Dynamic solution will let marketers create and manage campaigns without complex implementation, training or IT support.

San Francisco, CA (PRWEB) October 29, 2007 -- MarketingSherpa Business to Business Demand Generation Summit (Booth #8) - http://www.Marketo.com -- Marketo, a provider of affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, announced today that it is enrolling beta test users for its new lead management software solution. Marketo's solution for the first time will allow B2B marketers to easily create, measure, and modify marketing campaigns without requiring time-consuming implementation, training or IT support.

Marketo's lead management software was created to help manage the growing gap between the time marketing first captures a lead and the time a prospect is ready to engage with a sales representative. Prematurely passing early-stage leads to the sales department only annoys the buyer and wastes the sales person's valuable time, and is at the root of the age-old tension between the sales and marketing departments.

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