Acquisition Positions Vocus As Leader in Search Engine Optimized (SEO) and Direct-to-Consumer Press Release Distribution

LANHAM, MD (PRWEB) August 7, 2006 - Vocus, Inc. (NASDAQ:VOCS) , a leading provider of on-demand software for corporate communications and public relations, today announced that it has acquired privately-held PRWeb, the pioneer in online visibility and search engine optimized (SEO) press release distribution.


PRWeb uses proprietary SEO tools and a team of specialized editors to help ensure that its customers’ news receives maximum exposure throughout the full spectrum of new media. PRWeb-distributed press releases are indexed by major search engines, distributed to thousands of news sites, including Google News and Yahoo News, and delivered through more than 20,000 RSS feeds, that collectively reach tens of millions of consumers and thousands of journalists daily. The company was also among the first to embrace the social media press release concept through the integration of such technologies as podcasting, blog trackbacks and Technorati tagging.

“The internet has led to a dramatic increase in the number and types of media outlets and other website destinations from which consumers and journalists get their news,” said Rick Rudman, President and CEO of Vocus, Inc. “PRWeb has fully developed the technologies, features and pricing model to enable organizations of all sizes to maximize their online visibility and to exploit the potential of this new communication channel.”

      Read the rest of this release, click here.