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        <title>A Top 30 Stream of Rebecca Scanlan Press Releases (in OGG format) via PRWeb</title>
        <link>http://www.prwebpodcast.com</link>
        <description>A Top 30 Stream of Rebecca Scanlan Press Releases (in OGG format) via PRWeb</description>
        <managingEditor>podEditor@emediawire.com (PRWeb)</managingEditor>
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        <pubDate>Sun, 05 Jul 2009 01:53:47 -0700</pubDate>
        <category>Rebecca Scanlan</category>
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        <itunes:subtitle>A Top 30 Stream of Rebecca Scanlan Press Releases (in OGG format) via PRWeb</itunes:subtitle>
        <itunes:summary>A Top 30 Stream of Rebecca Scanlan Press Releases (in OGG format) via PRWeb</itunes:summary>
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          <itunes:email>podEditor@emediawire.com</itunes:email>
          <itunes:name>PR Web</itunes:name>
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        <itunes:author>PRWeb</itunes:author>
        <itunes:category text="Rebecca Scanlan" />
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                        <title>Embarcadero&#039;s New Java and Database Performance Optimization Offerings Detect, Fix, and Prevent System Performance Issues </title>
                        <link>http://www.prweb.com/releases/developer/database/prweb2295344.htm</link>
                        <comments>http://www.prweb.com/releases/developer/database/prweb2295344.htm</comments>
                        <description>New and Enhanced Products Allow Companies to Quickly Find, Diagnose and Fix Performance Issues, While Extending the Life of Current Hardware Investments. [PRWeb Apr 8, 2009]</description>
                        <guid>http://www.prweb.com/releases/developer/database/prweb2295344.htm</guid>
                        <pubDate>Tue, 07 Apr 2009 10:56:29 -0700</pubDate>
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                        <content:encoded><![CDATA[San Francisco (PRWEB) April 8, 2009 -- Embarcadero Technologies, a <a href="http://www.embarcadero.com/products/" onclick="linkClick( this.href );"  target="_blank" title="database tools">database tools</a> and <a href="http://www.embarcadero.com/products/" onclick="linkClick( this.href );"  target="_blank" title="developer software">developer software</a> company, today announced a set of new and enhanced performance optimization tools to help companies detect, fix and prevent a range of costly software errors that will improve the performance, availability and scalability of software systems. These tools include J Optimizer 2009 for Java profiling and optimization, DB Optimizer 1.5 for SQL profiling and tuning, and Performance Center for automated 24/7 database monitoring. 



These complementary <a href="http://www.embarcadero.com/solutions/performance_optimization.php" onclick="linkClick( this.href );"  target="_blank" title="performance optimization tools">performance optimization tools</a> enable the profiling and fine-tuning of Java and SQL code from the Java application layer down to the database layer, facilitating code development and detection of issues before an application or database query goes into production. They also help customers quickly diagnose and fix performance issues within live production systems, enabling them to improve application and database performance, thereby extending the life of existing hardware investments. Performance Center, serves as a 24/7 &quot;watchdog&quot; to monitor production database systems and pinpoint problems impacting performance and scalability. This enables customers to set-up automated performance monitoring and preventative actions ensuring production system performance and service levels are met. 

There is a two-fold value to this approach to optimization, according to Michael Swindell, vice president of products, Embarcadero. &quot;An ounce of prevention is worth a pound of cure, so finding and fixing performance problems earlier in the application and database development lifecycles is far more cost effective than fixing issues downstream. And by combining dynamic code profiling with automated performance monitoring, customers can also capture and diagnose performance problems as they occur in production, automatically addressing conditions that may adversely affect deployed business-critical systems.&quot;

Debuting J Optimizer 2009
J Optimizeris a next-generation Java profiling and error-checking tool based on the Optimizeit technology and development teams that Embarcadero acquired from Borland Software in 2008. J Optimizer enables Java developers to isolate and resolve performance issues during the development of Java programs and Java EE applications. With J Optimizer, developers can profile memory and CPU usage, display real-time threading information and determine which parts of the code are executed, all down to the line-level detail. J Optimizer also includes the Request Analyzer to track performance bottlenecks at the JDBC, JMS, JNDI, JSP, EJB, CCI and Web services level.

DB Optimizer 1.5
DB Optimizer 1.5 is the newest version of Embarcadero&#039;s SQL profiling and tuning IDE. DB Optimizer maximizes database and application performance by enabling DBAs and developers to quickly discover, diagnose, and optimize poor-performing SQL. DB Optimizer 1.5 builds upon the 1.0 version of the SQL profiling and tuning tool with new features such as continuous profiling, full multi-platform support, a revamped interface and full Unicode support. 

Performance Center
Embarcadero Performance Center is an award-winning 24x7 <a... To read the press release in full goto http://www.prweb.com/releases/developer/database/prweb2295344.htm]]></content:encoded>
                        <itunes:author>Jennifer Jansky</itunes:author>
                        <itunes:subtitle>Embarcadero&#039;s New Java and Database Performance Optimization Offerings Detect, Fix, and Prevent System Performance Issues </itunes:subtitle>
                        <itunes:summary><![CDATA[San Francisco (PRWEB) April 8, 2009 -- Embarcadero Technologies, a <a href="http://www.embarcadero.com/products/" onclick="linkClick( this.href );"  target="_blank" title="database tools">database tools</a> and <a href="http://www.embarcadero.com/products/" onclick="linkClick( this.href );"  target="_blank" title="developer software">developer software</a> company, today announced a set of new and enhanced performance optimization tools to help companies detect, fix and prevent a range of costly software errors that will improve the performance, availability and scalability of software systems. These tools include J Optimizer 2009 for Java profiling and optimization, DB Optimizer 1.5 for SQL profiling and tuning, and Performance Center for automated 24/7 database monitoring. 



These complementary <a href="http://www.embarcadero.com/solutions/performance_optimization.php" onclick="linkClick( this.href );"  target="_blank" title="performance optimization tools">performance optimization tools</a> enable the profiling and fine-tuning of Java and SQL code from the Java application layer down to the database layer, facilitating code development and detection of issues before an application or database query goes into production. They also help customers quickly diagnose and fix performance issues within live production systems, enabling them to improve application and database performance, thereby extending the life of existing hardware investments. Performance Center, serves as a 24/7 &quot;watchdog&quot; to monitor production database systems and pinpoint problems impacting performance and scalability. This enables customers to set-up automated performance monitoring and preventative actions ensuring production system performance and service levels are met. 

There is a two-fold value to this approach to optimization, according to Michael Swindell, vice president of products, Embarcadero. &quot;An ounce of prevention is worth a pound of cure, so finding and fixing performance problems earlier in the application and database development lifecycles is far more cost effective than fixing issues downstream. And by combining dynamic code profiling with automated performance monitoring, customers can also capture and diagnose performance problems as they occur in production, automatically addressing conditions that may adversely affect deployed business-critical systems.&quot;

Debuting J Optimizer 2009
J Optimizeris a next-generation Java profiling and error-checking tool based on the Optimizeit technology and development teams that Embarcadero acquired from Borland Software in 2008. J Optimizer enables Java developers to isolate and resolve performance issues during the development of Java programs and Java EE applications. With J Optimizer, developers can profile memory and CPU usage, display real-time threading information and determine which parts of the code are executed, all down to the line-level detail. J Optimizer also includes the Request Analyzer to track performance bottlenecks at the JDBC, JMS, JNDI, JSP, EJB, CCI and Web services level.

DB Optimizer 1.5
DB Optimizer 1.5 is the newest version of Embarcadero&#039;s SQL profiling and tuning IDE. DB Optimizer maximizes database and application performance by enabling DBAs and developers to quickly discover, diagnose, and optimize poor-performing SQL. DB Optimizer 1.5 builds upon the 1.0 version of the SQL profiling and tuning tool with new features such as continuous profiling, full multi-platform support, a revamped interface and full Unicode support. 

Performance Center
Embarcadero Performance Center is an award-winning 24x7 <a... To read the press release in full goto http://www.prweb.com/releases/developer/database/prweb2295344.htm]]></itunes:summary>

                        <itunes:category text="Business" /><itunes:category text="Technology" /><itunes:category text="Technology">
        <itunes:category text=" Tech News" />
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                        <title>BootB Launches Advertising Campaign and Reveals $100,000 Winner </title>
                        <link>http://www.prweb.com/releases/2008/5/prweb858984.htm</link>
                        <comments>http://www.prweb.com/releases/2008/5/prweb858984.htm</comments>
                        <description>Telecom professional in India submits winning ad concept [PRWeb May 20, 2008]</description>
                        <guid>http://www.prweb.com/releases/2008/5/prweb858984.htm</guid>
                        <pubDate>Thu, 17 Apr 2008 15:03:47 -0700</pubDate>
                        <author>podcrew@extrahoop.com</author>
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                        <content:encoded><![CDATA[Denver (PRWEB) May 20, 2008 -- BootB, an online marketplace dedicated to revolutionizing the advertising industry, today launched its print and online ad campaign in the United States based on the creative concept submitted by Naveen Iyengar of Bangalor, India. After reviewing 322 submissions from 67 countries, BootB awarded $100,000 to Iyengar for his imaginative concept, which depicts ideas being juiced from a creative brain. Visit <a href="http://www.BootB.com" onclick="linkClick( this.href );"  target="_blank">www.BootB.com</a> to view a sample ad.

BootB posted its own brief with the goal of developing an ad campaign to attract companies with creative needs and individuals with imaginative flair. The winner, Iyengar, found BootB an ideal medium to channel his creative ideas. He is the founder of Unicel Technologies, a telecommunications and mobile phone operator, and has a master&#039;s degree in business.  He describes creativity as an inherent part of his nature.

&quot;I toiled on this idea during breaks at the office and at home in my off-hours and the entire creative process was really fun and a stress buster compared with my corporate life,&quot; said Iyengar. &quot;This project gave me space, identity, freedom and gratification, and the best part was that I could be my best or worst and there was no one to judge the process. The money is a fantastic bonus and I&#039;m already thinking about ways to spend it.&quot;

BootB works as an online marketplace that allows anyone anywhere to respond to the creative briefs posted by major companies and to be paid professional fees for their ideas. Since the company launched in January 2008, more than 7,500 people in 112 countries have registered on <a href="http://www.BootB.com" onclick="linkClick( this.href );"  target="_blank">www.BootB.com</a> to view ad briefs and submit their ideas. To service the global marketplace, BootB operates in 12 languages.

CEO Pier Ludovico Bancale, an international marketing and advertising veteran, founded BootB based on a vision to revolutionize the advertising community by eliminating geographic barriers and giving those with creative talent an outlet to express themselves. 

&quot;This is a great example of how BootB is intended to work -- completely absent of geographical boundaries,&quot; said Bancale. &quot;BootB serves as a worldwide melting pot of originality. We allow any organization to solicit creative ideas and choose the best concepts submitted by people of all ages and all cultures from around the globe.&quot;

In less than five months since BootB was established, several well-known companies have utilized the power of BootB spanning the United Kingdom (Reckitt-Benckiser), Denmark (Lego), France (Peugeot, Auchan), Russia (Abrau-Durso), India (PVM), Italy (Ferrero, Mondadori, Gancia), Switzerland (Unicef) and the United States (Disney, PMI). Winning submissions have been posted by creative brains located in Belgium, Brazil, France, Italy, Russia, Ukraine and the United States. 

PRESS CONTACT: For more information about BootB or to schedule an interview with BootB CEO Pier Ludovico Bancale or with the BootB brief winner, Naveen Iyengar, please contact Michelle Chase at +1.303.284.8440/ michelle @ chasecomm.net, or Rebecca Scanlan at +1.303.733.0328/ rebecca @ chasecomm.net.

# # #]]></content:encoded>
                        <itunes:author>Michelle Chase</itunes:author>
                        <itunes:subtitle>BootB Launches Advertising Campaign and Reveals $100,000 Winner </itunes:subtitle>
                        <itunes:summary><![CDATA[Denver (PRWEB) May 20, 2008 -- BootB, an online marketplace dedicated to revolutionizing the advertising industry, today launched its print and online ad campaign in the United States based on the creative concept submitted by Naveen Iyengar of Bangalor, India. After reviewing 322 submissions from 67 countries, BootB awarded $100,000 to Iyengar for his imaginative concept, which depicts ideas being juiced from a creative brain. Visit <a href="http://www.BootB.com" onclick="linkClick( this.href );"  target="_blank">www.BootB.com</a> to view a sample ad.

BootB posted its own brief with the goal of developing an ad campaign to attract companies with creative needs and individuals with imaginative flair. The winner, Iyengar, found BootB an ideal medium to channel his creative ideas. He is the founder of Unicel Technologies, a telecommunications and mobile phone operator, and has a master&#039;s degree in business.  He describes creativity as an inherent part of his nature.

&quot;I toiled on this idea during breaks at the office and at home in my off-hours and the entire creative process was really fun and a stress buster compared with my corporate life,&quot; said Iyengar. &quot;This project gave me space, identity, freedom and gratification, and the best part was that I could be my best or worst and there was no one to judge the process. The money is a fantastic bonus and I&#039;m already thinking about ways to spend it.&quot;

BootB works as an online marketplace that allows anyone anywhere to respond to the creative briefs posted by major companies and to be paid professional fees for their ideas. Since the company launched in January 2008, more than 7,500 people in 112 countries have registered on <a href="http://www.BootB.com" onclick="linkClick( this.href );"  target="_blank">www.BootB.com</a> to view ad briefs and submit their ideas. To service the global marketplace, BootB operates in 12 languages.

CEO Pier Ludovico Bancale, an international marketing and advertising veteran, founded BootB based on a vision to revolutionize the advertising community by eliminating geographic barriers and giving those with creative talent an outlet to express themselves. 

&quot;This is a great example of how BootB is intended to work -- completely absent of geographical boundaries,&quot; said Bancale. &quot;BootB serves as a worldwide melting pot of originality. We allow any organization to solicit creative ideas and choose the best concepts submitted by people of all ages and all cultures from around the globe.&quot;

In less than five months since BootB was established, several well-known companies have utilized the power of BootB spanning the United Kingdom (Reckitt-Benckiser), Denmark (Lego), France (Peugeot, Auchan), Russia (Abrau-Durso), India (PVM), Italy (Ferrero, Mondadori, Gancia), Switzerland (Unicef) and the United States (Disney, PMI). Winning submissions have been posted by creative brains located in Belgium, Brazil, France, Italy, Russia, Ukraine and the United States. 

PRESS CONTACT: For more information about BootB or to schedule an interview with BootB CEO Pier Ludovico Bancale or with the BootB brief winner, Naveen Iyengar, please contact Michelle Chase at +1.303.284.8440/ michelle @ chasecomm.net, or Rebecca Scanlan at +1.303.733.0328/ rebecca @ chasecomm.net.

# # #]]></itunes:summary>

                        <itunes:category text="Technology">
        <itunes:category text=" Tech News" />
          </itunes:category><itunes:category text="Technology" /><itunes:category text="Business">
        <itunes:category text=" Management &amp; Marketing" />
          </itunes:category><itunes:category text="Business" />

                        <itunes:duration>00:15:00</itunes:duration>
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                        <title>IdentityMine&#039;s News Reader Application Empowers Publishers to Redefine the Reading Experience</title>
                        <link>http://www.prweb.com/releases/2007/2/prweb506903.htm</link>
                        <comments>http://www.prweb.com/releases/2007/2/prweb506903.htm</comments>
                        <description>Readers of the Seattle Post-Intelligencer (P-I) now have a more intuitive and reader-friendly way to read the publication&#039;s content, thanks to customized digital &quot;news reader&quot; application created by IdentityMine, an interactive design and development firm. The new P-I Reader is a PC-based application that allows consumers to view published material in a digital format that emulates the look and feel of its print edition. Users can connect to the Internet and synchronize the latest news from the publication to their desktops, and since the content resides locally, it can then be viewed whether or not a computer is connected to the Internet. [PRWeb Feb 22, 2007]</description>
                        <guid>http://www.prweb.com/releases/2007/2/prweb506903.htm</guid>
                        <pubDate>Fri, 23 Feb 2007 16:42:05 -0800</pubDate>
                        <author>podcrew@extrahoop.com</author>
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                        <content:encoded><![CDATA[Tacoma, Wash. (PRWeb) February 22, 2007 -- Readers of the Seattle Post-Intelligencer (P-I) now have a more intuitive and reader-friendly way to read the publication&#039;s content, thanks to customized digital &quot;news reader&quot; application created by IdentityMine, an interactive design and development firm. 

The new P-I Reader is a PC-based application that allows consumers to view published material in a digital format that emulates the look and feel of its print edition. Users running Microsoft Windows XP or Windows Vista can connect to the Internet and synchronize the latest news from the publication to their desktops, and since the content resides locally, it can then be viewed whether or not a computer is connected to the Internet. 

For newspaper and magazine publishers, this technology bridges the gap between the personal reading experience of print and the ubiquitous and interactive nature of the Web. What&#039;s more, IdentityMine can rapidly develop a customer reader application like this for nearly any publication hoping to respond quickly to changing reader preferences. The P-I Reader was developed in about one month.

For advertisers, news readers provide an advanced ad delivery method that far surpasses current Web-based advertising technologies. Through the readers, advertisers can gain multiple new opportunities to provide rich, interactive and immersive advertisements during the reading experience. These advertisements can provide proper and effective advertising placement, no matter the size of the window, so advertisers can be confident that their ads are visible and optimally presented.

&quot;Publishers are searching for innovative tools to help them stand out in the growing universe of news and information outlets,&quot; said Chad Brown, senior vice president of product and services for IdentityMine. &quot;The news reader experience opens the door to a medium that entices readers with its familiar interface and encourages them to explore the publication&#039;s interactive content and advertisements.&quot;
 
IdentityMine developed a news reader application using the Microsoft Windows Presentation Foundation programming platform, a component of the Microsoft .NET Framework 3.0 for Windows XP and Windows Vista. IdentityMine then applied its strong creative design and interactive development expertise to customize the application to represent the distinct Seattle Post-Intelligencer brand. More information can be found at <a href="http://www.identitymine.com/readers" onclick="linkClick( this.href );"  target="_blank">www.identitymine.com/readers</a>.

The P-I Reader delivers a sampling of the content available in the Seattle Post-Intelligencer and on seattlepi.com. With the news reader application, users can download an entire day&#039;s edition worth of content in approximately two minutes using a broadband connection. Users of Windows Vista can stay even more current on the Seattle Post-Intelligencer&#039;s headlines by downloading the Windows Vista Sidebar application - known as a gadget - which feeds top news to the P-I Reader every 10 minutes. 

&quot;This reader delivers a P-I reading experience for on-the-go readers interested in accessing content anywhere, anytime and on their terms,&quot; said Roger Oglesby, editor and publisher of the Seattle Post-Intelligencer. &quot;IdentityMine was a key player in the development of this application. IdentityMine&#039;s software development skills and quick response made it possible to create this product in a very short timeframe.&quot;

Some of the numerous reader-focused features of the P-I Reader include:

&#183;	Content on the go: Users can connect to the... To read the press release in full goto http://www.prweb.com/releases/2007/2/prweb506903.htm]]></content:encoded>
                        <itunes:author>Jennifer Jansky</itunes:author>
                        <itunes:subtitle>IdentityMine&#039;s News Reader Application Empowers Publishers to Redefine the Reading Experience</itunes:subtitle>
                        <itunes:summary><![CDATA[Tacoma, Wash. (PRWeb) February 22, 2007 -- Readers of the Seattle Post-Intelligencer (P-I) now have a more intuitive and reader-friendly way to read the publication&#039;s content, thanks to customized digital &quot;news reader&quot; application created by IdentityMine, an interactive design and development firm. 

The new P-I Reader is a PC-based application that allows consumers to view published material in a digital format that emulates the look and feel of its print edition. Users running Microsoft Windows XP or Windows Vista can connect to the Internet and synchronize the latest news from the publication to their desktops, and since the content resides locally, it can then be viewed whether or not a computer is connected to the Internet. 

For newspaper and magazine publishers, this technology bridges the gap between the personal reading experience of print and the ubiquitous and interactive nature of the Web. What&#039;s more, IdentityMine can rapidly develop a customer reader application like this for nearly any publication hoping to respond quickly to changing reader preferences. The P-I Reader was developed in about one month.

For advertisers, news readers provide an advanced ad delivery method that far surpasses current Web-based advertising technologies. Through the readers, advertisers can gain multiple new opportunities to provide rich, interactive and immersive advertisements during the reading experience. These advertisements can provide proper and effective advertising placement, no matter the size of the window, so advertisers can be confident that their ads are visible and optimally presented.

&quot;Publishers are searching for innovative tools to help them stand out in the growing universe of news and information outlets,&quot; said Chad Brown, senior vice president of product and services for IdentityMine. &quot;The news reader experience opens the door to a medium that entices readers with its familiar interface and encourages them to explore the publication&#039;s interactive content and advertisements.&quot;
 
IdentityMine developed a news reader application using the Microsoft Windows Presentation Foundation programming platform, a component of the Microsoft .NET Framework 3.0 for Windows XP and Windows Vista. IdentityMine then applied its strong creative design and interactive development expertise to customize the application to represent the distinct Seattle Post-Intelligencer brand. More information can be found at <a href="http://www.identitymine.com/readers" onclick="linkClick( this.href );"  target="_blank">www.identitymine.com/readers</a>.

The P-I Reader delivers a sampling of the content available in the Seattle Post-Intelligencer and on seattlepi.com. With the news reader application, users can download an entire day&#039;s edition worth of content in approximately two minutes using a broadband connection. Users of Windows Vista can stay even more current on the Seattle Post-Intelligencer&#039;s headlines by downloading the Windows Vista Sidebar application - known as a gadget - which feeds top news to the P-I Reader every 10 minutes. 

&quot;This reader delivers a P-I reading experience for on-the-go readers interested in accessing content anywhere, anytime and on their terms,&quot; said Roger Oglesby, editor and publisher of the Seattle Post-Intelligencer. &quot;IdentityMine was a key player in the development of this application. IdentityMine&#039;s software development skills and quick response made it possible to create this product in a very short timeframe.&quot;

Some of the numerous reader-focused features of the P-I Reader include:

&#183;	Content on the go: Users can connect to the... To read the press release in full goto http://www.prweb.com/releases/2007/2/prweb506903.htm]]></itunes:summary>

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          </itunes:category><itunes:category text="Business">
        <itunes:category text=" Management &amp; Marketing" />
          </itunes:category><itunes:category text="Technology" /><itunes:category text="Technology">
        <itunes:category text=" Tech News" />
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