Internet marketing consultant David Bain has questioned the strategic ability of search engine optimization companies in a recently published report.

(PRWEB) May 8, 2007 -- Internet marketing consultant David Bain has questioned the strategic ability of search engine optimization companies in a recently published report.


The report highlights the way search engine optimization companies commonly have great technical ability, but often lack the experience to advise their clients at a strategic level. Bain maintains that strategic ability is pivotal to determining whether or not an Internet marketing campaign is likely to be a success.

He says: "It's all well and good being able to lift a website to the top of search engine results, but what really matters is the combination of attracting relevant visitors and ensuring an optimum visitor-to-purchase conversion rate.

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