Kenshoo Ltd, a SEM technology leader backed by Sequoia Capital and Arts Alliance has opened a subsidiary company in Europe to provide local support for its European clients.

London, UK (PRWEB) April 30, 2008 -- Kenshoo Ltd, a Sequoia Capital and Arts Alliance backed company and the leading provider of Search Engine Marketing (SEM) Quality Management™ technologies, announced today the establishment of Kenshoo UK. The subsidiary will manage Kenshoo's business and customer care in the United Kingdom and Europe, and will serve as its base of European operations to take advantage of the rapid growth in the European paid search advertising market.


Kenshoo's flagship product, KENSHOO SEARCH™, is a holistic end-to-end SEM platform, which automates the labor intensive processes of building and optimizing cross channel search campaigns. KENSHOO SEARCH™ is based on the Quality Management™ approach that recognizes a SEM campaign as a complex organism with interactive parameters. It is the only platform that optimizes across all the parameters automatically and simultaneously, thus maximizing quality score to make SEM campaigns simple and effective.

Mike Chowney, the former European CEO of NeoSearch@Ogilvy, has joined Kenshoo UK and will serve as the company's Managing Director. "After seeing all existing SEM technologies on the market, I was thrilled by Kenshoo's refreshingly new approach of automation and advanced unique features that enable advertisers to enhance their paid search campaigns to a much greater level than that offered by competing technologies. In addition, KENSHOO SEARCH™ offers dramatic improvements in efficiency to agencies and clients alike, due to its clear and logical automation of almost all of the labor intensive processes involved in running effective paid search campaigns." says Chowney.

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