Facebook is the hottest social networking site of the moment among teenagers making it a prime target for savvy higher education marketers who want to reach high school students earlier in the college decision process. But first they have to understand the 'Facebook Rules' if they want to appeal to Facebook users. To learn more about the 'Facebook Rules' -- Fresh Look at Facebook is now available for download at www.mlinc.com/facebook.

Albany, NY (Vocus) May 15, 2008 -- As the competition to attract incoming students grows fiercer, colleges and universities need to find ways to reach high school students earlier in the college decision process. One enticing method is to break into what is perhaps the hottest teenage community in existence: Facebook. But as leading marketing firm Media Logic discovered, there are certain "Facebook Rules" marketers must follow if they want to appeal to Facebook users and engage fresh prospects.


Fresh Look at Facebook, an in-depth case study profiling how Media Logic helped one college enter the ultimate teen hangout to solve a tricky media challenge, is now available for download at www.mlinc.com/facebook. The case study offers valuable insight for marketers who are considering using social networking sites as an underground and affordable marketing tool, and provides suggestions on how to ensure a successful marketing campaign.

"Because Facebook is an organically grown community, marketers must recognize the importance of authenticity in this space," says Media Logic VP/Senior Creative Director Jim Sciancalepore. "If Facebook users detect any hint that you're using the site for marketing purposes, you'll lose them. Our solution was to give students a new way to connect with our client, and the results have been extremely positive."

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