Vocus' Fully-Integrated On-Demand PR Management Software Helped Malibu Improve Media Relations, Increase Mainstream Media Coverage and Establish its Brand

LANHAM, MD (PRWEB) January 18, 2008 - Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that Malibu Boats, a manufacturer of quality boats and the team responsible for the new Corvette Limited Edition Sport-V, has selected Vocus' PR software to manage its public relations activities. Using Vocus, Malibu Boats has been able to not only increase its exposure in both traditional and online media but to automatically track and monitor its coverage to assess its public relations impact.


"The Malibu marketing department is a skeleton crew and needs to be as efficient as possible. When we realized the PR processes were taking too long and not giving us the opportunity to quantify results, we began looking for a new solution," said Amy Mauzy, public relations manager at Malibu Boats. "We thought there was no way to solve the problem until we discovered Vocus and found exactly what we were looking for in a PR solution."

Mauzy continued, "Before Vocus, we were unaware of half of what was being printed about Malibu Boats. Now, Vocus' news monitoring automatically sends regular alerts as stories appear on the company, including articles in blogs and online publications. Without Vocus, not only would we probably not be getting as much attention in the media, even if were, we definitely would not know about it!"

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