplify how BASF chemistry helps further energy-saving, durable, sustainable and affordable building practices. The project is designed to achieve a 95.5 HERS ENERGY STAR score, an unprecedented accomplishment in New Jersey ENERGY STAR history, and is a prototype for the U.S. Green Building Council&#8217;s newly launched rating system for the energy efficiency and environmental impact of homes.  

The Near-Zero Energy Home-Paterson, N.J., will be the site for a number of seminars and tours to architects, builders, government officials, homeowners, realtors, financial institutions and other interested parties throughout the summer of 2006. 

Once the demonstration phases are completed, the home will be donated to St. Michael&#8217;s Housing Corporation. This organization will then turn over the home to a local family with a quadriplegic boy to occupy. As such, the project is also designed to showcase elements of accessible design.

Key participants at the dedication ceremony were Klaus Peter L&#246;bbe, Chairman and Chief Executive Officer of BASF Corporation; Jeanne M. Fox, President of the New Jersey Board of Public Utilities; Jos&#233; &quot;Joey&quot; Torres, Mayor of Paterson, N.J.; David Rodgers, U.S. Department of Energy (DOE); and Diane Johnson, U.S. Department of Housing and Urban Development (HUD).

&#8220;We have constructed this home in order to inspire homeowners, builders and architects locally, as well as nationally,&#8221; said L&#246;bbe. &#8220;We want them to know that sustainable, energy-efficient and disaster-resistant homes are not a concept of the future, but a reality today. Homes based on the technologies demonstrated here are accessible to real people at affordable prices.&#8221; 

L&#246;bbe explained that this project is part of BASF&#8217;s international Better Home, Better Planet Initiative aimed at creating similar models of excellence in building and construction worldwide.  &#8220;Today, from here in Paterson, N.J., we are extending the reach of BASF&#8217;s Better Home, Better Planet Initiative. We have partnered with the United Nations to provide similar technologies for tsunami relief projects in Sri Lanka and India, and are working in the U.S. Gulf Coast region to provide energy-saving, disaster-resistant buildings to replace those lost in hurricane-ravaged areas.&#8221; 

Environmental futurist and architect, William McDonough has specified BASF chemistry to help him with his biggest project yet: China. 

Contracted by the China Housing Industry Association, McDonough has been charged with overseeing the design of seven brand-new cradle-to-cradle cities with enough housing for 400 million people. In the next 12 years, many of these homes will be built using the basic BASF technologies featured in the Near-Zero Energy Home to help China achieve a reduction of energy use by 65 percent by the year 2020. 

Strategic allies of the BASF Better Home, Better Planet Initiative: Near-Zero Energy Home -Paterson, N.J., include: Chrisner Group; City of Paterson; Environmental Design + Construction; GRAD Associates; Green Ideas&#8482;; Insulspan; KBI Contractors;... To read the press release in full goto http://www.prweb.com/releases/2006/5/prweb386208.htm]]></itunes:summary>

                        <itunes:category text="Business" />

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