Odd ball case history. In True Case Histories from the Files of Stan Cotton, Hard-boiled Ad Man, Stan Cotton discusses his client who had a new and improved golf ball, but the public wasn't buying any that didn't say Titleist or Top-Flite on the cover. The client find himself in the market with his better mousetrap and no marketing plan.

Rancho Mirage, CA (PRWeb) March 22, 2007 -- Hard-boiled Ad Man Stan Cotton preferred his new clients solvent and local as in Los Angeles. This one was broke and calling from Princeton, New Jersey.

The caller had balls, a warehouse full of them, it seems, but the public wasn't buying any golf balls that didn't say Titleist or Acushnet on the cover.              

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