New report puts SEO industry growth in perspective and helps companies make strategic choices in the face of troublesome tactics and measurement failings.

Cleveland, OH (PRWeb) December 14, 2006 -- The growing natural search engine optimization industry has enormous potential, but major obstacles include lingering credibility issues, labor shortages, tactical ignorance and limited ROI accountability, according to a new white paper.

“Is Search Engine Optimization Worth It? SEO and the ROI Debacle,” a complimentary report from Fathom SEO, explores the industry and why companies fail to initiate or implement sound strategies.

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