Sizzle It! exclusively produces sizzle reels for public relations, marketing and advertising professionals, and they'll buy you breakfast for telling your friends

New York City, NY (PRWEB) November 18, 2008 -- Sizzle It! is the first company to offer specialized expertise in the production of sizzle reels. The company aims to become the go-to source for creative, engaging and effective sizzle reels and promo videos. Sizzle It's management team has over 20 years of experience and a dedication to making clients' lives easier. Their clients include several high profile organizations such as Blue Man Group, NBC Universal, CBS, Hewlett-Packard, the Eric Trump Foundation and many top public relations, marketing and advertising firms.


Sizzle reels are 3-to-5 minute videos that combine visuals, audio, and messaging to create a fast paced, stylized overview of a product, service, initiative or brand. Sizzles are a crucial part of any business' B-to-B or B-to-C communications process and help convey key messages to consumers, clients, and other target audiences. They are especially effective for marketing and public relations campaigns.

"I first realized there was a need for a definitive sizzle reel production service after several of my clients told me that their previous vendors didn't understand the purpose of the sizzle," said Scott Gerber, the CEO of Gerber Entertainment and founder of Sizzle It! "A sizzle is more than just a slick edited video. When done properly, it can be the difference between a yes or a no, a thumbs up or thumbs down, or a positive or negative response to a brand, product or service. Our clients hire us because we live and breathe sizzle reels everyday - and we know how to make a sizzle effective."

      To read the rest of this release, click here.