60 http://www.prwebpodcast.com A Top 30 Stream of Oneupweb 06 Press Releases (in OGG format) via PRWeb podEditor@emediawire.com (PRWeb) podMaster@emediawire.com Sun, 12 Oct 2008 20:18:52 -0700 Oneupweb 06 http://www.prweb.com/prwebrss.gif 130 49 http://prwebpodcast.com Copyright PRWeb International, Inc. en-us http://blogs.law.harvard.edu/tech/rss A Top 30 Stream of Oneupweb 06 Press Releases (in OGG format) via PRWeb A Top 30 Stream of Oneupweb 06 Press Releases (in OGG format) via PRWeb podEditor@emediawire.com PR Web PRWeb no http://www.prweb.com/releases/2006/12/prweb486319.htm http://www.prweb.com/releases/2006/12/prweb486319.htm Oneupweb Reveals the Secret Opportunities that Podcasting Gives to Natural Optimization & Paid Search Campaigns -- Lisa Wehr, CEO of Oneupweb, the online search marketing and corporate podcasting leader, today released The Value of Podcasting for Search Marketers, the first white paper to address the connection between Search Engine Optimization/Search Engine Marketing (SEO/SEM) and corporate podcasting. The free white paper is available in the Library of Oneupweb.com. [PRWeb Dec 5, 2006] http://www.prweb.com/releases/2006/12/prweb486319.htm Thu, 21 Dec 2006 12:28:11 -0800 podcrew@extrahoop.com Library of Oneupweb.com. "As a leader in online search marketing and the only major SEO/SEM firm that offers podcast production, tracking and marketing services, we believe it's important to raise awareness in our industry of how search marketing campaigns can incorporate podcasting for even greater effectiveness," says Lisa Wehr. "While many of the same search principles and best practices apply, there are some vital differences. Plus our paper outlines opportunities for both natural optimization and paid search campaign strategies." First, few podcasts are optimized, missing the opportunity to be properly indexed in podcast directories and search engines. Additionally, search engine results linking to podcast XML feeds need user-friendly webpage designs that help the audience know what to do to access the podcasts. Podcasts also represent an opportunity to increase an organization's content and inbound links. The Value of Podcasting for Search Marketers describes how various corporate departments can use podcasting to build more website content from current webpages and materials. And discusses how podcast production values (voice, music, video) can enliven a brand personality, attracting inbound links and encouraging listeners to become brand advocates through the viral nature of podcast file-sharing. Secondly, podcasts also improve paid search activities, helping to attract and qualify customers, build customer relationships and mange marketing efforts. Podcast downloads, the paper stresses, are a popular means of inducing a paid click-through, engaging potential customers and keeping prospects connected to the company after the click. The on-demand nature of podcasting extends the impact of paid advertising without adding to the cost. Finally, this new white paper looks at what Oneupweb's growing podcast tracking database can tell search marketers about consumer behavior and how to structure podcast content, timing and placement for the greatest effectiveness. "Our industry hasn't even scratched the surface," notes Lisa Wehr. "Clearly anyone who is engaged in search marketing can profit from reading the paper. And we hope it generates discussion at next week's Search Engine Strategies conference in Chicago." Oneupweb will be offering disks of the paper at its booth #213. For more information about podcasting and its marketing potential visit PodGarden.com, a site which describes the full range of podcasting resources and services available through Oneupweb. You can access a complete listing of white papers and podcasts... To read the press release in full goto http://www.prweb.com/releases/2006/12/prweb486319.htm]]> Rachel North First Guide Discussing the Importance of Podcasting To Search Released by Oneupweb Library of Oneupweb.com. "As a leader in online search marketing and the only major SEO/SEM firm that offers podcast production, tracking and marketing services, we believe it's important to raise awareness in our industry of how search marketing campaigns can incorporate podcasting for even greater effectiveness," says Lisa Wehr. "While many of the same search principles and best practices apply, there are some vital differences. Plus our paper outlines opportunities for both natural optimization and paid search campaign strategies." First, few podcasts are optimized, missing the opportunity to be properly indexed in podcast directories and search engines. Additionally, search engine results linking to podcast XML feeds need user-friendly webpage designs that help the audience know what to do to access the podcasts. Podcasts also represent an opportunity to increase an organization's content and inbound links. The Value of Podcasting for Search Marketers describes how various corporate departments can use podcasting to build more website content from current webpages and materials. And discusses how podcast production values (voice, music, video) can enliven a brand personality, attracting inbound links and encouraging listeners to become brand advocates through the viral nature of podcast file-sharing. Secondly, podcasts also improve paid search activities, helping to attract and qualify customers, build customer relationships and mange marketing efforts. Podcast downloads, the paper stresses, are a popular means of inducing a paid click-through, engaging potential customers and keeping prospects connected to the company after the click. The on-demand nature of podcasting extends the impact of paid advertising without adding to the cost. Finally, this new white paper looks at what Oneupweb's growing podcast tracking database can tell search marketers about consumer behavior and how to structure podcast content, timing and placement for the greatest effectiveness. "Our industry hasn't even scratched the surface," notes Lisa Wehr. "Clearly anyone who is engaged in search marketing can profit from reading the paper. And we hope it generates discussion at next week's Search Engine Strategies conference in Chicago." Oneupweb will be offering disks of the paper at its booth #213. For more information about podcasting and its marketing potential visit PodGarden.com, a site which describes the full range of podcasting resources and services available through Oneupweb. You can access a complete listing of white papers and podcasts... To read the press release in full goto http://www.prweb.com/releases/2006/12/prweb486319.htm]]> 00:15:00 no http://www.prweb.com/releases/2006/8/prweb422308.htm http://www.prweb.com/releases/2006/8/prweb422308.htm The Mysteries of Performance Revealed for Podcast Producers & Marketers—Oneupweb, an online marketing leader, launched PodTractor™ a revolutionary, hosted tracking technology that lets marketers measure podcast performance. Previously, marketers had to rely on less-than-accurate statistics from directories or server log files or even asking listeners to install software on their mobile players that would report usage back to the client. “We couldn’t find anyone offering this level of tracking, so we invented it,” says Oneupweb CEO, Lisa Wehr. Oneupweb is the only podcast producer offering this level of tracking (often called metrics or analytics), a critical component in the ongoing evaluation of ROI for marketers. [PRWeb Aug 9, 2006] http://www.prweb.com/releases/2006/8/prweb422308.htm Tue, 15 Aug 2006 09:44:32 -0700 podcrew@extrahoop.com PodTractor™ a revolutionary, hosted tracking technology that lets marketers measure podcast performance. Previously, marketers had to rely on less-than-accurate statistics from directories or server log files or even asking listeners to install software on their mobile players that would report usage back to the client. “We couldn’t find anyone offering this level of tracking, so we invented it,” says Oneupweb CEO, Lisa Wehr. “In order to capitalize on podcasting, marketers need to know if they are reaching their target audience, if listeners are subscribing to the series and much more. PodTractor™ provides that data for podcasters.” Oneupweb is the only podcast producer offering this level of tracking (often called metrics or analytics), a critical component in the ongoing improvement of a podcast’s value to its audience. And providing it automatically as part of production services is an added convenience for businesses who want a single podcasting source. PodTractor™ is not coupled with an advertising service. By being independent, business podcasters don’t have to offer ads to outside companies to get analytics. Or, they can offer ads without limiting their media packages to one prescribed model or directory client list. With PodTractor™, producers and marketers can: - Track data rather than gut feelings - Inform management & minimize second guessing - Use strategic keywords to attract a larger, preferred audience - Use tracking for optimizing their podcast on search engine results pages - Coordinate pay-per-click or other advertising around popular podcast search terms - Consolidate their online marketing tracking in one place for greater consistency and accountability - Save time and costly duplication Featured Data Includes: - Summary series and episode overview – month, day, week - Most popular series and episode – top downloads - Visitors & downloads – which domains visited and what each downloaded - Subscribers – non-subscriber downloads or dedicated subscriber - Position in top search engine results for keyword topics - Top podcast directory referrer – which directory is sending you the most listeners - Running trend graphs – week to week and month to month to demonstrate increased downloads, subscribers and position improvement - Visiting domains - Top converting keyword searches by directory - Loyalty tracking – organized by series and episode - Partial downloads vs. completed downloads – abandonment statistics - Number of subscribers by directory “The marketing mix is broad and fragmented; resources are limited,” says Wehr. “Marketers can’t afford to spend time and money on a tactic, just in case it might work. If podcasts contribute a high return on the investment, companies... To read the press release in full goto http://www.prweb.com/releases/2006/8/prweb422308.htm]]> Rachel North Oneupweb Launches PodTractor™ – Finally, Real, Useable Podcast Tracking Analytics PodTractor™ a revolutionary, hosted tracking technology that lets marketers measure podcast performance. Previously, marketers had to rely on less-than-accurate statistics from directories or server log files or even asking listeners to install software on their mobile players that would report usage back to the client. “We couldn’t find anyone offering this level of tracking, so we invented it,” says Oneupweb CEO, Lisa Wehr. “In order to capitalize on podcasting, marketers need to know if they are reaching their target audience, if listeners are subscribing to the series and much more. PodTractor™ provides that data for podcasters.” Oneupweb is the only podcast producer offering this level of tracking (often called metrics or analytics), a critical component in the ongoing improvement of a podcast’s value to its audience. And providing it automatically as part of production services is an added convenience for businesses who want a single podcasting source. PodTractor™ is not coupled with an advertising service. By being independent, business podcasters don’t have to offer ads to outside companies to get analytics. Or, they can offer ads without limiting their media packages to one prescribed model or directory client list. With PodTractor™, producers and marketers can: - Track data rather than gut feelings - Inform management & minimize second guessing - Use strategic keywords to attract a larger, preferred audience - Use tracking for optimizing their podcast on search engine results pages - Coordinate pay-per-click or other advertising around popular podcast search terms - Consolidate their online marketing tracking in one place for greater consistency and accountability - Save time and costly duplication Featured Data Includes: - Summary series and episode overview – month, day, week - Most popular series and episode – top downloads - Visitors & downloads – which domains visited and what each downloaded - Subscribers – non-subscriber downloads or dedicated subscriber - Position in top search engine results for keyword topics - Top podcast directory referrer – which directory is sending you the most listeners - Running trend graphs – week to week and month to month to demonstrate increased downloads, subscribers and position improvement - Visiting domains - Top converting keyword searches by directory - Loyalty tracking – organized by series and episode - Partial downloads vs. completed downloads – abandonment statistics - Number of subscribers by directory “The marketing mix is broad and fragmented; resources are limited,” says Wehr. “Marketers can’t afford to spend time and money on a tactic, just in case it might work. If podcasts contribute a high return on the investment, companies... To read the press release in full goto http://www.prweb.com/releases/2006/8/prweb422308.htm]]> 00:15:00 no http://www.prweb.com/releases/2006/6/prweb394021.htm http://www.prweb.com/releases/2006/6/prweb394021.htm Five Completed Episodes on StraightUpSearch.com Give Laughs & Access to Oneupweb’s Online Marketing Thought Leadership--Oneupweb, the trusted leader in search engine optimization and online marketing, today announced the launch of its podcast series, StraightUpSearch, where marketing pros, including Oneupweb CEO Lisa Wehr, dish out humorous perspectives on Google, poorly designed websites, free online marketing tools and other oddities of online marketing. Six episodes in the weekly series are currently available free at Oneupweb.com, StraightUpSearch.com, iTunes and Yahoo! Podcasts. [PRWeb Jun 5, 2006] http://www.prweb.com/releases/2006/6/prweb394021.htm Fri, 9 Jun 2006 10:00:21 -0700 podcrew@extrahoop.com trusted leader in search engine optimization and online marketing, today announced the launch of its podcast series, StraightUpSearch. where marketing pros, including Oneupweb CEO Lisa Wehr, dish out humorous perspectives on Google, poorly designed Web sites, free online marketing tools and other oddities of online marketing. Six episodes in the weekly series are currently available free at Oneupweb.com, StraightUpSearch.com, iTunes and Yahoo! Podcasts. “We have a lot of fun working, and so we laugh a lot on our podcasts. We don’t sugar coat our commentary—we speak up about what’s ridiculous, as well as what works,” says Wehr. “We are also quite serious when it comes to providing vital, useful advice during the show. Listeners will learn something important and topical in every episode.” The format is a free-form, entertaining discussion of pertinent, timely, online marketing matters, divided into four segments: What Were They Thinking? Oneupweb calls out Web site usability blunders—no holds barred and no one spared. From the Vatican to Southwest Airlines, if Oneupweb uncovers your bungled Web site, expect the spotlight to make you sweat. For the rest of the subscribers, it’s a lighthearted anti-case study or a valuable lesson in what not to do. Google Rant Not afraid to toss a well-spoken stone at Google’s forehead, Oneupweb pros share their unabridged advice on Google’s actions. Pros teach you how to be cautious, what to watch for and how to use Google services to your best advantage. Cool Tool These are bionic parts for marketing plans. Oneupweb shares and reviews free online tools to help marketers and search engine optimization experts do their jobs better, faster, easier. Random Keyword Search Unscripted, irreverent, shocking. What do you get when you search for _______? Don’t expect politically correct edits here. While Oneupweb won’t have any wardrobe malfunctions (avoiding that explicit rating), they do find some interesting, appalling, hysterical results for some seemingly safe searches like, “fuzzy bunny.” Oneupweb’s StraightUpSearch podcast pays off on its promise to tell marketers something good. StraightUpSearch is available as an MP3 and in audio browsers like iTunes. New episodes are posted on Friday, each week. About Oneupweb Oneupweb creates integrated online marketing plans that include natural search engine optimization , paid search marketing, mobile search marketing, online marketing research, marketing analytics, online advertising creative and online media services. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only two-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine’s Who’s Who List twice... To read the press release in full goto http://www.prweb.com/releases/2006/6/prweb394021.htm]]> Rachel North Oneupweb Podcasts Speak Out on Search Engine Optimization & Integrated Marketing trusted leader in search engine optimization and online marketing, today announced the launch of its podcast series, StraightUpSearch. where marketing pros, including Oneupweb CEO Lisa Wehr, dish out humorous perspectives on Google, poorly designed Web sites, free online marketing tools and other oddities of online marketing. Six episodes in the weekly series are currently available free at Oneupweb.com, StraightUpSearch.com, iTunes and Yahoo! Podcasts. “We have a lot of fun working, and so we laugh a lot on our podcasts. We don’t sugar coat our commentary—we speak up about what’s ridiculous, as well as what works,” says Wehr. “We are also quite serious when it comes to providing vital, useful advice during the show. Listeners will learn something important and topical in every episode.” The format is a free-form, entertaining discussion of pertinent, timely, online marketing matters, divided into four segments: What Were They Thinking? Oneupweb calls out Web site usability blunders—no holds barred and no one spared. From the Vatican to Southwest Airlines, if Oneupweb uncovers your bungled Web site, expect the spotlight to make you sweat. For the rest of the subscribers, it’s a lighthearted anti-case study or a valuable lesson in what not to do. Google Rant Not afraid to toss a well-spoken stone at Google’s forehead, Oneupweb pros share their unabridged advice on Google’s actions. Pros teach you how to be cautious, what to watch for and how to use Google services to your best advantage. Cool Tool These are bionic parts for marketing plans. Oneupweb shares and reviews free online tools to help marketers and search engine optimization experts do their jobs better, faster, easier. Random Keyword Search Unscripted, irreverent, shocking. What do you get when you search for _______? Don’t expect politically correct edits here. While Oneupweb won’t have any wardrobe malfunctions (avoiding that explicit rating), they do find some interesting, appalling, hysterical results for some seemingly safe searches like, “fuzzy bunny.” Oneupweb’s StraightUpSearch podcast pays off on its promise to tell marketers something good. StraightUpSearch is available as an MP3 and in audio browsers like iTunes. New episodes are posted on Friday, each week. About Oneupweb Oneupweb creates integrated online marketing plans that include natural search engine optimization , paid search marketing, mobile search marketing, online marketing research, marketing analytics, online advertising creative and online media services. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only two-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine’s Who’s Who List twice... To read the press release in full goto http://www.prweb.com/releases/2006/6/prweb394021.htm]]> 00:15:00 no http://www.prweb.com/releases/2006/2/prweb344608.htm http://www.prweb.com/releases/2006/2/prweb344608.htm Oneupweb’s Expanded Expertise Fuels Search Marketing Co.’s Growth---Oneupweb, the trusted leader in search engine optimization (SEO) and marketing (SEM), today announced new capabilities, finding a natural progression to enhance its time-tested, results-driven core services like natural optimization, pay-per-click advertising and marketing analytics. New services include: Usability Services--uSage™ ; Mobile Search Marketing—Mobile-i-zation™ ; Online Marketing Research—eyeGroups™and A:B Labs™; and Advertising Services—ROI trax®; [PRWeb Feb 9, 2006] http://www.prweb.com/releases/2006/2/prweb344608.htm Tue, 7 Mar 2006 13:05:54 -0800 podcrew@extrahoop.com trusted leader in search engine optimization (SEO) and marketing (SEM), today announced new capabilities, finding a natural progression to enhance its time-tested, results-driven core services like natural optimization, pay-per-click advertising and marketing analytics. New services include: Usability Services--uSage™ helps clients improve website design, navigation, structure and impact Mobile Search Marketing—Mobile-i-zation™ provides up-to-date guidance on coding, structure, navigation and optimized content Online Marketing Research—Oneupweb provides clients with strategic marketing advice, using eyeGroups™, a focus group service tackling online behavior, and A:B Labs™, a multi-variant testing service, determining the best combination of content, promotions, images etc. Advertising Services—In addition to providing research-based online design and email marketing services, Oneupweb’s UpLift™ service provides media buying, taking advantage of its proprietary tracking technology ROI trax “As our typical client relationships gain momentum, we often provide these services as part of our ongoing campaigns,” explains Oneupweb CEO Lisa Wehr. “By offering our expertise more formally, new and prospective clients are able to capitalize on these strengths early on.” Oneupweb’s business plan for 2006 provides for the next level in account service and integration into customer-centric, marketing best practices. Natural site optimization, once considered a tactical service offered by boutiques of specially-skilled web developers, evolved into a complicated profession taking into account behavioral science, linguistics, market definition, content development and sales strategy. Pay-per-click advertising and marketing analytics drove strategically-oriented firms further into the marketing mix. At that point the search industry customer moved out of the IT department, deeper into the marketing department and higher up the corporate ladder. Wehr’s vision is use search to help businesses succeed and her audience is the board room. “Chief marketing officers aren’t looking for alternatives, fads or new things to do,” explains Wehr. “They want marketing answers that work across every communication point. Our job is to integrate search effectively at every level of the sale.” About Oneupweb Oneupweb creates integrated online marketing plans that include natural search... To read the press release in full goto http://www.prweb.com/releases/2006/2/prweb344608.htm]]> Rachel North Oneupweb’s Expanded Expertise Fuels Search Marketing Co.’s Growth trusted leader in search engine optimization (SEO) and marketing (SEM), today announced new capabilities, finding a natural progression to enhance its time-tested, results-driven core services like natural optimization, pay-per-click advertising and marketing analytics. New services include: Usability Services--uSage™ helps clients improve website design, navigation, structure and impact Mobile Search Marketing—Mobile-i-zation™ provides up-to-date guidance on coding, structure, navigation and optimized content Online Marketing Research—Oneupweb provides clients with strategic marketing advice, using eyeGroups™, a focus group service tackling online behavior, and A:B Labs™, a multi-variant testing service, determining the best combination of content, promotions, images etc. Advertising Services—In addition to providing research-based online design and email marketing services, Oneupweb’s UpLift™ service provides media buying, taking advantage of its proprietary tracking technology ROI trax “As our typical client relationships gain momentum, we often provide these services as part of our ongoing campaigns,” explains Oneupweb CEO Lisa Wehr. “By offering our expertise more formally, new and prospective clients are able to capitalize on these strengths early on.” Oneupweb’s business plan for 2006 provides for the next level in account service and integration into customer-centric, marketing best practices. Natural site optimization, once considered a tactical service offered by boutiques of specially-skilled web developers, evolved into a complicated profession taking into account behavioral science, linguistics, market definition, content development and sales strategy. Pay-per-click advertising and marketing analytics drove strategically-oriented firms further into the marketing mix. At that point the search industry customer moved out of the IT department, deeper into the marketing department and higher up the corporate ladder. Wehr’s vision is use search to help businesses succeed and her audience is the board room. “Chief marketing officers aren’t looking for alternatives, fads or new things to do,” explains Wehr. “They want marketing answers that work across every communication point. Our job is to integrate search effectively at every level of the sale.” About Oneupweb Oneupweb creates integrated online marketing plans that include natural search... To read the press release in full goto http://www.prweb.com/releases/2006/2/prweb344608.htm]]> 00:15:00 no