Brian Carroll's award winning blog focused on B2B lead generation, sales leads, and marketing for the complex sale provided interested publishers with direct evidence of his marketability, subject matter, and writing style.

Arden Hills, MN (PRWEB) June 20, 2006 -- Brian J. Carroll, author of the popular new book Lead Generation for the Complex Sale™ (McGraw-Hill, ISBN 0071458972, $24.95) got many ideas for his book and honed his writing style through his award-winning lead generation blog which is regularly read by thousands of marketers each week. Carroll’s experience shows that authors can leverage a popular blog into a book deal and why smart publishers take successful bloggers who want to write a book very seriously.


"I've been writing my blog for several years," says Carroll. "The amount of traffic that I get and the engagement of people through comments and links has been amazing. That's when I knew that I had the ability to connect with an audience and that I should write a book. I'd encourage anyone interested in writing a book to pretest the market with a blog first."

Brian J. Carroll is CEO of InTouch, Inc., a recognized leader in lead generation and helping companies that make complex sales acquire and maintain strong customer relationships. As CEO of InTouch, Carroll has worked with hundreds of business-to-business companies on lead generation and sales campaigns. InTouch is listed as one of the fastest growing private companies in the U.S. by Inc. magazine, with a five-year sales growth of 430 percent. Carroll’s blog was a runner-up in the B2B category of the prestigious MarketingSerpa Best Blog Award.

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