The acquisition by The Christian Trust of 100,000 books along with their recent purchase of Sovereign World Ltd has provided an unexpected bonanza for Christian book lovers everywhere. Paul Stanier, the new Sovereign World Publisher, explains how an unusual event led to the 10 day event ending at midnight on 31st July 2006.

(PRWEB) July 21, 2006 -- The acquisition by The Christian Trust of 100,000 books along with their recent purchase of Sovereign World Ltd, the Christian book publishers, has provided an unexpected bonanza for Christian book lovers everywhere. Paul Stanier, the new Sovereign World Publisher, explains how an unusual event led to the 10 day event ending at midnight on 31st July 2006.

"When it was first suggested we should have some sort of opening offer to launch the new website, every idea we came up with seemed a little stale. You know the sort of thing - 25% off, two for the price one etc. It's all been done before. Then one of my staff hit on the crazy idea of offering the majority of our stock for a limited period at the same low offer price of only £3.99 just to see how many of the 100,000 books from our Warehouse could be sold in only ten days!

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