If you are a college admissions or student recruitment marketer who wants to learn how to successfully implement aggressive marketing strategies to embrace the changing student recruitment landscape to attract the 'right' student, read Media Logic's free paper - When the Tide Turns… now available for download at www.mlinc.com/tideturns.

Albany, NY (Vocus) July 1, 2008 -- College admissions have undergone a great period of success as yield and selectivity are up at most schools and wait lists have never been longer. For most schools, however, that's all about to change.
The inevitable bursting of the 'Boomlet bubble', the shift in the demographic makeup of future prospective student populations and the potential for a worsening economy will be challenges facing many higher education student recruiters. A new paper from leading higher education marketing firm Media Logic, When the Tide Turns…, is now available for download at www.mlinc.com/tideturns, to offer insight for colleges and universities 'when the tide turns' on the admissions process.

When the Tide Turns discusses how regional players will need to adapt their recruitment strategies to generate interest from the evolving candidate base. In many cases, continued success will depend on an institution's ability to differentiate itself from competitors and carve out an own-able niche.

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