60 http://www.prwebpodcast.com A Top 30 Stream of UMBRIA Press Releases (in OGG format) via PRWeb podEditor@emediawire.com (PRWeb) podMaster@emediawire.com Tue, 14 Oct 2008 13:05:41 -0700 UMBRIA http://www.prweb.com/prwebrss.gif 130 49 http://prwebpodcast.com Copyright PRWeb International, Inc. en-us http://blogs.law.harvard.edu/tech/rss A Top 30 Stream of UMBRIA Press Releases (in OGG format) via PRWeb A Top 30 Stream of UMBRIA Press Releases (in OGG format) via PRWeb podEditor@emediawire.com PR Web PRWeb no http://www.prweb.com/releases/blog-analytics/blogger-demographics/prweb492685.htm http://www.prweb.com/releases/blog-analytics/blogger-demographics/prweb492685.htm Umbria Connect™ enables marketers to identify and connect with key industry bloggers. [PRWeb Dec 18, 2006] http://www.prweb.com/releases/blog-analytics/blogger-demographics/prweb492685.htm Wed, 20 Dec 2006 14:13:43 -0800 podcrew@extrahoop.com blog research and consumer generated media (CGM) for market insight, today released Umbria Connect™, a service that provides URL source lists to companies eager to connect with individual bloggers who are passionately blogging on topics of high interest. Umbria Connect gathers input from publicly available CGM sources to locate individual bloggers writing about topics or themes of interest to marketers. Umbria then sells the blog URLs in blocks of 25 on a subscription basis - with either monthly or quarterly updates - to help marketers engage with this important and constantly evolving audience. Clients can use Umbria Connect to: o Seed a community of passionate supporters for: - Product/feature attitudes and usage trends o Word-of-mouth campaigns o Test marketing and advertising concepts and positioning o Test receptivity and feedback to product ideas, new applications, and/or product line extensions - Build custom marketing panels that provide objective feedback - Gather information on competitive perceptions and insight "Umbria Connect is a natural extension of our blogosphere segmentation capabilities," said Janet Eden-Harris, CEO, Umbria Inc. "This new offering enables us to support our clients close the loop on the blogosphere research and put the analysis to work in their individual outreach campaigns." Several of Umbria's clients across various market segments have had exclusive access to Umbria Connect over the past several months, and now Umbria is offering this data to any interested organizations. More information can be found on Umbria's Web site at http://www.umbrialistens.com/products/connect.php. About Umbria, Inc. Umbria is unique in its ability to assess both what is being said, and who is doing the speaking in the online world. Umbria's patent-pending technology enables the company to classify posts and estimate gender and age of the speaker, as well as rapidly identify and eliminate bogus spam posts. Umbria analyzes voices of the online community by using proprietary Natural Language Processing and machine learning algorithms to dissect the who, what and why of online opinion, offering in-depth insights for some of the world's leading brands, including Verizon, IBM, Real Networks, France Telecom, Wild Oats and many others. For more information on Umbria, please visit http://www.umbrialistens.com. ###]]> DEB KELLER Umbria Connects Marketers with Bloggers Through New Research Offering blog research and consumer generated media (CGM) for market insight, today released Umbria Connect™, a service that provides URL source lists to companies eager to connect with individual bloggers who are passionately blogging on topics of high interest. Umbria Connect gathers input from publicly available CGM sources to locate individual bloggers writing about topics or themes of interest to marketers. Umbria then sells the blog URLs in blocks of 25 on a subscription basis - with either monthly or quarterly updates - to help marketers engage with this important and constantly evolving audience. Clients can use Umbria Connect to: o Seed a community of passionate supporters for: - Product/feature attitudes and usage trends o Word-of-mouth campaigns o Test marketing and advertising concepts and positioning o Test receptivity and feedback to product ideas, new applications, and/or product line extensions - Build custom marketing panels that provide objective feedback - Gather information on competitive perceptions and insight "Umbria Connect is a natural extension of our blogosphere segmentation capabilities," said Janet Eden-Harris, CEO, Umbria Inc. "This new offering enables us to support our clients close the loop on the blogosphere research and put the analysis to work in their individual outreach campaigns." Several of Umbria's clients across various market segments have had exclusive access to Umbria Connect over the past several months, and now Umbria is offering this data to any interested organizations. More information can be found on Umbria's Web site at http://www.umbrialistens.com/products/connect.php. About Umbria, Inc. Umbria is unique in its ability to assess both what is being said, and who is doing the speaking in the online world. Umbria's patent-pending technology enables the company to classify posts and estimate gender and age of the speaker, as well as rapidly identify and eliminate bogus spam posts. Umbria analyzes voices of the online community by using proprietary Natural Language Processing and machine learning algorithms to dissect the who, what and why of online opinion, offering in-depth insights for some of the world's leading brands, including Verizon, IBM, Real Networks, France Telecom, Wild Oats and many others. For more information on Umbria, please visit http://www.umbrialistens.com. ###]]> 00:15:00 no http://www.prweb.com/releases/2006/11/prweb478359.htm http://www.prweb.com/releases/2006/11/prweb478359.htm Umbria captures consumer opinions on budding mobile entertainment medium in quarterly syndicated report. [PRWeb Nov 14, 2006] http://www.prweb.com/releases/2006/11/prweb478359.htm Mon, 20 Nov 2006 15:22:41 -0800 podcrew@extrahoop.com blog research and consumer generated media (CGM) for market insight, has released the first comprehensive look at mobile TV user demographics and habits, captured from online blogosphere conversations. Umbria is offering its syndicated Mobile TV reports on a subscription basis, including quarterly updates, to help marketers and other interested parties track this rapidly evolving market. The summer of 2006 may turn out to be the real genesis of mobile TV services. Online conversations about this emerging medium increased steadily in the blogosphere over the summer months and into the fall, underlining a growing interest and aligning with adoption rates. Key findings from the Q3 2006 report include: • Males posted two-thirds of the comments about mobile TV usage • TV shows and movies are the most commonly cited mobile TV content viewed on handhelds • Bloggers are more likely to download mobile TV content versus view it in real time • Online conversations about mobile TV range fairly equally across all age groups, from Baby Boomers (aged 45 - 62) to Generation X (aged 30 - 45) to Generation Y (aged 15 - 30) • Bloggers prefer dedicated media devices by a wide margin over using multi-purpose handhelds such as cell phones, PDAs and smart phones • Cost is the most significant barrier to mobile TV adoption, according to bloggers "The blogosphere is a powerful medium for obtaining an early, qualitative read on trends and attitudes," said Janet Eden-Harris, Umbria CEO. "Our study confirms a growing market of sophisticated consumers embracing downloadable entertainment, and this group is eager to chat online and share opinions." Umbria's Mobile TV Report is now available. Highlights of the study and ordering information can be found by emailing info@umbrialistens.com Umbria is unique in its ability to assess both what is being said, and who is doing the speaking in the online world. Umbria's patent-pending technology enables the company to classify posts and estimate gender and age of the speaker, as well as rapidly identify and eliminate bogus spam posts. About Umbria, Inc. Umbria is a marketing intelligence company that analyzes the unaided opinions, perceptions, attitudes and behaviors of the online world (comprised of blogs, message boards, Usenet, product review sites, etc.) and distills it into actionable insights about companies, brands, products, people and issues. Umbria analyzes voices of the online community by using proprietary Natural Language Processing and machine learning algorithms to dissect the who, what and why of online opinion, offering in-depth insights for some of the world's leading brands, including Verizon, IBM, Real Networks, France Telecom and many others. For more information on Umbria, please visit www.umbrialistens.com. ###]]> DEB KELLER Umbria Dials Into Mobile TV Viewing with Industry's First Blog Research blog research and consumer generated media (CGM) for market insight, has released the first comprehensive look at mobile TV user demographics and habits, captured from online blogosphere conversations. Umbria is offering its syndicated Mobile TV reports on a subscription basis, including quarterly updates, to help marketers and other interested parties track this rapidly evolving market. The summer of 2006 may turn out to be the real genesis of mobile TV services. Online conversations about this emerging medium increased steadily in the blogosphere over the summer months and into the fall, underlining a growing interest and aligning with adoption rates. Key findings from the Q3 2006 report include: • Males posted two-thirds of the comments about mobile TV usage • TV shows and movies are the most commonly cited mobile TV content viewed on handhelds • Bloggers are more likely to download mobile TV content versus view it in real time • Online conversations about mobile TV range fairly equally across all age groups, from Baby Boomers (aged 45 - 62) to Generation X (aged 30 - 45) to Generation Y (aged 15 - 30) • Bloggers prefer dedicated media devices by a wide margin over using multi-purpose handhelds such as cell phones, PDAs and smart phones • Cost is the most significant barrier to mobile TV adoption, according to bloggers "The blogosphere is a powerful medium for obtaining an early, qualitative read on trends and attitudes," said Janet Eden-Harris, Umbria CEO. "Our study confirms a growing market of sophisticated consumers embracing downloadable entertainment, and this group is eager to chat online and share opinions." Umbria's Mobile TV Report is now available. Highlights of the study and ordering information can be found by emailing info@umbrialistens.com Umbria is unique in its ability to assess both what is being said, and who is doing the speaking in the online world. Umbria's patent-pending technology enables the company to classify posts and estimate gender and age of the speaker, as well as rapidly identify and eliminate bogus spam posts. About Umbria, Inc. Umbria is a marketing intelligence company that analyzes the unaided opinions, perceptions, attitudes and behaviors of the online world (comprised of blogs, message boards, Usenet, product review sites, etc.) and distills it into actionable insights about companies, brands, products, people and issues. Umbria analyzes voices of the online community by using proprietary Natural Language Processing and machine learning algorithms to dissect the who, what and why of online opinion, offering in-depth insights for some of the world's leading brands, including Verizon, IBM, Real Networks, France Telecom and many others. For more information on Umbria, please visit www.umbrialistens.com. ###]]> 00:15:00 no http://www.prweb.com/releases/2006/9/prweb443365.htm http://www.prweb.com/releases/2006/9/prweb443365.htm Umbria blogosphere analytics used to track and analyze consumer opinions about organic food shopping. [PRWeb Sep 27, 2006] http://www.prweb.com/releases/2006/9/prweb443365.htm Thu, 28 Sep 2006 16:55:13 -0700 podcrew@extrahoop.com blog research and consumer generated media (CGM) for market insight, today released results of its Q2 study of consumer attitudes and trends in organic food purchasing. Key insights show that health benefits, taste and the effect on the environment are the most important reasons bloggers cite for buying organic. Health and wellness issues are a popular discussion among bloggers. Notable in this recent study was the dominance and passion of female bloggers across all age groups for this topic, driven most markedly by Gen Y females . Bloggers in demographic segment talked about the attraction of organic retailers offering luxury items such as premium juices and prepared sushi. They also discussed how in-store free samples often brought them to the store and had them return. Other insights included: * Health benefits are the most commonly cited reasons for buying organic products * Taste and appeal of the products was the second most commonly discussed motivation for consumers * The effect on the environment and buying locally was the third major theme among bloggers discussing organic food purchases * Consumers blogging about organic foods are also concerned with animal welfare, specifically ducks being raised for foie gras, ethical issues around the catching of wild seafood and treatment of cows. * The organic movement is gaining force with pet owners as well. Some owners mention purchasing natural/organic pet food, even though it costs more than traditional pet food. * Whole Foods dominates blogosphere conversations as a retailer, cited in 3 out of 4 mentions of organic retailers; Wild Oats follows with more than 1 out of 10 mentions * Wal-Mart spiked conversation in June with its announcement of its entry into organics, but few bloggers talked about buying from them * Safeway garnered just 4% of the conversation in Q2, but appears to be growing in awareness; Trader Joe’s was also mentioned frequently for its affordable and tasty organic products “We are passionate about our health and wellness, and that passion can be found in discussions throughout the blogosphere,” said Janet Eden-Harris, Umbria CEO. “This study confirms that there is a growing market of sophisticated consumers for organic products, and they are not shy in talking about what they want.” Highlights of the study can be found on Umbria’s website at http://www.umbrialistens.com. Umbria is unique in its ability to assess both what is being said, and who is doing the speaking in the online world. Umbria’s patent-pending technology enables the company to classify posts and estimate gender and age of the speaker, as well as rapidly identify and eliminate blog spam posts. About Umbria, Inc. Umbria is a marketing intelligence company that analyzes the unaided opinions, perceptions, attitudes and behaviors of the online world (comprised of blogs, message boards, Usenet, product review sites, etc.) and distills it into... To read the press release in full goto http://www.prweb.com/releases/2006/9/prweb443365.htm]]> Deb Keller Umbria Releases Blog Research on Organic Food Purchasing Behavior and Attitudes blog research and consumer generated media (CGM) for market insight, today released results of its Q2 study of consumer attitudes and trends in organic food purchasing. Key insights show that health benefits, taste and the effect on the environment are the most important reasons bloggers cite for buying organic. Health and wellness issues are a popular discussion among bloggers. Notable in this recent study was the dominance and passion of female bloggers across all age groups for this topic, driven most markedly by Gen Y females . Bloggers in demographic segment talked about the attraction of organic retailers offering luxury items such as premium juices and prepared sushi. They also discussed how in-store free samples often brought them to the store and had them return. Other insights included: * Health benefits are the most commonly cited reasons for buying organic products * Taste and appeal of the products was the second most commonly discussed motivation for consumers * The effect on the environment and buying locally was the third major theme among bloggers discussing organic food purchases * Consumers blogging about organic foods are also concerned with animal welfare, specifically ducks being raised for foie gras, ethical issues around the catching of wild seafood and treatment of cows. * The organic movement is gaining force with pet owners as well. Some owners mention purchasing natural/organic pet food, even though it costs more than traditional pet food. * Whole Foods dominates blogosphere conversations as a retailer, cited in 3 out of 4 mentions of organic retailers; Wild Oats follows with more than 1 out of 10 mentions * Wal-Mart spiked conversation in June with its announcement of its entry into organics, but few bloggers talked about buying from them * Safeway garnered just 4% of the conversation in Q2, but appears to be growing in awareness; Trader Joe’s was also mentioned frequently for its affordable and tasty organic products “We are passionate about our health and wellness, and that passion can be found in discussions throughout the blogosphere,” said Janet Eden-Harris, Umbria CEO. “This study confirms that there is a growing market of sophisticated consumers for organic products, and they are not shy in talking about what they want.” Highlights of the study can be found on Umbria’s website at http://www.umbrialistens.com. Umbria is unique in its ability to assess both what is being said, and who is doing the speaking in the online world. Umbria’s patent-pending technology enables the company to classify posts and estimate gender and age of the speaker, as well as rapidly identify and eliminate blog spam posts. About Umbria, Inc. Umbria is a marketing intelligence company that analyzes the unaided opinions, perceptions, attitudes and behaviors of the online world (comprised of blogs, message boards, Usenet, product review sites, etc.) and distills it into... To read the press release in full goto http://www.prweb.com/releases/2006/9/prweb443365.htm]]> 00:15:00 no http://www.prweb.com/releases/brand-monitoring/blog-analysis/prweb438938.htm http://www.prweb.com/releases/brand-monitoring/blog-analysis/prweb438938.htm Umbria is named a "strong performer" in a report on brand monitoring by an independent research firm. The report cites Umbria’s unique ability to segment blogosphere authors by age and gender and states that Umbria "is a good fit for buyers who seek insight on key consumer segments and want to focus on consumer-generated content." [PRWeb Sep 18, 2006] http://www.prweb.com/releases/brand-monitoring/blog-analysis/prweb438938.htm Wed, 20 Sep 2006 10:49:01 -0700 podcrew@extrahoop.com word of mouth programs.” “The emerging field of consumer-generated media, or CGM, is one of the most exciting developments in marketing and market research in decades,” said Janet Eden-Harris, CEO of Umbria. “With millions of customers posting to blogs and online forums, we have an unprecedented opportunity to understand what they truly want—in their own words.” Umbria is unique in its ability to assess both what is being said, and who is doing the speaking in the online world. Umbria’s patent-pending technology enables the company to classify posts and estimate gender and age of the speaker, as well as rapidly identify and eliminate spam blog posts. About Umbria, Inc. Umbria is a marketing intelligence company that analyzes the unaided opinions, perceptions, attitudes and behaviors of the online world (comprised of blogs, message boards, Usenet, product review sites, etc.) and distills it into actionable insights about companies, brands, products, people and issues. Umbria analyzes voices of the online community by using proprietary Natural Language Processing and machine learning algorithms to dissect the who, what and why of online opinion, offering in-depth insights for some of the world’s leading brands, including Verizon, IBM, Microsoft, Wild Oats and many others. For more information on Umbria, please visit www.umbrialistens.com. ###]]> Carter Coleman Umbria Delivers Segmentation-Focused Brand Monitoring word of mouth programs.” “The emerging field of consumer-generated media, or CGM, is one of the most exciting developments in marketing and market research in decades,” said Janet Eden-Harris, CEO of Umbria. “With millions of customers posting to blogs and online forums, we have an unprecedented opportunity to understand what they truly want—in their own words.” Umbria is unique in its ability to assess both what is being said, and who is doing the speaking in the online world. Umbria’s patent-pending technology enables the company to classify posts and estimate gender and age of the speaker, as well as rapidly identify and eliminate spam blog posts. About Umbria, Inc. Umbria is a marketing intelligence company that analyzes the unaided opinions, perceptions, attitudes and behaviors of the online world (comprised of blogs, message boards, Usenet, product review sites, etc.) and distills it into actionable insights about companies, brands, products, people and issues. Umbria analyzes voices of the online community by using proprietary Natural Language Processing and machine learning algorithms to dissect the who, what and why of online opinion, offering in-depth insights for some of the world’s leading brands, including Verizon, IBM, Microsoft, Wild Oats and many others. For more information on Umbria, please visit www.umbrialistens.com. ###]]> 00:15:00 no