The "Online Politics 101" e-book looks comprehensively at the Internet-based political organizing methods that work today, including cutting-edge applications such as MySpace, viral marketing, text messaging and video distribution channels such as YouTube. The 44-page, free handbook also discusses topics ranging from the essentials of building an effective campaign website to the use of blogs to promote candidates and issues. Featured throughout are examples of both successful and failed attempts to promote causes and candidates online.

Washington, DC (PRWEB) September 26, 2006 -- As the 2006 political season moves into the home stretch, epolitics.com has released a new e-book to give campaigners and web professionals a comprehensive guide to using the Internet to promote candidates, shape public opinion, motivate supporters and raise money.
"Online Politics 101: The Tools and Tactics of Online Advocacy," looks comprehensively at the online organizing methods that work today -- including cutting-edge applications such as MySpace, viral marketing, text messaging and video distribution channels such as YouTube. The 44-page, free handbook also discusses topics ranging from the essentials of building an effective campaign website to the use of blogs to promote candidates and causes.

Written by Colin Delany, editor in chief of epolitics.com, "Online Politics 101" treats Internet advocacy as an integrated subject, arguing that the various online tactics work best when tied tightly together with each other and with a campaign's offline organizing. The e-book lays out several essential rules for online politics and focuses on which methods work best in different settings and why. Featured throughout the handbook are case studies examining examples of both successful and failed attempts to promote issues and candidates online.

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