Online Marketing Tools Dominate Voting for Favorite B2B Lead Generation Tools
65% of B2B marketers surveyed favor email, blogging and web analytics tools for lead generation.
TORONTO, Ontario (PRWEB) November 7, 2006 -- When asked to vote for their favorite best-of-breed B2B lead generation tools, 65% of those surveyed nominated email, blogging and web analytics tools in a recent survey by Direct Impact Marketing Inc.
Those surveyed reported that although these tools were nominated based on affordability and user-friendliness, B2B marketers were deploying these tools strategically to fill a gap in marketing capabilities.
"The strategic considerations for marketers in evaluating these tools were a surprise to us" said Robert Lesser, President of Direct Impact Marketing. "Our hypothesis was that given the negligible fees associated with these online marketing tools, B2B marketers would be looking at them tactically to lower costs or to automate a manual function."
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