60 http://www.prwebpodcast.com A Top 30 Stream of BrightWave Marketing Press Releases (in OGG format) via PRWeb podEditor@emediawire.com (PRWeb) podMaster@emediawire.com Sun, 20 Jul 2008 16:39:36 -0700 BrightWave Marketing http://www.prweb.com/prwebrss.gif 130 49 http://prwebpodcast.com Copyright PRWeb International, Inc. en-us http://blogs.law.harvard.edu/tech/rss A Top 30 Stream of BrightWave Marketing Press Releases (in OGG format) via PRWeb A Top 30 Stream of BrightWave Marketing Press Releases (in OGG format) via PRWeb podEditor@emediawire.com PR Web PRWeb no http://www.prweb.com/releases/2007/9/prweb553583.htm http://www.prweb.com/releases/2007/9/prweb553583.htm In an article published by iMedia Connection (imediaconnection.com), Simms Jenkins of BrightWave Marketing examines how companies field responses to their email campaigns and discovers a glaring hole in their total email strategy as most companies failed to accept or reply to responses of their opt-in emails and newsletters. [PRWeb Sep 17, 2007] http://www.prweb.com/releases/2007/9/prweb553583.htm Fri, 14 Sep 2007 16:52:55 -0700 podcrew@extrahoop.com http://www.imediaconnection.com/content/16630.asp (© iMedia Communications, 2007). An informal study conducted by email marketing expert Jenkins and his firm BrightWave Marketing revealed only 15% of companies that sent opt-in email messages over the span of a week answered subscriber responses to their own emails; 63% failed to reply at all and 15% of the replies immediately bounced as the sender did not have a valid return email address. The remaining 7% of email messages had an automated message that said they did not accept email messages. "These results were quite shocking. We analyzed a wide range of companies and the majority failed to reply to our inquiries to their own marketing and promotional email campaigns. Lost in all of these replies are sales opportunities, not to mention unsubscribe requests which are a required part of the CAN-SPAM Act," according to Jenkins. "The bottom line is most companies are either not aware of these missed opportunities and failures or care to believe that the replies to their campaigns are not important. This is a major wake up call for most email marketers." The article provides specifics on the study, including what companies actually responded to the replies as well as tips and best practices to avoid falling into this trap. To read the article, please visit http://www.imediaconnection.com/content/16630.asp About BrightWave Marketing BrightWave Marketing (www.BrightWaveMarketing.com) is a specialized marketing firm focused on creating and managing exceptional strategic and tactical online acquisition and retention programs that drive revenue, cut costs and build relationships. BrightWave Marketing offers targeted and measurable solutions leveraging the flexibility and economy of Email Marketing, search engine keyword buys and other online customer relationship tools. The company's primary areas of service are Email Marketing, Creative Services, eMarketing Strategy & Planning, Legislation & Customer Privacy Expertise, Data Services & List Hygiene/Management and Search Engine Keyword Buy Management. Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including ACS, BellSouth, CoreNet Global, Floor & Décor, GMAC Insurance, Lowe's and Whole Foods as well as leading advertising and marketing firms. For more information, please visit www.BrightWaveMarketing.com or visit BrightWave's sister site www.EmailStatCenter.com , the Leading Authority on Email Metrics. About iMedia Communications: About iMedia Communications, Inc. iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of dmg world media.... To read the press release in full goto http://www.prweb.com/releases/2007/9/prweb553583.htm]]> SIMMS JENKINS Return to Sender - Most Companies Receive Failing Grade in Responding to Their Email Campaigns http://www.imediaconnection.com/content/16630.asp (© iMedia Communications, 2007). An informal study conducted by email marketing expert Jenkins and his firm BrightWave Marketing revealed only 15% of companies that sent opt-in email messages over the span of a week answered subscriber responses to their own emails; 63% failed to reply at all and 15% of the replies immediately bounced as the sender did not have a valid return email address. The remaining 7% of email messages had an automated message that said they did not accept email messages. "These results were quite shocking. We analyzed a wide range of companies and the majority failed to reply to our inquiries to their own marketing and promotional email campaigns. Lost in all of these replies are sales opportunities, not to mention unsubscribe requests which are a required part of the CAN-SPAM Act," according to Jenkins. "The bottom line is most companies are either not aware of these missed opportunities and failures or care to believe that the replies to their campaigns are not important. This is a major wake up call for most email marketers." The article provides specifics on the study, including what companies actually responded to the replies as well as tips and best practices to avoid falling into this trap. To read the article, please visit http://www.imediaconnection.com/content/16630.asp About BrightWave Marketing BrightWave Marketing (www.BrightWaveMarketing.com) is a specialized marketing firm focused on creating and managing exceptional strategic and tactical online acquisition and retention programs that drive revenue, cut costs and build relationships. BrightWave Marketing offers targeted and measurable solutions leveraging the flexibility and economy of Email Marketing, search engine keyword buys and other online customer relationship tools. The company's primary areas of service are Email Marketing, Creative Services, eMarketing Strategy & Planning, Legislation & Customer Privacy Expertise, Data Services & List Hygiene/Management and Search Engine Keyword Buy Management. Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including ACS, BellSouth, CoreNet Global, Floor & Décor, GMAC Insurance, Lowe's and Whole Foods as well as leading advertising and marketing firms. For more information, please visit www.BrightWaveMarketing.com or visit BrightWave's sister site www.EmailStatCenter.com , the Leading Authority on Email Metrics. About iMedia Communications: About iMedia Communications, Inc. iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of dmg world media.... To read the press release in full goto http://www.prweb.com/releases/2007/9/prweb553583.htm]]> 00:15:00 no http://www.prweb.com/releases/2007/2/prweb503413.htm http://www.prweb.com/releases/2007/2/prweb503413.htm BrightWave Marketing, Inc. an Atlanta based leading Email Marketing and Customer Relationship Services firm, announced today that the company, for the twelve months ending January 31, 2007, increased revenue by 50% compared to the same period one year ago. The company also has already exceeded its 2006 billings in 2007. New clients include Lowe's Companies Inc., WeSave and ZLR Ignition. [PRWeb Feb 8, 2007] http://www.prweb.com/releases/2007/2/prweb503413.htm Wed, 7 Feb 2007 14:12:53 -0800 podcrew@extrahoop.com www.BrightWaveMarketing.com), an Atlanta based leading Email Marketing and Customer Relationship Services firm, announced today that the company, for the twelve months ending January 31, 2007, increased revenue by 50% compared to the same period one year ago. The company also has already exceeded its 2006 billings in 2007. BrightWave Marketing has shown a significant increase in clients, income and industry recognition since its inception in late 2002 thanks to high-quality and responsive service and an ROI-focused ability to deliver targeted and measurable results to its clients. With this approach, sales are up 465% over the past three years and BrightWave Marketing is poised to maintain this growth pattern. Additionally, the company has continued to add to and retain its diverse client base. New clients include Lowe's Companies Inc., WeSave and ZLR Ignition. The firm also renewed its agreements with ACS and CoreNet Global and picked up additional work from other existing clients. BrightWave Marketing has also strengthened its relationship with several leading advertising and marketing firms that have been long time partners. Email delivers the highest ROI of any marketing channel, according to the Direct Marketing Association (DMA). 95% of companies utilized Email as a marketing tool in 2006, according to Forrester Research. Additionally, Jupiter Research reports spending on email marketing will reach $1.1 billion in 2010. The growth in this market, along with other interactive marketing disciplines such as search marketing, provides BrightWave Marketing with a wealth of opportunities to capitalize on. Simms Jenkins, Principal of BrightWave Marketing, commented "We have been fortunate to work with great clients that have grown with us. BrightWave Marketing is well positioned to continue to achieve our goals and become one of the best boutique email marketing firms in the country." About BrightWave Marketing BrightWave Marketing is a specialized marketing firm focused on creating and managing exceptional strategic and tactical online acquisition and retention programs that drive revenue and build relationships. BrightWave Marketing offers targeted and measurable solutions leveraging the flexibility and economy of Email Marketing, search engine keyword buys and other online customer relationship tools. The company's primary areas of service are Email Marketing, Creative Services, eMarketing Strategy & Planning, Legislation & Customer Privacy Expertise, Data Services & List Hygiene/Management and Search Engine Keyword Buy Management. Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including ACS, BellSouth, CoreNet Global, Floor & Décor, GMAC Insurance, Lowe's and Whole Foods as well as leading advertising and marketing firms. For more information, please visit www.BrightWaveMarketing.com # # #]]> SIMMS JENKINS BrightWave Marketing Continues Major Growth, Sales Up 465 Percent Over Last Three Years www.BrightWaveMarketing.com), an Atlanta based leading Email Marketing and Customer Relationship Services firm, announced today that the company, for the twelve months ending January 31, 2007, increased revenue by 50% compared to the same period one year ago. The company also has already exceeded its 2006 billings in 2007. BrightWave Marketing has shown a significant increase in clients, income and industry recognition since its inception in late 2002 thanks to high-quality and responsive service and an ROI-focused ability to deliver targeted and measurable results to its clients. With this approach, sales are up 465% over the past three years and BrightWave Marketing is poised to maintain this growth pattern. Additionally, the company has continued to add to and retain its diverse client base. New clients include Lowe's Companies Inc., WeSave and ZLR Ignition. The firm also renewed its agreements with ACS and CoreNet Global and picked up additional work from other existing clients. BrightWave Marketing has also strengthened its relationship with several leading advertising and marketing firms that have been long time partners. Email delivers the highest ROI of any marketing channel, according to the Direct Marketing Association (DMA). 95% of companies utilized Email as a marketing tool in 2006, according to Forrester Research. Additionally, Jupiter Research reports spending on email marketing will reach $1.1 billion in 2010. The growth in this market, along with other interactive marketing disciplines such as search marketing, provides BrightWave Marketing with a wealth of opportunities to capitalize on. Simms Jenkins, Principal of BrightWave Marketing, commented "We have been fortunate to work with great clients that have grown with us. BrightWave Marketing is well positioned to continue to achieve our goals and become one of the best boutique email marketing firms in the country." About BrightWave Marketing BrightWave Marketing is a specialized marketing firm focused on creating and managing exceptional strategic and tactical online acquisition and retention programs that drive revenue and build relationships. BrightWave Marketing offers targeted and measurable solutions leveraging the flexibility and economy of Email Marketing, search engine keyword buys and other online customer relationship tools. The company's primary areas of service are Email Marketing, Creative Services, eMarketing Strategy & Planning, Legislation & Customer Privacy Expertise, Data Services & List Hygiene/Management and Search Engine Keyword Buy Management. Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including ACS, BellSouth, CoreNet Global, Floor & Décor, GMAC Insurance, Lowe's and Whole Foods as well as leading advertising and marketing firms. For more information, please visit www.BrightWaveMarketing.com # # #]]> 00:15:00 no