60 http://www.prwebpodcast.com A Top 30 Stream of SIXWISE.COM Press Releases (in OGG format) via PRWeb podEditor@emediawire.com (PRWeb) podMaster@emediawire.com Sat, 04 Jul 2009 10:34:50 -0700 SIXWISE.COM http://www.prweb.com/prwebrss.gif 130 49 http://prwebpodcast.com Copyright PRWeb International, Inc. en-us http://blogs.law.harvard.edu/tech/rss A Top 30 Stream of SIXWISE.COM Press Releases (in OGG format) via PRWeb A Top 30 Stream of SIXWISE.COM Press Releases (in OGG format) via PRWeb podEditor@emediawire.com PR Web PRWeb no http://www.prweb.com/releases/2007/2/prweb499365.htm http://www.prweb.com/releases/2007/2/prweb499365.htm Renowned consumer advocate and marketing expert Brian Vaszily just released his latest column, "Why Your Old High School English Teacher is Your Best Prophylactic," explaining in his engaging style how consumers can best protect their pocketbooks, health and sanity from all the deceitful marketing confronting us daily. [PRWeb Feb 6, 2007] http://www.prweb.com/releases/2007/2/prweb499365.htm Mon, 5 Feb 2007 16:22:21 -0800 podcrew@extrahoop.com Brian Vaszily explains in "Why Your Old High School English Teacher is Your Best Prophylactic" -- his latest column which everyone is invited to read at http://www.sixwise.com/newsletters/07/02/01/why_your_old_high_school_english_teacher_is_your_best_prophylactic.htm -- it IS all about story. And when the business leaders do finally get it, meaning they recognize the amazing potential of embracing the notion, well, they tend to REALLY get it. This knowledge is even more important for consumers, though. "Even fewer consumers - especially those who complain that they don't feel 'in control' of their finances, waistlines careers or relationships - get it when I note that the key reason they make bad decisions is because they're constantly romanced, bamboozled and downright misled by stories … most of which are not even true," Vaszily says. And so here are two of the three most important pieces of insight Brian Vaszily notes in the latest column are truly worth remembering as a consumer: 1) Every product, service, idea, belief, and everything at all that could possibly make someone richer or more powerful has a story behind it that is intended to captivate you and make you want to be a part of that story - whether it is healthy for you to be a part of it or not. 2) The most successful products, services, politicians, ideas and beliefs are usually not the best available but instead those with the best "authors" behind them. For advice on how to overcome these hurdles, for the third and most important... To read the press release in full goto http://www.prweb.com/releases/2007/2/prweb499365.htm]]> John Dearlove In his New Column, "Why Your Old High School English Teacher is Your Best Prophylactic," Popular Consumer Advocate Brian Vaszily Tells Consumers How to Best Protect their Pocketbooks, Health and Sanity from Greedy Corporate Marketing Brian Vaszily explains in "Why Your Old High School English Teacher is Your Best Prophylactic" -- his latest column which everyone is invited to read at http://www.sixwise.com/newsletters/07/02/01/why_your_old_high_school_english_teacher_is_your_best_prophylactic.htm -- it IS all about story. And when the business leaders do finally get it, meaning they recognize the amazing potential of embracing the notion, well, they tend to REALLY get it. This knowledge is even more important for consumers, though. "Even fewer consumers - especially those who complain that they don't feel 'in control' of their finances, waistlines careers or relationships - get it when I note that the key reason they make bad decisions is because they're constantly romanced, bamboozled and downright misled by stories … most of which are not even true," Vaszily says. And so here are two of the three most important pieces of insight Brian Vaszily notes in the latest column are truly worth remembering as a consumer: 1) Every product, service, idea, belief, and everything at all that could possibly make someone richer or more powerful has a story behind it that is intended to captivate you and make you want to be a part of that story - whether it is healthy for you to be a part of it or not. 2) The most successful products, services, politicians, ideas and beliefs are usually not the best available but instead those with the best "authors" behind them. For advice on how to overcome these hurdles, for the third and most important... To read the press release in full goto http://www.prweb.com/releases/2007/2/prweb499365.htm]]> 00:15:00 no http://www.prweb.com/releases/consumer/protection/prweb416516.htm http://www.prweb.com/releases/consumer/protection/prweb416516.htm People who drive silver or blue cars or trucks should definitely not read this because they won't get it anyway. Those who drive any other color car or truck -- especially a red one -- will get it, though, and will discover how this secret knowledge can help them avoid getting duped in many areas of life. [PRWeb Jul 27, 2006] http://www.prweb.com/releases/consumer/protection/prweb416516.htm Thu, 27 Jul 2006 11:22:41 -0700 podcrew@extrahoop.com People Who Drive Silver or Blue Cars Should NOT Read This at http://www.sixwise.com/newsletters/06/06/25/people_who_drive_silver_or_blue_cars_should_not_read_this.htm right now. Note: Republication and reprinting of this and all SixWise.com articles is allowed as long as proper author credits and, if published online, a link back to SixWise.com is provided. SixWise.com is the home of the no-cost Be Safe, Live Longer & Prosper newsletter, now the #1 most subscribed to personal safety & wellness newsletter on the Web. The weekly SixWise.com e-newsletter includes the popular "How We Get You" columns by Brian Vaszily at http://www.sixwise.com/columnists.htm?lvl=2&clsid=7&clsitemid=1. ###]]> Brian Vaszily People Who Drive Silver or Blue Cars Should Not Read This People Who Drive Silver or Blue Cars Should NOT Read This at http://www.sixwise.com/newsletters/06/06/25/people_who_drive_silver_or_blue_cars_should_not_read_this.htm right now. Note: Republication and reprinting of this and all SixWise.com articles is allowed as long as proper author credits and, if published online, a link back to SixWise.com is provided. SixWise.com is the home of the no-cost Be Safe, Live Longer & Prosper newsletter, now the #1 most subscribed to personal safety & wellness newsletter on the Web. The weekly SixWise.com e-newsletter includes the popular "How We Get You" columns by Brian Vaszily at http://www.sixwise.com/columnists.htm?lvl=2&clsid=7&clsitemid=1. ###]]> 00:15:00 no http://www.prweb.com/releases/2006/6/prweb395413.htm http://www.prweb.com/releases/2006/6/prweb395413.htm One of the most sinister but effective ways retailers of high-cost items like cars, appliances and electronics get you to spend much more than you ever wanted to, is by using what marketing expert Brian Vaszily calls "The Charlie's Angels Effect." [PRWeb Jun 8, 2006] http://www.prweb.com/releases/2006/6/prweb395413.htm Thu, 8 Jun 2006 11:12:22 -0700 podcrew@extrahoop.com "The Charlie's Angel Effect" in his latest column. Way back in 1980, an experiment published in the Journal of Personality and Social Psychology had men rate how attractive a potential date was before watching the "Charlie's Angels" television show versus how attractive a potential date was after watching the show. The men resoundingly rated potential dates as less attractive after watching the famous show than before. "Depending on the context something is presented in," writes Vaszily in his column, "stuff of any sort can be made to look much better or much worse without the recipient of the presentation even realizing it." Retailers, salespeople and other marketers have mastered how to take advantage of this effect, using it to manipulate consumers into making purchases WAY above their intended budget-level. For example: * Real estate agents will show potential buyers an ugly, dilapidated house or two "right in their price range." Then they'll show a pretty, clean house "just a few thousand more" than their intended budget -- and consumers are hooked, believing they are getting a "great deal" for just a "little" more than they planned on spending (when in reality there are pretty, clean houses available right in their original price range)! * Some appliance stores set up "decoy" refrigerators and other appliances that are, at their advertised price, bad deals (due to lack of features, mediocre warranties, etc.) The salespeople first show the consumers these decoy refrigerators "right in their price range" -- without consumers knowing they are decoys, of course -- THEN show them the "much better" refrigerators that are "just a couple hundred" more than they intended to spend. And consumers are hooked. Little does the consumer know that they just paid more than they needed to, and that the decoy was over-priced. Columnist and marketing expert Brian Vaszily's mission is to "expose the dirty little secrets that unethical marketers use to sucker people," and in How "The Charlie's Angels Effect" Makes You Poorer, Sicker & Maybe Uglier he exposes one of their top secrets in a penetrating and hilarious way. Check out the entire column -- including the rather interesting pictures -- at http://www.sixwise.com/newsletters/06/06/06/how_the_charlies_angels_effect_makes_you_poorer_sicker__amp_maybe_uglier.htm Note: Republications and reprintings of this and all SixWise.com articles is allowed... To read the press release in full goto http://www.prweb.com/releases/2006/6/prweb395413.htm]]> Brian Vaszily How "The Charlie's Angels Effect" Makes You Poorer, Sicker & Uglier "The Charlie's Angel Effect" in his latest column. Way back in 1980, an experiment published in the Journal of Personality and Social Psychology had men rate how attractive a potential date was before watching the "Charlie's Angels" television show versus how attractive a potential date was after watching the show. The men resoundingly rated potential dates as less attractive after watching the famous show than before. "Depending on the context something is presented in," writes Vaszily in his column, "stuff of any sort can be made to look much better or much worse without the recipient of the presentation even realizing it." Retailers, salespeople and other marketers have mastered how to take advantage of this effect, using it to manipulate consumers into making purchases WAY above their intended budget-level. For example: * Real estate agents will show potential buyers an ugly, dilapidated house or two "right in their price range." Then they'll show a pretty, clean house "just a few thousand more" than their intended budget -- and consumers are hooked, believing they are getting a "great deal" for just a "little" more than they planned on spending (when in reality there are pretty, clean houses available right in their original price range)! * Some appliance stores set up "decoy" refrigerators and other appliances that are, at their advertised price, bad deals (due to lack of features, mediocre warranties, etc.) The salespeople first show the consumers these decoy refrigerators "right in their price range" -- without consumers knowing they are decoys, of course -- THEN show them the "much better" refrigerators that are "just a couple hundred" more than they intended to spend. And consumers are hooked. Little does the consumer know that they just paid more than they needed to, and that the decoy was over-priced. Columnist and marketing expert Brian Vaszily's mission is to "expose the dirty little secrets that unethical marketers use to sucker people," and in How "The Charlie's Angels Effect" Makes You Poorer, Sicker & Maybe Uglier he exposes one of their top secrets in a penetrating and hilarious way. Check out the entire column -- including the rather interesting pictures -- at http://www.sixwise.com/newsletters/06/06/06/how_the_charlies_angels_effect_makes_you_poorer_sicker__amp_maybe_uglier.htm Note: Republications and reprintings of this and all SixWise.com articles is allowed... To read the press release in full goto http://www.prweb.com/releases/2006/6/prweb395413.htm]]> 00:15:00 no