Using a revolutionary shift in the way online advertising is measured, ClearSaleing, has the potential to help clients achieve great ROI benefit.

Columbus, OH (PRWEB) July 15, 2007 - Innovative search engine marketing technology developed by Online Marketing Agency, ClearSaleing, has the potential to yield massive ROI benefits for Internet retailers.

The contemporary lighting retailer, Form Plus Function, recently applied ClearSaleing's "Purchase Path Tool." This search engine marketing technology tracks all of the ads a user clicks throughout the purchase process. This tool then allocates the revenue earned across all of the ads that led to the purchase vs. just crediting the very last ad in the purchase sequence. This is a revolutionary shift in the way online advertising is tracked and how revenue is allocated. Prior to the Purchase Path technology's ability to demonstrate the cumlitive effect of Form Plus Function's advertising, the Internet retailer was futilely spending thousands a month in paid search.

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