Sick children, cancer research and vulnerable animals were on the minds of participants this year in High-Power Marketing's unique, client-driven Thanksgiving campaign.

Phoenix, AZ (PRWEB) November 20, 2007 -- Sick children, cancer research and vulnerable animals were on the minds of participants this year in High-Power Marketing's unique, client-driven Thanksgiving campaign.

Rather than pursuing a "one size fits all" approach to annual gift giving, Phoenix-based HPM surveys its clients each October, asking which three charities they admire and support. Based upon client feedback, the per-inquiry (PI) advertising agency donates 1 percent of the year's gross receipts from each client to one of that client's three designated charities -- in the client's name.

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