60 http://www.prwebpodcast.com A Top 30 Stream of ClearSaleing Press Releases (in OGG format) via PRWeb podEditor@emediawire.com (PRWeb) podMaster@emediawire.com Mon, 01 Dec 2008 14:32:56 -0800 ClearSaleing http://www.prweb.com/prwebrss.gif 130 49 http://prwebpodcast.com Copyright PRWeb International, Inc. en-us http://blogs.law.harvard.edu/tech/rss A Top 30 Stream of ClearSaleing Press Releases (in OGG format) via PRWeb A Top 30 Stream of ClearSaleing Press Releases (in OGG format) via PRWeb podEditor@emediawire.com PR Web PRWeb no http://www.prweb.com/releases/2008/10/prweb1489374.htm http://www.prweb.com/releases/2008/10/prweb1489374.htm The mission of the Forum, sponsored by ClearSaleing and Search Marketing Now, is to define attribution management practices and methodologies. [PRWeb Oct 22, 2008] http://www.prweb.com/releases/2008/10/prweb1489374.htm Tue, 21 Oct 2008 10:43:24 -0700 podcrew@extrahoop.com Attribution Management Forum is to bring together the leading minds in the online advertising community in order to better identify, define and ultimately recommend better valuation practices and methodologies for measuring an ad's value. ClearSaleing has announced that, among other influencers who will be in attendance, the Attribution Management Forum Kickoff Webcast will feature many of the most influential authors in the online advertising industry, including: David Rodnitzky, Vice President of Strategy for PPCAdBuying in San Francisco; Kevin Ryan, CEO of strategic consulting firm Motivity Marketing and chairman of the Search Engine Strategies Advisory Board; and David Szetela, founder and CEO of Clix Marketing. "We are extremely pleased with the turnout thus far," said Adam Goldberg, ClearSaleing's co-founder and Chief Innovation Officer. "We expected to see strong interest across the online advertising community, and it is safe to say that our expectations were exceeded. I think the reason that we were able to generate such a positive response is largely due to the gravity of the issues that the Attribution Management Forum seeks to investigate." Besides the list of influential writers in the industry, the Forum has also attracted several major online advertisers, including American Greetings, General Motors, and Nationwide Insurance. There are also several interactive agencies who will be in attendance, including Rosetta (formerly Brulant) and The Booyah Agency. "Those who attend the webcast will benefit from the experience and knowledge of all the influencers in attendance because of our Forum's unique presentation style," Goldberg continued. "We will make use of interactive polling questions to generate a 'town hall' style debate, ensuring that every angle of attribution management is covered." The Attribution Management Kickoff Webcast will take place on October 28th at 1:00 PM EST. Those interested can learn more about the Forum and register for the webcast at the following link: http://www.clearsaleing.com/attributionforum. About ClearSaleing ClearSaleing is a leading technology provider to the online advertising market. Based on a strategic, portfolio management approach to online advertising investment, the ClearSaleing solution represents the next generation in advertising analytics technology. ClearSaleing's portfolio management software delivers an improved, more profitable allocation of a company's spend across a complex mix of online advertising... To read the press release in full goto http://www.prweb.com/releases/2008/10/prweb1489374.htm]]> Adam Hritzak Attribution Management Forum Draws Leaders in Online Advertising as Kickoff Webcast Approaches Attribution Management Forum is to bring together the leading minds in the online advertising community in order to better identify, define and ultimately recommend better valuation practices and methodologies for measuring an ad's value. ClearSaleing has announced that, among other influencers who will be in attendance, the Attribution Management Forum Kickoff Webcast will feature many of the most influential authors in the online advertising industry, including: David Rodnitzky, Vice President of Strategy for PPCAdBuying in San Francisco; Kevin Ryan, CEO of strategic consulting firm Motivity Marketing and chairman of the Search Engine Strategies Advisory Board; and David Szetela, founder and CEO of Clix Marketing. "We are extremely pleased with the turnout thus far," said Adam Goldberg, ClearSaleing's co-founder and Chief Innovation Officer. "We expected to see strong interest across the online advertising community, and it is safe to say that our expectations were exceeded. I think the reason that we were able to generate such a positive response is largely due to the gravity of the issues that the Attribution Management Forum seeks to investigate." Besides the list of influential writers in the industry, the Forum has also attracted several major online advertisers, including American Greetings, General Motors, and Nationwide Insurance. There are also several interactive agencies who will be in attendance, including Rosetta (formerly Brulant) and The Booyah Agency. "Those who attend the webcast will benefit from the experience and knowledge of all the influencers in attendance because of our Forum's unique presentation style," Goldberg continued. "We will make use of interactive polling questions to generate a 'town hall' style debate, ensuring that every angle of attribution management is covered." The Attribution Management Kickoff Webcast will take place on October 28th at 1:00 PM EST. Those interested can learn more about the Forum and register for the webcast at the following link: http://www.clearsaleing.com/attributionforum. About ClearSaleing ClearSaleing is a leading technology provider to the online advertising market. Based on a strategic, portfolio management approach to online advertising investment, the ClearSaleing solution represents the next generation in advertising analytics technology. ClearSaleing's portfolio management software delivers an improved, more profitable allocation of a company's spend across a complex mix of online advertising... To read the press release in full goto http://www.prweb.com/releases/2008/10/prweb1489374.htm]]> 00:15:00 no http://www.prweb.com/releases/2008/10/prweb1433984.htm http://www.prweb.com/releases/2008/10/prweb1433984.htm Forum hopes to connect with leading online advertising companies to help collectively define the best attribution valuation practices and methodologies. [PRWeb Oct 9, 2008] http://www.prweb.com/releases/2008/10/prweb1433984.htm Thu, 09 Oct 2008 08:20:55 -0700 podcrew@extrahoop.com Attribution Management Forum, on Tuesday, October 28 at 1:00 p.m. EDT. "We are very excited to have ClearSaleing sponsor a webcast on Attribution Management," said Claire Schoen, Director of Search Marketing Now. "This webcast will present an opportunity for marketers and the online advertising community to come together and help collectively identify, evaluate, vet and ultimately recommend the best attribution valuation practices and methodologies." The Attribution Management Forum has been created to bring together leading online marketing and advertising minds to help address the fundamental problem faced by all advertisers - how to properly assign value across the team of ads that contributed to a sale or conversion. The following topics will be addressed at The Attribution Management Forum Webcast: • Description of the tracking technology required to determine the actual team of ads and their sequence that lead to the conversion (the Purchase Path™) • Explore various ad attribution classifications • Review some common attribution issues and scenarios • Survey all participants on most appropriate allocation methods for given scenarios "Now that we have a robust advertising analytics platform in place that allows us to do cross-media profit tracking and identify and assemble all participating ads that contributed to a sale or conversion, the remaining challenge is to properly assign the value of the sale or conversion across the team of ads that contributed to it," said Chris Cotton, Director of Internet Marketing at Nationwide. "I am very excited to participate in the Attribution Management Forum. I look forward to sharing some of our insights on attribution management and learning what other leading online advertisers are doing in this critical area," Cotton said. By agreeing to participate in the Attribution Management Forum, participants will receive many benefits, including: • Recognition as an active participant in helping to develop industry best practices and standards for Internet advertising attribution methods • Networking opportunities with industry leaders in online advertising analytics • Complete, timely access to all of the results from Forum surveys and work product • The ability to submit scenarios and questions to Forum members To register for "The Attribution Management Forum" kickoff webcast, please follow this registration link: www.clearsaleing.com/attributionforum. Anyone who has a presence in the online advertising community is welcome. About Search Marketing Now Search Marketing Now webcasts combine the most... To read the press release in full goto http://www.prweb.com/releases/2008/10/prweb1433984.htm]]> Bill Balderaz Kickoff Webcast for Attribution Management Forum: ClearSaleing Teams With Search Marketing Now Attribution Management Forum, on Tuesday, October 28 at 1:00 p.m. EDT. "We are very excited to have ClearSaleing sponsor a webcast on Attribution Management," said Claire Schoen, Director of Search Marketing Now. "This webcast will present an opportunity for marketers and the online advertising community to come together and help collectively identify, evaluate, vet and ultimately recommend the best attribution valuation practices and methodologies." The Attribution Management Forum has been created to bring together leading online marketing and advertising minds to help address the fundamental problem faced by all advertisers - how to properly assign value across the team of ads that contributed to a sale or conversion. The following topics will be addressed at The Attribution Management Forum Webcast: • Description of the tracking technology required to determine the actual team of ads and their sequence that lead to the conversion (the Purchase Path™) • Explore various ad attribution classifications • Review some common attribution issues and scenarios • Survey all participants on most appropriate allocation methods for given scenarios "Now that we have a robust advertising analytics platform in place that allows us to do cross-media profit tracking and identify and assemble all participating ads that contributed to a sale or conversion, the remaining challenge is to properly assign the value of the sale or conversion across the team of ads that contributed to it," said Chris Cotton, Director of Internet Marketing at Nationwide. "I am very excited to participate in the Attribution Management Forum. I look forward to sharing some of our insights on attribution management and learning what other leading online advertisers are doing in this critical area," Cotton said. By agreeing to participate in the Attribution Management Forum, participants will receive many benefits, including: • Recognition as an active participant in helping to develop industry best practices and standards for Internet advertising attribution methods • Networking opportunities with industry leaders in online advertising analytics • Complete, timely access to all of the results from Forum surveys and work product • The ability to submit scenarios and questions to Forum members To register for "The Attribution Management Forum" kickoff webcast, please follow this registration link: www.clearsaleing.com/attributionforum. Anyone who has a presence in the online advertising community is welcome. About Search Marketing Now Search Marketing Now webcasts combine the most... To read the press release in full goto http://www.prweb.com/releases/2008/10/prweb1433984.htm]]> 00:15:00 no http://www.prweb.com/releases/2008/9/prweb1343374.htm http://www.prweb.com/releases/2008/9/prweb1343374.htm Attribution Management webcast aims to pique online marketing minds in order to identify a uniform methodology for online advertising attribution. [PRWeb Sep 18, 2008] http://www.prweb.com/releases/2008/9/prweb1343374.htm Wed, 17 Sep 2008 16:52:25 -0700 podcrew@extrahoop.com attribution management. ClearSaleing, a leading advertising technology company in Columbus, OH, has invited recognized leaders in the internet marketing industry to discuss this issue during an October 28th webcast. ClearSaleing hopes the forum will serve as a platform to get creative minds in the internet advertising industry talking about the "last click fallacy". "When tracking the performance of online ads after a sale, too much credit is given to the last ad that was clicked," noted Adam Goldberg, co-founder and Chief Innovation Officer of ClearSaleing. "This 'last click fallacy' needs to be corrected in order to obtain a method for proper attribution management. After a sale, it is necessary to look at the team of ads that led to the conversion." This "team of ads" refers to all of the advertisements that a consumer is exposed to which ultimately leads to a sale or conversion. These ads are spelled out through ClearSaleing's patented Purchase Path™ technology. The Purchase Path™ is all of the steps that a consumer takes before making a selection: problem recognition, information search, evaluation of alternatives, purchase decisions, and the final purchase. The consumer is affected by a myriad of different ads at each of these different stages, each of which deserves a percentage of credit for the sale. This is the initial framework for the attribution management discussion. Mr. Goldberg and ClearSaleing hope to gain perspective as to how this framework can be applied to the problem at hand. "Attribution management remains a complicated problem," he continued, "and no perfect solution exists. We need to establish benchmarks that correlate a percentage of the sale to each ad in the Purchase Path™. Establishing a methodology for attribution management will allow online marketing companies to work with businesses to better budget their online advertising campaigns." Creative minds in the internet marketing and online advertising fields are encouraged to become inaugural members of the Attribution Management Forum. The kickoff webcast will take place on October 28th at 1:00 PM EST. Those interested can learn more about the forum and register for the webcast at the following link: http://www.clearsaleing.com/attributionforum. About ClearSaleing: ClearSaleing is a leading technology provider to the online advertising market. Based on a strategic, portfolio management approach to online advertising investment, the ClearSaleing solution represents the next generation in advertising analytics technology. ClearSaleing's portfolio management software delivers an improved, more profitable allocation of a company's spend across a complex mix of online advertising... To read the press release in full goto http://www.prweb.com/releases/2008/9/prweb1343374.htm]]> Bill Balderaz Advertising Technology Company to Launch Attribution Management Forum attribution management. ClearSaleing, a leading advertising technology company in Columbus, OH, has invited recognized leaders in the internet marketing industry to discuss this issue during an October 28th webcast. ClearSaleing hopes the forum will serve as a platform to get creative minds in the internet advertising industry talking about the "last click fallacy". "When tracking the performance of online ads after a sale, too much credit is given to the last ad that was clicked," noted Adam Goldberg, co-founder and Chief Innovation Officer of ClearSaleing. "This 'last click fallacy' needs to be corrected in order to obtain a method for proper attribution management. After a sale, it is necessary to look at the team of ads that led to the conversion." This "team of ads" refers to all of the advertisements that a consumer is exposed to which ultimately leads to a sale or conversion. These ads are spelled out through ClearSaleing's patented Purchase Path™ technology. The Purchase Path™ is all of the steps that a consumer takes before making a selection: problem recognition, information search, evaluation of alternatives, purchase decisions, and the final purchase. The consumer is affected by a myriad of different ads at each of these different stages, each of which deserves a percentage of credit for the sale. This is the initial framework for the attribution management discussion. Mr. Goldberg and ClearSaleing hope to gain perspective as to how this framework can be applied to the problem at hand. "Attribution management remains a complicated problem," he continued, "and no perfect solution exists. We need to establish benchmarks that correlate a percentage of the sale to each ad in the Purchase Path™. Establishing a methodology for attribution management will allow online marketing companies to work with businesses to better budget their online advertising campaigns." Creative minds in the internet marketing and online advertising fields are encouraged to become inaugural members of the Attribution Management Forum. The kickoff webcast will take place on October 28th at 1:00 PM EST. Those interested can learn more about the forum and register for the webcast at the following link: http://www.clearsaleing.com/attributionforum. About ClearSaleing: ClearSaleing is a leading technology provider to the online advertising market. Based on a strategic, portfolio management approach to online advertising investment, the ClearSaleing solution represents the next generation in advertising analytics technology. ClearSaleing's portfolio management software delivers an improved, more profitable allocation of a company's spend across a complex mix of online advertising... To read the press release in full goto http://www.prweb.com/releases/2008/9/prweb1343374.htm]]> 00:15:00 no http://www.prweb.com/releases/2007/7/prweb539221.htm http://www.prweb.com/releases/2007/7/prweb539221.htm Using a revolutionary shift in the way online advertising is measured, ClearSaleing, has the potential to help clients achieve great ROI benefit. [PRWeb Jul 15, 2007] http://www.prweb.com/releases/2007/7/prweb539221.htm Fri, 13 Jul 2007 10:50:38 -0700 podcrew@extrahoop.com Online Marketing Agency, ClearSaleing, has the potential to yield massive ROI benefits for Internet retailers. The contemporary lighting retailer, Form Plus Function, recently applied ClearSaleing's "Purchase Path Tool." This search engine marketing technology tracks all of the ads a user clicks throughout the purchase process. This tool then allocates the revenue earned across all of the ads that led to the purchase vs. just crediting the very last ad in the purchase sequence. This is a revolutionary shift in the way online advertising is tracked and how revenue is allocated. Prior to the Purchase Path technology's ability to demonstrate the cumlitive effect of Form Plus Function's advertising, the Internet retailer was futilely spending thousands a month in paid search. After contacting ClearSaleing, Form Plus Function received a free search engine marketing assessment of their paid search account. "Instead of rebuilding my account on day one, ClearSaleing implemented their tracking technology to evaluate how my campaigns were performing from a search engine marketing perspective. They wanted to make sure they could improve my account before making uninformed and potentially costly changes to my paid search campaigns," said Lette Birn, Founder of Form Plus Function. After careful examination and analysis from a search engine marketing perspective, ClearSaleing's assessment indicated they could make specific changes to Form Plus Function's paid search campaigns in order to generate online business profits. During their assessment, ClearSaleing also discovered several different insights using its proof of performance technology and Purchase Path tool. Through this unique tracking capability, ClearSaleing was able to determine the true value of all keywords including those that did not directly receive credit for orders, but they assisted in the overall purchase. ClearSaleing's search engine marketing techniques have had dramatic impact on Form Plus Function's business. Now, Form Plus Function's paid search campaigns are far exceeding expectations, achieving ROIs over 800%. "As a business owner, I never like to give up much of my work to others, but ClearSaleing worked hard to earn my trust through their discipline, methodology, and approach and transparency of their data and analysis," Birn said. "I used to spend time advertising unsuccessfully, but now I use that time to work more closely with my customers and improve my day-to-day operations." About ClearSaleing ClearSaleing is a new breed of online agency that helps Internet retailers and direct marketers improve the performance of their search engine marketing campaigns and conclusively prove their results through a technology that measures and optimizes profit - the only metric that matters. Launched in 2006 and located in Columbus, Ohio, ClearSaleing is rapidly becoming the choice of online advertisers who... To read the press release in full goto http://www.prweb.com/releases/2007/7/prweb539221.htm]]> Adam Goldberg Innovative Search Engine Marketing Technology Helps Company Reach ROI of 800% Online Marketing Agency, ClearSaleing, has the potential to yield massive ROI benefits for Internet retailers. The contemporary lighting retailer, Form Plus Function, recently applied ClearSaleing's "Purchase Path Tool." This search engine marketing technology tracks all of the ads a user clicks throughout the purchase process. This tool then allocates the revenue earned across all of the ads that led to the purchase vs. just crediting the very last ad in the purchase sequence. This is a revolutionary shift in the way online advertising is tracked and how revenue is allocated. Prior to the Purchase Path technology's ability to demonstrate the cumlitive effect of Form Plus Function's advertising, the Internet retailer was futilely spending thousands a month in paid search. After contacting ClearSaleing, Form Plus Function received a free search engine marketing assessment of their paid search account. "Instead of rebuilding my account on day one, ClearSaleing implemented their tracking technology to evaluate how my campaigns were performing from a search engine marketing perspective. They wanted to make sure they could improve my account before making uninformed and potentially costly changes to my paid search campaigns," said Lette Birn, Founder of Form Plus Function. After careful examination and analysis from a search engine marketing perspective, ClearSaleing's assessment indicated they could make specific changes to Form Plus Function's paid search campaigns in order to generate online business profits. During their assessment, ClearSaleing also discovered several different insights using its proof of performance technology and Purchase Path tool. Through this unique tracking capability, ClearSaleing was able to determine the true value of all keywords including those that did not directly receive credit for orders, but they assisted in the overall purchase. ClearSaleing's search engine marketing techniques have had dramatic impact on Form Plus Function's business. Now, Form Plus Function's paid search campaigns are far exceeding expectations, achieving ROIs over 800%. "As a business owner, I never like to give up much of my work to others, but ClearSaleing worked hard to earn my trust through their discipline, methodology, and approach and transparency of their data and analysis," Birn said. "I used to spend time advertising unsuccessfully, but now I use that time to work more closely with my customers and improve my day-to-day operations." About ClearSaleing ClearSaleing is a new breed of online agency that helps Internet retailers and direct marketers improve the performance of their search engine marketing campaigns and conclusively prove their results through a technology that measures and optimizes profit - the only metric that matters. Launched in 2006 and located in Columbus, Ohio, ClearSaleing is rapidly becoming the choice of online advertisers who... To read the press release in full goto http://www.prweb.com/releases/2007/7/prweb539221.htm]]> 00:15:00 no http://www.prweb.com/releases/2007/4/prweb516362.htm http://www.prweb.com/releases/2007/4/prweb516362.htm Former Google sales manager feeling lucky with tool to track sales from Google AdWords and other search engine marketing, online sales channels. [PRWeb Apr 4, 2007] http://www.prweb.com/releases/2007/4/prweb516362.htm Fri, 6 Apr 2007 13:47:43 -0700 podcrew@extrahoop.com ClearSaleing, Inc. , an online agency that helps Internet retailers and direct marketers maximize profits from their Google AdWords and other search engine marketing and online sales campaigns. While working at Google, Goldberg found that Google AdWords' clients were becoming increasingly frustrated with their inability to track specific keywords and AdWords ads to actual product sales and profits. In addition, many of his Google AdWords clients also bought ads through other paid search engine programs such as Yahoo Sponsored Search and MSN Live adCenter as well other shopping comparison engines like PriceGrabber, Shopping.com and Nextag. These companies found it virtually impossible to track, report and understand the online sales and profit performance of each of their multiple media sources, keywords, campaigns and products. Goldberg, along with other four other executives with extensive Wall Street, banking, online marketing, search engine and technology backgrounds, founded ClearSaleing, online at clearsaleing.com, with the sole mission of capitalizing on the massive market centered around search engine marketing programs, like Google AdWords, by providing desperately needed technology and processes to address these limitations and client frustrations. With its innovative online advertising tracking and reporting system, coupled with its groundbreaking profit optimization methodology, ClearSaleing has bridged the gaps from keywords to conversions to product sales to profitability that have left online advertisers scratching their heads for years. Without a technology to clearly identify profitable from unprofitable online ads, media sources, campaigns and products, advertisers risked wasting large chunks of their budget and were looking for answers as to why. The ClearSaleing system has found that on average online advertisers waste 30 percent of their budgets on unprofitable campaigns. After first identifying the specific unprofitable sources, campaigns and keywords, ClearSaleing immediately eliminates this waste, allowing advertisers to either pocket the savings or reinvest it into profitable options that further increase the return on their online marketing investment. "Our product provides in-depth campaign data tracked down to the individual keyword and product-sales level and delivers the information to our customers in an actionable dashboard, with specific recommendations to maximize PROFIT -- the only metric that matters," Goldberg said. Since its founding, the Company has successfully completed its first two rounds of funding, totaling nearly $2 million; released its initial two versions of the ClearSaleing system; launched its service to the market in October; and helped dozens of companies to begin ClearSaleing and navigate their way to increased profits and returns from Google AdWords and other online marketing investments. ###]]> Gavin Meyers Google Sales Executive Leaves to Start New Venture ClearSaleing, Inc. , an online agency that helps Internet retailers and direct marketers maximize profits from their Google AdWords and other search engine marketing and online sales campaigns. While working at Google, Goldberg found that Google AdWords' clients were becoming increasingly frustrated with their inability to track specific keywords and AdWords ads to actual product sales and profits. In addition, many of his Google AdWords clients also bought ads through other paid search engine programs such as Yahoo Sponsored Search and MSN Live adCenter as well other shopping comparison engines like PriceGrabber, Shopping.com and Nextag. These companies found it virtually impossible to track, report and understand the online sales and profit performance of each of their multiple media sources, keywords, campaigns and products. Goldberg, along with other four other executives with extensive Wall Street, banking, online marketing, search engine and technology backgrounds, founded ClearSaleing, online at clearsaleing.com, with the sole mission of capitalizing on the massive market centered around search engine marketing programs, like Google AdWords, by providing desperately needed technology and processes to address these limitations and client frustrations. With its innovative online advertising tracking and reporting system, coupled with its groundbreaking profit optimization methodology, ClearSaleing has bridged the gaps from keywords to conversions to product sales to profitability that have left online advertisers scratching their heads for years. Without a technology to clearly identify profitable from unprofitable online ads, media sources, campaigns and products, advertisers risked wasting large chunks of their budget and were looking for answers as to why. The ClearSaleing system has found that on average online advertisers waste 30 percent of their budgets on unprofitable campaigns. After first identifying the specific unprofitable sources, campaigns and keywords, ClearSaleing immediately eliminates this waste, allowing advertisers to either pocket the savings or reinvest it into profitable options that further increase the return on their online marketing investment. "Our product provides in-depth campaign data tracked down to the individual keyword and product-sales level and delivers the information to our customers in an actionable dashboard, with specific recommendations to maximize PROFIT -- the only metric that matters," Goldberg said. Since its founding, the Company has successfully completed its first two rounds of funding, totaling nearly $2 million; released its initial two versions of the ClearSaleing system; launched its service to the market in October; and helped dozens of companies to begin ClearSaleing and navigate their way to increased profits and returns from Google AdWords and other online marketing investments. ###]]> 00:15:00 no