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        <title>A Top 30 Stream of FASTLANE COMMUNICATIONS Press Releases (in OGG format) via PRWeb</title>
        <link>http://www.prwebpodcast.com</link>
        <description>A Top 30 Stream of FASTLANE COMMUNICATIONS Press Releases (in OGG format) via PRWeb</description>
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        <pubDate>Sun, 05 Jul 2009 03:07:21 -0700</pubDate>
        <category>FASTLANE COMMUNICATIONS</category>
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        <itunes:subtitle>A Top 30 Stream of FASTLANE COMMUNICATIONS Press Releases (in OGG format) via PRWeb</itunes:subtitle>
        <itunes:summary>A Top 30 Stream of FASTLANE COMMUNICATIONS Press Releases (in OGG format) via PRWeb</itunes:summary>
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          <itunes:name>PR Web</itunes:name>
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        <itunes:author>PRWeb</itunes:author>
        <itunes:category text="FASTLANE COMMUNICATIONS" />
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                        <title>Marketing Executives Networking Group Releases Second Annual Top Marketing Trends for 2009</title>
                        <link>http://www.prweb.com/releases/2009/1/prweb1823114.htm</link>
                        <comments>http://www.prweb.com/releases/2009/1/prweb1823114.htm</comments>
                        <description>Innovation Up; Global Warming and Offshoring Down; China on the Rise and Web 2.0 Term on the Decline [PRWeb Jan 5, 2009]</description>
                        <guid>http://www.prweb.com/releases/2009/1/prweb1823114.htm</guid>
                        <pubDate>Wed, 07 Jan 2009 17:53:10 -0800</pubDate>
                        <author>podcrew@extrahoop.com</author>
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                        <content:encoded><![CDATA[Stamford, CT (PRWEB) January 5, 2009 -- The Marketing Executives Networking Group (MENG), a nearly 2000 member, not-for-profit organization of senior-level marketing professionals across all industries and marketing disciplines, and industry-leading research firm Anderson Analytics, today issued the results of its second annual survey of Top Marketing Trends for 2009.  The survey of MENG members, conducted by Anderson Analytics, focused on top marketing concepts, buzz words, global areas of opportunity, targeted customer demographics, as well as the books and thought leaders that marketers look to for inspiration and growth opportunity.

&quot;Due to the breadth and depth of our membership, The MENG survey is fast becoming one of the key indicators of where the marketing industry is headed and what marketers should be aware of to help continue to lead and grow their respective businesses, especially in today&#039;s tough global business environment,&quot; said Richard Guha, Chairman of MENG.  

A key finding of this year&#039;s survey is that 72% of respondents indicated that innovation efforts would stay the same or increase. This is significant given that most marketing experts agree it&#039;s imperative to innovate during a recession and further exemplifies that MENG members are leaders in their respective industries.  It&#039;s also no surprise the economic climate showed greater interest in the survey as more marketers expressed concern on how a recession would impact priorities moving forward. For example, half of executives believe their marketing budgets will be decreased in 2009.  However, 56% of marketers indicated their staffing plans will either stay the same or increase.  

The Top Five Trends:
&#8226; Insight and innovation viewed as keys to combat down economic and business cycles; Marketers indicated market research and development would either stay the same or increase in 2009. 
&#8226; Customer satisfaction and customer retention remained the top two marketing concepts followed by marketing ROI, brand loyalty and segmentation, which represents a &quot;Back to Core Principles&quot; approach to marketing.  Of the 62 identified marketing concepts, faith-based marketing, six sigma, game theory, anti-Americanism and immigration were viewed as the least important.  
&#8226; The issue of global warming showed the largest decrease in importance (dropping 14 places in the rankings), while green marketing showed a statistically significant 5% drop.
&#8226; Twice as many marketers are &quot;sick&quot; of hearing about Web 2.0 and related buzzwords such as &quot;blogs&quot; and &quot;social networking&quot; compared to last year&#039;s survey; however, marketers still admit they don&#039;t know enough about it.  This was evident in the results of a social media study MENG released on November 6, 2008 showing 67% of executive marketers consider themselves beginners when it comes to using social media for marketing purposes.
&#8226; Despite well-publicized quality issues over the last year, China ranked the number one greatest area of opportunity for marketers with international responsibility. India was a distant second with only 17% of respondents.
Interesting to note, offshoring has significantly diminished in favor as significantly more executives this year (58% vs. 49% in 2008) agreed that offshoring &#039;is not as profitable as others think, and is fraught with risk&#039;. Marketing executives also still feel Boomers represent the best opportunity for customer targeting. However, the perceived importance of Generation X and Generation Y grew significantly compared to 2008.

Top Marketing Books &#38; Resources:
The main... To read the press release in full goto http://www.prweb.com/releases/2009/1/prweb1823114.htm]]></content:encoded>
                        <itunes:author>Chris Faust</itunes:author>
                        <itunes:subtitle>Marketing Executives Networking Group Releases Second Annual Top Marketing Trends for 2009</itunes:subtitle>
                        <itunes:summary><![CDATA[Stamford, CT (PRWEB) January 5, 2009 -- The Marketing Executives Networking Group (MENG), a nearly 2000 member, not-for-profit organization of senior-level marketing professionals across all industries and marketing disciplines, and industry-leading research firm Anderson Analytics, today issued the results of its second annual survey of Top Marketing Trends for 2009.  The survey of MENG members, conducted by Anderson Analytics, focused on top marketing concepts, buzz words, global areas of opportunity, targeted customer demographics, as well as the books and thought leaders that marketers look to for inspiration and growth opportunity.

&quot;Due to the breadth and depth of our membership, The MENG survey is fast becoming one of the key indicators of where the marketing industry is headed and what marketers should be aware of to help continue to lead and grow their respective businesses, especially in today&#039;s tough global business environment,&quot; said Richard Guha, Chairman of MENG.  

A key finding of this year&#039;s survey is that 72% of respondents indicated that innovation efforts would stay the same or increase. This is significant given that most marketing experts agree it&#039;s imperative to innovate during a recession and further exemplifies that MENG members are leaders in their respective industries.  It&#039;s also no surprise the economic climate showed greater interest in the survey as more marketers expressed concern on how a recession would impact priorities moving forward. For example, half of executives believe their marketing budgets will be decreased in 2009.  However, 56% of marketers indicated their staffing plans will either stay the same or increase.  

The Top Five Trends:
&#8226; Insight and innovation viewed as keys to combat down economic and business cycles; Marketers indicated market research and development would either stay the same or increase in 2009. 
&#8226; Customer satisfaction and customer retention remained the top two marketing concepts followed by marketing ROI, brand loyalty and segmentation, which represents a &quot;Back to Core Principles&quot; approach to marketing.  Of the 62 identified marketing concepts, faith-based marketing, six sigma, game theory, anti-Americanism and immigration were viewed as the least important.  
&#8226; The issue of global warming showed the largest decrease in importance (dropping 14 places in the rankings), while green marketing showed a statistically significant 5% drop.
&#8226; Twice as many marketers are &quot;sick&quot; of hearing about Web 2.0 and related buzzwords such as &quot;blogs&quot; and &quot;social networking&quot; compared to last year&#039;s survey; however, marketers still admit they don&#039;t know enough about it.  This was evident in the results of a social media study MENG released on November 6, 2008 showing 67% of executive marketers consider themselves beginners when it comes to using social media for marketing purposes.
&#8226; Despite well-publicized quality issues over the last year, China ranked the number one greatest area of opportunity for marketers with international responsibility. India was a distant second with only 17% of respondents.
Interesting to note, offshoring has significantly diminished in favor as significantly more executives this year (58% vs. 49% in 2008) agreed that offshoring &#039;is not as profitable as others think, and is fraught with risk&#039;. Marketing executives also still feel Boomers represent the best opportunity for customer targeting. However, the perceived importance of Generation X and Generation Y grew significantly compared to 2008.

Top Marketing Books &#38; Resources:
The main... To read the press release in full goto http://www.prweb.com/releases/2009/1/prweb1823114.htm]]></itunes:summary>

                        <itunes:category text="Business" /><itunes:category text="Business">
        <itunes:category text=" Management &amp; Marketing" />
          </itunes:category><itunes:category text="Society &amp; Culture" />

                        <itunes:duration>00:15:00</itunes:duration>
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                        <title>Pediatric IBD &#039;Challenges&#039; Aims to Improve Health and Well-Being of Children</title>
                        <link>http://www.prweb.com/releases/2006/9/prweb434830.htm</link>
                        <comments>http://www.prweb.com/releases/2006/9/prweb434830.htm</comments>
                        <description>Five primary research areas could ease pain of Crohn&#8217;s and Colitis. [PRWeb Sep 8, 2006]</description>
                        <guid>http://www.prweb.com/releases/2006/9/prweb434830.htm</guid>
                        <pubDate>Thu, 14 Sep 2006 15:07:51 -0700</pubDate>
                        <author>podcrew@extrahoop.com</author>
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                        <content:encoded><![CDATA[New York, NY (PRWEB) September 8, 2006 -- For the 140,000 kids and teens growing up with Crohn&#8217;s disease or ulcerative colitis, there&#8217;s hope for a brighter future.  A strategic research initiative announced today by the Crohn&#8217;s &#38; Colitis Foundation of America (CCFA) takes aim at five primary research areas in hopes of eradicating these two devastating inflammatory bowel diseases (IBD).   

CCFA&#8217;s initiative, titled &#8220;Challenges in Pediatric IBD Research,&#8221; forms a strategic roadmap for pediatric IBD research over the next five years, concentrating on five primary research areas.  CCFA has partnered with the North American Society for Pediatric Gastroenterology, Hepatology and Nutrition (NASPGHAN) in the development of the landmark plan.  The plan was published this week in Inflammatory Bowel Diseases, CCFA&#8217;s peer-reviewed journal for medical professionals. 

&#8220;There is an urgent need for specialized research and a centralized database of collective knowledge in pediatric IBD,&#8221; said Richard J. Geswell, president of CCFA.  &#8220;Most of the scientific information about and therapeutic approaches for IBD to date has been obtained by studying adult patients and cells in culture.  While all of this work benefits patients of all ages, it&#8217;s clear that children have special needs that must also be addressed if we&#8217;re going to continue to make serious headway and find vital clues that could lead to a major medical breakthrough, enhanced treatments or a cure for these life-altering diseases.&#8221;    

CCFA has taken the lead role in organizing and conducting a number of workgroups, composed of specialists in various disciplines from around the world, to survey the current state of knowledge and identify the most pressing issues that need to be addressed in pediatric IBD.  CCFA has brought together clinical and basic science researchers to help prioritize the initial focus for the next generation of &#8220;platform-building&#8221; research, later identified as the following five areas:

1.	Growth and Skeletal Health &#8211; focused on nutrient utilization for normal growth, hormonal abnormalities, effects of IBD treatments on a child&#8217;s growth, optimizing bone development and the overall impact of pediatric IBD on skeletal health. 

2.	Genetics &#8211; focused on accurately matching genotypes, a person&#8217;s genetic profile, with phenotypes, the observed properties of the individual&#8217;s disease, as well as large-scale, gene-environment interactions studies.

3.	Quality Improvement &#8211; focused on funding studies to identify underused, overused, or misused, diagnostic and therapeutic approaches to pediatric IBD.  CCFA also plans to form a collaborative Pediatric IBD Research Network to enable clinical studies in all focus areas.

4.	Immunology &#8211; focused on innate and adaptive immunity, developmental aspects of mucosal immunity and target antigens of the immune responses in the cells lining the intestines of children with IBD as well as effects of therapy on the immune response and overall immune function.  

5.	Psychological Issues and Development &#8211; focused on biological and social risk factors to better understand the interactions of brain, gut, immune system and environmental influences on depression, anxiety and other mental health issues in children and teenagers with IBD.   

CCFA is committed to developing and funding research in these five key areas. The Foundation has already issued a Request for Proposals (RFP) for studies in Growth and Skeletal Health and is  seeking funding for the applications that meet approval.  The deadline for... To read the press release in full goto http://www.prweb.com/releases/2006/9/prweb434830.htm]]></content:encoded>
                        <itunes:author>Chris Faust</itunes:author>
                        <itunes:subtitle>Pediatric IBD &#039;Challenges&#039; Aims to Improve Health and Well-Being of Children</itunes:subtitle>
                        <itunes:summary><![CDATA[New York, NY (PRWEB) September 8, 2006 -- For the 140,000 kids and teens growing up with Crohn&#8217;s disease or ulcerative colitis, there&#8217;s hope for a brighter future.  A strategic research initiative announced today by the Crohn&#8217;s &#38; Colitis Foundation of America (CCFA) takes aim at five primary research areas in hopes of eradicating these two devastating inflammatory bowel diseases (IBD).   

CCFA&#8217;s initiative, titled &#8220;Challenges in Pediatric IBD Research,&#8221; forms a strategic roadmap for pediatric IBD research over the next five years, concentrating on five primary research areas.  CCFA has partnered with the North American Society for Pediatric Gastroenterology, Hepatology and Nutrition (NASPGHAN) in the development of the landmark plan.  The plan was published this week in Inflammatory Bowel Diseases, CCFA&#8217;s peer-reviewed journal for medical professionals. 

&#8220;There is an urgent need for specialized research and a centralized database of collective knowledge in pediatric IBD,&#8221; said Richard J. Geswell, president of CCFA.  &#8220;Most of the scientific information about and therapeutic approaches for IBD to date has been obtained by studying adult patients and cells in culture.  While all of this work benefits patients of all ages, it&#8217;s clear that children have special needs that must also be addressed if we&#8217;re going to continue to make serious headway and find vital clues that could lead to a major medical breakthrough, enhanced treatments or a cure for these life-altering diseases.&#8221;    

CCFA has taken the lead role in organizing and conducting a number of workgroups, composed of specialists in various disciplines from around the world, to survey the current state of knowledge and identify the most pressing issues that need to be addressed in pediatric IBD.  CCFA has brought together clinical and basic science researchers to help prioritize the initial focus for the next generation of &#8220;platform-building&#8221; research, later identified as the following five areas:

1.	Growth and Skeletal Health &#8211; focused on nutrient utilization for normal growth, hormonal abnormalities, effects of IBD treatments on a child&#8217;s growth, optimizing bone development and the overall impact of pediatric IBD on skeletal health. 

2.	Genetics &#8211; focused on accurately matching genotypes, a person&#8217;s genetic profile, with phenotypes, the observed properties of the individual&#8217;s disease, as well as large-scale, gene-environment interactions studies.

3.	Quality Improvement &#8211; focused on funding studies to identify underused, overused, or misused, diagnostic and therapeutic approaches to pediatric IBD.  CCFA also plans to form a collaborative Pediatric IBD Research Network to enable clinical studies in all focus areas.

4.	Immunology &#8211; focused on innate and adaptive immunity, developmental aspects of mucosal immunity and target antigens of the immune responses in the cells lining the intestines of children with IBD as well as effects of therapy on the immune response and overall immune function.  

5.	Psychological Issues and Development &#8211; focused on biological and social risk factors to better understand the interactions of brain, gut, immune system and environmental influences on depression, anxiety and other mental health issues in children and teenagers with IBD.   

CCFA is committed to developing and funding research in these five key areas. The Foundation has already issued a Request for Proposals (RFP) for studies in Growth and Skeletal Health and is  seeking funding for the applications that meet approval.  The deadline for... To read the press release in full goto http://www.prweb.com/releases/2006/9/prweb434830.htm]]></itunes:summary>

                        <itunes:category text="Health" />

                        <itunes:duration>00:15:00</itunes:duration>
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