Internet domain names are being called "21st Century Real Estate". Internet domain investment company, DotVentures, President- Dale Merritt reveals that most domain name speculators do not have a clear marketing plan for their domain name prior to investing.

(PRWEB) November 9, 2006 -- Phoenix, Arizona's, DotVentures, President- Dale Merritt, reveals a shocking revelation about domain name investing and how investors and businesses alike, are possibly passing on the best and most undervalued domain name, or "sleepers" as he calls them. According to Mr. Merritt, DotVentures is poised to take advantage of a common misperception about what makes a domain name valuable. "A well chosen domain name can make or break an online business, especially one that isn't flush with money to build an online brand out of the domain name. Google didn't become a popular search engine because of their name. The value they created was in their business model and technology, not in the name, at least not at first. Many people are buying domain names for the brand potential only. This in my opinion is very risky and that mentality can't survive in an online world. A cool or catchy name is no more valuable to me then a billboard sitting in my basement."

According to Merritt, less than 1% of domain names are being purchased with a succinct search engine marketing plan in mind. This is the exact opposite of what should be happening. 80 or 90% of web traffic comes from search engines and when you pick a domain name you should know how that will affect your ability to market. People buy domain names for a variety of reasons, but believe it or not, it is very rare that people take into account the search engine indexing process and the fact that the domain name is very influential in determining site relevancy, to search engine spiders. Isn't that why you buy a domain name, to attach them to a web site and hopefully attract visitors? You're really missing the point if you pick a domain name just because it sounds cool or catchy, or because it has 4 or 5 characters. How many times the domain name is "naturally" searched is the better value to me. This knowledge is the basis of the ultimate money making opportunity on the Internet right now."

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