Frontline, customer-facing employees are valuable assets and are the most important sales tools marketers have at their disposal. Media Logic's new paper is a must-read for marketing professionals who want to learn more about marketing through their employees and motivating them to make every customer interaction a prime sales opportunity. On the Frontline: Turning Your Employees into Advocates is now available for download at www.mlinc.com/employees.

Albany, NY (PRWEB) November 15, 2007 -- A new paper from Media Logic, a BtoB Magazine top agency and top direct marketing firm, profiles how marketers can get the most out of their marketing efforts by utilizing all of their frontline employees as powerful sales tools to promote products and services. On the Frontline: Turning Your Employees into Advocates is now available for download at www.mlinc.com/employees.


Companies often overlook that all frontline, customer-facing employees are valuable assets and are the most important sales tools marketers have at their disposal. Employees represent an organization's brand every time they talk to customers and each customer interaction is an excellent opportunity to proactively promote products and services. But before you can begin marketing through your employees, you must find unique ways to get employees excited, educated and fully engaged about your products and services.

On the Frontline: Turning Your Employees into Advocates provides valuable insight about how to effectively communicate to customer-facing employees about the nuances of a new product or service offering. The paper also details how some leading financial service providers are already effectively implementing these tactics into their marketing plans with great success.

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