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        <ttl>60</ttl>
        <title>A Top 30 Stream of FramesDirect.com Press Releases (in OGG format) via PRWeb</title>
        <link>http://www.prwebpodcast.com</link>
        <description>A Top 30 Stream of FramesDirect.com Press Releases (in OGG format) via PRWeb</description>
        <managingEditor>podEditor@emediawire.com (PRWeb)</managingEditor>
        <webMaster>podMaster@emediawire.com</webMaster>
        <pubDate>Sun, 07 Sep 2008 12:19:25 -0700</pubDate>
        <category>FramesDirect.com</category>
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        <itunes:subtitle>A Top 30 Stream of FramesDirect.com Press Releases (in OGG format) via PRWeb</itunes:subtitle>
        <itunes:summary>A Top 30 Stream of FramesDirect.com Press Releases (in OGG format) via PRWeb</itunes:summary>
        <itunes:owner>
          <itunes:email>podEditor@emediawire.com</itunes:email>
          <itunes:name>PR Web</itunes:name>
        </itunes:owner>
        <itunes:author>PRWeb</itunes:author>
        <itunes:category text="FramesDirect.com" />
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<item>
                        <title>FramesDirect.com Releases Innovative New Walk-On Video Technology</title>
                        <link>http://www.prweb.com/releases/framesdirect/walkon-videos/prweb676994.htm</link>
                        <comments>http://www.prweb.com/releases/framesdirect/walkon-videos/prweb676994.htm</comments>
                        <description>New concept allows video guides to walk onto web pages to help customers. [PRWeb Feb 12, 2008]</description>
                        <guid>http://www.prweb.com/releases/framesdirect/walkon-videos/prweb676994.htm</guid>
                        <pubDate>Fri, 08 Feb 2008 15:40:55 -0800</pubDate>
                        <author>podcrew@extrahoop.com</author>
                        <enclosure url="http://prwebpodcast.com/pod/676994/FramesDirect_com_Releases_Innovative_New_Walk_On_Video_Technology.ogg"
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                        <content:encoded><![CDATA[Houston, TX (PRWEB) February 12, 2008 -- The owners of <a href="http://www.framesdirect.com" onclick="linkClick( this.href );"  target="_blank" title="FramesDirect.com">FramesDirect.com,</a> the leader in online eyeglasses, sunglasses, contact lenses and eyewear sales, are pleased to announce the launch of their innovative new walk on video guides technology.



The first video features Dr. Dhavid Cooper, CEO of FramesDirect.com. Upon the first visit to the home page of the FramesDirect.com web site, Dr. Cooper will walk onto the right side of the web page, introduce himself and give a brief description of the site and the many products. The visitor has the option of replaying the video at any time.

Once inside the site, additional video guides will be available. First to launch are guides for Costa Del Mar, Ray Ban, Bolle and Serengeti sunglasses featuring local Austin actress Nicole Taylor, who walks onto the screen to talk about each of these sunglasses brands.

&quot;The walk on video concept was something we&#039;d been thinking about for several months,&quot; said Dr. Cooper.  &quot;In late December we decided it was time to figure out how to do it.  It took endless hours of research and trial and development by our brilliant creative and technology team to come up with a process that would work on the web.&quot;

&quot;The creative, video footage, editing and technology were done entirely in-house by FramesDirect.com staff.&quot;

The video footage was shot at the company&#039;s Austin offices.  Taylor, an Austinite who had been in the Miss Texas USA pageant and who had also been featured in the movie Miss Congeniality, was one of three models interviewed and was chosen because in her trial videos she appealed to both genders and a broader age range.

In addition to the walk-on, Dr. Cooper will be featured in a number of videos highlighting brands within the online eyewear catalog of FramesDirect.com. The first to go live will be for Wiley X and Costa Del Mar sunglasses. For 2008, more videos are planned, including instructional videos to help customers with their lens, frames and contact lens selections.

FramesDirect.com is a 24-hour/7-day-a-week eyewear store that went online in 1996 and currently features over 116,000 products, including <a href="http://www.framesdirect.com/eyeglasses" onclick="linkClick( this.href );"  target="_blank" title="Eyeglasses">eyeglasses</a>, sunglasses and contact lenses as well as a patented online technology for trying on eyeglasses, sunglasses and frames online.

About FramesDirect.com
Dr. Dhavid Cooper and Dr. Guy Hodgson have been in practice for over 20 years and founded FramesDirect.com in 1996. With offices in Houston and Austin, the family of optical websites includes <a href="http://www.framesdirect.com" onclick="linkClick( this.href );"  target="_blank">http://www.framesdirect.com</a> , <a href="http://www.binocularsdirect.com" onclick="linkClick( this.href );"  target="_blank">http://www.binocularsdirect.com</a> and <a href="http://www.gogglesdirect.com" onclick="linkClick( this.href );"  target="_blank">http://www.gogglesdirect.com</a> . FramesDirect.com can be reached at 1-800-248-9427.

Contact: 
Richard V. Burckhardt
713-893-1741
press @ framesdirect.com

###]]></content:encoded>
                        <itunes:author>RICHARD BURCKHARDT</itunes:author>
                        <itunes:subtitle>FramesDirect.com Releases Innovative New Walk-On Video Technology</itunes:subtitle>
                        <itunes:summary><![CDATA[Houston, TX (PRWEB) February 12, 2008 -- The owners of <a href="http://www.framesdirect.com" onclick="linkClick( this.href );"  target="_blank" title="FramesDirect.com">FramesDirect.com,</a> the leader in online eyeglasses, sunglasses, contact lenses and eyewear sales, are pleased to announce the launch of their innovative new walk on video guides technology.



The first video features Dr. Dhavid Cooper, CEO of FramesDirect.com. Upon the first visit to the home page of the FramesDirect.com web site, Dr. Cooper will walk onto the right side of the web page, introduce himself and give a brief description of the site and the many products. The visitor has the option of replaying the video at any time.

Once inside the site, additional video guides will be available. First to launch are guides for Costa Del Mar, Ray Ban, Bolle and Serengeti sunglasses featuring local Austin actress Nicole Taylor, who walks onto the screen to talk about each of these sunglasses brands.

&quot;The walk on video concept was something we&#039;d been thinking about for several months,&quot; said Dr. Cooper.  &quot;In late December we decided it was time to figure out how to do it.  It took endless hours of research and trial and development by our brilliant creative and technology team to come up with a process that would work on the web.&quot;

&quot;The creative, video footage, editing and technology were done entirely in-house by FramesDirect.com staff.&quot;

The video footage was shot at the company&#039;s Austin offices.  Taylor, an Austinite who had been in the Miss Texas USA pageant and who had also been featured in the movie Miss Congeniality, was one of three models interviewed and was chosen because in her trial videos she appealed to both genders and a broader age range.

In addition to the walk-on, Dr. Cooper will be featured in a number of videos highlighting brands within the online eyewear catalog of FramesDirect.com. The first to go live will be for Wiley X and Costa Del Mar sunglasses. For 2008, more videos are planned, including instructional videos to help customers with their lens, frames and contact lens selections.

FramesDirect.com is a 24-hour/7-day-a-week eyewear store that went online in 1996 and currently features over 116,000 products, including <a href="http://www.framesdirect.com/eyeglasses" onclick="linkClick( this.href );"  target="_blank" title="Eyeglasses">eyeglasses</a>, sunglasses and contact lenses as well as a patented online technology for trying on eyeglasses, sunglasses and frames online.

About FramesDirect.com
Dr. Dhavid Cooper and Dr. Guy Hodgson have been in practice for over 20 years and founded FramesDirect.com in 1996. With offices in Houston and Austin, the family of optical websites includes <a href="http://www.framesdirect.com" onclick="linkClick( this.href );"  target="_blank">http://www.framesdirect.com</a> , <a href="http://www.binocularsdirect.com" onclick="linkClick( this.href );"  target="_blank">http://www.binocularsdirect.com</a> and <a href="http://www.gogglesdirect.com" onclick="linkClick( this.href );"  target="_blank">http://www.gogglesdirect.com</a> . FramesDirect.com can be reached at 1-800-248-9427.

Contact: 
Richard V. Burckhardt
713-893-1741
press @ framesdirect.com

###]]></itunes:summary>

                        <itunes:category text="Arts" /><itunes:category text="Arts">
        <itunes:category text=" Fashion &amp; Beauty" />
          </itunes:category><itunes:category text="Business" /><itunes:category text="Business">
        <itunes:category text=" Shopping" />
          </itunes:category><itunes:category text="Health" /><itunes:category text="News &amp; Politics" /><itunes:category text="Society &amp; Culture" /><itunes:category text="Technology" /><itunes:category text="Technology">
        <itunes:category text=" Tech News" />
          </itunes:category>

                        <itunes:duration>00:15:00</itunes:duration>
                        <itunes:explicit>no</itunes:explicit>
                        <itunes:keywords></itunes:keywords>
                        </item>
<item>
                        <title>FramesDirect.com Releases New Version of FrameFinder Virtual Try-on</title>
                        <link>http://www.prweb.com/releases/try-on/frames-online/prweb559451.htm</link>
                        <comments>http://www.prweb.com/releases/try-on/frames-online/prweb559451.htm</comments>
                        <description>Patented software for trying on frames online now includes sunglasses. [PRWeb Oct 11, 2007]</description>
                        <guid>http://www.prweb.com/releases/try-on/frames-online/prweb559451.htm</guid>
                        <pubDate>Tue,  9 Oct 2007 13:45:00 -0700</pubDate>
                        <author>podcrew@extrahoop.com</author>
                        <enclosure url="http://prwebpodcast.com/pod/559451/FramesDirect_com_Releases_New_Version_of_FrameFinder_Virtual_Try_on.ogg"
                                length="5218760" type="application/ogg" />
                        <content:encoded><![CDATA[Houston, TX (PRWEB) October 11, 2007 -- The owners of FramesDirect.com, the online leader in online eyeglasses, sunglasses, contact lenses and eyewear sales, are pleased to announce the launch of the newest version of their FrameFinder Virtual Try-On System.



The patented system uses a complex Biometric algorithm to allow site visitors the ability to upload a face photo and <a href="http://www.framesdirect.com/framefinder.asp" onclick="linkClick( this.href );"  target="_blank" title="try on eyeglasses and sunglasses">try on eyeglasses and sunglasses</a> from the convenience of a personal computer in a matter of minutes. Customers are able to scale and size their photo for proper proportions in regards to the eyewear they are trying on.

Although the ability to try on several thousand eyeglasses frames has been available in FrameFinder, premium sunglasses including Oakley, Maui Jim and Ray Ban, are now available to try on virtually as well. More hand-chosen premium sunglasses collections will be added in the future.

The new version of FrameFinder also includes a new, updated look and feel and both male and female models for the demo of the software. Users can search for eyewear by shape, material or designer.

&quot;This is a huge step forward in bringing fashion designer sunglasses and eyewear right into the consumers home on their PC,&quot; said Dr. Dhavid Cooper, CEO of FramesDirect.com. &quot;No long trips to the mall or sunglass store to see what looks good on you.  We&#039;re changing the entire paradigm of sunglass shopping by bringing fashion eyewear to the consumer 24 hours a day.&quot; 

FramesDirect.com is a 24-hour/7-day-a-week eyewear store that went online in 1996 and currently features over 116,000 products, including designer frames, eyeglasses, sunglasses, prescription lenses and contact lenses as well as a patented online technology for finding eyeglasses, sunglasses and frames.

About FramesDirect.com:
Dr. Dhavid Cooper and Dr. Guy Hodgson have been in practice for over 20 years and founded FramesDirect.com in 1996. With offices in Houston and Austin, the family of optical websites includes <a href="http://www.framesdirect.com" onclick="linkClick( this.href );"  target="_blank">http://www.framesdirect.com</a> , <a href="http://www.binocularsdirect.com" onclick="linkClick( this.href );"  target="_blank">http://www.binocularsdirect.com</a> and <a href="http://www.gogglesdirect.com" onclick="linkClick( this.href );"  target="_blank">http://www.gogglesdirect.com</a> . FramesDirect.com can be reached at 1-800-248-9427.

###]]></content:encoded>
                        <itunes:author>RICHARD BURCKHARDT</itunes:author>
                        <itunes:subtitle>FramesDirect.com Releases New Version of FrameFinder Virtual Try-on</itunes:subtitle>
                        <itunes:summary><![CDATA[Houston, TX (PRWEB) October 11, 2007 -- The owners of FramesDirect.com, the online leader in online eyeglasses, sunglasses, contact lenses and eyewear sales, are pleased to announce the launch of the newest version of their FrameFinder Virtual Try-On System.



The patented system uses a complex Biometric algorithm to allow site visitors the ability to upload a face photo and <a href="http://www.framesdirect.com/framefinder.asp" onclick="linkClick( this.href );"  target="_blank" title="try on eyeglasses and sunglasses">try on eyeglasses and sunglasses</a> from the convenience of a personal computer in a matter of minutes. Customers are able to scale and size their photo for proper proportions in regards to the eyewear they are trying on.

Although the ability to try on several thousand eyeglasses frames has been available in FrameFinder, premium sunglasses including Oakley, Maui Jim and Ray Ban, are now available to try on virtually as well. More hand-chosen premium sunglasses collections will be added in the future.

The new version of FrameFinder also includes a new, updated look and feel and both male and female models for the demo of the software. Users can search for eyewear by shape, material or designer.

&quot;This is a huge step forward in bringing fashion designer sunglasses and eyewear right into the consumers home on their PC,&quot; said Dr. Dhavid Cooper, CEO of FramesDirect.com. &quot;No long trips to the mall or sunglass store to see what looks good on you.  We&#039;re changing the entire paradigm of sunglass shopping by bringing fashion eyewear to the consumer 24 hours a day.&quot; 

FramesDirect.com is a 24-hour/7-day-a-week eyewear store that went online in 1996 and currently features over 116,000 products, including designer frames, eyeglasses, sunglasses, prescription lenses and contact lenses as well as a patented online technology for finding eyeglasses, sunglasses and frames.

About FramesDirect.com:
Dr. Dhavid Cooper and Dr. Guy Hodgson have been in practice for over 20 years and founded FramesDirect.com in 1996. With offices in Houston and Austin, the family of optical websites includes <a href="http://www.framesdirect.com" onclick="linkClick( this.href );"  target="_blank">http://www.framesdirect.com</a> , <a href="http://www.binocularsdirect.com" onclick="linkClick( this.href );"  target="_blank">http://www.binocularsdirect.com</a> and <a href="http://www.gogglesdirect.com" onclick="linkClick( this.href );"  target="_blank">http://www.gogglesdirect.com</a> . FramesDirect.com can be reached at 1-800-248-9427.

###]]></itunes:summary>

                        <itunes:category text="Arts" /><itunes:category text="Arts">
        <itunes:category text=" Fashion &amp; Beauty" />
          </itunes:category><itunes:category text="Business" /><itunes:category text="Business">
        <itunes:category text=" Management &amp; Marketing" />
          </itunes:category><itunes:category text="Business">
        <itunes:category text=" Shopping" />
          </itunes:category><itunes:category text="Health" /><itunes:category text="Technology" /><itunes:category text="Technology">
        <itunes:category text=" Tech News" />
          </itunes:category>

                        <itunes:duration>00:15:00</itunes:duration>
                        <itunes:explicit>no</itunes:explicit>
                        <itunes:keywords></itunes:keywords>
                        </item>
<item>
                        <title>Search Engine Marketer Joins Frames Direct Austin Office</title>
                        <link>http://www.prweb.com/releases/2006/8/prweb424594.htm</link>
                        <comments>http://www.prweb.com/releases/2006/8/prweb424594.htm</comments>
                        <description>Web marketer Richard V. Burckhardt moves to Austin to lead eyeglass superstore&#8217;s online marketing efforts. [PRWeb Aug 17, 2006]</description>
                        <guid>http://www.prweb.com/releases/2006/8/prweb424594.htm</guid>
                        <pubDate>Wed, 16 Aug 2006 11:39:50 -0700</pubDate>
                        <author>podcrew@extrahoop.com</author>
                        <enclosure url="http://prwebpodcast.com/pod/424594/Search_Engine_Marketer_Joins_Frames_Direct_Austin_Office.ogg"
                                length="4447486" type="application/ogg" />
                        <content:encoded><![CDATA[Austin, TX (PRWEB) August 17, 2006 -&#8211; The owners of Frames Direct, the online leader in eyeglasses, sunglasses, contact lenses and fashion eyewear sales, are pleased to announce that online marketing expert Richard V. Burckhardt has relocated from California to join their new Austin area office team.

Burckhardt, who spent five years as Senior Web Designer and Webmaster for Desert Publications, Inc. (Palm Springs Life Magazine) and more recently as the Web Marketing Manager for the Palm Springs Desert Resorts Convention and Visitors Authority, will work with the Frames Direct web development team to ensure that the online content is not only customer friendly, but search engine friendly. Burckhardt has worked for Frames Direct remotely as a contract consultant for the past year.

&#8220;Search engine optimization is my specialty and I look forward to working with the Frames Direct team as a full time member,&#8221; said Burckhardt. &#8220;They&#8217;ve got a dynamic, growing site with terrific content and a huge selection of eyewear products to work with.&#8221;

&#8220;I&#8217;m also thrilled to be back in Texas, especially Austin,&#8221; said Burckhardt, who grew up in Houston and graduated from the University of Houston with a degree in Journalism.

Burckhardt will also take over press relations and pay per click marketing efforts.

FramesDirect.com is a Houston-based 24-hour/7-day-a-week eyewear store that went online in 1996 and currently features over 110,000 products, including designer frames, <a href="http://www.framesdirect.com/eyeglasses.asp" onclick="linkClick( this.href );"  target="_blank" title="eyeglasses">eyeglasses</a>, <a href="http://www.framesdirect.com/sunglasses.asp" onclick="linkClick( this.href );"  target="_blank" title="sunglasses">sunglasses</a>,  prescription lenses and <a href="http://www.framesdirect.com/contact-lenses.asp" onclick="linkClick( this.href );"  target="_blank" title="contact lenses">contact lenses</a> as well as a patented online technology for finding eyeglasses, sunglasses and frames, the FrameFinder Virtual Try-On System, which allows users to &#8220;try on&#8221; frames from any personal computer by simply uploading a photo of themselves.

The new Austin office, located off of F.M. 1826 near Driftwood, serves as the base for a growing local operation for Frames Direct. Customer service and marketing services are among the first occupy the facility.

About FramesDirect.com
Dr. Dhavid Cooper and Dr. Guy Hodgson have been in practice in the Houston area for over 20 years and founded FramesDirect.com in 1996. The family of optical websites includes  Frames Direct ( <a href="http://www.framesdirect.com" onclick="linkClick( this.href );"  target="_blank">http://www.framesdirect.com</a> ),  Binoculars Direct ( <a href="http://www.binocularsdirect.com" onclick="linkClick( this.href );"  target="_blank">http://www.binocularsdirect.com</a> ) and  Goggles Direct ( <a href="http://www.gogglesdirect.com" onclick="linkClick( this.href );"  target="_blank">http://www.gogglesdirect.com</a> ). The office can be reached at 1-800-248-9427.

# # #]]></content:encoded>
                        <itunes:author>Richard Burckhardt</itunes:author>
                        <itunes:subtitle>Search Engine Marketer Joins Frames Direct Austin Office</itunes:subtitle>
                        <itunes:summary><![CDATA[Austin, TX (PRWEB) August 17, 2006 -&#8211; The owners of Frames Direct, the online leader in eyeglasses, sunglasses, contact lenses and fashion eyewear sales, are pleased to announce that online marketing expert Richard V. Burckhardt has relocated from California to join their new Austin area office team.

Burckhardt, who spent five years as Senior Web Designer and Webmaster for Desert Publications, Inc. (Palm Springs Life Magazine) and more recently as the Web Marketing Manager for the Palm Springs Desert Resorts Convention and Visitors Authority, will work with the Frames Direct web development team to ensure that the online content is not only customer friendly, but search engine friendly. Burckhardt has worked for Frames Direct remotely as a contract consultant for the past year.

&#8220;Search engine optimization is my specialty and I look forward to working with the Frames Direct team as a full time member,&#8221; said Burckhardt. &#8220;They&#8217;ve got a dynamic, growing site with terrific content and a huge selection of eyewear products to work with.&#8221;

&#8220;I&#8217;m also thrilled to be back in Texas, especially Austin,&#8221; said Burckhardt, who grew up in Houston and graduated from the University of Houston with a degree in Journalism.

Burckhardt will also take over press relations and pay per click marketing efforts.

FramesDirect.com is a Houston-based 24-hour/7-day-a-week eyewear store that went online in 1996 and currently features over 110,000 products, including designer frames, <a href="http://www.framesdirect.com/eyeglasses.asp" onclick="linkClick( this.href );"  target="_blank" title="eyeglasses">eyeglasses</a>, <a href="http://www.framesdirect.com/sunglasses.asp" onclick="linkClick( this.href );"  target="_blank" title="sunglasses">sunglasses</a>,  prescription lenses and <a href="http://www.framesdirect.com/contact-lenses.asp" onclick="linkClick( this.href );"  target="_blank" title="contact lenses">contact lenses</a> as well as a patented online technology for finding eyeglasses, sunglasses and frames, the FrameFinder Virtual Try-On System, which allows users to &#8220;try on&#8221; frames from any personal computer by simply uploading a photo of themselves.

The new Austin office, located off of F.M. 1826 near Driftwood, serves as the base for a growing local operation for Frames Direct. Customer service and marketing services are among the first occupy the facility.

About FramesDirect.com
Dr. Dhavid Cooper and Dr. Guy Hodgson have been in practice in the Houston area for over 20 years and founded FramesDirect.com in 1996. The family of optical websites includes  Frames Direct ( <a href="http://www.framesdirect.com" onclick="linkClick( this.href );"  target="_blank">http://www.framesdirect.com</a> ),  Binoculars Direct ( <a href="http://www.binocularsdirect.com" onclick="linkClick( this.href );"  target="_blank">http://www.binocularsdirect.com</a> ) and  Goggles Direct ( <a href="http://www.gogglesdirect.com" onclick="linkClick( this.href );"  target="_blank">http://www.gogglesdirect.com</a> ). The office can be reached at 1-800-248-9427.

# # #]]></itunes:summary>

                        <itunes:category text="Business" />

                        <itunes:duration>00:15:00</itunes:duration>
                        <itunes:explicit>no</itunes:explicit>
                        <itunes:keywords></itunes:keywords>
                        </item>
<item>
                        <title>Frames Direct Announces the Opening of Austin Area Office </title>
                        <link>http://www.prweb.com/releases/2006/7/prweb416521.htm</link>
                        <comments>http://www.prweb.com/releases/2006/7/prweb416521.htm</comments>
                        <description>Internet-based eyewear superstore expands customer service for online eyeglasses, sunglasses and contact lenses. [PRWeb Jul 27, 2006]</description>
                        <guid>http://www.prweb.com/releases/2006/7/prweb416521.htm</guid>
                        <pubDate>Wed, 26 Jul 2006 15:00:39 -0700</pubDate>
                        <author>podcrew@extrahoop.com</author>
                        <enclosure url="http://prwebpodcast.com/pod/416521/Frames_Direct_Announces_the_Opening_of_Austin_Area_Office_.ogg"
                                length="4964153" type="application/ogg" />
                        <content:encoded><![CDATA[Austin, TX (PRWEB) July 27, 2006 &#8211;- The owners of Frames Direct, the online leader in eyeglasses, sunglasses, contact lenses and <a href="http://www.framesdirect.com/fashion-eyewear-eyewear-gst-lbk.html" onclick="linkClick( this.href );"  target="_blank" title="fashion eyewear">fashion eyewear</a> sales, are pleased to announce the expansion of their customer service department with the opening of a new Austin area office.

FramesDirect.com is a Houston-based 24-hour/7-day-a-week eyewear store that went online in 1996 and currently features more than 110,000 products, including <a href="http://www.framesdirect.com/designer-glasses-eyewear-gst-lft.html" onclick="linkClick( this.href );"  target="_blank" title="designer frames">designer frames</a>, <a href="http://www.framesdirect.com" onclick="linkClick( this.href );"  target="_blank" title="eyeglasses">eyeglasses</a>, <a href="http://www.framesdirect.com/sunglasses.asp" onclick="linkClick( this.href );"  target="_blank" title="sunglasses">sunglasses</a>, <a href="http://www.framesdirect.com/prescription.asp" onclick="linkClick( this.href );"  target="_blank" title="prescription lenses">prescription lenses</a> and <a href="http://www.framesdirect.com/contact-lenses.asp" onclick="linkClick( this.href );"  target="_blank" title="contact lenses">contact lenses</a> as well as a patented online technology for finding eyeglasses, sunglasses and frames, the <a href="http://www.framesdirect.com/framefinder.asp" onclick="linkClick( this.href );"  target="_blank" title="FrameFinder Virtual Try-On System">FrameFinder Virtual Try-On System</a>, which allows users to &#8220;try on&#8221; frames from any personal computer by simply uploading a photo of themselves.

The Austin office, located off of F.M. 1826 near Driftwood, will serve as an extension of and a backup for the customer service department in Houston. Opticians are currently being sought for the new positions. In addition, the Austin location will serve as the base for a growing local operation for the company. Web and creative services will be among the first to relocate to the facility, including search engine marketing staff.

The Austin location will be housed in an existing structure on company acreage with plans to expand in the future.

&quot;The Austin area fits well into our future expansion plans and will serve as the hub that will eventually handle much of our international call volume.  Two new international sites, one for the United Kingdom <a href="http://www.framesdirect.co.uk" onclick="linkClick( this.href );"  target="_blank">http://www.framesdirect.co.uk</a> and one for South Africa, <a href="http://www.framesdirect.co.za" onclick="linkClick( this.href );"  target="_blank">http://www.framesdirect.co.za</a> are scheduled for release next month.  Besides the international customers, we&#039;re looking forward to expanding our existing Texas customer base from our Austin location, as well as using the Austin location to establish corporate marketing plans, scheduled to go in effect 2007,&quot; Dr. Dhavid Cooper, CEO said.

About FramesDirect.com
Dr. Dhavid Cooper and Dr. Guy Hodgson have been in practice in the Houston area for over 20 years and founded FramesDirect.com in 1996. They have a Houston eye care office and eyewear showroom. The family of optical websites includes <a href="http://www.framesdirect.com" onclick="linkClick( this.href );"  target="_blank">http://www.framesdirect.com</a>, <a href="http://www.binocularsdirect.com" onclick="linkClick( this.href );"  target="_blank">http://www.binocularsdirect.com</a> and <a href="http://www.gogglesdirect.com" onclick="linkClick( this.href );"  target="_blank">http://www.gogglesdirect.com</a>. The office can be reached at 1-800-248-9427.

###]]></content:encoded>
                        <itunes:author>Richard Burckhardt</itunes:author>
                        <itunes:subtitle>Frames Direct Announces the Opening of Austin Area Office </itunes:subtitle>
                        <itunes:summary><![CDATA[Austin, TX (PRWEB) July 27, 2006 &#8211;- The owners of Frames Direct, the online leader in eyeglasses, sunglasses, contact lenses and <a href="http://www.framesdirect.com/fashion-eyewear-eyewear-gst-lbk.html" onclick="linkClick( this.href );"  target="_blank" title="fashion eyewear">fashion eyewear</a> sales, are pleased to announce the expansion of their customer service department with the opening of a new Austin area office.

FramesDirect.com is a Houston-based 24-hour/7-day-a-week eyewear store that went online in 1996 and currently features more than 110,000 products, including <a href="http://www.framesdirect.com/designer-glasses-eyewear-gst-lft.html" onclick="linkClick( this.href );"  target="_blank" title="designer frames">designer frames</a>, <a href="http://www.framesdirect.com" onclick="linkClick( this.href );"  target="_blank" title="eyeglasses">eyeglasses</a>, <a href="http://www.framesdirect.com/sunglasses.asp" onclick="linkClick( this.href );"  target="_blank" title="sunglasses">sunglasses</a>, <a href="http://www.framesdirect.com/prescription.asp" onclick="linkClick( this.href );"  target="_blank" title="prescription lenses">prescription lenses</a> and <a href="http://www.framesdirect.com/contact-lenses.asp" onclick="linkClick( this.href );"  target="_blank" title="contact lenses">contact lenses</a> as well as a patented online technology for finding eyeglasses, sunglasses and frames, the <a href="http://www.framesdirect.com/framefinder.asp" onclick="linkClick( this.href );"  target="_blank" title="FrameFinder Virtual Try-On System">FrameFinder Virtual Try-On System</a>, which allows users to &#8220;try on&#8221; frames from any personal computer by simply uploading a photo of themselves.

The Austin office, located off of F.M. 1826 near Driftwood, will serve as an extension of and a backup for the customer service department in Houston. Opticians are currently being sought for the new positions. In addition, the Austin location will serve as the base for a growing local operation for the company. Web and creative services will be among the first to relocate to the facility, including search engine marketing staff.

The Austin location will be housed in an existing structure on company acreage with plans to expand in the future.

&quot;The Austin area fits well into our future expansion plans and will serve as the hub that will eventually handle much of our international call volume.  Two new international sites, one for the United Kingdom <a href="http://www.framesdirect.co.uk" onclick="linkClick( this.href );"  target="_blank">http://www.framesdirect.co.uk</a> and one for South Africa, <a href="http://www.framesdirect.co.za" onclick="linkClick( this.href );"  target="_blank">http://www.framesdirect.co.za</a> are scheduled for release next month.  Besides the international customers, we&#039;re looking forward to expanding our existing Texas customer base from our Austin location, as well as using the Austin location to establish corporate marketing plans, scheduled to go in effect 2007,&quot; Dr. Dhavid Cooper, CEO said.

About FramesDirect.com
Dr. Dhavid Cooper and Dr. Guy Hodgson have been in practice in the Houston area for over 20 years and founded FramesDirect.com in 1996. They have a Houston eye care office and eyewear showroom. The family of optical websites includes <a href="http://www.framesdirect.com" onclick="linkClick( this.href );"  target="_blank">http://www.framesdirect.com</a>, <a href="http://www.binocularsdirect.com" onclick="linkClick( this.href );"  target="_blank">http://www.binocularsdirect.com</a> and <a href="http://www.gogglesdirect.com" onclick="linkClick( this.href );"  target="_blank">http://www.gogglesdirect.com</a>. The office can be reached at 1-800-248-9427.

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                        <itunes:category text="Health" /><itunes:category text="Health" />

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