At a time of unprecedented business adversity, expanded international bestseller reveals the secrets of how brands and companies successfully do more with less

San Francisco, CA (PRWEB) February 25, 2009 -- The current, harsh economic climate will necessarily make Challengers of us all. Now more than ever before, brands need to fight to survive: to be just another second-rank brand is to put yourself into the mouth of the Big Fish and wait for its jaws to close.

The second edition of bestseller Eating the Big Fish, just released, clearly shows a well-defined process for brands to reverse the food chain and become successful challengers, carving out greater growth with less resource. These brands will be the survivors in this market.

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