60 http://www.prwebpodcast.com A Top 30 Stream of Media Logic Agency News Press Releases (in OGG format) via PRWeb podEditor@emediawire.com (PRWeb) podMaster@emediawire.com Tue, 07 Oct 2008 02:46:38 -0700 Media Logic Agency News http://www.prweb.com/prwebrss.gif 130 49 http://prwebpodcast.com Copyright PRWeb International, Inc. en-us http://blogs.law.harvard.edu/tech/rss A Top 30 Stream of Media Logic Agency News Press Releases (in OGG format) via PRWeb A Top 30 Stream of Media Logic Agency News Press Releases (in OGG format) via PRWeb podEditor@emediawire.com PR Web PRWeb no http://www.prweb.com/releases/MediaLogic/Admissions/prweb1056024.htm http://www.prweb.com/releases/MediaLogic/Admissions/prweb1056024.htm If you are a college admissions or student recruitment marketer who wants to learn how to successfully implement aggressive marketing strategies to embrace the changing student recruitment landscape to attract the 'right' student, read Media Logic's free paper - When the Tide Turns… now available for download at www.mlinc.com/tideturns. [PRWeb Jul 1, 2008] http://www.prweb.com/releases/MediaLogic/Admissions/prweb1056024.htm Mon, 30 Jun 2008 17:12:10 -0700 podcrew@extrahoop.com Media Logic, When the Tide Turns…, is now available for download at www.mlinc.com/tideturns, to offer insight for colleges and universities 'when the tide turns' on the admissions process. When the Tide Turns discusses how regional players will need to adapt their recruitment strategies to generate interest from the evolving candidate base. In many cases, continued success will depend on an institution's ability to differentiate itself from competitors and carve out an own-able niche. "The number of high school graduates, in many regions, is expected to peak this year," says Randy Burge, senior vice president and group director at Media Logic. "College admissions and student recruitment marketers need to take into consideration what prospective student populations will look like in the future and determine if their school or university's current marketing efforts will allow them to attract the 'right' student." Click here to listen to a podcast featuring Burge as he discusses how higher education marketers can prepare for the impending changes in prospective student populations. How Can You Maintain your Success as the College Admission 'Tide Turns?' Download the paper to find out and learn how Media Logic is helping one college successfully implement aggressive marketing strategies to embrace the changing student recruitment landscape. Download Media Logic's free paper When the Tide Turns… at www.mlinc.com/tideturns. As you plan for upcoming student recruitment marketing efforts, Media Logic encourages you to take the agency for a test drive. Go to www.mlinc.com/testdrive and tell us about your college or university's specific situation. We'll provide you with a top-line list of strategic recommendations for your institution. About Media Logic Media Logic is a strategic marketing and communications firm specializing in brand development, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, NY with a West Coast office in Oakland, CA. With annual capitalized billings in excess of $63 million, the agency provides marketing services for a wide range of industries. Higher education clients include: Binghamton University, Hofstra University, Excelsior College, Monmouth University, State University of New York College at Plattsburgh, the Johnson School at Cornell University, and Purchase College.... To read the press release in full goto http://www.prweb.com/releases/MediaLogic/Admissions/prweb1056024.htm]]> Renee Hewitt Looming Demographic Shift to Play Key Role in Future Student Recruitment Strategy Media Logic, When the Tide Turns…, is now available for download at www.mlinc.com/tideturns, to offer insight for colleges and universities 'when the tide turns' on the admissions process. When the Tide Turns discusses how regional players will need to adapt their recruitment strategies to generate interest from the evolving candidate base. In many cases, continued success will depend on an institution's ability to differentiate itself from competitors and carve out an own-able niche. "The number of high school graduates, in many regions, is expected to peak this year," says Randy Burge, senior vice president and group director at Media Logic. "College admissions and student recruitment marketers need to take into consideration what prospective student populations will look like in the future and determine if their school or university's current marketing efforts will allow them to attract the 'right' student." Click here to listen to a podcast featuring Burge as he discusses how higher education marketers can prepare for the impending changes in prospective student populations. How Can You Maintain your Success as the College Admission 'Tide Turns?' Download the paper to find out and learn how Media Logic is helping one college successfully implement aggressive marketing strategies to embrace the changing student recruitment landscape. Download Media Logic's free paper When the Tide Turns… at www.mlinc.com/tideturns. As you plan for upcoming student recruitment marketing efforts, Media Logic encourages you to take the agency for a test drive. Go to www.mlinc.com/testdrive and tell us about your college or university's specific situation. We'll provide you with a top-line list of strategic recommendations for your institution. About Media Logic Media Logic is a strategic marketing and communications firm specializing in brand development, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, NY with a West Coast office in Oakland, CA. With annual capitalized billings in excess of $63 million, the agency provides marketing services for a wide range of industries. Higher education clients include: Binghamton University, Hofstra University, Excelsior College, Monmouth University, State University of New York College at Plattsburgh, the Johnson School at Cornell University, and Purchase College.... To read the press release in full goto http://www.prweb.com/releases/MediaLogic/Admissions/prweb1056024.htm]]> 00:15:00 no http://www.prweb.com/releases/MediaLogic/Facebook/prweb923324.htm http://www.prweb.com/releases/MediaLogic/Facebook/prweb923324.htm Facebook is the hottest social networking site of the moment among teenagers making it a prime target for savvy higher education marketers who want to reach high school students earlier in the college decision process. But first they have to understand the 'Facebook Rules' if they want to appeal to Facebook users. To learn more about the 'Facebook Rules' -- Fresh Look at Facebook is now available for download at www.mlinc.com/facebook. [PRWeb May 13, 2008] http://www.prweb.com/releases/MediaLogic/Facebook/prweb923324.htm Thu, 08 May 2008 14:52:31 -0700 podcrew@extrahoop.com Fresh Look at Facebook, an in-depth case study profiling how Media Logic helped one college enter the ultimate teen hangout to solve a tricky media challenge, is now available for download at www.mlinc.com/facebook. The case study offers valuable insight for marketers who are considering using social networking sites as an underground and affordable marketing tool, and provides suggestions on how to ensure a successful marketing campaign. "Because Facebook is an organically grown community, marketers must recognize the importance of authenticity in this space," says Media Logic VP/Senior Creative Director Jim Sciancalepore. "If Facebook users detect any hint that you're using the site for marketing purposes, you'll lose them. Our solution was to give students a new way to connect with our client, and the results have been extremely positive." Click here to listen to a podcast featuring Jim Sciancalepore as he discusses how to incorporate Facebook into your higher education marketing efforts. What are the 'Facebook Rules'? Download the Case Study to Find Out To learn how Facebook was leveraged to tackle Media Logic's client's challenge, download Media Logic's free, three-page case study Fresh Look at Facebook at www.mlinc.com/facebook. As you plan for upcoming student recruitment marketing efforts, Media Logic encourages you to take the agency for a test drive. Go to www.mlinc.com/testdrive and tell us about your college or university's specific situation. We'll provide you with a top-line list of strategic recommendations for your institution. About Media Logic: Media Logic is a strategic marketing and communications firm specializing in brand development, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, NY with a West Coast office in Oakland, CA. With annual capitalized billings in excess of $63 million, the agency provides marketing services for a wide range of industries. Higher education clients include: Binghamton University, Hofstra University, Excelsior College, Monmouth University, State University of New York College at Plattsburgh, the Johnson School at Cornell University, and Purchase College. Media Logic is ranked by Advertising Age as one of the nation's top 250 advertising agencies. Visit www.mlinc.com for more information. # # #]]> Renee Hewitt Using Facebook to Solve a College's Tricky Media Challenge Fresh Look at Facebook, an in-depth case study profiling how Media Logic helped one college enter the ultimate teen hangout to solve a tricky media challenge, is now available for download at www.mlinc.com/facebook. The case study offers valuable insight for marketers who are considering using social networking sites as an underground and affordable marketing tool, and provides suggestions on how to ensure a successful marketing campaign. "Because Facebook is an organically grown community, marketers must recognize the importance of authenticity in this space," says Media Logic VP/Senior Creative Director Jim Sciancalepore. "If Facebook users detect any hint that you're using the site for marketing purposes, you'll lose them. Our solution was to give students a new way to connect with our client, and the results have been extremely positive." Click here to listen to a podcast featuring Jim Sciancalepore as he discusses how to incorporate Facebook into your higher education marketing efforts. What are the 'Facebook Rules'? Download the Case Study to Find Out To learn how Facebook was leveraged to tackle Media Logic's client's challenge, download Media Logic's free, three-page case study Fresh Look at Facebook at www.mlinc.com/facebook. As you plan for upcoming student recruitment marketing efforts, Media Logic encourages you to take the agency for a test drive. Go to www.mlinc.com/testdrive and tell us about your college or university's specific situation. We'll provide you with a top-line list of strategic recommendations for your institution. About Media Logic: Media Logic is a strategic marketing and communications firm specializing in brand development, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, NY with a West Coast office in Oakland, CA. With annual capitalized billings in excess of $63 million, the agency provides marketing services for a wide range of industries. Higher education clients include: Binghamton University, Hofstra University, Excelsior College, Monmouth University, State University of New York College at Plattsburgh, the Johnson School at Cornell University, and Purchase College. Media Logic is ranked by Advertising Age as one of the nation's top 250 advertising agencies. Visit www.mlinc.com for more information. # # #]]> 00:15:00 no http://www.prweb.com/releases/TVAdvt/StudentRecruitment/prweb681854.htm http://www.prweb.com/releases/TVAdvt/StudentRecruitment/prweb681854.htm A new paper from Media Logic is a must-read for education marketers who want to learn more about how TV can play an important role to attract a new generation in their student recruitment marketing efforts. "Should Your College or University Be on TV?" is now available for download at www.mlinc.com/whytv. [PRWeb Feb 13, 2008] http://www.prweb.com/releases/TVAdvt/StudentRecruitment/prweb681854.htm Fri, 08 Feb 2008 16:22:58 -0800 podcrew@extrahoop.com Should Your College or University Be on TV? is now available for download at www.mlinc.com/whytv. The paper sheds new light on the role of television advertising and the use of traditional media to effectively meet Gen Y expectations. Online social networking has become so deeply embedded in the lives of today's teens that it rivals television for their attention. While most college recruiters now embrace the use of social media such as blogs, message boards, podcasts and social networking sites (including Facebook and MySpace) to reach prospective students, many have set aside traditional media channels as a means to connect with students. However, TV can still be a smart choice for some college and university student recruitment programs. Should Your College or University Be on TV? poses five thought-provoking questions that savvy higher education marketers must ask themselves to understand if TV is right for their student recruitment strategy. "Gen Y is very skeptical about advertising, and it is important for marketers to connect with the audience in a way that is very genuine. TV offers brand-building credibility," says Ron Ladouceur, executive creative director at Media Logic. "For institutions in expensive media markets such as the New York metro area, TV advertising may not make sense, though cable remains an option. But other institutions with known pools of prospects in affordable media markets may find that TV can still play an important role in their student recruitment efforts." Click here to listen to a podcast featuring Ron Ladouceur as he discusses if TV advertising is right for your marketing efforts. Will TV Advertising Work for You? Download the Paper to Learn More Download Media Logic's free, three-page paper Should Your College or University Be on TV? at www.mlinc.com/whytv to find out if TV advertising is right for you. As you plan for upcoming student recruitment marketing efforts, Media Logic encourages you to take the agency for a test drive. Go to www.mlinc.com/testdrive and tell us about your college or university's specific situation and we will provide you with a top-line list of strategic recommendations for your institution. About Media Logic: Media Logic is a strategic marketing and communications firm specializing in brand development, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, NY with a West Coast office in Oakland, CA. With annual capitalized billings in excess of $63 million, the agency... To read the press release in full goto http://www.prweb.com/releases/TVAdvt/StudentRecruitment/prweb681854.htm]]> Renee Hewitt TV Advertising Can Still Be a Smart Choice for Student Recruitment Should Your College or University Be on TV? is now available for download at www.mlinc.com/whytv. The paper sheds new light on the role of television advertising and the use of traditional media to effectively meet Gen Y expectations. Online social networking has become so deeply embedded in the lives of today's teens that it rivals television for their attention. While most college recruiters now embrace the use of social media such as blogs, message boards, podcasts and social networking sites (including Facebook and MySpace) to reach prospective students, many have set aside traditional media channels as a means to connect with students. However, TV can still be a smart choice for some college and university student recruitment programs. Should Your College or University Be on TV? poses five thought-provoking questions that savvy higher education marketers must ask themselves to understand if TV is right for their student recruitment strategy. "Gen Y is very skeptical about advertising, and it is important for marketers to connect with the audience in a way that is very genuine. TV offers brand-building credibility," says Ron Ladouceur, executive creative director at Media Logic. "For institutions in expensive media markets such as the New York metro area, TV advertising may not make sense, though cable remains an option. But other institutions with known pools of prospects in affordable media markets may find that TV can still play an important role in their student recruitment efforts." Click here to listen to a podcast featuring Ron Ladouceur as he discusses if TV advertising is right for your marketing efforts. Will TV Advertising Work for You? Download the Paper to Learn More Download Media Logic's free, three-page paper Should Your College or University Be on TV? at www.mlinc.com/whytv to find out if TV advertising is right for you. As you plan for upcoming student recruitment marketing efforts, Media Logic encourages you to take the agency for a test drive. Go to www.mlinc.com/testdrive and tell us about your college or university's specific situation and we will provide you with a top-line list of strategic recommendations for your institution. About Media Logic: Media Logic is a strategic marketing and communications firm specializing in brand development, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, NY with a West Coast office in Oakland, CA. With annual capitalized billings in excess of $63 million, the agency... To read the press release in full goto http://www.prweb.com/releases/TVAdvt/StudentRecruitment/prweb681854.htm]]> 00:15:00 no http://www.prweb.com/releases/MediaLogic/MarketingROI/prweb632861.htm http://www.prweb.com/releases/MediaLogic/MarketingROI/prweb632861.htm Media Logic's new paper "Pump Up Marketing ROI Through Proactive PR" is a must-read for savvy marketing professionals who want to learn how to turn a proactive PR strategy into a low-cost lead generation tool. "Pump Up Marketing ROI Through Proactive PR" is now available for download at www.mlinc.com/proactivePR. [PRWeb Jan 24, 2008] http://www.prweb.com/releases/MediaLogic/MarketingROI/prweb632861.htm Mon, 21 Jan 2008 07:30:30 -0800 podcrew@extrahoop.com www.mlinc.com/proactivePR. A proactive PR strategy leverages new media tools such as hyperlinks, podcasts, RSS feeds, social media tags and keyword tagging. These tools offer companies the greatest potential to drive your PR messages across the Internet and deliver them directly to the desktops of your desired audience. Pump Up Marketing ROI Through Proactive PR is a must read for marketers looking to use PR to target media contacts and highly sought prospects for greater marketing ROI. "An organization's PR efforts can play a critical role in building or sustaining credibility and leadership position," says Phyllis Niner, senior account supervisor at Media Logic. "At the same time, a web-optimized PR strategy can boost overall search rankings to guide potential clients directly into a company's sales funnel." Click here to listen to a podcast in which Phyllis talks about how proactive PR can increase your lead generation and get more potential clients engaged in your sales pipeline. Download the Paper and Pump Up Your Marketing ROI This free, three-page paper, Pump Up Marketing ROI Through Proactive PR is now available for download at www.mlinc.com/proactivePR and provides an overview about each new media tool and details how PR pros use these tools to deliver marketing results. If you are a marketing professional looking for ideas that you can use to make an immediate impact, Media Logic encourages you to take the agency for a test drive. Go to www.mlinc.com/testdrive and tell us about your specific challenge, and we will provide you with a top-line list of real recommendations. About Media Logic Media Logic is a strategic marketing and communications firm specializing in brand development, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, NY with a West Coast office in Oakland, CA. With annual capitalized billings in excess of $63 million, the agency provides marketing services for a wide range of industries. Business-to-business clients include Applied Robotics, Weil-McLain, Fortitech, SPX Cooling Technologies, SI Group, Visa, Penn Mutual, Plug Power and BASF. Media Logic is ranked by BtoB Magazine as one of the nation's top marketing agencies and top direct marketing agencies. Visit www.mlinc.com for more information. ###]]> Renee Hewitt Proactive PR Turns Press Releases Into a Low-Cost Lead Generation Tool www.mlinc.com/proactivePR. A proactive PR strategy leverages new media tools such as hyperlinks, podcasts, RSS feeds, social media tags and keyword tagging. These tools offer companies the greatest potential to drive your PR messages across the Internet and deliver them directly to the desktops of your desired audience. Pump Up Marketing ROI Through Proactive PR is a must read for marketers looking to use PR to target media contacts and highly sought prospects for greater marketing ROI. "An organization's PR efforts can play a critical role in building or sustaining credibility and leadership position," says Phyllis Niner, senior account supervisor at Media Logic. "At the same time, a web-optimized PR strategy can boost overall search rankings to guide potential clients directly into a company's sales funnel." Click here to listen to a podcast in which Phyllis talks about how proactive PR can increase your lead generation and get more potential clients engaged in your sales pipeline. Download the Paper and Pump Up Your Marketing ROI This free, three-page paper, Pump Up Marketing ROI Through Proactive PR is now available for download at www.mlinc.com/proactivePR and provides an overview about each new media tool and details how PR pros use these tools to deliver marketing results. If you are a marketing professional looking for ideas that you can use to make an immediate impact, Media Logic encourages you to take the agency for a test drive. Go to www.mlinc.com/testdrive and tell us about your specific challenge, and we will provide you with a top-line list of real recommendations. About Media Logic Media Logic is a strategic marketing and communications firm specializing in brand development, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, NY with a West Coast office in Oakland, CA. With annual capitalized billings in excess of $63 million, the agency provides marketing services for a wide range of industries. Business-to-business clients include Applied Robotics, Weil-McLain, Fortitech, SPX Cooling Technologies, SI Group, Visa, Penn Mutual, Plug Power and BASF. Media Logic is ranked by BtoB Magazine as one of the nation's top marketing agencies and top direct marketing agencies. Visit www.mlinc.com for more information. ###]]> 00:15:00 no http://www.prweb.com/releases/2007/3/prweb511823.htm http://www.prweb.com/releases/2007/3/prweb511823.htm Media Logic has partnered with Omniture to deliver key Web analytics that measure and maximize their clients' online marketing performance. Web analytics provide Media Logic with valuable insight to evaluate the effectiveness of creative and media strategies and perform ROI analysis by channel - all in real time. Media Logic can analyze user segments and behaviors on-the-fly and respond to critical information that saves time and money for their clients. [PRWeb Mar 20, 2007] http://www.prweb.com/releases/2007/3/prweb511823.htm Mon, 19 Mar 2007 09:01:36 -0700 podcrew@extrahoop.com Renee Hewitt Media Logic Partners with Omniture to Deliver Key Web Analytics that Measure and Maximize Clients' Online Marketing Performance 00:15:00 no