60 http://www.prwebpodcast.com A Top 30 Stream of EXPANSIONPLUS Press Releases (in OGG format) via PRWeb podEditor@emediawire.com (PRWeb) podMaster@emediawire.com Sat, 05 Jul 2008 05:13:37 -0700 EXPANSIONPLUS http://www.prweb.com/prwebrss.gif 130 49 http://prwebpodcast.com Copyright PRWeb International, Inc. en-us http://blogs.law.harvard.edu/tech/rss A Top 30 Stream of EXPANSIONPLUS Press Releases (in OGG format) via PRWeb A Top 30 Stream of EXPANSIONPLUS Press Releases (in OGG format) via PRWeb podEditor@emediawire.com PR Web PRWeb no http://www.prweb.com/releases/2006/10/prweb448567.htm http://www.prweb.com/releases/2006/10/prweb448567.htm Exposition Metro Line Construction Authority Breaks Ground on L.A.’s Newest Light Rail Project [PRWeb Oct 10, 2006] http://www.prweb.com/releases/2006/10/prweb448567.htm Fri, 13 Oct 2006 13:50:11 -0700 podcrew@extrahoop.com Exposition light rail line. Once completed in 2010, the Expo Line will link downtown Los Angeles to Culver City and provide an alternative transit route to the heavily congested I-10 Santa Monica freeway. “This marks the beginning of construction on this vital transportation project that will bring relief to the thousands of daily commuters that travel between downtown Los Angeles and the Westside,” said LA County Supervisor and Exposition Metro Line Construction Authority Board Chair Yvonne Brathwaite Burke. “This is truly an historic day as we embark on building a light rail system that will serve this heavily traveled corridor.” The Expo Line, beginning in downtown Los Angeles will have a total of 10 stations, sharing two stations (7th Street/Metro Center and Pico/Chick Hearn) with the existing Metro Blue Line. The line will travel along Flower Street to just south of downtown near USC where it will proceed west on the Metro-owned right-of-way along Exposition Boulevard with an interim terminus near Washington/National in Culver City. “Today’s groundbreaking on this crucial link to the regional transportation system marks a major milestone in bringing light rail access to the Westside,” said LA County Supervisor and Chair of the Los Angeles County Metropolitan Transportation Authority (Metro) Board of Directors, Gloria Molina. “It’s been over 50 years since Pacific Electric’s Santa Monica Air Line provided passenger service along this right-of-way and in less than five years we will once again have a rail system in place to ease congestion and speed travel times for Westside residents.” Earlier this year, the construction authority’s Board awarded a design/build contract to the joint venture construction and design group of FCI/Fluor/Parsons to build the project. Once completed, the project will be turned over to Metro, which will operate the system. A future second phase of the project would extend the Exposition Line to the City of Santa Monica. The Exposition Line will offer faster and more convenient access to many destinations. Whether traveling to work in downtown Los Angeles, exploring the museums in Exposition Park or dining and shopping in Culver City, the Exposition Metro Light Rail Line will get people where they need to go quickly and efficiently. The total project cost is estimated at $640 million and includes eight new stations and a bike path that will run along the alignment. The new stations planned for the project will be built at 23rd Street/Flower, Jefferson/Flower, Vermont/Exposition, Western/Exposition, Crenshaw/Exposition, La Brea/Exposition, La Cienega/Exposition and Washington/National. The stations will include state-of-the-art amenities including ticket vending machines, telephones, security cameras, real-time train arrival signs, bike racks, canopy-covered seating and public art. Park and Ride lots will also be constructed along the alignment with approximately 1,500 parking spaces provided among three stations at Crenshaw, La Cienega and Washington/National. Estimated ridership on the Exposition Light Rail Line is projected at 43,600 daily riders by the year 2020. The hours of operation will coincide with... To read the press release in full goto http://www.prweb.com/releases/2006/10/prweb448567.htm]]> Marc Littman New Metro Light Rail Project To Serve LA’s Westside Commuters Underway Exposition light rail line. Once completed in 2010, the Expo Line will link downtown Los Angeles to Culver City and provide an alternative transit route to the heavily congested I-10 Santa Monica freeway. “This marks the beginning of construction on this vital transportation project that will bring relief to the thousands of daily commuters that travel between downtown Los Angeles and the Westside,” said LA County Supervisor and Exposition Metro Line Construction Authority Board Chair Yvonne Brathwaite Burke. “This is truly an historic day as we embark on building a light rail system that will serve this heavily traveled corridor.” The Expo Line, beginning in downtown Los Angeles will have a total of 10 stations, sharing two stations (7th Street/Metro Center and Pico/Chick Hearn) with the existing Metro Blue Line. The line will travel along Flower Street to just south of downtown near USC where it will proceed west on the Metro-owned right-of-way along Exposition Boulevard with an interim terminus near Washington/National in Culver City. “Today’s groundbreaking on this crucial link to the regional transportation system marks a major milestone in bringing light rail access to the Westside,” said LA County Supervisor and Chair of the Los Angeles County Metropolitan Transportation Authority (Metro) Board of Directors, Gloria Molina. “It’s been over 50 years since Pacific Electric’s Santa Monica Air Line provided passenger service along this right-of-way and in less than five years we will once again have a rail system in place to ease congestion and speed travel times for Westside residents.” Earlier this year, the construction authority’s Board awarded a design/build contract to the joint venture construction and design group of FCI/Fluor/Parsons to build the project. Once completed, the project will be turned over to Metro, which will operate the system. A future second phase of the project would extend the Exposition Line to the City of Santa Monica. The Exposition Line will offer faster and more convenient access to many destinations. Whether traveling to work in downtown Los Angeles, exploring the museums in Exposition Park or dining and shopping in Culver City, the Exposition Metro Light Rail Line will get people where they need to go quickly and efficiently. The total project cost is estimated at $640 million and includes eight new stations and a bike path that will run along the alignment. The new stations planned for the project will be built at 23rd Street/Flower, Jefferson/Flower, Vermont/Exposition, Western/Exposition, Crenshaw/Exposition, La Brea/Exposition, La Cienega/Exposition and Washington/National. The stations will include state-of-the-art amenities including ticket vending machines, telephones, security cameras, real-time train arrival signs, bike racks, canopy-covered seating and public art. Park and Ride lots will also be constructed along the alignment with approximately 1,500 parking spaces provided among three stations at Crenshaw, La Cienega and Washington/National. Estimated ridership on the Exposition Light Rail Line is projected at 43,600 daily riders by the year 2020. The hours of operation will coincide with... To read the press release in full goto http://www.prweb.com/releases/2006/10/prweb448567.htm]]> 00:15:00 no http://www.prweb.com/releases/2006/10/prweb448567.htm http://www.prweb.com/releases/2006/10/prweb448567.htm Exposition Metro Line Construction Authority Breaks Ground on L.A.’s Newest Light Rail Project [PRWeb Oct 10, 2006] http://www.prweb.com/releases/2006/10/prweb448567.htm Fri, 13 Oct 2006 13:46:26 -0700 podcrew@extrahoop.com Exposition light rail line. Once completed in 2010, the Expo Line will link downtown Los Angeles to Culver City and provide an alternative transit route to the heavily congested I-10 Santa Monica freeway. “This marks the beginning of construction on this vital transportation project that will bring relief to the thousands of daily commuters that travel between downtown Los Angeles and the Westside,” said LA County Supervisor and Exposition Metro Line Construction Authority Board Chair Yvonne Brathwaite Burke. “This is truly an historic day as we embark on building a light rail system that will serve this heavily traveled corridor.” The Expo Line, beginning in downtown Los Angeles will have a total of 10 stations, sharing two stations (7th Street/Metro Center and Pico/Chick Hearn) with the existing Metro Blue Line. The line will travel along Flower Street to just south of downtown near USC where it will proceed west on the Metro-owned right-of-way along Exposition Boulevard with an interim terminus near Washington/National in Culver City. “Today’s groundbreaking on this crucial link to the regional transportation system marks a major milestone in bringing light rail access to the Westside,” said LA County Supervisor and Chair of the Los Angeles County Metropolitan Transportation Authority (Metro) Board of Directors, Gloria Molina. “It’s been over 50 years since Pacific Electric’s Santa Monica Air Line provided passenger service along this right-of-way and in less than five years we will once again have a rail system in place to ease congestion and speed travel times for Westside residents.” Earlier this year, the construction authority’s Board awarded a design/build contract to the joint venture construction and design group of FCI/Fluor/Parsons to build the project. Once completed, the project will be turned over to Metro, which will operate the system. A future second phase of the project would extend the Exposition Line to the City of Santa Monica. The Exposition Line will offer faster and more convenient access to many destinations. Whether traveling to work in downtown Los Angeles, exploring the museums in Exposition Park or dining and shopping in Culver City, the Exposition Metro Light Rail Line will get people where they need to go quickly and efficiently. The total project cost is estimated at $640 million and includes eight new stations and a bike path that will run along the alignment. The new stations planned for the project will be built at 23rd Street/Flower, Jefferson/Flower, Vermont/Exposition, Western/Exposition, Crenshaw/Exposition, La Brea/Exposition, La Cienega/Exposition and Washington/National. The stations will include state-of-the-art amenities including ticket vending machines, telephones, security cameras, real-time train arrival signs, bike racks, canopy-covered seating and public art. Park and Ride lots will also be constructed along the alignment with approximately 1,500 parking spaces provided among three stations at Crenshaw, La Cienega and Washington/National. Estimated ridership on the Exposition Light Rail Line is projected at 43,600 daily riders by the year 2020. The hours of operation will coincide with... To read the press release in full goto http://www.prweb.com/releases/2006/10/prweb448567.htm]]> Marc Littman New Metro Light Rail Project To Serve LA’s Westside Commuters Underway Exposition light rail line. Once completed in 2010, the Expo Line will link downtown Los Angeles to Culver City and provide an alternative transit route to the heavily congested I-10 Santa Monica freeway. “This marks the beginning of construction on this vital transportation project that will bring relief to the thousands of daily commuters that travel between downtown Los Angeles and the Westside,” said LA County Supervisor and Exposition Metro Line Construction Authority Board Chair Yvonne Brathwaite Burke. “This is truly an historic day as we embark on building a light rail system that will serve this heavily traveled corridor.” The Expo Line, beginning in downtown Los Angeles will have a total of 10 stations, sharing two stations (7th Street/Metro Center and Pico/Chick Hearn) with the existing Metro Blue Line. The line will travel along Flower Street to just south of downtown near USC where it will proceed west on the Metro-owned right-of-way along Exposition Boulevard with an interim terminus near Washington/National in Culver City. “Today’s groundbreaking on this crucial link to the regional transportation system marks a major milestone in bringing light rail access to the Westside,” said LA County Supervisor and Chair of the Los Angeles County Metropolitan Transportation Authority (Metro) Board of Directors, Gloria Molina. “It’s been over 50 years since Pacific Electric’s Santa Monica Air Line provided passenger service along this right-of-way and in less than five years we will once again have a rail system in place to ease congestion and speed travel times for Westside residents.” Earlier this year, the construction authority’s Board awarded a design/build contract to the joint venture construction and design group of FCI/Fluor/Parsons to build the project. Once completed, the project will be turned over to Metro, which will operate the system. A future second phase of the project would extend the Exposition Line to the City of Santa Monica. The Exposition Line will offer faster and more convenient access to many destinations. Whether traveling to work in downtown Los Angeles, exploring the museums in Exposition Park or dining and shopping in Culver City, the Exposition Metro Light Rail Line will get people where they need to go quickly and efficiently. The total project cost is estimated at $640 million and includes eight new stations and a bike path that will run along the alignment. The new stations planned for the project will be built at 23rd Street/Flower, Jefferson/Flower, Vermont/Exposition, Western/Exposition, Crenshaw/Exposition, La Brea/Exposition, La Cienega/Exposition and Washington/National. The stations will include state-of-the-art amenities including ticket vending machines, telephones, security cameras, real-time train arrival signs, bike racks, canopy-covered seating and public art. Park and Ride lots will also be constructed along the alignment with approximately 1,500 parking spaces provided among three stations at Crenshaw, La Cienega and Washington/National. Estimated ridership on the Exposition Light Rail Line is projected at 43,600 daily riders by the year 2020. The hours of operation will coincide with... To read the press release in full goto http://www.prweb.com/releases/2006/10/prweb448567.htm]]> 00:15:00 no http://www.prweb.com/releases/2006/5/prweb389177.htm http://www.prweb.com/releases/2006/5/prweb389177.htm Latest in PC Remote Support Addresses the Needs of Increasingly Mobile Workforce [PRWeb May 23, 2006] http://www.prweb.com/releases/2006/5/prweb389177.htm Tue, 23 May 2006 17:12:56 -0700 podcrew@extrahoop.com PC remote support. As the number of computers outside the office increases – due in part to enhanced telecommuting options, more travel, and an increasing number of satellite offices and independent contractors – so to does the IT support load. However, traditional methods of support such as pre-installing a support software client on each user’s workstation are no longer feasible in every situation. Enterprise organizations need a new way to provide technical assistance to these remote workers. According to "Clientless Remote Support Services Market", a May, 2006 IDC report by Matt Healey, Senior Analyst with IDC Software and Hardware Support Services Program, “In situations where the IT staff and the employees are centrally located, the IT professional can walk over to the end user’s office or the user can bring the laptop to IT and have the problem addressed. This luxury, however, is becoming increasingly rare as enterprises are becoming increasingly spread out with employees working from home and branch offices without IT staff becoming prevalent. In these situations the IT staff needs to address how to support remote employees.” SupportDesk, NetworkStreaming’s PC remote control support software, allows tech support and help desk staff to connect to users’ PCs anywhere in the world in less than 10 seconds. The delivery of the software through an appliance, as well as the user-initiated session, provides better overall security and enables enterprises to remain compliant with Sarbanes Oxley regulations. Core capabilities of the product include: -- Systems level operation allowing the support staff to reboot and reconnect during the session – without assistance from the user. -- Session logging and reporting for training and compliance requirements. -- User-initiated sessions and overriding control for security and peace of mind. -- Zero-footprint once the session is ended and uninstalled – in order for the rep to connect the user must initiate another session. “The increasing number of remote workers creates a chaos in today’s networks that require new tools and processes to keep operations running smoothly and efficiently. Tech support software must evolve as well to keep up with this changing environment,” said Joel Bomgaars, founder and CEO of NetworkStreaming. “The new features in SupportDesk 9 are designed for this new world of mobility and connectivity, allowing support staff to very quickly and easily provide resolution to remote employees’ PC crises.” The latest version of SupportDesk includes several new features designed to make it easier for all support personnel to provide assistance to customers, clients or employees. New features of SupportDesk 9 include: Enhanced Tech Support Controls for Easier Handling -- Specialized Teams – Tech support staff can now set up specialized teams for faster,... To read the press release in full goto http://www.prweb.com/releases/2006/5/prweb389177.htm]]> Melissa Taylor NetworkStreaming’s New Release Pioneers PC Remote Support PC remote support. As the number of computers outside the office increases – due in part to enhanced telecommuting options, more travel, and an increasing number of satellite offices and independent contractors – so to does the IT support load. However, traditional methods of support such as pre-installing a support software client on each user’s workstation are no longer feasible in every situation. Enterprise organizations need a new way to provide technical assistance to these remote workers. According to "Clientless Remote Support Services Market", a May, 2006 IDC report by Matt Healey, Senior Analyst with IDC Software and Hardware Support Services Program, “In situations where the IT staff and the employees are centrally located, the IT professional can walk over to the end user’s office or the user can bring the laptop to IT and have the problem addressed. This luxury, however, is becoming increasingly rare as enterprises are becoming increasingly spread out with employees working from home and branch offices without IT staff becoming prevalent. In these situations the IT staff needs to address how to support remote employees.” SupportDesk, NetworkStreaming’s PC remote control support software, allows tech support and help desk staff to connect to users’ PCs anywhere in the world in less than 10 seconds. The delivery of the software through an appliance, as well as the user-initiated session, provides better overall security and enables enterprises to remain compliant with Sarbanes Oxley regulations. Core capabilities of the product include: -- Systems level operation allowing the support staff to reboot and reconnect during the session – without assistance from the user. -- Session logging and reporting for training and compliance requirements. -- User-initiated sessions and overriding control for security and peace of mind. -- Zero-footprint once the session is ended and uninstalled – in order for the rep to connect the user must initiate another session. “The increasing number of remote workers creates a chaos in today’s networks that require new tools and processes to keep operations running smoothly and efficiently. Tech support software must evolve as well to keep up with this changing environment,” said Joel Bomgaars, founder and CEO of NetworkStreaming. “The new features in SupportDesk 9 are designed for this new world of mobility and connectivity, allowing support staff to very quickly and easily provide resolution to remote employees’ PC crises.” The latest version of SupportDesk includes several new features designed to make it easier for all support personnel to provide assistance to customers, clients or employees. New features of SupportDesk 9 include: Enhanced Tech Support Controls for Easier Handling -- Specialized Teams – Tech support staff can now set up specialized teams for faster,... To read the press release in full goto http://www.prweb.com/releases/2006/5/prweb389177.htm]]> 00:15:00 no http://www.prweb.com/releases/2006/4/prweb367626.htm http://www.prweb.com/releases/2006/4/prweb367626.htm As summer approaches, many Americans look forward to spending time out of doors and in their gardens. Shielding lotions protect against dry skin and poison ivy exposure. The traditional skin problems associated with gardening and outdoor activities can be alleviated with the use of a shielding lotion, say dermatologists. [PRWeb Apr 4, 2006] http://www.prweb.com/releases/2006/4/prweb367626.htm Tue, 18 Apr 2006 09:33:47 -0700 podcrew@extrahoop.com dry skin. A new dermatology-tested skin care treatment that protects the skin offers an answer to the dry skin and irritations often associated with outdoor activities. While wearing gloves can protect gardeners against the usual offenders, approximately 1% (27 million people) of the US population has some type of latex sensitivity, latex allergies or hypersensitivity as is now called. So many gardeners choose not to wear them, leaving them vulnerable. Now, user testimonials and studies measuring the effectiveness of shielding lotions as a skin care treatment against common household irritants, like chlorine bleach, suggest its use as an added protection to the usual preventative measures when active out of doors or in the garden. “Based on data I have seen so far,” says Dr. Lisa Benest, a dermatologist with a successful practice in Burbank, Calif., “shielding lotions, like Skin MD Natural, seem to reduce the skin’s contact with the urushiol found in poison oak, ivy and sumac, as well as other irritants found in soil. As expected, we are seeing reports of reduced incidents of these contact dermatitis cases in individuals who use it regularly prior to gardening.” Poison Ivy, Oak and Sumac, contrary to popular myth, are not contagious. The appearance of spreading is likely due to different thicknesses in skin, taking longer for the resin to absorb into the thicker forearms, legs, and trunk. A shielding lotion’s healing properties and ability to bond with the skin’s outer layer to help provide a protective barrier against external irritants, may slow absorption or minimize exposure to the most common gardening toxins. “In north Texas, our guys work in brush and vegetation. We were taking the guys in to the doc frequently for rashes and skin problems that turned out to be poison ivy and oak,” says Neil Renton, Health Safety & Environmental Assistant for Dawson Geophysical, Inc., a seismic mapping company for the oil and gas industry. “Then we learned about shielding lotions, so I ordered a case and started handing it out to the guys in the field. So far this year, we’ve not had any cases of poison ivy or oak, and shielding lotions have really helped reduce our medical expenses and doctor visits.” Avoiding exposure to outdoor and garden hazards is, of course, the best defense. However, this proven skin care treatment may greatly reduce a gardener’s risk of exposure to toxins and associated dry skin, irritants and rashes. A good shielding lotion can go a long way to making your summertime activities more enjoyable this year. CONTACT: For more information contact: Pete Grimaldi 21st Century Formulations 90210 1-800-540-4790 http://www.skinmdnatural.com # # #]]> Pete Grimaldi Dermatology-Tested Summertime Dry Skin Care Treatment Helps Gardeners dry skin. A new dermatology-tested skin care treatment that protects the skin offers an answer to the dry skin and irritations often associated with outdoor activities. While wearing gloves can protect gardeners against the usual offenders, approximately 1% (27 million people) of the US population has some type of latex sensitivity, latex allergies or hypersensitivity as is now called. So many gardeners choose not to wear them, leaving them vulnerable. Now, user testimonials and studies measuring the effectiveness of shielding lotions as a skin care treatment against common household irritants, like chlorine bleach, suggest its use as an added protection to the usual preventative measures when active out of doors or in the garden. “Based on data I have seen so far,” says Dr. Lisa Benest, a dermatologist with a successful practice in Burbank, Calif., “shielding lotions, like Skin MD Natural, seem to reduce the skin’s contact with the urushiol found in poison oak, ivy and sumac, as well as other irritants found in soil. As expected, we are seeing reports of reduced incidents of these contact dermatitis cases in individuals who use it regularly prior to gardening.” Poison Ivy, Oak and Sumac, contrary to popular myth, are not contagious. The appearance of spreading is likely due to different thicknesses in skin, taking longer for the resin to absorb into the thicker forearms, legs, and trunk. A shielding lotion’s healing properties and ability to bond with the skin’s outer layer to help provide a protective barrier against external irritants, may slow absorption or minimize exposure to the most common gardening toxins. “In north Texas, our guys work in brush and vegetation. We were taking the guys in to the doc frequently for rashes and skin problems that turned out to be poison ivy and oak,” says Neil Renton, Health Safety & Environmental Assistant for Dawson Geophysical, Inc., a seismic mapping company for the oil and gas industry. “Then we learned about shielding lotions, so I ordered a case and started handing it out to the guys in the field. So far this year, we’ve not had any cases of poison ivy or oak, and shielding lotions have really helped reduce our medical expenses and doctor visits.” Avoiding exposure to outdoor and garden hazards is, of course, the best defense. However, this proven skin care treatment may greatly reduce a gardener’s risk of exposure to toxins and associated dry skin, irritants and rashes. A good shielding lotion can go a long way to making your summertime activities more enjoyable this year. CONTACT: For more information contact: Pete Grimaldi 21st Century Formulations 90210 1-800-540-4790 http://www.skinmdnatural.com # # #]]> 00:15:00 no http://www.prweb.com/releases/2006/3/prweb358417.htm http://www.prweb.com/releases/2006/3/prweb358417.htm There’s been a shift in the DRTV responses over the last few years – what used to be strictly an English speaking audience has changed considerably. Half-hour paid program purchases in the U.S. are coming from both English and Spanish speaking consumers reaping generous rewards. [PRWeb Mar 14, 2006] http://www.prweb.com/releases/2006/3/prweb358417.htm Fri, 24 Mar 2006 13:34:13 -0800 podcrew@extrahoop.com direct response marketing is the way to go. But there’s been a shift in the DRTV responses over the last few years – what used to be strictly an English speaking audience has changed considerably. Half-hour paid program purchases in the U.S. are coming from both English and Spanish speaking consumers. Recognizing this, successful English language direct response marketing firms are re-creating their shows in Spanish – airing them on Spanish television stations and networks – and reaping generous rewards. Spearheading this movement is Dr. Nadia Ashrafian, CEO of Capital Media, a direct response agency founded to guide marketers into the opportunities offered in Spanish language marketing. Dr. Ashrafian’s success in this regard is evidenced by her agency’s receipt of the “Adaptation Infomercial of the Year” award from the Electronic Retailing Association (ERA). The award, made at the 2005 ERA Mid Winter Conference, held in Miami in late January, clearly demonstrated the excitement surrounding US Hispanic marketing in the direct response world. In addition to Capital Media’s win for their adaptation of Little Giant Ladder, the agency was also nominated for adaptations of Body by Jake/Ab Scissor and Savvier/6 Second Abs. In the Best Original Production category, Capital received a nomination for Extractor Magico, a kitchen product. “The Hispanic consumer has stood on the sidelines long enough”, stated Dr. Ashrafian. “They are viable consumers, who appreciate the respect shown by marketers who take the time to advertise to them in their own language.” Capital’s new client list for the last six months certainly bears this out. Capital has added Iceland Health, Reliant International, AllStar Marketing Group, Dual Action Cleanse, Thane Direct USA, BlueHippo Funding, Prudent Choice, and many other top name direct response marketers to the ever-expanding world of US Hispanic DRTV. “2005 was a great year for Hispanic marketing and 2006 looks set to top that,” says Dr. Ashrafian. “We’re proud to bring the U.S. Hispanic consumer top quality direct response marketing of products and services” Capital Media is a full service advertising agency located in Mission Viejo, California. Capital Media specializes in bringing direct response products and services to the US Hispanic consumer, via television, radio, print and internet advertising. Visit Capital’s website at www.capitalmedia.com, or contact Dr. Nadia Ashrafian at 949-305-0670 x 102. ###]]> Kathi Moore US Hispanic Direct Response Marketing Returning Big Rewards direct response marketing is the way to go. But there’s been a shift in the DRTV responses over the last few years – what used to be strictly an English speaking audience has changed considerably. Half-hour paid program purchases in the U.S. are coming from both English and Spanish speaking consumers. Recognizing this, successful English language direct response marketing firms are re-creating their shows in Spanish – airing them on Spanish television stations and networks – and reaping generous rewards. Spearheading this movement is Dr. Nadia Ashrafian, CEO of Capital Media, a direct response agency founded to guide marketers into the opportunities offered in Spanish language marketing. Dr. Ashrafian’s success in this regard is evidenced by her agency’s receipt of the “Adaptation Infomercial of the Year” award from the Electronic Retailing Association (ERA). The award, made at the 2005 ERA Mid Winter Conference, held in Miami in late January, clearly demonstrated the excitement surrounding US Hispanic marketing in the direct response world. In addition to Capital Media’s win for their adaptation of Little Giant Ladder, the agency was also nominated for adaptations of Body by Jake/Ab Scissor and Savvier/6 Second Abs. In the Best Original Production category, Capital received a nomination for Extractor Magico, a kitchen product. “The Hispanic consumer has stood on the sidelines long enough”, stated Dr. Ashrafian. “They are viable consumers, who appreciate the respect shown by marketers who take the time to advertise to them in their own language.” Capital’s new client list for the last six months certainly bears this out. Capital has added Iceland Health, Reliant International, AllStar Marketing Group, Dual Action Cleanse, Thane Direct USA, BlueHippo Funding, Prudent Choice, and many other top name direct response marketers to the ever-expanding world of US Hispanic DRTV. “2005 was a great year for Hispanic marketing and 2006 looks set to top that,” says Dr. Ashrafian. “We’re proud to bring the U.S. Hispanic consumer top quality direct response marketing of products and services” Capital Media is a full service advertising agency located in Mission Viejo, California. Capital Media specializes in bringing direct response products and services to the US Hispanic consumer, via television, radio, print and internet advertising. Visit Capital’s website at www.capitalmedia.com, or contact Dr. Nadia Ashrafian at 949-305-0670 x 102. ###]]> 00:15:00 no