Vancouver-based ecommerce software vendor Elastic Path releases a case study detailing an innovative and unique multi-lingual retail site with Aeroplan, a noted loyalty management company.

Vancouver, B.C., Canada (PRWEB) July 24, 2006 -- Elastic Path Software, pioneer of flexible ecommerce, has released a case study chronicling a recent ecommerce project for Aeroplan -- a recognized leader in the loyalty management field.


As Canada’s premier loyalty marketing company, Aeroplan’s more than five million members redeemed more than 52 billion Aeroplan Miles representing approximately $40 billion CAD in consumer spending. Moving forward, Aeroplan sought an innovative solution to move mileage redemption towards a web-based, self-service redemption model.

The system needed to blend seamlessly with Aeroplan’s existing business systems and platform architecture. As Aeroplan’s Web Development Manager, Sean Burke-Gaffney, explains, “We didn’t want a duct-tape solution, we wanted a round peg for a round hole.”

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