60 http://www.prwebpodcast.com A Top 30 Stream of Media Logic Press Releases (in OGG format) via PRWeb podEditor@emediawire.com (PRWeb) podMaster@emediawire.com Sat, 06 Sep 2008 00:14:24 -0700 Media Logic http://www.prweb.com/prwebrss.gif 130 49 http://prwebpodcast.com Copyright PRWeb International, Inc. en-us http://blogs.law.harvard.edu/tech/rss A Top 30 Stream of Media Logic Press Releases (in OGG format) via PRWeb A Top 30 Stream of Media Logic Press Releases (in OGG format) via PRWeb podEditor@emediawire.com PR Web PRWeb no http://www.prweb.com/releases/MediaLogic/SalesTools/prweb568444.htm http://www.prweb.com/releases/MediaLogic/SalesTools/prweb568444.htm Frontline, customer-facing employees are valuable assets and are the most important sales tools marketers have at their disposal. Media Logic's new paper is a must-read for marketing professionals who want to learn more about marketing through their employees and motivating them to make every customer interaction a prime sales opportunity. On the Frontline: Turning Your Employees into Advocates is now available for download at www.mlinc.com/employees. [PRWeb Nov 15, 2007] http://www.prweb.com/releases/MediaLogic/SalesTools/prweb568444.htm Tue, 13 Nov 2007 17:35:35 -0800 podcrew@extrahoop.com Media Logic, a BtoB Magazine top agency and top direct marketing firm, profiles how marketers can get the most out of their marketing efforts by utilizing all of their frontline employees as powerful sales tools to promote products and services. On the Frontline: Turning Your Employees into Advocates is now available for download at www.mlinc.com/employees. Companies often overlook that all frontline, customer-facing employees are valuable assets and are the most important sales tools marketers have at their disposal. Employees represent an organization's brand every time they talk to customers and each customer interaction is an excellent opportunity to proactively promote products and services. But before you can begin marketing through your employees, you must find unique ways to get employees excited, educated and fully engaged about your products and services. On the Frontline: Turning Your Employees into Advocates provides valuable insight about how to effectively communicate to customer-facing employees about the nuances of a new product or service offering. The paper also details how some leading financial service providers are already effectively implementing these tactics into their marketing plans with great success. "Smart marketers use every sales tool at their disposal and it's important that marketers view every interaction with a customer as an opportunity to cross-sell, up-sell and acquire new business," says Fred Ulrich, Account Supervisor at Media Logic. "Frontline employees offer prime marketing opportunities and should be viewed as an essential part of your marketing plan." Click here to listen to a podcast from Fred Ulrich as he talks about how to excite and engage your frontline employees. Download the Paper to Learn How to Excite and Engage Your Employees The seven-page, free paper On the Frontline: Turning Your Employees into Advocates is now available for download at www.mlinc.com/employees and offers insightful tips about how to market though your employees. If you are looking for ideas that you can use to make an immediate impact, Media Logic encourages you to take the agency for a test drive. Go to www.mlinc.com/testdrive and tell us about your specific challenge and we will provide you with a top-line list of real recommendations. About Media Logic: Media Logic is a strategic marketing and communications firm specializing in brand development, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, NY with a West Coast office in Oakland, CA. With annual capitalized billings in excess of $63 million, the agency provides marketing services for a wide range of industries. Consumer/financial services clients include Visa, Trans World Entertainment, MVP Health Care/Preferred Care, Wells Fargo, Penn Mutual, Chase, Wachovia and Capital One. Media Logic is ranked by... To read the press release in full goto http://www.prweb.com/releases/MediaLogic/SalesTools/prweb568444.htm]]> Renee Hewitt Turn Your Employees into Powerful Sales Tools for Greater Marketing Results Media Logic, a BtoB Magazine top agency and top direct marketing firm, profiles how marketers can get the most out of their marketing efforts by utilizing all of their frontline employees as powerful sales tools to promote products and services. On the Frontline: Turning Your Employees into Advocates is now available for download at www.mlinc.com/employees. Companies often overlook that all frontline, customer-facing employees are valuable assets and are the most important sales tools marketers have at their disposal. Employees represent an organization's brand every time they talk to customers and each customer interaction is an excellent opportunity to proactively promote products and services. But before you can begin marketing through your employees, you must find unique ways to get employees excited, educated and fully engaged about your products and services. On the Frontline: Turning Your Employees into Advocates provides valuable insight about how to effectively communicate to customer-facing employees about the nuances of a new product or service offering. The paper also details how some leading financial service providers are already effectively implementing these tactics into their marketing plans with great success. "Smart marketers use every sales tool at their disposal and it's important that marketers view every interaction with a customer as an opportunity to cross-sell, up-sell and acquire new business," says Fred Ulrich, Account Supervisor at Media Logic. "Frontline employees offer prime marketing opportunities and should be viewed as an essential part of your marketing plan." Click here to listen to a podcast from Fred Ulrich as he talks about how to excite and engage your frontline employees. Download the Paper to Learn How to Excite and Engage Your Employees The seven-page, free paper On the Frontline: Turning Your Employees into Advocates is now available for download at www.mlinc.com/employees and offers insightful tips about how to market though your employees. If you are looking for ideas that you can use to make an immediate impact, Media Logic encourages you to take the agency for a test drive. Go to www.mlinc.com/testdrive and tell us about your specific challenge and we will provide you with a top-line list of real recommendations. About Media Logic: Media Logic is a strategic marketing and communications firm specializing in brand development, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, NY with a West Coast office in Oakland, CA. With annual capitalized billings in excess of $63 million, the agency provides marketing services for a wide range of industries. Consumer/financial services clients include Visa, Trans World Entertainment, MVP Health Care/Preferred Care, Wells Fargo, Penn Mutual, Chase, Wachovia and Capital One. Media Logic is ranked by... To read the press release in full goto http://www.prweb.com/releases/MediaLogic/SalesTools/prweb568444.htm]]> 00:15:00 no http://www.prweb.com/releases/MediaLogic/CompetitiveIntelligence/prweb564124.htm http://www.prweb.com/releases/MediaLogic/CompetitiveIntelligence/prweb564124.htm Media Logic's new paper is a must-read for marketing professionals who want to turn competitive intelligence into a competitive edge. "Intelligent Marketing: Competitive Intelligence Can Help You Find Your Marketing Opportunity," is now available for download at www.mlinc.com/intel. [PRWeb Nov 1, 2007] http://www.prweb.com/releases/MediaLogic/CompetitiveIntelligence/prweb564124.htm Wed, 31 Oct 2007 09:42:33 -0700 podcrew@extrahoop.com Media Logic, a BtoB Magazine top marketing firm and top 50 direct marketing agency, offers insight to marketing professionals about how to capture and leverage marketing intelligence that helps illuminate the smartest and shortest path to continued sales success. Intelligent Marketing: Competitive Intelligence Can Help You Find Your Marketing Opportunity is now available for download at www.mlinc.com/intel. Surviving today's cutthroat environment requires marketers to define their organization's true opportunity - an ownable and differentiated space for their brand. Most companies already have a system in place that allows them to capture competitive intel, however, often this information is not actionable without the proper context and application. Intelligent Marketing: Competitive Intelligence Can Help You Find Your Marketing Opportunity is a must-read for marketing professionals who want to learn the steps they need to take to understand their ever-changing place in the market to make better marketing decisions for greater success. "Marketers are continually monitoring their industry for information that can potentially affect their company, products, services, suppliers and distributors, but this information alone is not marketing intelligence," says Phyllis Niner, senior account supervisor at Media Logic. "To create true intelligence, information must be interpreted, put into a marketing context and applied. The ultimate reward is a greater number of marketing successes resulting in a greater number of sales." Click here to listen to a podcast from Phyllis Niner as she discusses intelligent marketing and the role it plays to enhance sales success. Download the Paper Now and Learn How to Really Know the Competition The five-page, free paper Intelligent Marketing: Competitive Intelligence Can Help You Find Your Marketing Opportunity is now available for download at www.mlinc.com/intel and offers case studies profiling two industry-leading clients who have successfully used intelligent marketing to discover key points of differentiation, their markets and brand opportunities for competitive advantages in the marketplace. If you are a marketing professional looking for ideas that you can use to make an immediate impact, Media Logic encourages you to take the agency for a test drive. Go to www.mlinc.com/testdrive and tell us about your specific challenge and we will provide you with a top-line list of real recommendations. About Media Logic Media Logic is a strategic marketing and communications firm specializing in brand development, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, N.Y. with a West Coast office in Oakland, CA. With annual capitalized billings in excess of $63 million, the agency provides marketing services for a wide range of industries.... To read the press release in full goto http://www.prweb.com/releases/MediaLogic/CompetitiveIntelligence/prweb564124.htm]]> Renee Hewitt New Paper Helps Marketers Turn Competitive Intelligence into a Competitive Edge Media Logic, a BtoB Magazine top marketing firm and top 50 direct marketing agency, offers insight to marketing professionals about how to capture and leverage marketing intelligence that helps illuminate the smartest and shortest path to continued sales success. Intelligent Marketing: Competitive Intelligence Can Help You Find Your Marketing Opportunity is now available for download at www.mlinc.com/intel. Surviving today's cutthroat environment requires marketers to define their organization's true opportunity - an ownable and differentiated space for their brand. Most companies already have a system in place that allows them to capture competitive intel, however, often this information is not actionable without the proper context and application. Intelligent Marketing: Competitive Intelligence Can Help You Find Your Marketing Opportunity is a must-read for marketing professionals who want to learn the steps they need to take to understand their ever-changing place in the market to make better marketing decisions for greater success. "Marketers are continually monitoring their industry for information that can potentially affect their company, products, services, suppliers and distributors, but this information alone is not marketing intelligence," says Phyllis Niner, senior account supervisor at Media Logic. "To create true intelligence, information must be interpreted, put into a marketing context and applied. The ultimate reward is a greater number of marketing successes resulting in a greater number of sales." Click here to listen to a podcast from Phyllis Niner as she discusses intelligent marketing and the role it plays to enhance sales success. Download the Paper Now and Learn How to Really Know the Competition The five-page, free paper Intelligent Marketing: Competitive Intelligence Can Help You Find Your Marketing Opportunity is now available for download at www.mlinc.com/intel and offers case studies profiling two industry-leading clients who have successfully used intelligent marketing to discover key points of differentiation, their markets and brand opportunities for competitive advantages in the marketplace. If you are a marketing professional looking for ideas that you can use to make an immediate impact, Media Logic encourages you to take the agency for a test drive. Go to www.mlinc.com/testdrive and tell us about your specific challenge and we will provide you with a top-line list of real recommendations. About Media Logic Media Logic is a strategic marketing and communications firm specializing in brand development, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, N.Y. with a West Coast office in Oakland, CA. With annual capitalized billings in excess of $63 million, the agency provides marketing services for a wide range of industries.... To read the press release in full goto http://www.prweb.com/releases/MediaLogic/CompetitiveIntelligence/prweb564124.htm]]> 00:15:00 no http://www.prweb.com/releases/MediaLogic/GenerationX/prweb555128.htm http://www.prweb.com/releases/MediaLogic/GenerationX/prweb555128.htm A new paper from Media Logic is a must-read for financial service professionals looking to tailor marketing strategies and product development to the Generation X audience and unlock this age group's immense marketing potential. "Generation X: Insights for Financial Service Marketers," is now available for download at www.mlinc.com/generationx. [PRWeb Sep 27, 2007] http://www.prweb.com/releases/MediaLogic/GenerationX/prweb555128.htm Fri, 21 Sep 2007 16:53:19 -0700 podcrew@extrahoop.com Media Logic, a BtoB Magazine "Top 50" marketing agency, profiles why understanding Generation X's need for control and how they define their "American Dream" plays a significant role for financial service marketers looking to unlock this age group's immense marketing potential and turn a tough challenge into a prime marketing opportunity. Media Logic's new financial service paper -- "Generation X: Insights for Financial Service Marketers," is now available for download at www.mlinc.com/generationx. Generation X: Insights for Financial Service Marketers is a must-read for financial service professionals looking to tailor marketing strategies and product development to this audience. The psychographic insights in this paper will provide the foundation for targeting Gen Xers and capturing a greater share of this segment. "Marketing to Generation X presents financial service companies with a complex marketing challenge because it is smaller in size than the technology-driven Generation Y and lacks the spending power of Baby Boomers," says Christina Smith, vice president/management supervisor of financial service accounts at Media Logic. "But Generation X's need for financial products and services is greater than any other age group and with the right understanding of this audience, marketers who are willing to take on the challenge of building deeper relationships with this segment can change the paradigm and be rewarded with great marketing opportunities." Click here to listen to a podcast from Christina Smith, as she shares her insight about marketing to Generation Xers and the opportunity this audience offers financial services professionals. Download the Paper to Learn How to Successfully Market to Generation X The 6-page, free paper Generation X: Insights for Financial Service Marketers is now available for download at www.mlinc.com/generationx and offers insightful thought starters about successfully marketing to this important market segment. If you are a financial service marketing professional looking for ideas that you can use to make an immediate impact, Media Logic encourages you to take the agency for a test drive. Go to www.mlinc.com/testdrive and tell us about your specific challenge and we will provide you with a top-line list of real recommendations. About Media Logic Media Logic is a strategic marketing and communications firm specializing in brand development, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, NY, with a West Coast office in Oakland, CA. With annual capitalized billings in excess of $63 million, the agency provides marketing services for a wide range of... To read the press release in full goto http://www.prweb.com/releases/MediaLogic/GenerationX/prweb555128.htm]]> Renee Hewitt New Paper Details Why Understanding Generation Xers Provides Financial Service Marketers with Immense Marketing Potential Media Logic, a BtoB Magazine "Top 50" marketing agency, profiles why understanding Generation X's need for control and how they define their "American Dream" plays a significant role for financial service marketers looking to unlock this age group's immense marketing potential and turn a tough challenge into a prime marketing opportunity. Media Logic's new financial service paper -- "Generation X: Insights for Financial Service Marketers," is now available for download at www.mlinc.com/generationx. Generation X: Insights for Financial Service Marketers is a must-read for financial service professionals looking to tailor marketing strategies and product development to this audience. The psychographic insights in this paper will provide the foundation for targeting Gen Xers and capturing a greater share of this segment. "Marketing to Generation X presents financial service companies with a complex marketing challenge because it is smaller in size than the technology-driven Generation Y and lacks the spending power of Baby Boomers," says Christina Smith, vice president/management supervisor of financial service accounts at Media Logic. "But Generation X's need for financial products and services is greater than any other age group and with the right understanding of this audience, marketers who are willing to take on the challenge of building deeper relationships with this segment can change the paradigm and be rewarded with great marketing opportunities." Click here to listen to a podcast from Christina Smith, as she shares her insight about marketing to Generation Xers and the opportunity this audience offers financial services professionals. Download the Paper to Learn How to Successfully Market to Generation X The 6-page, free paper Generation X: Insights for Financial Service Marketers is now available for download at www.mlinc.com/generationx and offers insightful thought starters about successfully marketing to this important market segment. If you are a financial service marketing professional looking for ideas that you can use to make an immediate impact, Media Logic encourages you to take the agency for a test drive. Go to www.mlinc.com/testdrive and tell us about your specific challenge and we will provide you with a top-line list of real recommendations. About Media Logic Media Logic is a strategic marketing and communications firm specializing in brand development, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, NY, with a West Coast office in Oakland, CA. With annual capitalized billings in excess of $63 million, the agency provides marketing services for a wide range of... To read the press release in full goto http://www.prweb.com/releases/MediaLogic/GenerationX/prweb555128.htm]]> 00:15:00 no http://www.prweb.com/releases/StudentSearchOptimization/MediaLogic/prweb548757.htm http://www.prweb.com/releases/StudentSearchOptimization/MediaLogic/prweb548757.htm A new paper from Media Logic discusses how higher education marketers can attract the "right" prospective students, improve student search and maximize the cost-effectiveness and performance of their student recruitment efforts. "Student Search Optimization™: Minimize Risk, Maximize Yield" is now available for download at www.mlinc.com/maximize. [PRWeb Aug 30, 2007] http://www.prweb.com/releases/StudentSearchOptimization/MediaLogic/prweb548757.htm Wed, 29 Aug 2007 17:12:28 -0700 podcrew@extrahoop.com Media Logic, a leading higher education marketing firm, offers valuable insight for higher education marketers who want to improve their student search and maximize the performance of their student recruitment marketing efforts. "Student Search Optimization™: Minimize Risk, Maximize Yield" is now available for download at www.mlinc.com/maximize and unravels the mystery behind attracting the "right" prospective students and details how measuring and refining search programs enhances the cost-effectiveness and performance of student recruitment efforts and improves yield to make the most of valuable marketing resources. Student Search Optimization (SSO) is Media Logic's holistic search marketing program for higher education, blending the essentials of branding and direct response marketing with web analytics. SSO delivers intelligence in real time, so marketers can make critical decisions about media, targets and messaging when they matter most and take student recruitment to the next level. Click here to listen to a podcast from one of Media Logic's higher education experts, Randy Burge, vice president/management supervisor of higher education accounts, as he shares his insight about Student Search Optimization and discusses how it can enhance student recruitment for higher education marketers. Student Search Optimization: Minimize Risk, Maximize Yield is a must read for higher education marketers who want to: • Excite and attract the "right" prospective students • Engage students through experiential marketing and personalized communications by delivering the most compelling messages at the most appropriate time • Nurture and move prospects strategically and effectively through the application, enrollment and matriculation process • Measure and refine communications to respond to changing conditions • Ensure that each dollar you spend is working as hard as possible • Read about how the Johnson School at Cornell University expects to increase revenue by $1.4 million this year Download the Student Search Optimization Paper to Learn More The 14-page, free paper Student Search Optimization: Minimize Risk, Maximize Yield, which includes the Johnson School at Cornell University case study, is available for download now at: www.mlinc.com/maximize. "Search marketing is a major investment for every college or university and predicting yield has never been more difficult in a time when marketing accountability is most crucial," says Burge. "Media Logic's Student Search Optimization program eliminates the guesswork of search marketing and provides higher education marketers with measurable campaign results that... To read the press release in full goto http://www.prweb.com/releases/StudentSearchOptimization/MediaLogic/prweb548757.htm]]> Renee Hewitt New Paper Helps Higher Education Marketers Attract the Right Students and Maximize Performance of Recruitment Efforts Media Logic, a leading higher education marketing firm, offers valuable insight for higher education marketers who want to improve their student search and maximize the performance of their student recruitment marketing efforts. "Student Search Optimization™: Minimize Risk, Maximize Yield" is now available for download at www.mlinc.com/maximize and unravels the mystery behind attracting the "right" prospective students and details how measuring and refining search programs enhances the cost-effectiveness and performance of student recruitment efforts and improves yield to make the most of valuable marketing resources. Student Search Optimization (SSO) is Media Logic's holistic search marketing program for higher education, blending the essentials of branding and direct response marketing with web analytics. SSO delivers intelligence in real time, so marketers can make critical decisions about media, targets and messaging when they matter most and take student recruitment to the next level. Click here to listen to a podcast from one of Media Logic's higher education experts, Randy Burge, vice president/management supervisor of higher education accounts, as he shares his insight about Student Search Optimization and discusses how it can enhance student recruitment for higher education marketers. Student Search Optimization: Minimize Risk, Maximize Yield is a must read for higher education marketers who want to: • Excite and attract the "right" prospective students • Engage students through experiential marketing and personalized communications by delivering the most compelling messages at the most appropriate time • Nurture and move prospects strategically and effectively through the application, enrollment and matriculation process • Measure and refine communications to respond to changing conditions • Ensure that each dollar you spend is working as hard as possible • Read about how the Johnson School at Cornell University expects to increase revenue by $1.4 million this year Download the Student Search Optimization Paper to Learn More The 14-page, free paper Student Search Optimization: Minimize Risk, Maximize Yield, which includes the Johnson School at Cornell University case study, is available for download now at: www.mlinc.com/maximize. "Search marketing is a major investment for every college or university and predicting yield has never been more difficult in a time when marketing accountability is most crucial," says Burge. "Media Logic's Student Search Optimization program eliminates the guesswork of search marketing and provides higher education marketers with measurable campaign results that... To read the press release in full goto http://www.prweb.com/releases/StudentSearchOptimization/MediaLogic/prweb548757.htm]]> 00:15:00 no http://www.prweb.com/releases/B2BMOS/MediaLogic/prweb541916.htm http://www.prweb.com/releases/B2BMOS/MediaLogic/prweb541916.htm A new paper from Media Logic offers business-to-business marketers innovative perspectives about how they can fine-tune every aspect of their marketing program for improved results and increased revenue. "The Marketing Optimization System™ for Business-to-Business" paper is now available for download at http://www.mlinc.com/convertleads/. [PRWeb Jul 25, 2007] http://www.prweb.com/releases/B2BMOS/MediaLogic/prweb541916.htm Tue, 24 Jul 2007 16:54:26 -0700 podcrew@extrahoop.com "The Marketing Optimization System™ for Business-to-Business" paper is now available for download from Media Logic, a BtoB Magazine "Top 50" marketing agency, at http://www.mlinc.com/convertleads/. The Marketing Optimization System for Business-to-Business is a complete marketing program that blends the essentials of brand positioning with direct response marketing to take marketing to a new level. The Marketing Optimization System for Business-to-Business paper is a must-read for any business-to-business marketer who wants to execute, automate and measure marketing programs that drive revenue and learn more about how to: •Excite prospects to motivate them to learn more about your products and services. •Engage prospects to build lasting relationships and repeat business. •Identify the best leads so you can focus on the best (most immediate) opportunities. •Nurture prospects with automated and customized marketing that will keep them interested and engaged. •Test and learn with real-time results that make it easy to refine and improve without wasting your marketing dollars. Business-to-Business Paper Now Available for Free Download Download Media Logic's 11-page, free white paper, The Marketing Optimization System for Business-to-Business, which includes case studies featuring SI Group, Fortitech and the Johnson School at Cornell University, at: http://www.mlinc.com/convertleads/. "Marketers must be more effective and efficient in their marketing spends and Media Logic's Marketing Optimization System provides marketers with actionable data and expert analysis to help them manage and refine every aspect of their marketing campaign," says Stephanie Brown, vice president, senior creative director/interactive services at Media Logic. "Our systematic approach identifies the best leads for their product or service and provides personalized care to convert those leads into buyers and offers the potential for millions of dollars of additional revenue." If you are a business-to-business professional looking for ideas that you can use to make an immediate impact, Media Logic encourages you to take the agency for a test drive. Go to http://www.mlinc.com/testdrive/ and tell us about your specific challenge and we will provide you with a top-line list of real recommendations. About Media Logic: Media Logic is a strategic marketing and communications firm specializing in brand development, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, N.Y. with a West Coast office in Oakland, Calif. With annual capitalized billings in excess of $63 million, the agency provides marketing services for a wide range of industries. Business-to-business clients include Applied Robotics,... To read the press release in full goto http://www.prweb.com/releases/B2BMOS/MediaLogic/prweb541916.htm]]> RENEE HEWITT New Paper Offers Business-to-Business Marketers a Systematic Approach to Improve Marketing Results "The Marketing Optimization System™ for Business-to-Business" paper is now available for download from Media Logic, a BtoB Magazine "Top 50" marketing agency, at http://www.mlinc.com/convertleads/. The Marketing Optimization System for Business-to-Business is a complete marketing program that blends the essentials of brand positioning with direct response marketing to take marketing to a new level. The Marketing Optimization System for Business-to-Business paper is a must-read for any business-to-business marketer who wants to execute, automate and measure marketing programs that drive revenue and learn more about how to: •Excite prospects to motivate them to learn more about your products and services. •Engage prospects to build lasting relationships and repeat business. •Identify the best leads so you can focus on the best (most immediate) opportunities. •Nurture prospects with automated and customized marketing that will keep them interested and engaged. •Test and learn with real-time results that make it easy to refine and improve without wasting your marketing dollars. Business-to-Business Paper Now Available for Free Download Download Media Logic's 11-page, free white paper, The Marketing Optimization System for Business-to-Business, which includes case studies featuring SI Group, Fortitech and the Johnson School at Cornell University, at: http://www.mlinc.com/convertleads/. "Marketers must be more effective and efficient in their marketing spends and Media Logic's Marketing Optimization System provides marketers with actionable data and expert analysis to help them manage and refine every aspect of their marketing campaign," says Stephanie Brown, vice president, senior creative director/interactive services at Media Logic. "Our systematic approach identifies the best leads for their product or service and provides personalized care to convert those leads into buyers and offers the potential for millions of dollars of additional revenue." If you are a business-to-business professional looking for ideas that you can use to make an immediate impact, Media Logic encourages you to take the agency for a test drive. Go to http://www.mlinc.com/testdrive/ and tell us about your specific challenge and we will provide you with a top-line list of real recommendations. About Media Logic: Media Logic is a strategic marketing and communications firm specializing in brand development, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, N.Y. with a West Coast office in Oakland, Calif. With annual capitalized billings in excess of $63 million, the agency provides marketing services for a wide range of industries. Business-to-business clients include Applied Robotics,... To read the press release in full goto http://www.prweb.com/releases/B2BMOS/MediaLogic/prweb541916.htm]]> 00:15:00 no http://www.prweb.com/releases/medialogic/HigherEd/prweb503874.htm http://www.prweb.com/releases/medialogic/HigherEd/prweb503874.htm Media Logic's 2006 Higher Ed E-marketing Survey found that the use of e-marketing strategies among higher education marketers is on the rise and that measurement is the biggest obstacle to seize untapped marketing opportunities. Media Logic's 11-page findings report is available for download at http://www.mlinc.com/surveyresults. [PRWeb Feb 13, 2007] http://www.prweb.com/releases/medialogic/HigherEd/prweb503874.htm Mon, 12 Feb 2007 17:03:43 -0800 podcrew@extrahoop.com http://www.mlinc.com/surveyresults. In addition, Media Logic has written a higher ed-focused e-marketing white paper ─ Excite. Engage. Immerse. Refine: E-marketing Strategies for Higher Education. A complimentary copy of this white paper is available for immediate download upon successful completion of the survey findings registration form, or by visiting http://www.mlinc.com/excite. "The information we learned in the higher ed e-marketing survey provides valuable insight about the tools and techniques that colleges and universities... To read the press release in full goto http://www.prweb.com/releases/medialogic/HigherEd/prweb503874.htm]]> RENEE HEWITT Media Logic's Higher Education E-marketing Survey Finds That E-marketing Strategies Play a Critical Role to Attract Prospective Students and Target Alumni http://www.mlinc.com/surveyresults. In addition, Media Logic has written a higher ed-focused e-marketing white paper ─ Excite. Engage. Immerse. Refine: E-marketing Strategies for Higher Education. A complimentary copy of this white paper is available for immediate download upon successful completion of the survey findings registration form, or by visiting http://www.mlinc.com/excite. "The information we learned in the higher ed e-marketing survey provides valuable insight about the tools and techniques that colleges and universities... To read the press release in full goto http://www.prweb.com/releases/medialogic/HigherEd/prweb503874.htm]]> 00:15:00 no