After significant growth in online sports merchandise sales since 2004, SportsNutShop.com officially launched its new frequent buyer program today, called 'GoNuts'. Customers who sign up for the program by the end of April will receive 200 'GoNuts' points just for registering, worth $2 to $20 toward future purchases, depending on the multiplier. In addition, customers receive one point for each dollar they spend. SportsNutShop.com expects to have over 30,000 products available by the end of the summer for NASCAR, NFL, NCAA, MLB, NBA and NHL fans.

Greensboro, NC (PRWeb) April 13, 2007 -- After significant growth in online sports merchandise sales since 2004, SportsNutShop.com officially launched its new frequent buyer program today, called 'GoNuts'.

"The rewards program has several unique features that will make it very attractive to online shoppers," says Mark Dirks, the company's President. "Not only do customers earn points for registering and purchasing sports apparel, merchandise, and collectibles, but the point value can increase at any time."

In the top right hand corner of every web page is the 'GoNuts' multiplier, ranging from 1X to 10X, such that points can be worth 1 to 10 times their value. Dan Zerbs, SportsNutShop's General Manager, points out that this concept does two very important things. "We reward our customers for purchases and we give them a reason to stay engaged with the site, checking multipliers regularly. They can use these points at any time to save money on MLB, NFL, College, NBA, NHL and NASCAR merchandise. We also notify our registered customers when the GoNuts multiplier increases…so they will know the best day to use their points!"

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