60 http://www.prwebpodcast.com A Top 30 Stream of DH COMMUNICATIONS, INC. Press Releases (in OGG format) via PRWeb podEditor@emediawire.com (PRWeb) podMaster@emediawire.com Tue, 14 Oct 2008 12:59:03 -0700 DH COMMUNICATIONS, INC. http://www.prweb.com/prwebrss.gif 130 49 http://prwebpodcast.com Copyright PRWeb International, Inc. en-us http://blogs.law.harvard.edu/tech/rss A Top 30 Stream of DH COMMUNICATIONS, INC. Press Releases (in OGG format) via PRWeb A Top 30 Stream of DH COMMUNICATIONS, INC. Press Releases (in OGG format) via PRWeb podEditor@emediawire.com PR Web PRWeb no http://www.prweb.com/releases/2007/10/prweb563448.htm http://www.prweb.com/releases/2007/10/prweb563448.htm Dianna Huff to host crisis management expert Jonathan Bernstein. [PRWeb Oct 24, 2007] http://www.prweb.com/releases/2007/10/prweb563448.htm Tue, 23 Oct 2007 15:35:24 -0700 podcrew@extrahoop.com http://www.dhcommunications.com/marketing/teleclass.htm) on managing Internet-based communications crises featuring crisis management expert Jonathan Bernstein. "The Internet has changed everything," says Huff. "Nothing is private anymore and crises are no longer limited to large corporations. These days, companies of all sizes and types must be diligent in tracking what's being said about them on the Internet -- including blog posts, podcasts, and Websites -- and have a plan in place to deal with false and/or highly negative attacks." Huff's teleclass guest, crises management expert Jonathan Bernstein, says 25% of the crises he's responded to in the last year were entirely Internet based -- and in fact, the Internet has played a role in 90% of the crises he's worked on in the last five years. However, many companies are not prepared for these attacks. According to an October 8, 2007 article in B2B Magazine, 57% of companies surveyed lack a crisis plan. In fact, 23% of respondents said it took three months to a year for their brand to recover from a crisis. In this 60-minute teleclass, Bernstein will discuss why marketing and PR professionals must be adept at what he calls Internet Counter-Intelligence -- neutralizing or minimizing damage from online attacks on a global scale. Attendees will learn how to conduct their own vulnerability audit, develop strategies for identifying corporate foes, and plan the action steps need should a crisis hit. The teleclass is scheduled for November 13, 2007 from 2:00 to 3:00 p.m. Eastern and is open to all marketing, public relations, and communications professionals, consultants, and individuals. The event also includes a live question and answer period with Bernstein. Cost is $59. Each attendee will receive a studio-quality recording and transcript. To register, visit: http://www.dhcommunications.com/marketing/teleclass.htm About Dianna Huff: A veteran B2B marketing communications pro since 1993, Dianna Huff is president of DH Communications, Inc., a Boston-area firm offering B2B marketing communications consulting and SEO copywriting. Huff also produces an e-newsletter, The MarCom Strategist, and is the author of the MarCom Writer blog. Find out more at http://www.dhcommunications.com or call 603-382-8093. About Jonathan Bernstein: An internationally recognized crisis management consultant, Bernstein is President of Bernstein Crisis Management, Inc., a consultancy providing a full spectrum of crisis management services: crisis prevention, response, planning, training and simulations. He has been in the public relations field since 1982, following five-year stints in both military intelligence and investigative reporting. A popular speaker, Jonathan gives presentations on crisis management and training to colleges and universities, large and small businesses, and trade association conferences. Learn more by visiting: http://www.bernsteincrisismanagement.com. ###]]> DIANNA HUFF New TeleClass: Surviving an Internet-based Communications Crisis http://www.dhcommunications.com/marketing/teleclass.htm) on managing Internet-based communications crises featuring crisis management expert Jonathan Bernstein. "The Internet has changed everything," says Huff. "Nothing is private anymore and crises are no longer limited to large corporations. These days, companies of all sizes and types must be diligent in tracking what's being said about them on the Internet -- including blog posts, podcasts, and Websites -- and have a plan in place to deal with false and/or highly negative attacks." Huff's teleclass guest, crises management expert Jonathan Bernstein, says 25% of the crises he's responded to in the last year were entirely Internet based -- and in fact, the Internet has played a role in 90% of the crises he's worked on in the last five years. However, many companies are not prepared for these attacks. According to an October 8, 2007 article in B2B Magazine, 57% of companies surveyed lack a crisis plan. In fact, 23% of respondents said it took three months to a year for their brand to recover from a crisis. In this 60-minute teleclass, Bernstein will discuss why marketing and PR professionals must be adept at what he calls Internet Counter-Intelligence -- neutralizing or minimizing damage from online attacks on a global scale. Attendees will learn how to conduct their own vulnerability audit, develop strategies for identifying corporate foes, and plan the action steps need should a crisis hit. The teleclass is scheduled for November 13, 2007 from 2:00 to 3:00 p.m. Eastern and is open to all marketing, public relations, and communications professionals, consultants, and individuals. The event also includes a live question and answer period with Bernstein. Cost is $59. Each attendee will receive a studio-quality recording and transcript. To register, visit: http://www.dhcommunications.com/marketing/teleclass.htm About Dianna Huff: A veteran B2B marketing communications pro since 1993, Dianna Huff is president of DH Communications, Inc., a Boston-area firm offering B2B marketing communications consulting and SEO copywriting. Huff also produces an e-newsletter, The MarCom Strategist, and is the author of the MarCom Writer blog. Find out more at http://www.dhcommunications.com or call 603-382-8093. About Jonathan Bernstein: An internationally recognized crisis management consultant, Bernstein is President of Bernstein Crisis Management, Inc., a consultancy providing a full spectrum of crisis management services: crisis prevention, response, planning, training and simulations. He has been in the public relations field since 1982, following five-year stints in both military intelligence and investigative reporting. A popular speaker, Jonathan gives presentations on crisis management and training to colleges and universities, large and small businesses, and trade association conferences. Learn more by visiting: http://www.bernsteincrisismanagement.com. ###]]> 00:15:00 no http://www.prweb.com/releases/2007/10/prweb562061.htm http://www.prweb.com/releases/2007/10/prweb562061.htm "Halloween candy causes cavities" is a myth. [PRWeb Oct 22, 2007] http://www.prweb.com/releases/2007/10/prweb562061.htm Wed, 17 Oct 2007 16:41:38 -0700 podcrew@extrahoop.com http://www.helainesmithdmd.com). According to Dr. Smith, it's ok for kids to eat their Halloween candy. "I'm a dentist and I enjoy candy," says Dr. Smith, "and I don't have a mouthful of cavities. The point is moderation. Most parents don't let their children gobble down their Halloween candy in one sitting or to eat it all day long. Candy eaten once or twice a day over a period of a few days will not cause harm, so I say, let kids enjoy it and stop stressing over it." According to Dr. Smith, lactic acid is produced when chewing food. This acid decreases the pH of the mouth, creating an acidic environment, which can leave the teeth vulnerable to cavities. However, studies have shown that as long as children and adults practice good oral hygiene, which includes brushing twice a day, eating candy isn't a problem. What is a problem, says Dr. Smith, is nursing a sugary soft drink or sucking on hard candy all day. "Coating the teeth in sugar for extended periods of time will cause cavities," says Dr. Smith. "But letting your child eat candy as a special treat will not do any harm -- except to their waistlines if they over-indulge." Research has shown that some people are highly susceptible to cavities -- or caries, as they are known by dental professionals -- and must be diligent in maintaining their oral health. But, thanks to fluoride in our water, fluoride treatments by dentists, and the fact that kids have healthier diets -- and thus stronger teeth -- children are not as susceptible to cavities as they were 30 or 40 years ago. About Dr. Helaine Smith Dr. Smith, a Boston, Massachusetts cosmetic dentist, has combined a dedication to patient care, volunteerism, and business acumen since beginning her dentistry career in 1991. She is a Fellow in the Academy of General Dentistry and a Las Vegas Institute graduate, and she recently completed an executive MBA program at Suffolk University. In May 2006, Dr. Smith's practice was named first runner-up in the prestigious Cosmetic Practice of the Year Award competition, sponsored by Levin Group, Ascend Media, and Philips Oral Healthcare. For more information about her practice visit: http://www.helainesmithdmd.com. ###]]> Helaine Smith Boston Dentist Says Halloween Candy is OK for Kids to Eat http://www.helainesmithdmd.com). According to Dr. Smith, it's ok for kids to eat their Halloween candy. "I'm a dentist and I enjoy candy," says Dr. Smith, "and I don't have a mouthful of cavities. The point is moderation. Most parents don't let their children gobble down their Halloween candy in one sitting or to eat it all day long. Candy eaten once or twice a day over a period of a few days will not cause harm, so I say, let kids enjoy it and stop stressing over it." According to Dr. Smith, lactic acid is produced when chewing food. This acid decreases the pH of the mouth, creating an acidic environment, which can leave the teeth vulnerable to cavities. However, studies have shown that as long as children and adults practice good oral hygiene, which includes brushing twice a day, eating candy isn't a problem. What is a problem, says Dr. Smith, is nursing a sugary soft drink or sucking on hard candy all day. "Coating the teeth in sugar for extended periods of time will cause cavities," says Dr. Smith. "But letting your child eat candy as a special treat will not do any harm -- except to their waistlines if they over-indulge." Research has shown that some people are highly susceptible to cavities -- or caries, as they are known by dental professionals -- and must be diligent in maintaining their oral health. But, thanks to fluoride in our water, fluoride treatments by dentists, and the fact that kids have healthier diets -- and thus stronger teeth -- children are not as susceptible to cavities as they were 30 or 40 years ago. About Dr. Helaine Smith Dr. Smith, a Boston, Massachusetts cosmetic dentist, has combined a dedication to patient care, volunteerism, and business acumen since beginning her dentistry career in 1991. She is a Fellow in the Academy of General Dentistry and a Las Vegas Institute graduate, and she recently completed an executive MBA program at Suffolk University. In May 2006, Dr. Smith's practice was named first runner-up in the prestigious Cosmetic Practice of the Year Award competition, sponsored by Levin Group, Ascend Media, and Philips Oral Healthcare. For more information about her practice visit: http://www.helainesmithdmd.com. ###]]> 00:15:00 no http://www.prweb.com/releases/2007/1/prweb495457.htm http://www.prweb.com/releases/2007/1/prweb495457.htm Dianna Huff, President of Boston-area B2B marketing communications copywriting firm DH Communications, has released a new e-book about search engine optimization geared toward small and mid-sized businesses. [PRWeb Jan 9, 2007] http://www.prweb.com/releases/2007/1/prweb495457.htm Mon, 8 Jan 2007 17:04:18 -0800 podcrew@extrahoop.com http://www.dhcommunications.com DH Communications, Inc. recently released her new e-book, Turning Clicks into Leads: A how-to guide for one-person, small, and mid-sized businesses. Huff wrote the book for executives and marketers of small and mid-sized businesses who have little knowledge of search or Website marketing. While the information is geared toward business-to-business, those with business-to-consumer or non-profit sites will benefit as well. Turning Clicks into Leads offers marketers a three-step approach to search engine optimization: designing a site that's search engine friendly; optimizing a site so that it gets found in the search engines; and developing content that compels site visitors to take a desired action. "I regularly receive calls from company executives, marketers, and sales people who say, 'Our Website isn't working.' When I inquire what they mean, the answer is usually along the lines of 'we're not generating enough leads,'" said Huff. "There are two main reasons for this: either the site isn't being found in the search engines because of its poor optimization, or the site has low-quality content that doesn't move prospects to do anything - except click the 'Back' button. Often, sites suffer from both problems. Hence, companies are losing thousands of dollars in possible business." Turning Clicks into Leads covers both sides of the search marketing equation - how to optimize a site so that it gets found by searchers in the search engines, and how to develop content and write copy that generates sales leads. According to Bob Bly, a direct marketing and copywriting expert, Huff gives business owners and marketers information that's in short supply. "There are all sorts of ways to generate traffic, and all sorts of people teaching these methods," said Bly. "What's in short supply is knowledge of how to convert a unique visitor into a qualified sales lead. Dianna Huff's new e-book supplies that missing knowledge by revealing techniques other marketing writers haven't widely shared." Turning Clicks into Leads is available as a 70-page PDF and includes illustrative screenshots and complete how-to information on the following: * * Why SEO is important * * Building sites around what prospects/customers want * * Writing optimized copy that generates leads * * Setting baselines and measuring results Marketers can purchase the book at: http://www.dhcommucations.com/seobook.htm. About DH Communications, Inc. A full-service marketing communications firm, DH Communications offers B2B marketing communications copywriting and consulting. Dianna Huff, who has won five awards for her work, is also a MarketingSherpa Contributing Editor. Find out more at www.dhcommunications.com or call 603-382-8093. ###]]> DIANNA HUFF New E-Book Helps Small Businesses Understand SEO and Web Marketing http://www.dhcommunications.com DH Communications, Inc. recently released her new e-book, Turning Clicks into Leads: A how-to guide for one-person, small, and mid-sized businesses. Huff wrote the book for executives and marketers of small and mid-sized businesses who have little knowledge of search or Website marketing. While the information is geared toward business-to-business, those with business-to-consumer or non-profit sites will benefit as well. Turning Clicks into Leads offers marketers a three-step approach to search engine optimization: designing a site that's search engine friendly; optimizing a site so that it gets found in the search engines; and developing content that compels site visitors to take a desired action. "I regularly receive calls from company executives, marketers, and sales people who say, 'Our Website isn't working.' When I inquire what they mean, the answer is usually along the lines of 'we're not generating enough leads,'" said Huff. "There are two main reasons for this: either the site isn't being found in the search engines because of its poor optimization, or the site has low-quality content that doesn't move prospects to do anything - except click the 'Back' button. Often, sites suffer from both problems. Hence, companies are losing thousands of dollars in possible business." Turning Clicks into Leads covers both sides of the search marketing equation - how to optimize a site so that it gets found by searchers in the search engines, and how to develop content and write copy that generates sales leads. According to Bob Bly, a direct marketing and copywriting expert, Huff gives business owners and marketers information that's in short supply. "There are all sorts of ways to generate traffic, and all sorts of people teaching these methods," said Bly. "What's in short supply is knowledge of how to convert a unique visitor into a qualified sales lead. Dianna Huff's new e-book supplies that missing knowledge by revealing techniques other marketing writers haven't widely shared." Turning Clicks into Leads is available as a 70-page PDF and includes illustrative screenshots and complete how-to information on the following: * * Why SEO is important * * Building sites around what prospects/customers want * * Writing optimized copy that generates leads * * Setting baselines and measuring results Marketers can purchase the book at: http://www.dhcommucations.com/seobook.htm. About DH Communications, Inc. A full-service marketing communications firm, DH Communications offers B2B marketing communications copywriting and consulting. Dianna Huff, who has won five awards for her work, is also a MarketingSherpa Contributing Editor. Find out more at www.dhcommunications.com or call 603-382-8093. ###]]> 00:15:00 no