Debbie Weil's New Book Addresses Corporate Blogging Fears, Skepticism
"The Corporate Blogging Book,” a new book by Debbie Weil, engages practical-minded managers who don’t want to be bullied into adopting blogs as the next new thing.
Washington DC (PRWEB) August 3, 2006 -- Fear is the key factor holding companies back from blogging. With that fact in mind, Debbie Weil strips away the technical jargon for the reluctant executive and makes the case for corporate blogging by offering numerous tips as well as specific examples (General Motors, Google, IBM) in her new book published today, The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right (Penguin Portfolio, ISBN 1591841259, $23.95).
- Tip #1: "Companies don’t blog; individuals do." Developing a compelling bloggy voice on your blog - one that invites interaction with your readers - is as much an art as a science.
- Tip #2: "It’s not that hard to get started. Just do it." Then worry about measuring and monitoring.
Read the rest of this release, click here.
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