The Mysteries of Performance Revealed for Podcast Producers & Marketers—Oneupweb, an online marketing leader, launched PodTractor™ a revolutionary, hosted tracking technology that lets marketers measure podcast performance. Previously, marketers had to rely on less-than-accurate statistics from directories or server log files or even asking listeners to install software on their mobile players that would report usage back to the client. “We couldn’t find anyone offering this level of tracking, so we invented it,” says Oneupweb CEO, Lisa Wehr. Oneupweb is the only podcast producer offering this level of tracking (often called metrics or analytics), a critical component in the ongoing evaluation of ROI for marketers.

Lake Leelanau, MI (PRWEB) August 9, 2006 -- Oneupweb, an online marketing leader, launched PodTractor™ a revolutionary, hosted tracking technology that lets marketers measure podcast performance. Previously, marketers had to rely on less-than-accurate statistics from directories or server log files or even asking listeners to install software on their mobile players that would report usage back to the client.


“We couldn’t find anyone offering this level of tracking, so we invented it,” says Oneupweb CEO, Lisa Wehr. “In order to capitalize on podcasting, marketers need to know if they are reaching their target audience, if listeners are subscribing to the series and much more. PodTractor™ provides that data for podcasters.”

Oneupweb is the only podcast producer offering this level of tracking (often called metrics or analytics), a critical component in the ongoing improvement of a podcast’s value to its audience. And providing it automatically as part of production services is an added convenience for businesses who want a single podcasting source.

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