Jewelers and online jewelry stores have a new badge of honor adorning their websites. A new “conflict-free logo” provided by www.StopBloodDiamonds.org is the new badge of honor used by jewelers all over the globe to show their commitment in helping stop the flow of conflict diamonds. The new logo can be used only by members of the new organization.

(PRWEB) October 21, 2006 -- StopBloodDiamonds.org launches today in an effort to unite the jewelry trade into stopping the trade in Conflict Diamonds (Blood Diamonds) The organizations aims to provide this clear way for customers to identify online stores that deal only with “clean” conflict-free diamonds.


For potential buyers to find out in a glance whether an online jewelry store sells conflict-free diamonds only, customers just need to look for a 'StopBloodDiamonds' logo on the site’s homepage. Consumers are urged to buy only from stores with this logo since the logo serves as a guarantee that the online store do not sell conflict or blood diamonds. The new organization has been given a significant boost by receiving the immediate backing of a number of the largest diamond e-retailers including diamondsafe.com

The new StopBloodDiamonds logo means that the online jewelry store sporting it is a member of the new organization.

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